基督教家庭服務中心 50+悅齡服務 簡介
Introduction of CFSC and Active Ageing Services
基督教家庭服務中心 基督教家庭服務中心(CFSC)為 香 港一間致力支援及促 進家庭 功能 的社會服務機 構，自19 5 4年創立以 來，一直為東九龍區居民提供不同類 型服務。六十多年來，因應社會的改 變與需要，本會不斷更新原有服務， 同時亦拓展新的工作方向。迄今，本 會已發展 成為一間多元化的社會服 務 機 構，涵 蓋 多 個 服務 範 疇，包括 : 兒童及家庭服務、青年服務、長者照 顧服務、50+悅齡服務、殘疾人士綜 合服務、殘疾人士發展及共融、精神 健康服務、醫療健康服務、社區發展 服務、環保及綠色生活、僱員服務顧 問、全人發展及專業培訓等。本會透
Christian Family Service Centre Christian Family Service Centre (CFSC) was established in 1954. Over the years, the Agency's work gradually extended and it has now developed into a multi-service agency, with the mission to support and enhance family functioning and to foster an environment for growth and change. Through ten core services, 70 plus service units and various innovative projects, we strive to achieve our mission with diversified quality services. We share a stake in building a friendly community, a fair society and most of all in preserving a sustainable environment.
過十個核心服務共70多個服務單位
Active Ageing Services
和 多 個 創 新服 務 計 劃，為 社 會 大 眾
Active Ageing Services provide a spectrum of community support services for retirees and older persons including consultation, referral, supportive counselling, outreach, interest development, learning, participation and voluntary service, etc. with an aim to keep the older persons healthy and active, and to live a prosperous and fulfilled life. The service is committed to work jointly with various partners and organisations to develop more innovative services so as to create more opportunities for participation and utilising their potentials. The service also promotes the spirit of care and respect for older persons, and contributes to the building of an age-friendly community.
提供多元優質服務，實踐機構使命； 建設友善社區、公平社會及推動可持 續發展的工作
50+悅齡服務 5 0 + 悅 齡服務為 準 / 退休人士 及 長者提 供 多項 社 區 支 援 服 務，包 括諮詢、轉介、輔導、外展支援有需 要長者、興 趣 活動、學習、義務工作 等，讓長者保持健康活躍生活，積極 樂頤年。同時致力與不同團體合作， 推出創 新服務以 提 升 5 0 +人士參 與 社 區及發揮潛 能 的 機 會；並 積 極 推 動敬老愛老精神，建立「長者友善社 區」。
2 Better Choices • Better Life
5 0+我最喜愛品牌選舉自2012 年 在 英國倫敦舉行，由5 0 歲 或以 上 人士一人一票選出心中最愛品牌，為 日漸發展的銀髮市場注入新動力。
The 50+ Award was established in 2012 (London, UK). The Award is based on voter (people aged 50 or above) ratings, to find the absolute best of the best products/services for the emerging silver hair market.
香 港與世界 其他已發展國家一 樣，人均壽命正不斷增加。雖然50歲 或以上人士(50+)的數目不斷上升， 但相應的產品及 服務卻未受到應有 的重視。銀髮市場無論在市場容量、 產品多樣性、服務選項等等都未能追 上人口的增幅。 有見及 此，H K5 0 +我 最喜愛品 牌選舉的舉行正 好回應 銀髮市場的 需要，並建立一個全新平台讓50+顧 客群與商界加強聯繫，攜手為打做美 滿的人生下半場努力。
Hong Kong, like many other developed cities, enjoys high life expectancy. However, although the 50 plus population (people age 50 or above) is rapidly expanding, the services and products designed and provided to this market segment is less attended to. The silver hair market is yet to be developed in aspects of size, diversity and choices. The campaign HK 50+ Award is initiated to leverage customers’ voices to draw commercial sector’s attention on the opinion of the market. The Award provides a platform for the 50 plus population, as well as the service providers and product manufacturers to interact in enhancing the well-being of second half life.
50+我最喜愛品牌 選舉簡介
Introduction of HK 50+ Award
時間表 Timeline 第一階段 : 提名期 2016年1月至2月 收到超過500份回覆(50+) Stage 1 : 1st round nomination, Jan – Feb 2016 received > 500 replies
第二階段 : 網上投票 2016年4月至11月 收到超過 20,000票 Stage 2 : 2nd round voting (online) April – Nov 2016 Recorded over 20,000 votes
第三階段 : 頒獎典禮 2016年12月8日 Stage 3 : Award ceremony 8th Dec 2016
3 Better Choices • Better Life
主席的話
Chairman´s Foreword
歡迎大家參與HK50+我最喜愛 品牌選舉！ 這 是 全 港首個 專為 5 0 +人士而 設的品牌選舉，意義深遠。50歲或以
趙世存先生 BBS, MBE, JP
上（50+）就如其他香港人一樣，對於
基督教家庭服務中心 主席
日常生活的產品和服務都有要求、品
Mr. Nicholas Chiu Sai-chuen, BBS, MBE, JP Chairman Board of Directors, Christian Family Service Centre
味及喜好等等個人化的元素都需要關 注。今 天的5 0 後擁有更好的經 濟能 力亦較著重生活上的選擇。「HK50+ 我 最喜愛 品 牌 選舉」是 第一 個 連 繫 著50+顧客和各大品牌的平台，亦是 首個讓他們一人一票選出自己最愛品 牌的選舉。投票反應非常熱烈，超過 20,000名50+人士參與投票，而當中 超過四成的投票者都是介乎於50至59 歲。我相信此項活動能有效鼓勵品牌 為50後人士推出更多元化的產品，開 拓銀髮市場，從而推動經濟發展。 為了回應本港人口結構改變，本 會的50+悅齡服務於本年度重新定位， 著力改善及加強50歲後人士的服務。 我們將繼續與各合作夥伴攜手努力， 為 他們創造 更豐富和更多元化的生 活。
My warmest welcome to you all to the HK 50+ Award. The Award is particularly special as it is the first-of-its-kind in Hong Kong. The 50+ (people aged 50 or above) like any other group, are a diverse customer base with varied tastes, interests and preferences in products and services. However, they are more self-reliant and better-informed than past generations. Freedom to choose is their core value to live. The Award pulls together the 50+ customers and various brands in the market. For the first time, the 50+ can speak for themselves and vote the best brand they like. The response is overwhelming with a record over 20,000 votes and more than 40% of the voters aged between 50 to 59. I foresee the market will respond swiftly and the number of services and products tailored for the 50+ will be proliferated in the years ahead while the 50+ will keep on to fuel economic activity far longer. In response to the emerging population of 50+, our Active Ageing core service has re-positioned herself and set new priorities to strengthen the service in this new target segment. The Core Service will continue to work hand in hand with various partners with a bid to bring prosperous and fulfilled lives for the 50+.
特別鳴謝香港政 府商務及 經濟 發展局，各大機構及合作夥伴的鼎力 支持，令全港首屆「HK50+我最喜愛 品牌選舉」能圓滿舉行。最後，我謹代 表基督教家庭服務中心向所有得獎品 牌致以最衷心的祝賀。由最基層的服 務，以至最創新的計劃，方方面面本 會都致力服務香港，以打造一個更美 好的城市。我們相信「Better Choices, Better Life, and a Better City」。
4 Better Choices • Better Life
I am truly grateful for the support of the Commerce and Economic Development Bureau of the HKSAR Government, corporates, supporters and oversea partner to make this Award possible. And finally, on behalf of The Christian Family Service Centre (CFSC), I would like to pass on my very best congratulation wishes for all the winners. From bread and butter to innovative solution, like the HK50+ Award, CFSC has devoted to serve in order to make Hong Kong a better city. After all, we believe “Better Choices, Better Life, and a Better City”.
香 港特別 行政區 政 府除了提 供 有利營商的環境外，亦支援本地工商 業的發展，致力提升香港的競爭力。 在 二零一六年，香 港 年屆5 0 歲 或以上的人士(50+人士)有超過30 0 萬人，而老年人口在未來數十年將繼 續增長。儘管50+人士的數目不斷增 加，但 無 論 是在發 展 潛力還 是 產 品 多元化 方 面，本 地 銀 髮 市 場 的 潛力 仍有待充分開發。現今的50+人士不 但教育程度較高，與上一代比較，消 費能力亦較高，可以支持更優質的生 活。這 意 味 對 於 特別 為 他們 設 計 的 服務及產品，需求將會大增。 「HK50+我最喜愛品牌選舉」 是在香 港首次舉 辦的同類 型 活動， 讓50+人士可參與其中，而這亦是推 動本 地 銀 髮市場 發展的重 要一步。 舉辦這項 活動的基督教 家庭 服務中
The Hong Kong Special Administrative Region Government is committed to enhancing the competitiveness of Hong Kong, providing a business-friendly environment and support for the development of industry and commerce in Hong Kong. In 2016, there are over 3 million people aged 50 or above (50+) in Hong Kong and the aged population will continue to expand in coming decades. Despite the growing number of 50+, the local silver hair market potential is yet to be fully realized in terms of capacity and diversity. The 50+ nowadays are better educated and with higher spending power than their previous generation, and they can support a higher quality of life. This implies a soaring demand of service and product that are specifically designed for them.
心及各 位得獎 者 今 天 共同創 造了歷 史，實在值得讚賞。
The HK50+ award is first of its kind in our city which acts as a platform to engage the 50+. This is a major step forward to local silver hair market development. I would like to express my compliments to the Christian Family Service Centre and all awardees. You are all making history today!
5 Better Choices • Better Life
賀詞
Message 容偉雄先生, JP 商務及經濟發展局常任秘書長(工商及旅遊) 商務及經濟發展局 Mr. YUNG Wai-hung, Philip, JP Permanent Secretary for Commerce & Economic Development (Commerce, Industry & Tourism), Commerce and Economic Development Bureau
專業評審
Message of Judging Panel
恭喜HK50+我最喜愛品牌選舉成 功舉行！ 香港與其他發達國家一樣，正面 臨人口高齡化的情況。除了因為醫學進
陳文宜女士
步及有更完善的醫療設施之外，出生
香港社會服務聯會 總主任 (長者)
率下降亦是成因之一。香港戰後“嬰兒
Ms CHAN Man Yee, Grace Chief Officer (Elderly Service) The Hong Kong Council of Social Service
潮”時期出生的市民正步入退休年齡。 人口高齡化為香港帶來多方面的 挑戰。但是，我們相信只要公私營機構 聯手合作，定能協助“嬰兒潮一代”順 利渡過人生下半場。因此，我們透過 HK50+我最喜愛品牌選舉嶄新的活動 模式促進社會福利機構（NGO）及商 界合作，以提升50+人士的生活質素。 最後，我衷心感謝各公司和機構 支持是次選舉及對50+市場的重視！
I am delighted to hear the success of the first HK50+ Award. Like many developed economies in the world, Hong Kong is at the threshold of a large demographic shift as the generation of baby boomers starts to retire. Improvement in health and shrinking fertility rates also add to our rapidly greying population. No doubt, an ageing population poses challenges to Hong Kong in every aspect. However we believe successful ageing cannot be achieved without the input from public together with private sector. The HK50+ Award demonstrates a pioneered model which aims to open up a collaboration model between the public sector (NGO) and private sector, in order to promote the wellbeing of the 50+. At last, may I express my gratitude to every company and organization who have worked so hard to bring a better future for our 50+ .
6 Better Choices • Better Life
HK50+我最喜愛品牌選舉提升 了大眾對新一 代 5 0 後 人士的了解。 此項活動根據50歲或以上人士在網 上的 投 票 選出最 受5 0 +人士歡 迎的 品牌。我相信H K5 0 +我 最喜愛品牌 選舉能夠 促 進商界討 論及思考銀髮 人士的需要，並推出更多適合50+的 產 品及 服務，從而 刺 激 新 一 代 銀 髮 族市場的發展。 在 此誠意 祝賀 所有得獎 品牌，
I am pleased that the HK50+ Award is a very favorable solution to foster an Active Ageing society in Hong Kong. The Award is based on voter (people aged 50 or above) ratings, to find the absolute best of the best products/services for the 50+. I believe the HK 50+ Award will have aroused the public awareness in offering more choices for the 50+ and inspire the business sector to consider the ways ageing population is a boon for business.
並祝願HK50+我最喜愛品牌選舉能 繼 續 成 功舉 辦，以 推 動 社會更積 極 回應50+人士的需要。
Once again, may I extend my sincere congratulation to all the winning companies and wish every success of the HK50+ Award organized by CFSC.
7 Better Choices • Better Life
專業評審
Message of Judging Panel 梁永鏗博士, JP 梁譚黃律師事務所 Dr. Leung Wing Hang, Vitus, JP Leung, Tam & Wong Solicitors
專業評審
Message of Judging Panel
好高興可以成為其中一位HK50+ 我最喜愛品牌選舉的專業評審。 作為一位50+，我對這項計劃的 感受特別深。近年越來越多身邊的朋
馬傑偉 教授
友踏入半百之年，過去大多為家庭和
中文大學新聞與傳播學院
事業奮鬥，直到今日才可以放慢一下腳
MA Kit-Wai, Eric, Professor School of Journalism and Communication The Chinese University of Hong Kong
步。 現在我比以往更懂得欣賞身邊的 人和事，對生活細節有更多的關注。生 活當然離不開市場，衣、食、住、行、玩 方方面面都需要有更貼心的的服務和 產品。所以「有得揀」正是50+的生活 態度。要為市場帶來改變，總不能單靠 一兩個人所帶動，我們需要將意見集 合起來才有足夠的代表性。 是次HK50+我最喜愛品牌選舉 收集了超過兩萬位50+朋友的意見，以 一人一票的形式選出心中最愛品牌；可 見我們積極主動，不會不再沉默。這是 全港首個亦是唯一一個專為50+人士 而設的選舉，有幸可以參與其中我覺得 十分有意義。 祝願基督教家庭服務中心再接再 厲，將50+的工作發揚光大，為建設更 美好的香港共同努力。
It is my honor to be one of the panel judges for the HK50+ Award. As a 50+ individual myself, I deeply feel the impact of this initiative. A number of my friends are also entering their fifties. This is the time for us to shift our focus away from career and achievement, and to start living life for meanings. Being in the “Third Age” has led me to become more attentive to details in life and more appreciative of people and things around me. I believe that having more thoughtful goods and services in aspects such as catering, transportation and utilities will surely improve our daily life. “Better Choices” is the course of “Better Life”. Gathering opinions from 50+ individuals will be a first powerful step in driving changes and improvements in the market. Over 20,000 individuals aged 50 or above have voted for their favorite brands in the HK50+ Award, voicing out their opinions and desire for better choices of goods and services. It is truly my pleasure to play a part in the HK50+ Award – the first and the only voting event in Hong Kong targeting 50+ individuals. Best wishes to Christian Family Service Centre in promoting a more diversified community for the 50+ population!
8 Better Choices • Better Life
得獎品牌一覽 Awarded’s Showcase HK 50+ 我最喜愛品牌大賞 HK 50+ Award Best of the Best
csl
類別 Category
得獎品牌 Awarded Brand
電訊商 Telecommunications
csl
成人奶粉 Adult Milk Powder
安怡長青高鈣低脂奶粉 Anlene Gold High Calcium Low Fat Milk Powder
銀行 Banking
東亞銀行有限公司 The Bank of East Asia, Limited
戲院 Cinema
娛藝(UA)院線 UA Cinemas
保險公司 Insurance
中國人壽保險(海外)股份有限公司 China Life Insurance (Overseas) Company Limited
物業代理 Proper ty Agent
中原地產代理有限公司 Centaline Proper ty Agency Limited
物業發展 Real Estate Development
新鴻基地產 Sun Hung Kai Proper ties
公共交通工具 Transpor tation
九龍巴士(一九三三)有限公司 The Kowloon Motor Bus Co. (1933) Ltd
鐘錶/珠寶 Wrist Watch
通城鐘錶有限公司 Thong Sia Watch Co. Ltd.
航空公司 Airline
國泰航空有限公司 Cathay Pacific Air ways Ltd.
飲料 Beverage
維他奶國際集團有限公司 Vitasoy International Holdings Limited
服裝 Fashion
UNIQLO Hong Kong, Limited
健身中心 Fitness Facility
康樂及文化事務署 Leisure and Cultural Ser vices Depar tment
手機程式 Mobile Apps
九龍巴士(一九三三)有限公司 The Kowloon Motor Bus Co. (1933) Ltd
私家醫院 Private Hospital
聖德肋撒醫院 St Teresa’ s Hospital
快餐店 Restaurant
大家樂 Café De Coral
商場 Shopping Center
apm
超級市場 Supermarket
百佳超級市場 PARKnSHOP
旅行社 Travel Agent
康泰旅行社 Hong Thai Travel Ser vices Ltd.
大學/教育機構 University
香港理工大學 The Hong Kong Polytechnic University
網站 Website
雅虎香港 Yahoo Hong Kong
9 Better Choices • Better Life
得獎品牌 暨 HK 50+我最喜愛大賞
Awarded Brand & HK 50+ Best of the Best
簡介 香港電訊於2014年推出一個全 新的流動通訊服務品牌c sl，現時是 香 港最 大的流 動通 訊 服務 營運商， 亦是全 港最具規模的流動通訊零售 網絡，為超過440萬名流動通訊客戶
電訊商 Telecommunications
服務。作為 本港 創 新的流 動 通 訊 品 牌，c s l 透 過 最 新 科 技，推出不同服 務，確立優質電訊商之先驅地位。 在 網 絡 速 度 上，c s l 是 全 港 唯一的 流 動 通 訊營 運 商提 供高達 450Mbps*的 4G LTE-A流動網絡， 並推出創新服務，包括專為銀髮父母 而設的「Smar t爸媽手機教室」及為 養 貓 狗 的 客戶而 設 的「寵 物 定 位 追 蹤服務」等等。而專門店不僅作為零 售點，更提供全面的服務平台，例如 設立「VR虛擬實境館」、舉辦各類工 作坊及提供「天機」手機診斷及資料 轉 移服務 ^ 等 等。透 過 c s l 提 供的貼 心服務，客戶能 緊 貼 最 新 科 技 為 其 帶來的更好的生活體驗。 c s l 團 隊 秉 持「以客為 尊，以客 為大」的品牌宗旨，時刻為客戶多想 一步，在這個大時代裡，成就客戶更 大的生活體驗。
csl專門店遍佈全港，上圖為位於銅鑼灣怡和街的csl旗艦店。
有關50+的服務及產品 免費「Smart爸媽教室」教育全面 近年不少 子女為父母送 上一部 智能手機，希望讓他們緊貼科技，並 增 進彼 此間的 溝 通。但智能 手 機 操 作繁複，長輩一時間難以習慣，子女 工作 繁 忙亦未必能抽出時間慢慢教 導父 母如 何 運 用。為 令 全 港 父 母 都 可以輕鬆學懂使用智能手機，c sl特 別推出「Smar t爸媽教室，特設手機
csl於各專門店每月開設超過100堂「免費智能手機應用教室」。
專員教全港爸媽用智能手機，除了教 授 基 本手 機 操 作 外，更 深 入 講 解 讓 他們也能用W hat s A pp即時通訊軟 件及Facebook等社交平台與家人溝 通、分享相片，以增進感情。 c s l 於 各 專 門 店 每月開 設 超 過 10 0堂「免費智能手機應用教 室，教 學內容由淺入深，由新手入門班、初 班、中班到高班，一系列課程涵蓋各 手機平台及實用應用程式，讓長輩識 上網煲劇、活用系統欄通知、以及其 他手機應用，再教他們用手機上網、 查 詢 股 價 及 打 麻雀 等。務 求要一眾
10 Better Choices • Better Life
爸媽在這個智能年代只要一機在手， 吃喝玩樂資訊盡享。「Smar t爸媽教 室 」希望 讓一眾 父 母與世界重 新 連 繫、重拾自信。 「天機」手機診斷及資料轉移服務^ 新機即買即用 除了教 會長 輩 上 網、拍 照，c s l 更提供免費「天機」 資料轉移服務， 於 全 線專門店為剛買新機的客戶將 舊手機內包括電話簿、短訊、影片、 相片、音樂等資料，點對點高速轉移 至新機。另外「天機」更設有資料刪 除功能，可同時替他們把舊手機內的 私 人 資 料 完全 刪 除，換 機 就 更 安心 又更方便。
未來有關50+ 的服務及產品的發展 50+是csl其中一個全力開拓的 服務 年 齡層，故 我們 於 將 來會 繼 續 推 廣 銀 髮 族 活用智能 手 機。除此 以 外，我們亦 希望 鼓 勵 他們 學 習新事 物，所以我們會推出更多不同的服務 及引入最新的智能產品及玩意，並舉 辦更多種 類工作 坊予他們體 驗 新 科 技 為 生 活 帶來的 便利。我們亦 會 因 應5 0 +對 流動通訊 服務的需求而調 整固有產品及服務，如數據組合及增 值服務等。
Introduction The csl brand was established in July 2014 and is now perceived as one of Hong Kong’s largestscale operators, serving more than
4 million customers from a chain of 43 retail shops. The city’s newest brand has achieved pioneer status as a quality operator that delivers innovative services based on the latest technologies – all to exceed expectation. We now run Hong Kong's fastest network, according to the 450Mbps* LTE-A standard, and have introduced a succession of imaginative new products. csl enables customers to “live big” and has transformed retail outlets from points-of-sale to full service stations providing VR Zones, workshops and Ultimate Data Transfer & Device Diagnosis Service^. The result is our customers can instantly bring themselves up to speed with what the latest technology advances can offer. The people at csl spend every day delivering on our “Think big. Do good” brand promise and pay close attention to fine detail so our customers can live big, thanks to the lifestyle-enhancing opportunities we provide.
Service / Product for 50+
Free Smart Pama Workshops Youngsters may want to buy a smartphone as a gift for their parents – but maybe they don’t have the time to teach Mum and Dad how to master all the various functions. No problem! csl runs “Smart Pama” workshops to do just that. Our coaches cover all the fundamentals, as well as how to use instant messengers such as WhatsApp and social platforms like Facebook for sharing photos and communicating with friends and family. csl runs 100 workshops every
month including “Smart Pama”, smartphone and tablet classes, as well as smart interest groups. These events take place in csl shops and cover topics ranging from online streaming of TV drama programs, system notifications and mobile Internet browsing through to checking stock quotes and playing mahjong. “Smart Pama” workshops make sure parents stay connected with the rest of the world, while enjoying the latest technologies with newfound confidence. Ultimate Data Transfer & Device Diagnosis Service^ Our one-stop handset datatransfer solution migrates info and content from old to new mobile device without leaving any data behind. Senior citizens can visit any csl shop to have their phonebook, SMS, video, photo and audio data transferred speedily from one handset to another – and all for free. csl’s Ultimate Data Transfer & Device Diagnosis Service^ makes changing to a new smartphone an easy and hassle-free exercise.
Developing our services & products to make them more relevant We continue to help our more mature customers get the best out of their smartphones and the latest technologies in order to enhance everyday lifestyles. csl also plans to make adjustments to various products and services – such as data packages and value-added services – to make them more relevant to this important section of our society.
條款及細則： Term and Conditions: * 450Mbps 為本公司4G LTE-A 網絡下載之網絡規格 (上載為50Mbps) 及在三段4G 頻譜 (三段各有連續20MHz 頻寬)，只適用於指定地區及客戶需使用指定的CAT 9 裝置。然而客戶所體驗之實際速度會少於網絡規格，並會因應所使用之裝置、地點、網絡情況及其他因素而有所影響。比較截至2016年10月1日已在香港推出可供客戶 使用的流動網絡。 * 450Mbps is our network specification for downlink of 4G LTE-A network (with 50Mbps for uplink) provided via three sections of 20MHz continuous 4G spectrum each, which is only available to designated locations with the use of a compatible CAT 9 device. Actual speeds that customers experience are less than the specifications and will be affected by the device used, locations, network conditions and other extraneous factors. Compares to other commercially launched mobile networks available to customer in Hong Kong as of 1 October 2016. ^ 「天機」手機診斷及資料轉移服務只提供予csl 客戶並只適用於指定型號手機，詳情請向店員查詢。 ^ Ultimate Data Transfer & Device Diagnosis Service is applicable only to csl customers and currently covers major mobile OS platforms and certain handset models. Please contact our shop staff for details.
11 Better Choices • Better Life
簡介
得獎品牌賞
Awarded Brand
恆 天 然 集團是世界第一大的乳 品出口企業，植根 於新西蘭，年產逾 20 0萬噸乳品原料、增值原料、特殊 原 料和 消費乳 品，致 力把 每 一滴 牛 奶的精 華 供 給 全 世界。恆 天 然 把 產
成人奶粉 Adult Milk Powder
品出口到 世界 各地14 0 多 個 國 家 和 地 區，並 與 許 多 全 球 領 先的 食 品公 司 保 持緊密的 合 作 關 係。在 全 球包 括中國、新西蘭、德國、墨西哥及 澳 大利亞設立了七個區域研發中心，致 力於採用先進技術，推廣和傳播“從 牧 場 到 餐 桌”各個 環 節的乳 製 品知 識，促 進 乳 製 品 行業 的 健 康 發 展。 並將其在乳品營養領域的最新成果 通 過 旗 下三大核心消費品牌 — — 安 怡(A nlene)、安滿(A nmum)和安佳 (Anchor)呈現給消費者。 天 然專注乳業發展與創新， 研 發規模及投 入的資源在全球首屈 一指，每年投放超過一億新西蘭元， 在 新西 蘭就有超 過 4 0 0 名研 發 中心 人 員研 發 產 品。公司的 願 景 是 能 夠 將蘊含天然營養的乳品無時無刻 供 給每個人。與此同時，恆天然一直以 來很 重 視食 品安 全和 質 量，令 產 品 品質、食品安全體系和生產流程方面 達致世界級水準。
12 Better Choices • Better Life
有關50+的服務及產品 安怡 是專為成年人配 製的乳 製 品領導品牌，擁有一系列專研配方的 奶類產品，全面提升成人骨骼﹑關節 及肌肉健康。系列包括安怡奶粉、安 怡倍濃、安怡豆奶及安怡芝士產品。 當中，安 怡 成 人 奶 粉更 是 香 港 市場的領導品牌，連續7年全港銷量 No. 1*。其獨特及全新MoveMax
TM
配方，提供骨骼必需營養素外，特別 添加骨膠原(Collagen) 及維他命E， 並提升蛋白質﹑鎂﹑維他命B雜及 維 他命D，有助增強骨骼以外，同時支 持關節靈 活移動及保護 細胞免受損 傷。 安 怡相 信強 健﹑靈 活及敏 捷 的 動作，能展現您年輕的心境及自信。 而好 動 生 活全 賴 於 強 健 的骨 骼﹑關 節及 肌 肉。因此 我們 為 您 準 備 獨 特 的MoveMax TM 營養配方，來助你好 動生活。 注 入 全 新 M ove M a x T M 配 方的 產 品包括為 不 同年 齡 成 人調 配 的「 安怡高鈣低脂奶粉」，以及專為51歲 或 以 上 成人配 製 的「安 怡 長青高鈣 低 脂 奶 粉」。此 配 方 的 最 大 特 點 在 於蘊含鈣質、骨膠原、蛋白質及多種 微量元素，提供每日所需營養，令你 骨骼更強健、關節更靈活、肌肉更柔 韌。讓 大 家 都 能 衝 破 年 齡，活 得 起 勁﹗ 配 合配 方升級，安 怡 最 近亦同 時實行形象大革新，既採用了更富活 力的新品牌標誌，亮麗的綠色作為主
Introduction
Product for 50+
Fonterra Co-operative Group Limited is a world leading dairy co-operative from New Zealand, which annually provides 2 million tonnes of commodity dairy products, dairy ingredients and specialty milk components. Products are exported to 140 countries and regions, keeping close partnerships with many leading foodservice companies around the world. In order to advance technology, spread knowledge on the production of dairy goods and facilitate growth of the dairy industry, seven research and development centres have been set up in countries including China, New Zealand, Germany, Mexican and Australia. Anlene, Anmum and Anchor are three core brands under Fonterra that sells the latest dairy products. Fonterra highly values continuous development and innovation. Over NZ$100 million are invested on research and development each year, and over 400 research staff are employed at the centre in New Zealand alone. The company’s vision is to become a supplier of natural and nutritious dairy products to benefit everyone at anywhere and at any moment. Fonterra is also committed to ensuring high quality and safety of goods, therefore our manufacturing process, food safety management system and quality of products have achieved world-class standards.
Anlene is a dairy brand specifically designed for adults to improve their bone, joint and muscle health. The series include Anlene powder, Anlene yoghurt, Anlene concentrate and Anlene cheese products. Anlene powder has long been a leading brand in Hong Kong, with sales being the top in Hong Kong for 7 consecutive years1. Its unique and brand new MoveMax™ formula offers the essential nutrients to strengthen bones, support joint movements and prevent cell damages. Special ingredients include collagen and vitamin E. The levels of protein, magnesium, vitamin B and vitamin D have also been enhanced. Anlene believes that flexible and agile movements help us build confidence and feel young, and an active lifestyle requires healthy bone, joints and muscles. Therefore, we have prepared the MoveMax™ formula to help you achieve an active lifestyle. “Anlene High Calcium Low Fat Powder” for all ages and “Anlene Evergreen High Calcium Low Fat Powder” for people of age 51 or above are the main products that use the MoveMax™ formula. This formula contains calcium, collagen, protein and other elements, offering the essential nutrients needed for daily life. Anlene has also created a new brand image to promote the improvements in formula. The new logo uses bright green as the main color theme to deliver a sense of vibrancy. The younger packaging of Anlene powder also encourages the community to live with energy and not to be restricted by age.
要色調，換上極富年青時代感的全新 包裝，並展開一連串市場推廣，鼓勵 大家不要受年齡限制，活出！起勁人 生。 *根據尼爾森公司2008年12月至2015年11月全 港成人奶粉（低脂式脫脂奶粉類別）零售調查 報告（包括任何人士經超市及藥房之購買總數 量）（@2016尼爾森公司版權所有）
1 According to the retail survey reports (low fat or fat free milk powder category) by Nielsen Company from December 2008 to November 2015
13 Better Choices • Better Life
有關東亞銀行有限公司
得獎品牌 賞
Awarded Brand
東 亞 銀 行有 限 公司（「 東 亞 銀 行」）於1918年成立，現為香港最大 的獨立本 地 銀 行，於2 016 年 6月3 0 日的綜合資產總額達港幣7,566億元 （975億美元）。東亞銀行於香港聯
銀行 Banking
合交易所上市，為 生指數成份股之 一。 東亞銀行擁有龐大的服務網 絡，於全球設有逾 2 20個網點，覆蓋 香 港、大中華其他 地區、東南亞、英 國和美國等地，為客戶提供全面的企 業銀行、個人銀行、財富管理及投資 服務。 東 亞銀 行一直致 力滿足客戶在 任 何人 生 階段的 需要。我們 深 明 退 休計劃、子女教 育、醫療 保障，以至 財富增值對年逾50歲的客戶群尤為 重 要，因此 東 亞 銀 行亦 提 供一系 列 度身訂造的方案，為該年齡層的客戶 積極籌劃人生的下半場。
專屬財富管理服務 晉身 顯 卓 理 財，我 們 有 專 屬 客 戶經 理 與你 商 討 在 保 險、子女教 育 及退休方面的需要，並因應你的財務 目標及投資風險取向，策劃度身訂造 的理財方案，助你財富增值。此外， 你更可於香港逾50間顯卓理財中心 專享個人化財富管理服務，讓你置身 設計時尚、舒適輕鬆的環境享受非凡 禮待。
多元化投資服務 憑 藉經 驗 豐富的財富管理團 隊，東 亞 銀 行提 供 多元化 的 投 資 產 品，覆蓋基金、掛
存款、貨幣交易、
環球證券、結構性產品、期權及衍生 工具。我們時刻讓你緊貼最新市場資 訊，助你制定理財策略，盡握致富先 機。
周全的保險保障 無 論 你 需要人壽 保 險、醫 療 保 險，或是其他特別保險產品，我們提 供 周 全 保 險 產 品系 列，讓 你 和 你的 家人可以安心無憂。多元化的人壽保 險計劃更涵蓋按揭以至預防危疾等 保障。
14 Better Choices • Better Life
請即親臨東亞銀行與 客戶經理 聯 絡，讓 我們 助 你 籌 劃 璀 璨 的人 生 旅程。 有關 本 行產 品及 服務 詳 情，請 瀏覽網頁w w w.hkbea.com。
About The Bank of East Asia, Limited Incorporated in Hong Kong in 1918, The Bank of East Asia, Limited ("BEA") is Hong Kong's largest independent local bank, with total consolidated assets of HK$756.6 billion (US$97.5 billion) as of 30th June, 2016. Listed on The Stock Exchange of Hong Kong, the Bank is a constituent stock of the Hang Seng Index. BEA offers customers a comprehensive range of corporate banking, personal banking, wealth management, and investment services through an extensive network of more than 220 outlets covering Hong Kong and the rest of Greater China, Southeast Asia, the United Kingdom, and the United States. BEA provides a wide range of banking products and services to meet the needs of a diverse clientele at different stage of life. We recognise that customers over 50 are particularly concerned with retirement plans, children's education, health care, and wealth
enhancement. Here at BEA, we can provide you with a tailor-made solution to take care of every aspect of your financial wellbeing.
Dedicated Wealth Management Services With BE A’s SupremeGold service, you’ll have a dedicated relationship manager who can provide customised wealth solutions to cater to your needs in insurance, education, and retirement, allowing you to grow your wealth according to your financial goals and risk tolerance level. What’s more, you’ll have access to our network of more than 50 SupremeGold Centres, where you can enjoy privileged services in comfortable, relaxing surroundings.
Products and Services to meet every need Supported by a team of seasoned wealth management experts, BEA offers a wide array of investment products, including investment funds, linked deposits, currency trading, global securities, structured products, and options and derivatives, to help you achieve financial success. Strategic advice is on hand, plus the latest market updates, to help with all your investment decisions.
Comprehensive Insurance Coverage The Bank also has you covered with every kind of insurance, so
15 Better Choices • Better Life
that you and your family can enjoy complete peace of mind. Whether you’re looking for life insurance, health insurance, or something more specific, BEA has the most comprehensive packages available. Talk to BEA today for advice on a bright financial future. For more details on BEA's products and services, please visit the Bank’s website at www.hkbea.com.
品牌故事
得獎品牌 賞
Awarded Brand
娛藝 (UA) 院線 - 為立基國際 集團旗 下公司，源 於19 8 5 年於沙田 設 立全亞 洲首間美式綜合迷你影 院 「UA 6」，主理 戲 院營運，致力為香 港、澳門及大中華區觀眾提供高質素
戲院 Cinema
的 觀 影體 驗，並 承諾將 優 質的 戲 院 服務帶予顧客。UA 院線現時於香港 及澳門不同核心地區開設戲院，而業 務 更 擴 展 至中國內 地 七 大 城 市，包 括 上海、成都、武漢、廣州、佛山、深 圳 及 珠 海，於 中港 澳三 地已開設 近 2 0 間戲 院，共有12 6 塊銀幕，近 2萬 個座位，致力為大中華觀眾帶來卓越 的觀影體驗。
貼心照顧不同年齡影迷 UA 院線一直以客為先，無論在 軟件上的顧客服務 還 是 硬件上的戲 院 設 備、觀 影 環 境 等，均 注 重 每 一 項 細 節，以 配 合不 同年 齡 的 顧 客 需 要。在戲院設計方面，兩間定位較奢 華的旗艦店 – UA Cine Times及 UA Cine Moko 之影院行距比一般 戲 院 闊 落方便 觀 眾 出入，每 張 座 椅 均是全真皮，配搭舒適的座椅設計， 務求 顧客能 輕 鬆 享受電 影。即 使 細 微 如 洗 手間的設 計 也一絲 不 苟，除 注 重衛生 外，因 注 意 到 洗 手間 格 數 較少，散場時廁所大排長龍，便細心 增 加 洗 手 間 格 數，節 省 等 候 時 間。 UA 戲院亦設無障礙設 施，方便行動 不便人士出入。 為改 變過往戲院服務員較被動 的服務 方 式，U A 亦 推出了「服務大 使計劃」，從客人 進入 戲院開始，主 動為 客人 提 供 最 體 貼的服務，包括 介紹會員計劃、推介電影、指示方向 及 解答顧 客 疑 問等，貼心照 顧 顧 客 所 需。同 時亦 有獨 立 團 隊 專 門 搜 羅 不同小食，以往戲院多數只有爆谷、 汽 水，現在觀 眾可以於UA 戲院品嚐 到多款特色小食，如香草蜜糖雞翼、 炸魚手指、長洲大彈魚蛋等。為迎合 早場觀眾多為他們，我們亦推出中式 早餐優惠，提供中式點心、豆漿等供 他們 多款 選 擇。而部分 戲 院 更 配 備 購票同時購買小食的二合一服務，大 大節省了顧客排隊的時間。
16 Better Choices • Better Life
UA 戲院亦推出不同早場優 惠，吸引 不 少 年 長 顧 客 捧 場，有 助 帶 動 戲 院 非 繁 忙 時 段 的 人 流。在 電 影 選 擇方 面，旗 下 電 影發 行品 牌 UA CineHub 舉辦各式主題電影活 動，如 環 球美 食 電 影 節及 運 動 電 影 節等，完 場 後 更 設有 講 座 提 升 整 個 觀影體驗。我們亦曾與香港電影資料 館合辦電影「歡樂早場系列」，放映 《夜光杯》、《月宮寶盒》、《如來神 掌怒碎萬劍門》等粵語長片，既可推 廣粵劇藝術，亦為年長觀眾提供更多 電影選擇。
推動長者友善文化 不 少 5 0 +人 士 其 實 愛 看 電 影，U A 戲 院 的 設 備 和 服 務 亦 會 優 化 配 合。除了提 供 多元化 的 電 影 選 擇，U A 會 繼 續 為 長 者 提 供 不 同 購 票、購物優惠及獨家優先場，開拓銀 髮市場。UA 深信觀影享受對於年長 客戶群 同樣 重 要，我們 會 積 極 推 廣 IMA X巨幕技術、4K放映系統、杜比 全 景聲 音效 等 吸引銀 髮 族 影 迷。在 服務方面，專門負責培訓的團隊亦會 安排工作坊，著重員工的細心觀察、 貼身服務，增強員工對長者需要的了 解。此外，UA亦 積極參 與不同企 業 社 會 責任 活動，期 望 能 籌 辦 一些電 影欣賞等活動服務50+人士。
About UA Cinemas UA Cinemas was founded by Lark International Group in 1985. The very first UA Cinema was opened in Shatin, taking the lead in introducing the American multiplex movie theatre to Hong Kong and even Asia. UA Cinemas now operates near 20 premiere cinemas with a total of 126 screens in prime locations in China, Hong Kong and Macau. Most locations are in the vicinity of metro network and bustling shopping malls with convenient transportation. We have been expanding the cinema business in China’s major cities, including Shanghai, Chengdu, Wuhan, Guangzhou, Foshan, Shenzhen and Zhuhai. Each UA cinema equipped with state-of-the-art projection and sound systems, complemented by comfortable seating, to present unparalleled and stunning entertainment to moviegoers.
A Hub For Movie Enthusiasts Of All Ages UA Cinemas aims at presenting highest-quality cinematic and multimedia entertainment to moviegoers while ensuring the quality of its software and hardware in every aspect. Our flagship-cinemas – UA Cine Times and UA Cine Moko are equipped with luxurious genuine leather seats and stadium seating. We insist to deliver top-tier customer service even paying attention to the details like the distance between rows and the numbers of washrooms. Our cinemas also installed easy-access facilities to cater people who need barrier-free access. In the past 31 years, UA Cinemas has developed a number of value-added services to serve the customers of different ages. We also encourage staff to take initiative to serve customer with courtesy and personalized service by set up the UA Ambassador Team. It is a breakthrough in the cinema industry by changing the passive customer service mode to active serving. Besides, we go far beyond classic concessions like popcorn and soft drinks to give customer an absolutely appetizing experience.
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Our concessions variations include honey chicken wings with herbs, fried fish fingers, and Cheung Chau big and elastic fish ball, etc. We also combine ticketing and concessions purchasing to one spot, thereby customers can pay for ticket and food at the same counter, and then pick up their purchases further down the counter to reduce the waiting time. UA Cinemas provides Chinese breakfast combo in morning session to cater for the taste of elderly. To widen audience cultural scope of view, our film distribution brand UA CineHub provides diverse and alternative film content, like “Culinary Film Festival”, “FilmSporting” and a series of film-and-culture related after-screening seminars. We also partnered with Hong Kong Film Archive by introducing “Morning Matinee Uncanny Cinematic Adventures”, including The Magic Cup, The Magic Box and The Furious Buddha's Palm, to provide wider variety of film selections to senior moviegoers.
Strengthening Elder Friendly Culture UA Cinemas is striving to improve facilities and service for our audience of all ages. To provide more privileges to the elderly, we will continuously providing variety of senior citizens promotions. We believe the best technology and high quality of services are equally important to all moviegoers of different age. We create truly engaging viewing experiences to moviegoers by equipped with IMAX giant screen, Sony 4K digital projection systems and the Dolby Atmos sound systems. Aside from upgrading facilities, UA Cinemas ensures top-tier customer service as well. A professional training team provides all-rounded skills training to all staff, such as customer service tips to serve the senior audience. We also invest time, energy and efforts in community services and charity. We aim at organizing movie screenings or workshops to foster care for elders.
簡介
得獎品牌 賞
Awarded Brand
中國 人 壽 保 險（ 海 外）股 份有 限公司（「中國 人壽 ( 海 外)」）是 中 國最 大保險金融 集團中國人壽 保險 （集團）公司的全資子公司，母公司 連續14年入選美國《財富》全球500
保險公司 Insurance
強，2016年排名第54位，品牌價值高 達2,536億元人民幣*。 中國人壽(海外)於19 8 4年在港 設 立分公司，並 於19 8 9年在 澳門設 立分公司，及 至 2 015年在 新加坡設 立子公司。中國人壽(海外)總資產逾 1,700億港元 #，業務涵蓋壽險、投資 及信託三大範疇，為客戶提供專業優 質的產品及服務。 * 資 料 來 源：世 界 品 牌 實 驗 室 主 辦 的 2 0 1 6 「中國500最具價值品牌」排行榜 # 截至2016年3月
盈豐寶終身保險計劃 (升級版) 高保證回報，配合靈活提取， 輕鬆累積豐盛財富 「盈 豐 寶 終 身保 險 計 劃（升級 版）」是一個終身人壽保險計劃，集儲 蓄、人壽 保障及 財富承傳於一身，更 設保證分期領款，適合尋求穩健回報 作為退休儲備的客戶。 計劃特點：保證分期領款，總額 為投保額100%— 盈豐寶終身保險 計劃(升級版)定期派發保證的分期領 款，總額為投保額的100%。您可以靈 活運用該筆款項，選擇領取款項，或 積存於保單戶口內賺取利息^回報。 每年派發現金紅利，讓您靈活運 用—在保障期間，您可在每年的保單 周年日獲得非保證的現金紅利^。您可 將紅利積存於保單戶口內滾存生息^ 直至保單期滿，或以現金形式提取，亦 可以紅利用於抵付未來保費。 期 滿 紅 利，助 您 爭 取 潛 在 回 報— 在保單期滿時，您可保證獲得 相當於投保額的期滿金額，以及一筆 豐厚的非保證期滿紅利^，助您爭取 潛在回報，期滿總回報率有機會超過 7%。 終身人壽保障，理財之餘，令您 加倍安心—本計劃提供人壽保障至 10 0歲，如受保人在保障期內不幸身 故，受 益 人 將 獲 得 相 等於 投 保 額的 身故賠償。如有累積紅利及利息、累 18 Better Choices • Better Life
積保證分期領款及利息，亦將全數賠 償。 有關計劃詳情，歡迎向中國人壽 (海外)各理財顧問查詢。 ^ 紅 利 及積 存 於 保 單 戶口的 利 息 並 非 保 證 不 變。中國人壽 (海 外) 保留隨時調 整 之權利。 紅 利 實 際 派 發 金 額 取 決 於 中國 人 壽 ( 海 外) 分紅 業務的整體表現，包括 投 資回報、營運 開支及理賠等因素。
為50+人士度身訂造保險計劃 人壽保險結合了儲蓄、財富保存 和增值，及保障的功能，正正迎合50+ 人士的財務需要。針對50+人士的需 要，中國人壽（海外）為50+人士度身 訂造合適的保險計劃，例如推出結合 醫療產品與健康管理的產品，結合退 休產品及養老服務的產品，並且持續 擴 展 及 提 升產 品的 價值，建 立 具 獨 特性的產品，讓客戶享受更多嶄新的 服務。 以上資料僅供參考之用。有關詳盡條 款、保障 細則及不受保範圍，概以保單為準。 中國人壽保險(海外)股份有限公司 (於中華人民 共和國註冊成立之股份有限公司)
Introduction China Life Insurance (Overseas) Company Limited (“China Life (Overseas)”) is a wholly-owned subsidiary of China Life Insurance (Group) Company, the largest financial insurance corporation in China. For 14 consecutive years, the parent company has been a Fortune Global 500 company, ranking 54th in 2016 with a brand value of over RMB 253 billion*. China Life (Overseas) established its Hong Kong branch in 1984, entered Macau in 1989 and opened a subsidiary in Singapore in 2015. With a total asset value exceeding HKD170 billion#, our three key businesses cover three main categories: life insurance, investment and provident fund services. We strive to provide customers with high-quality products and professional services. * Source: ‘Top 500 Most Valuable Chinese Brands’ 2016 by World Brand Lab # As of March, 2016
Superior Wealth Plus Whole Life Plan: Abundant Guaranteed Returns and Flexible Withdrawals Combine to Help You Accumulate Wealth with Ease Superior Wealth Plus Whole Life Plan is a whole-life insurance plan combining savings, lifetime protection and legacy planning in one complete solution, as well as guaranteed coupons to enhance your wealth. The Plan is suitable for those seeking to shore up their retirement reserves with stable returns. Features of the Plan: Guaranteed Coupons up to a total of 100% of sum assured-The plan distributes guaranteed coupons regularly, the total sum is 100% of sum assured. You may withdraw the coupons, or accumulate them in the policy account to earn interest^. Annual Dividends for flexible use- During the protection period, you can receive non-guaranteed cash dividends^ on an annual basis. You may deposit the cash dividends in the policy account to accumulate for interest^ until maturity so as to enjoy a desirable return. Alternatively, you may withdraw the cash dividends in cash or use the dividends to offset against future premium. Maturity Dividends to capture potential returns-The plan offers you the opportunity to earn potential returns at maturity of the policy through two ways, (i) guaranteed maturity benefits equivalent to sum assured and (ii) lump sum of nonguaranteed maturity dividends^, enabling you to accumulate wealth, with the potential to exceed 7% p.a. Lifetime protection for peace of mind-The plan offers lifetime protection with death benefit. In the event of the death of the insured person during the protection period, the plan provides death benefit equivalent to sum assured to the beneficiary. Accumulated dividends with interest, accumulated guaranteed coupons with interest are paid out as well. For details, please contact our financial planner.
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^ Dividends and interest are not guaranteed. China Life (Overseas) reserves the right to revise from time to time. Actual Dividend amounts declared depend on how well China Life (Overseas)’s participating business has fared with regard to investment returns, operating expenses and claim experience, etc.
Tailor made insurance plans for 50+ Combining savings and protection with wealth preservation and growth in one comprehensive plan, our 50+ Life Insurance Plans are the ideal match for those over 50. To address the financial needs of this group, China Life (Overseas) designed a range of insurance plans with innovative frameworks combining medical coverage, health management and retirement planning services. These products are continuously enhanced with a view to benefiting our customers through our unique products and services. The information provided herein is for reference only. Please refer to the insurance contract for the details of the provisions, benefit terms and exclusions of the Plan. China Life Insurance (Overseas) Company Limited (incorporated in the People's Republic of China with limited liability)
簡介
得獎品牌 賞
Awarded Brand
中原 地 產 成立3 8年，現時網絡 遍香港、澳門、新加坡、台北，以及中 國多 個 省 市。中原 地 產 一直 用心 提 供 地 產 代 理 服務，近 年更積 極 發 展 資訊科 技平台，如「中原網頁」及行
物業代理 Property Agent
動程式，讓客戶接收樓市資訊。中原 亦成立以禮回饋客戶的「中原薈」， 建構一個互動平台，連繫不同品牌及 不同界別人士，並提供文化及生活品 味等資訊。於提昇客戶關係同時，中 原設立中原訓練學院、精英會及質量 發展委員會，多方面提高服務質素。
有關50+的服務及產品 中原 地 產擁有龐大的樓盤資料 庫及多元化的資訊科技平台，為客戶 提 供 方便的服務及 多元化的物業 選 擇；新推出的「視頻搵樓」更可讓客 戶於網上看樓盤視頻，更能真切地掌 握放盤內貌。此外，中原地產推出中 原城市領先指數及中原經紀人指數， 讓客戶能對樓市走向有更多掌握。至 於「中原薈」，成立以來為客戶提 供 文化活動、研討會、品味生活等各個 範疇的活動，50+的客戶也能受惠。
未來有關50+ 的服務及產品的發展 未 來日子，中原 地 產 將 投 放 更 多資 源作 資訊科 技 開 發，務求 提 供 最新市場資訊及更方便服務予客人。
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Introduction Centaline Property, an estate agency company, was established in Hong Kong in 1978. Backed by 38-year experience in the industry, Centaline Property has branches across 33 cities in China, Hong Kong, Macau, Taipei and Singapore. Centaline Property provides free market information to the society via “Centanet.com”. Different kinds of smart phone application and software are also launched to keep our customers in touch with hot listings and the market pulse. Besides, Centaline Club was established. It is running with the principles developed from being courteous and generous. It is also an interactive platform for clients, salespersons and the brand. Centaline also strives for providing quality services by enhancing the professional level of our elite teams and therefore set up Centaline Training Institute and related working groups.
Future Service / Product for 50+ In the future, Centaline Property will invest more resources in information technology development to provide the latest market information and quality services to customers.
Service / Product for 50+ Centaline Property has websites and mobile application to disseminate market information. The newly launched services “CentaVideo” provides videos on different residential listings for online preview. In addition, there are the Centa-City Leading Index and the Centa-Salesman Index for consumers to get the pulse of property market. On the other hand, Centaline Club organizes activities in different fields such as cultural, lifestyle, market trends, etc. for our members. There activities are also suitable for customers of 50+.
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以心建家 質優取勝
得獎品牌 賞
Awarded Brand
物 業 是 珍 貴 資 產，買 家特別 關 心 樓宇質素。新 鴻 基 地 產 發展有限 公司(新地)一直秉持以心建家理念， 致 力興 建 優 質物 業，從 用家角 度出 發，為住戶帶來溫暖的家。新地在香
物業發展 Real Estate Development
港興 建 多 個 大 型 地標 屋 苑，提 供 完 善及全面的售後服務，深得客戶及業 界讚賞。
首創三年維修保證 對質素信心滿滿 置 業 人士購買新樓是 對發展商 投下信心一票，19 9 6 年新 地推出市 場上 前所 未有的 一 年 維 修 保 證，由 發展商全面負責工程維修責任，其後 業界相繼 仿效，新 地再於2 0 07年及 2013年率先將維修保證延長至兩年 及三年，顯示對旗下物業質素充滿信 心，能在芸芸發展商脫穎而出。
受訪者認同新地樓品質兼備 根 據 2 0 1 5 年 一項 隨 機 抽 樣 調 查，當中訪問逾千名年齡介乎15歲至 5 4歲 的香 港市民，半 數 受訪者 選擇 新 地 為 最喜愛 發 展商，主 要 是 認 為 何文田天鑄 Ultima at Ho Man Tin
新 地 樓質素 好及 夠 實 用，會 選 用優 質的建築材料，收樓後不用為執修煩 惱，可見新地品牌質素超卓一直深入 民心，備受市場認同。 新地對物業發展的每個環節從 不妥協，採取一條龍垂直管理架構， 包辦每個工序環節，由規劃設計、建 築、物料 採 購、園藝、交樓以至物業 管理等，均由集團直接統籌負責，不 會 假 手於 外 判 商，這樣 成 本雖然 會 較高，但可確保質素保持在高水平。
新地主席郭炳聯家訪住戶聆聽意見。 SHKP Chairman Raymond Kwok conducted home visits.
管理層定期家訪精益求精 新 地 重 視住 戶意 見，管 理 層 會 定 期 探 訪屋 苑，透 過 家訪聽 取 業 主 需 要，集 思 廣 益，為 將 來 項目作 好 準 備。新 地 主 席兼 董事 總 經 理郭炳 聯表示：「公司無時無刻都要以客為 先，細心聆聽客戶意見非常重要，這 樣我們才能令 新 地樓宇質素更上一 層樓，達到甚至超越客戶的期望。」
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元朗 Park YOHO Park YOHO in Yuen Long
關心社區 積極回饋社會 新 地 積 極 履行社會 責任，推 動 閱讀及全人發展、健康及可持續生活 並關懷弱勢社群，致力善用資源及網 絡回饋社會。一年一度的「新地公益 垂直跑 ─ 勇闖香港ICC」和「新鴻 基 地 產香 港單 車節」更 致 力宣 揚運 動 行 善 精 神，每 年為 社福 機 構提 供 資助，開發本地所需的兒童及青少年 服務。
Building Quality Homes with Heart
extended to two years in 2007 and three in 2013, breaking new ground each time and showing exceptional confidence in development quality.
Vertical integration promises quality SHKP never compromises on development quality, integrating each step vertically from planning, design, construction and procurement to landscaping, handover and property management. Performing all these internally rather than outsourcing may cost more but it keeps the promise of quality.
Management home visits push standards higher
Sun Hung Kai Properties Limited (SHKP) believes in Building Homes with Heart; producing premium developments founded on an understanding of customer needs. This attitude carries over to comprehensive aftersales service that has earned wide acclaim from customers and the industry.
Feedback from residents is important to SHKP, so senior management regularly visits residents at home to get insights into their needs, which steers planning of future projects. Chairman and
First three-year guarantee shows high confidence SHKP was first in the market with a oneyear guarantee in 1996, undertaking to fix any defect found within the time. The guarantee was
新地以客為先，不斷提升樓宇質素。 SHKP always put customers first as we aim for higher building quality.
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Managing Director Raymond Kwok said: “We always put customers first. Their opinions are essential guides as we aim for higher standards that even exceed their expectations.”
Contribution to society As a responsible corporate citizen, SHKP dedicates resources and networks to serving the community by promoting reading and holistic development, healthy and sustainable living and care for the underprivileged. These objectives have led to SHKP Vertical Run for Charity – Race to Hong Kong ICC and SHKP Hong Kong Cyclothon in the spirit of exercise for good. The charity events raise funds for social service agencies helping children and youth every year.
九龍巴士（一九三三） 有限公司
得獎品牌 賞
Awarded Brand
九巴自193 3年起一直為公眾提 供優質的巴士服務。九巴專營約390 條 公共 巴士 路 線，並 擁 有一支 超 過 3,800部巴士組成的車隊，是香港最
公共交通工具 Transportation
大的巴士營運公司。我們約11, 0 0 0 名員工共同努力，每日為超過26 0萬 人次提供安全、可靠及增值的巴士服 務。 截至2016年6月底，九巴的所有 路 線 均採 用了自行研 發 的巴士到站 預報系統，乘客可以透過巴士站的顯 示螢幕、九巴 / 龍運手機 應用程式及 九 巴 的 網 頁 取得 巴士 到 站 資 訊。系 統提供整個車隊的實時巴士資訊，其 「鄰 近 巴士 站 到 站 時間 預 報 」功能 為用戶預報 鄰近 路線的巴士抵達時 間。
無障礙巴士顯關懷 我們 經常 檢 討車 廂 設 施，為 乘 客提供方便舒適的巴士旅程，包括： 超低 地台巴士車身可降至 離 地 2 5 厘 米 (約10 吋 )，上 落 車 門不設梯 級，而輪椅斜 板設 於入口，可伸出至 行人路地面，方便輪椅上落。 巴士車廂 設有 輪 椅 停放 區 域， 設有專用的扶手及停車按鈕。 巴士 備 有 寬 闊 的 車 廂，以 及符 合人 體工 學 原 理 的 座 椅，以 2 +2 排 列，令乘客更舒適。 巴士 上 採 用 防 滑及 鮮 色 的 扶 手，方便身處車廂不同位置的乘客使 用。我們 更 透 過 報 站系 統 及張 貼 在 車廂的標語，提醒乘客緊握扶手。 全 線車 隊 設 置關愛 座，配 上 深 紫色頭枕，印有長者、孕婦、嬰 孩及 傷健人士的圖案，提醒乘客對有需要 人士應盡的義務。 巴士的空調系 統 設有先進的溫 度及 濕度控制裝置和靜電空氣淨 化 器，可去除高達80%微細粒子。新巴 士均配備 節能可變式空調 壓 縮 機， 因 應 天 氣 調 節 空 調 輸出，帶來 最 合 適和細緻的溫度調控。
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以安全為核心服務 我們的巴士安裝了多種科 技 設 備，以加強巴士的安全性能及記錄操 作 數 據，包括 限制 最 高 車速不超 過 每小 時70 公里的車速 限制 裝 置，以 及巴士訊息系統。除了運輸署的抽查 外，所有巴士經由ISO認證的計劃保 養，包括日檢、月驗、每半年的小修 以及每年 在車廠內就汽 車性能進行 的檢查。
熱心照顧社群 我們陸 續在巴士站頂部安裝 顯 眼的指示牌、大型圖像訊息顯示板、 長椅、站立座位及提供免費Wi - Fi服 務。我們亦於巴士站、總站及轉車站 安裝約16 0個座位，專為長者、殘 疾 人士及攜同幼兒的家長而設。 九巴一直為6 5歲或以上長者提 供半價優惠，每年亦響應「長者日」， 在當天為65歲或以上的長者提供免 費乘車優惠。
創意主導未來發展 展 望 將來，九 巴會 繼 續 投 放 資 源，購買最新型號的環保巴士，提升 服務質素。 九巴83年來本著與時並 進的信 念，為香港市民提供物有所值的巴士 服務。這份不斷向前，不斷進步的堅 持，將會繼續引領我們邁向巴士服務 的新境界。
Kowloon Motor Bus Company (1933) Limited The Kowloon Motor Bus Company (1933) Limited (“KMB”) has been serving the public since 1933. With a fleet of more than 3,800 buses operating on a network of around 390 bus routes, KMB is the largest franchised bus operator in Hong Kong. A workforce of around 11,000 people delivers safe, reliable, and value-added customer services on more than 2.6 million passenger-trips every day. At the end of June 2016, the in-house developed Bus Estimated
Time Arrival (“ETA”) service had been applied to all KMB routes. Passengers are able to obtain bus arrival information via display panels at bus stops, as well as via the KMB/ LWB smartphone app and the KMB website. Providing real-time bus information for the whole fleet, the “Nearby ETA” feature gives users the estimated arrival time of buses on nearby routes.
Barrier-free Facilities shows Our Care We regularly review the bus facilities to provide passengers with convenient and comfortable bus journeys, including: Super-low floor bus body can be lowered to 25 cm (about 10 inches) from the ground. There is no steps at the door. Wheelchair ramp is located at the entrance and can be extended to the pedestrian. Bus compartments with wheelchair parking areas, with a stop bell on the special handrails. Buses with wide compartments and ergonomic seats are arranged in 2 + 2 to make passengers more comfortable. The bus stop announcing system broadcasts the name of the next station in three languages for the convenience of the elderly and those in need. Non-slip and fresh-colored handrails on buses for passengers use in different areas on the bus. We also reminded the passengers to hold the handrails through the announcing system and posters posted in the bus. Priority seats are set up along with dark purple headrests to show the elderly, pregnant women, babies and the disabled, to remind passengers of the obligation of those in need. Straight staircase to connect the upper and lower compartment, to facilitate the passengers on and off. Bus air conditioning system with advanced temperature and humidity control devices and electrostatic air filtration, is able to remove up to 80% of the fine particles. The new buses are equipped with power-saving variable capacity air conditioning compressors which provide more adaptive and refined thermal control in the most 25 Better Choices • Better Life
fuel-efficient manner in all weather conditions. KMB regularly conducts a review with the bus manufacturers on the design and construction of super-low floor buses.
Safety-oriented Bus Services A number of technological devices are built into buses to improve safety and record operational data, including speed limiting devices, which limit the speed of buses to 70 km/h, and the telematics system. All buses undergo an ISO-certified maintenance regime, comprising daily, monthly, semi-annual minor dock and annual road-worthiness inspections carried out at our depots, in addition to random checks from the Transport Department of the HKSAR Government.
Take Care of the Community We gradually install the prominent rooftop signs, large graphic information boards, benches, standing seats and provide free WiFi service. By the end of June 2016, around 300 LED display panels had been installed to notify passengers of the estimated arrival time of the next bus. About 160 seats were installed at bus shelters, bus termini and interchanges for the elderly, disabled and parents with young children. KMB has been providing half fare concessions to senior citizens aged 65 or above, and supports “Senior Citizen’s Day” every year, by offering free rides to people aged 65 and over on that day.
Creative-led Bus Services Looking ahead, KMB will continue to invest in resources to purchase the latest models of green buses to enhance the quality of service. KMB has been providing valuefor-money bus services to Hong Kong people in the spirit of advancing with the times. This constant and progressive adherence will continue to lead us towards a higher level of bus service.
簡介
得獎品牌 賞
Awarded Brand
自18 81年成立以來，S EIKO精 工 表不斷推出革命性 產品 — — 從 1913年生 產出日本第一枚機械錶開 始，包括之後19 6 9 年 推出世界上首 款石英錶，SEIKO在不斷前進。
鐘錶/珠寶 Wrist Watch
從1964年東京奧運會開 始，SEIKO（精工表）以官方指定計 時 夥伴的身份參 與了眾多國際 性的 體育盛事。有幸與來自世界各地的運 動員和觀眾共同分享了一個個令人無 比興奮的偉大時刻。 而今 年適 逢 精工 表創 業13 5 週 年，品牌一直以來的宗旨是“永遠領 先一步”，精工表憑著對精密科研的 堅持和執著，不但成為了業界先鋒， 也創下多項世界第一的紀錄。精工表 不 斷 創 新 和 研 發，令產品更 臻 完美 來滿足不同客戶的需求。
有關50+的服務及產品 精工表創立至今，於135年來在 各方 面一直都 追 求 進 步，藉 著 對 精 細、完 美工 藝 的堅 持 和 與 時 代 同步 邁 進的 信念 跨 越不同的 挑 戰，致 力 追求完美地 製 造 更切合顧客及乎 合 時代需求的產品，亦是這份堅持和信 念，精工表屢創錶壇「第一」，為了進 一 步推 廣 品 牌 的 獨 有特 色，特別 是 讓 客戶進一步感 受到品牌的進取精 神。 近年精工 表在 亞 洲的宣傳策略 愈來愈進取，包括：
聘請亞洲代言人王力宏及林依晨 王力宏先生及林依 晨小姐均正 式委任為精工表男女裝 腕 錶的亞 洲 區代言人，他們多才多藝的形象與精 工表的多項先進功能兩相匹配，合作 天衣無縫，令精工表的魅力盡展，在 亞洲地區形象更見突出，更加矚目。
誠邀迪祖高域成為SEIKO的最新 腕錶合作夥伴 我們很高興球 壇一哥N ovak Djokovic（迪祖高域）選擇了SEIKO 腕 錶，能 夠 成 為 其合 作 夥 伴而深 感 榮幸與驕傲。Novak
Djokovic（迪
祖 高域）不 僅 是 一名 成 績 斐 然的職 業網球手，更讓人欽佩的是他還有著 26 Better Choices • Better Life
廣泛的愛好及多彩的生活。 精工 表亦加強不同平面及 戶外 廣告媒介的宣傳，包括報章雜誌、戶 外廣告版、電視廣告、巴士車身廣告 等；網 上 宣傳 方 面，精 工 表 正 積 極 拓展網上 溝通 渠 道 如 Fa c e b o o k 及 Instagram，確保提供最新資訊，保 持顧客 與品牌之間的緊密連繫及 提 高客戶對精工表的忠誠度。
關懷社會，積極參與慈善活動 精 工 表 進 行多項 社 會公 益 事 業，履行社會企業責任。贊助慈善機 構方面，有無國界醫生、饑 饉 三十、 聯 合國兒 童 基 金 會慈 善跑、樂 施 毅 行 者及苗圃挑 戰12小 時等 等，致 力 成為一個良心品牌，取諸社會，用諸 社會。
未來有關50+ 的服務及產品的發展 精工表未來會 繼 續利用市場宣 傳 攻 勢及 資 源，將 推 廣 重 點 放 在 針 對 市 場 的產 品 線，不 斷 吸收 市 場 資 訊，更深入了解顧客的需求，從而能 為日本 精工 表提 供最前線及 最新的 資訊，在產品設計上更加能切合顧客 及乎 合 時 代需求。雖然 現在 全 球已 處 於 疲弱的 經 濟 週 期，但我們亦 會 加強與零售商的合作，互相扶持及配 合，提供相應的宣傳推廣，如推出適 合的宣傳品及贈品。未來一年我們會 繼 續 於零售商店內舉行新 錶 發佈會 推廣活動，刺激銷售。希望可以達到 共渡時艱。
Introduction Since SEIKO has been established in 1881, the brand has been constantly innovated new products. In 1913, SEIKO made its first mechanical watch; and the world first quartz watch was introduced in 1969. Since SEIKO was selected to time at the Tokyo Olympic Games in 1964, the brand has served as the official timer in other international
sports events, which has shared a lot of precious moments with the athletes and audience from all over the world. With the motto of “one step ahead of the rest”, SEIKO has now become a well-known brand in the watch-making industry for 135 years and has been brought several world first record. In order to be the pioneer, SEIKO will continue with its innovation and development which will bring various innovative products to customers.
Product for 50+ SEIKO has been “dedicated to perfection” and its product development is based on the Japanese’s philosophy of continuous innovation and refinement. Its technological development focuses on the creation of human oriented technologies that create the interaction between the wearer and the product. SEIKO has been contributing to the world with advanced watch making technology, including the invention of the world's first quartz watch for 135 years. In order to enhance the unique brand image, SEIKO has carried out below marketing activities: SEIKO has paid a lot more attention on brand building in Asian countries which include:
Mr Leehom Wang and Ms Ariel Lin being the endorsers for SEIKO Mr Leehom Wang and Ms Ariel Lin has been appointed as the spokespersons for SEIKO Criteria collection and Lukia collection in Asian regions. Their all-around talent are no doubt a perfect match with SEIKO watches.
The partnership with Novak Djokovic It is our pleasure to have a new partnership with Mr Novak Djokovic, who is a professional tennis player with champions in different international matches. We see Djokovic who shares our desire to be the best and who is determined to maintain his status as a leader. Like SEIKO, Novak is dedicated to 27 Better Choices • Better Life
perfection. And like Novak, SEIKO is determined to be “one step ahead of the rest”. SEIKO has launched different advertisements in different channels such as newspaper, magazine, billboard, TVC and bus body. While on digital marketing, we have been opened up different social platform such as Facebook and Instagram. We aim to provide the latest information for our customers and at the same time to increase their loyalty to the brand by keeping a close contact with them.
Corporate social responsibility and joining charity activities SEIKO has devoted much effort to Corporate Social Responsibility and charity work, such as Orienteering Competition which organized by Medecins Sans Frontieres, 30 Hour Famine which organized by World Vision Hong Kong, UNICEF Charity Run, Oxfam Trailwalker, Challenging 12 Hours which organized by Sowers Action etc. Our mission is to become a conscience brand.
Developing our services & products to make them more relevant We will continue to utilize promotion and resources to advertise our products in the market. Constantly absorbing more market information, more in-depth understanding of customer needs in order to develop more product ranges to meet different customer needs and selection. Although the economic circumstance has not recovered, we will cooperate with retailers and dealers to launch different marketing activities to boost sales. We hope that the downlooking market will resume soon.
簡介
Introduction
國泰航空是一家在香 港註冊及 以香 港為 基 地 的 國 際 航 空 公司，提 供定期客運及貨運服務往來全球逾
得獎品牌 賞
Awarded Brand
180個目的地*。 作 為 香 港 的主 要 航 空 公司，我 們提供連接各地的重要航線，方便區 內的貿易和投資，以及滿足休閒旅遊 需要。國泰的客運和貨運服務，令香
航空公司 Airline
港與世界各地緊密聯繫。
Cathay Pacific is an international airline registered and based in Hong Kong offering scheduled passenger and cargo services to over 180 destinations* worldwide. As Hong Kong’s major airline, we provide vital links for trade and investment as well as leisure travel. Through our passenger and cargo services, we connect Hong Kong to the world.
*包括聯號航班
*Includes codeshare services
50+的服務
Service for over 50
為使長者旅客無須 於機場排隊 等候，免卻奔波勞累，國泰航空於香 港國際機場登機大堂的C區前，設有 特別服務櫃檯，專門接待及協助所有 長者旅客。同時，准許乘客攜帶某些 符 合存放 於客艙內的自動 行動輔助 裝置登機，例如手杖、拐杖和可摺疊 式四腳手杖。
國泰航空推出特惠機票慶祝 長者日 為慶祝長者日及表 達 對長者的 感 謝 和 敬 意，國泰 航 空 於 剛過 去的 11月再度 推出長者機 票 優 惠。透 過 最新優惠，凡年滿六十五歲或以上之 香港及澳門居民，均可以七折購買商 務或特選經濟客位機票，及以七五折 購買經濟客位機票。除此之外，為鼓 勵長者與親友享受一起出遊之樂，與 長者同行的兩位旅伴，亦可享九折訂 購 商務、特 選 經 濟及 經 濟 客位 機 票 的優惠。長者機票優惠自首次推出至 今已達17年，一直深受長者歡迎，推 出後反應十分熱烈。
28 Better Choices • Better Life
Cathay Pacific Airways help elderly passengers travel well by making their journey as comfortable as possible. To ensure that the passengers don’t have to stand in a queue at Hong Kong International Airport, the airline provides a special counter in Area C of the Check-In Hall. Passengers are also allowed to bring certain types of mobility aids such as canes, crutches and foldable walkers on board the aircraft, provided they can be safely stowed within the cabin.
Cathay Pacific celebrates Senior Citizens’ Day with special fares As a show of respect and appreciation to Hong Kong’s elderly residents, Cathay Pacific has offered them special fares every November for the past 17 years. In this year’s promotion, the airline offered citizens aged 65 and above a 30% discount on Business Class and Premium Economy Class fares, and a 25% discount on Economy Class flights. Also in this year’s promotion, Cathay Pacific encouraged family members and friends to spend time together by introducing companion fares. Up to two adult passengers per senior booking could enjoy 10% discount across Business, Premium Economy and Economy classes. These special fares are extremely popular each year, repeatedly garnering enthusiastic feedback from the city’s elderly travellers.
簡介
Introduction
維 他 奶 國 際 集 團 有 限公司 是 一間專注植物飲品及食品的生 產及 分 銷 商，總 部 設 於 香 港。維 他 奶 於
得獎品牌 賞
Awarded Brand
19 4 0 年由羅桂祥 博士 創立，公司一 直以來 為大眾提 供 各種高品質 產 品，以口味、營養及可持續發展作為 開拓產品方針，從而推動可持續的營 養，並將回饋社會之精神融入日常業
飲料 Beverage
務中。目前，集團旗下產品行銷全球 近4 0個市場，在香港、中國內地、澳 洲及新加坡均設有生產基地。
50+ 的產品 維他奶集團之 經營目標 在 於維 持 其促 進優 質生 活的 領 導 地 位，透 過提供質優味美而營養豐富的產品， 以滿足各地市場客戶的需求。 集團以促 進各年齡層消費者的 健康為首要任務，致力為消費者提供 營養豐富的優質食品和飲品。 基 於集 團 的 經營宗旨及使命， 集團 提 供一系列以植物 成份為主的 多元化產品，包括豆奶及植物奶、豆 腐、茶 類、以 及 果 汁 和 蒸 餾 水 等 飲 品，除了提供美味的飲品和食品供各 年齡層的消費者享用外，亦致力確保 產 品能 配 合 健 康 的生 活 模式，對 於 50+人士當然是適合不過。
未來50+ 的產品 超過七十五年以來，維他奶一直 致力為大眾提供價格相宜、以植物成 份為主的產品。未來將繼續堅持為各 階層及年齡組別消費者，包括50+， 帶來更多符合健康生活模式、以植物 為本的優質產品。
Vitasoy International Holdings Limited is a leading manufacturer and distributor of plant-based food and beverages headquartered in Hong Kong. Since its establishment in 1940 by Dr Kwee-seong Lo, the Company has been promoting sustainable nutrition through provision of a variety of high-quality products with Nutrition, Taste and Sustainability as the guidelines for its portfolio offerings. The Vitasoy Group integrates social responsibility into its business and contributes to the communities that the Group serves. Currently, the Group has operations in Hong Kong, Mainland China, Australia and Singapore and its products are available in about 40 markets worldwide.
Products for 50+ Vitasoy aims to maintain its leadership in promoting superior quality of life through the production of high quality, great tasting nutritious products that satisfy customers in all markets. At Vitasoy, promoting consumer well-being by providing high quality nutritious food and beverages is its number one priority. Based on Vitasoy’s vision and mission, the Group offers a broad range of plant-based products including soya milk and plant milk, tofu, teas, and other beverages such as juice drinks and distilled water. In addition to providing tasty food and beverages for the enjoyment by people at different ages, the company also strives to ensure its products are compatible with a healthy lifestyle – a lifestyle that certainly fits the 50+.
Future Products for 50+ With its dedication to providing affordable plant-based products for more than 75 years, Vitasoy will continue to bring more quality plantbased food & beverages that are compatible with a healthy lifestyle to consumers from all walks of life and age groups, including the 50+.
29 Better Choices • Better Life
簡介
Introduction
U N I Q L O 是日本 零 售 企 業 迅 銷 有 限 公司 旗 下的 品 牌之一，是 亞 洲 服 裝 零 售 業 界 領 先 品 牌。作 為
得獎品牌 賞
Awarded Brand
U NIQ LO穩步邁向成為真正國際化 品牌策略的一 部份，U N I Q LO 持 續 在全球各個重要城市開設 大 型 店 舖，並 且採 用 整 合 型 商 業 模 式，堅 持品質，設計，生 產、推廣及銷售服
服裝 Fashion
飾。UNIQLO相信並貫徹「真正好的 服裝應擁有舒適性、大眾的設計、一 流的品質」的理念，為每一個人提供 舒適的穿著感受。 U N I Q L O 服 飾 含有日本 傳 統 文 化 推 崇 的 簡 潔，高 質 量 以 及 耐 穿。Li feWe ar系列於不同場 合不同 時 間 都 展現 出 現代優 雅，使 系 列 成 為 每 一 個 穿著風 格 的必需品。一 件 衣 服必須 達到比完美 更高的標準才 能 讓 顧 客 稱 心滿意。簡 潔的設 計 中 蘊含了不 少周 到的心思及現代 感的 細 節，務求用最 大 眾化 的 價 錢 造 出 最 合身的服裝 給大 家。U N I Q LO 一 直不斷創新，不論是產品的質量、設 計、跨界別合作，以至公司的整體營 運方針，也確保了我們能帶來優質又 價格相宜的產品。為人們生活帶來更 多溫暖，更多光明，更合身的設計以 及更舒適的穿著體驗。 來年，UNIQLO將加大力度推廣 「Life Wear」理念，讓顧客徹底理解 品牌的價值觀和信念，同時會繼續致 力給消費者帶來更多新體驗，除了經 營自家品牌外，UNIQLO亦希望促使 傳統零售行業的轉變，超越一般香港 市民對零售商的想像。
30 Better Choices • Better Life
UNIQLO is Japan’s leading specialty retailer which a brand of Fast Retailing Co., Ltd. It continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. UNIQLO manages an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them. UNIQLO’s apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, regardless of product quality, design, cross-sector cooperation, as well as the company's overall operation principles, all ensure to bring high-quality and affordable products to customers. UNIQLO target to bring more warmth, more lightness, better design, and better comfort to people’s lives. In the coming year, UNIQLO will further promote the concept of "Life Wear" in order to let customers understand the brand values and beliefs, while continuing to give consumers more experience. In addition to operating their own brand, UNIQLO also hope to promote the traditional retail industry to go beyond the imagination of Hong Kong people.
簡介
Introduction
康 樂 及 文化事務 署 (康文署 )竭 誠 提 供 優 質 文 康 服務，以配 合香 港 發展成為世界級大都會和盛事之都。
得獎品牌 賞
Awarded Brand
在 康 樂 服務 方面，康文署 除 提 供 優 質的 公共 康 體 設 施 外，亦 舉 辦多元 化的康體活動，鼓勵市民積極參與， 為市民生活增添姿彩。 康文署轄下有73個體育館設有
健身中心 Fitness Facility
健身室，遍布港九新界，供已登記成 為康文署 健 身室的使 用人士自行租 用。健身室內設有不同器材供進行有 氧 運 動及 阻 力訓 練，部份指 定 場 地 更設有駐場教練，為健身室使用者提 供專業健體指導。市民可透過參加各 區舉辦的健身室簡介會或訓練 班登 記成為健身室使 用者。6 0歲或以上 人士更可參加專為長者而設的「長者 器械健體訓練班」。成為康文署健身 室使用者後，市民可因應使用健身室 的頻密度選擇購買時票(非繁忙時段 $13/繁忙時段$14)或月票($180) 。 為鼓勵恆常運動，月票有效期內市民 可不 限次 數使 用康文署轄下的健身 室設 施。年滿6 0歲 或以上 人士更可 享半費優惠。 為推動「普及體育」並鼓勵不同 體能和年齡(包括50+)的市民追求積 極 健 康的生 活，康文署 會 繼 續 舉 辦 多元化的康體活動，並會不斷提升場 地的設施與服務。
31 Better Choices • Better Life
The Leisure and Cultural Services Department (LCSD) aims to provide quality leisure and cultural services that are commensurate with Hong Kong's development as a world-class city and events capital. In respect of leisure services, apart from providing quality public recreation and sports facilities to foster public participation in recreational and sports activities, LCSD also organises a wide range of recreation and sports activities to enrich the quality of life of the community. LCSD provides fitness rooms in 73 sports centres in the territory for all registered users. These fitness rooms are equipped with various kinds of aerobic and resistant training apparatus. Resident coaches will be stationed at designated venues to provide professional coaching services for fitness room users. Members of the public could apply for registration as fitness room users through participating in fitness workshops or training courses organised in 18 districts. Senior citizens aged 60 or above could join the "Fitness (Multi-gym) Training Courses for Elderly” which are tailormade for them. Depending on their usage, users may buy hourly ticket (Non-peak rate $13/ Peak rate $14) or monthly ticket ($180) while monthly ticket are entitled to unlimited entry of fitness facilities within the validity period. Senior citizens aged 60 or above may enjoy the concessionary rates. To promote Sport for All and encourage people with different ability and ages (including 50+) to pursue for active and healthy living, LCSD will continue to organise a wide range of recreation and sports activities as well as to enhance its facilities and services to the public.
九龍巴士(一九三三) 有限公司 九巴及龍運智能手機應用程式 「APP 1933」在2016年9月推出，透過 更新更強的手機程式，令搭巴士更有預
得獎品牌 賞
Awarded Brand
算，旅程更輕鬆寫意。
搭巴士變得個人化 新應用程式功能更智能化，首頁 會自動顯示慣常乘搭的巴士路線，身
手機程式 Mobile Apps
處位 置及 附 近巴士站的巴士路線資 料。此外還有三個不同圖示，讓乘客可 收藏經常前往的地點好像家、公司和 學校等，只要一按地點，便會跟據現時 身處的位置而即時尋找最快到達的巴 士路線。手機程式另有「落車提示」功 能，在到達用戶所選目的地之前的兩 個中途站，就能發出響聲（或震動）的 提示。
加強搜尋功能 乘客只需輸入前往的目的地，程
The Kowloon Motor Bus Co. (1933) Ltd The KMB and Long Win Smartphone App “APP 1933” was launched in September 2016. This new and powerful App brings you better planned and more comfortable hassle-free bus journeys.
Personalised bus journey The new app is more intelligent, and the home page automatically shows the bus routes you usually ride on with related route information. Three different icons allow passengers to save the often visited locations in the categories of home, company and school. When you press an icon, the app will instantly find the fastest route to your chosen location. The App also features the “Alight Reminder” function, emitting an alert sound (or vibration) two bus stops before the selected destination is reached.
式便會立即顯示在附近巴士站的所有 路線，包括每條路線預計到達目的地 的車程所需時間、與目的地的行車距 離及車資，顯示每個站的預計到站時 間。如果需要轉乘其他巴士，程式還會 立即計出扣除轉乘優惠後的車資總費 用。
新增即時對話功能 手機 應 用程式 新 增設「即 時對 話」功能，乘客如果在搜尋路線時遇 到任何問題，可透過發送即時訊息直 接向客戶服務員查詢，乘客除了可以 了解九巴的車務狀況、還可以反映意 見。
32 Better Choices • Better Life
Enhanced search function As soon as the passenger enters the destination, the program will immediately show all routes at nearby bus stops, as well as the expected time and travelling distance for each route and the arrival time of each station. If you need to transfer to another bus, the program will instantly calculate the total cost including any fare concessions.
The new instant conversation function The app includes a new instant conversation function, whereby you can send a message directly to a customer service officer if you are having trouble finding a route. Besides finding out about bus traffic information, passengers can also express their views about bus services.
簡介
Introduction
聖德肋撒醫院是由法國沙爾德 聖保祿女修會於一九四零年創立的天 主教醫院。創立目標乃藉著基督信望
得獎品牌 賞
Awarded Brand
愛的精神將醫療服務貢獻市民。經七 十多年的擴展，聖德肋撒醫院已成為 本港一所極具規模的全科私家醫院 。 醫院現有病床一千零六十九張， 擁有眾多經驗豐富的專科及全科醫生
私家醫院 Private Hospital
駐院應診，配合具專業訓練的醫護技 術人員及極先進的醫療設施，服務市 民。
50+的服務及產品 聖德肋撒醫院秉承聖保祿醫療 牧 民的理 念，懷 著 基督 信 望 愛的精 神，致力為大眾市民(包括5 0後及長 者)提供全面的專科治療、24小時門診 服務、住院服務、身體檢查、中醫保健 及牧靈服務，以幫助市民維持身心健 康的生活。
33 Better Choices • Better Life
St. Teresa's Hospital was founded in 1940 by the Congregation of the Sisters of St. Paul de Chartres. Being a catholic hospital, her mission is to provide a competent and quality health care service to the sick and the needy through the Christian Spirit of Faith, Hope and Love. In doing so, the sisters strive to make present and concrete the goodness and love of God for all people. Over almost seven decades of development, the Hospital has now become a well-established private general hospital in Hong Kong. Presently, it has 1069 beds, the best trained personnel and the latest medical facilities, providing quality service to the general public.
Service / Product for 50+ St. Teresa’s Hospital’s mission is to echo the Paulinian Hospital Ministry Philosophy by providing comprehensive specialties services to the general public (including the age over 50 and the elderly) through the Christian spirit of Faith, Hope and Love. It not only includes 24-hour outpatient service, inpatient services, health checkup plan and diagnostic services, but also includes Chinese medicine and pastoral care, so that the general public can maintain and enjoy a balance and healthy living.
簡介 大 家 樂 創 立 於 一九 六 八年，是 香 港 最 具 規 模、最 成 功的中式快 餐 品牌，現時在本港的分店超過一百五
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Awarded Brand
十間。大 家 樂 於 餐飲 業屹 立 逾 四十 八載，每日服務超過三十萬名顧客， 並本著以客為本，精益求精的精神， 不斷提昇產品、環境及服務質素，務 求 貼 心 照 顧 顧 客 的 需要，為 顧 客 提
快餐店 Restaurant
供優質又全面的餐飲體驗。
50+ 的服務 大 家 樂 時刻 以 顧 客為 中心，服 務由心出發，所以近年推出多項服務 提 昇 措 施，為 顧 客 締 造 一 個 更理 想 的用膳環境。我們安排服務大使替有 需要的 顧 客 提 供 送 餐 服務，例 如 協 助 長者 拿 取 食 物；並在 店內加 設 關 愛座，優先給有需要的人士使用；分 店亦增設自助飲水機，方便顧客添加 飲用水。我們相信傷健應共融，因此 率先於2012年宣佈全線分店歡迎導 盲犬。
50+ 的產品 為 持 續 提 昇食 物 質素，大 家 樂 的專業採購團隊，特別從世界各地搜 羅 各 種 優 質食 材，並 透 過 廣 泛 的 顧 客口味意見調查，深入了解顧客的不 同需要，從而研製出符合顧客喜好的 產品。 為迎合顧客對健康飲食的關 注，大家樂設計了清新而均衡的綠色 餐單，加入瓜菜類配搭，如「菜飯」、 「冬瓜盅」等。我們亦於2012年推出 了Green Monday素食餐單，推動低 碳 環保飲 食。大 家 樂 定 期 於 傳統中 式節日提 供節令食品，如粽、月餅、 盆菜等供顧客選購，方便長者們購買 應節食品與子女或親朋共享。
Introduction Café de Coral is Hong Kong’s largest and most successful Chinese fast-food brand. Established in 1968, Café de Coral currently operates over 150 self-service restaurants across the Territory. With over 48 34 Better Choices • Better Life
years of proven experience in the food service and catering industry, Café de Coral is serving some 300,000 customers daily. It will continue to thrive on the company philosophy of making customers the topmost priority and constantly outperforming itself. It will also bring along better products, environment and service to Hong Kong people.
Service for 50+ Our frontline personnel accustom "customer satisfaction" a top priority. They pay close attention to the preferences of individual customers in order to fulfill their needs. We have launched a number of pioneering measures in the industry, rendering Café de Coral an ideal dining place. Persons with needs no longer need to present order tickets to service counters. Our service ambassadors help to deliver food for them. We also launched Priority Seats for those in need as well as installing Self-service Water Dispenser for convenience of customers who need water refill. In 2012, we were the first fast-food chain which welcomed guide dogs in all our restaurants.
Product for 50+ Café de Coral knows well that discerning customers won't settle for less when it comes to food quality. That is why our professional merchandising team travels the globe to look for the best ingredients. Besides, we conduct in-depth surveys to understand better the tastes and needs of our customers. We work hard to perfect the flavor, portion and combination of our fares on offer. Only by doing so can we achieve the menu that answers best to the expectations of our customers. To address customers’ concerns on healthy diet, Café de Coral has healthier and greener choices using more vegetable in dishes, including Vegetable Rice and Winter Melon Soup. In 2012, we launched the Green Monday vegetarian dish series to promote low-carbon diet in Hong Kong. Café de Coral provides festive products including Rice Dumpling, Mooncake and Poon Choi in the traditional Chinese festivals so elderly can enjoy with their families and friends with no hassle.
簡介
Introduction
apm為新鴻基地產於香港的旗 艦 商場，面 積 達 6 3 萬平方尺。a p m 的名字將日與夜結合，以年輕及心境
得獎品牌 賞
Awarded Brand
年青人士為主要銷售對象，突破一般 商 場 的 經營 常 規，以 嶄 新 的品 味 生 活及夜 行 零 售 概 念模 式 經營，商 場 將 不受 特 定 主 題 限制，全面引進 最 新、最 緊 貼 潮 流的 娛 樂 飲 食 及 品味
商場 Shopping Center
生 活 元 素，為 顧 客 提 供一 個 玩 樂 不 分早晚的潮流匯點！apm擁有逾170 間商店，零售商店營業至晚上12點， 餐飲營業至凌晨2點，娛樂商店營業 至深宵，主要商店包括 Apple apm Hong Kong、A APE BY BATHING A P E ®、H & M、M U J I、U N I Q LO、 cookedDeli by city'super、LOGON 及 PALACE apm電影院，為顧 客 提 供一個玩樂不分早晚的夜行購 物熱點。 apm相信商場的優勢就在細節 裡，所以我 們 十 分 講 究 消費 者 的 體 驗。apm特別引入「輕觸式電子商場 資訊系統」，顧客可即時查詢商場資 訊，第一時間取得商戶最新優惠。商 場設有 方便 瘋 狂 購 物的「透明儲 物 櫃 」、提 供 免費 充 電 服 務 的 手 提電 話 /平板電腦充電櫃、洗手間外的貼 心 座 椅 等，而 商 場 親 客 大使 亦 會為 顧 客 提 供 貼心及 多元化 服務，令消 費者在 a p m 的體 驗 更舒 適 寫 意。為 配合數碼e世代，apm推出智能手機 A p p s升級 版，新 增「互動商店路線 搜尋系統」，讓顧客在手機上擬定商 場最佳購物路線，VIP會員積分亦可 透過手機 A pp s查閱，而「智能 車輛 搜尋系 統」讓 車主可 時刻 追 蹤 泊 車 狀況。
35 Better Choices • Better Life
apm, an ever innovative retail flagship of Sun Hung Kai Properties in Hong Kong with 630,000 sq ft. The name, apm, is a combination of am and pm, or day and night, reflecting the innovative late night shopping and “o mni - lifest yle - maga zine” concept. Trendy elements and the latest forms of entertainment have turned apm into one of the hottest spots in town. Shoppers will find lots of surprises, as well as the newest and trendiest entertainment. They are sure to enjoy living the “lifestyle” any time of the day! apm houses over 170 shops, retailers will stay open until midnight, restaurants to 2:00 am and entertainment spots till dawn. Trend-setting brands include Apple apm Hong Kong, AAPE BY A BATHING APE®, H&M, MUJI, UNIQLO, cookedDeli by city'super, LOG-ON & PALACEapm. apm constantly strives to provide customers with a unique shopping experience by optimizing our environment and service. Shoppers can easily browse the mall information on our e-directory to get the hottest offers from our merchants. In addition to stylish design and provision of comprehensive facilities such as locker, free mobile & tablet charging machine and comfortable seating area next to the washroom, our customer service ambassadors continue to offer genuine and sincere service. To provide a novel shopping experience for the iGeneration, apm also launched an upgraded version of mobile Apps. The interactive way finding system enables customers to pre-set their best route for shopping in apm. VIP members can check their bonus points through mobile Apps anytime. By using our car searching system, drivers can keep track of parking status anytime and anywhere.
簡介
Introduction
百佳 超 級市場創立 於 一九七二 年，是本 港 具 規 模 的 超 級市 場 連 鎖 店，為香港顧客最信賴的品牌之一。
得獎品牌 賞
Awarded Brand
百佳不斷創新，致力提供物超所值、 應有 盡 有的 貨品 選 擇；不 斷 提 升 新 鮮、安全及衛生水平；並創建不同店 舖概念，迎合不同顧客群的需要。百 佳亦設有網上商店（PA R K nS H OP.
超級市場 Supermarket
com）和流動應用程式，讓顧客隨時 隨地選購貨品。全港首創的百佳「易 賞錢」，向顧客提供價格優惠、積分 獎賞及免費禮品換領。百佳在零售市 場上 之 遠見及推動備受業內及社會 各界人士嘉許，屢獲殊榮。百佳在香 港、澳門及中國大陸設有約三百五十 家分店，是長江和記實業有限公司附 屬公司屈臣氏集團的成員之一。
50+的服務及產品 百佳 提 供 多款 貨 品 選 擇，滿 足 不 同 顧 客 的 需求。例 如 注 重健 康的 50+人士可於百佳選擇有機蔬果、保 健食品如高鈣奶、燕窩及營養補充劑 如維他命丸、靈 芝丸等。此外，百佳 亦 提 供 傳 統 南貨例 如 杞子、雪 耳及 湯 包等 給 愛 好 中式 菜 餚的 5 0 +人士 選擇。喜愛品味生活50+人士亦可於 百佳 選 購 優 質 紅 酒、香 檳 及 肉 扒等 美酒佳餚。百佳亦設有網上商店和流 動應用程式，讓顧客包括繁忙的50+ 人士隨時隨地選購貨品。
36 Better Choices • Better Life
Established in 1972, PARKnSHOP is Hong Kong's leading supermarket chain and one of the most trusted brands in Hong Kong. PARKnSHOP continues to innovate and offer the best value for money, the widest number of product choices, freshness and safety, and different store formats to meet the needs of different customer segments. Its eStore (PARKnSHOP. com) and mobile application offer added convenience to tech-savvy customers to shop from anywhere at anytime. PARKnSHOP launched the first MoneyBack reward points programme, providing extra savings to members in the form of exclusive discounts, bonus point scheme and free premium redemption. Its retailing foresight and management campaigns are well recognized through numerous consumer, industry and community awards. PARKnSHOP now operates around 350 outlets in Hong Kong, Macau and Mainland China. It is a member of the A.S. Watson Group, a subsidiary of CK Hutchison Holdings Limited.
Service / Product for 50+ PARKnSHOP offers a wide variety of products to meet the needs of different customers. For example, health-conscious 50+ people can choose organic fruits and vegetables, health food such as high-calcium milk and bird's nest, and nutritional supplements including vitamins and Lingzhi. PARKnSHOP also offers traditional Chinese food such as wolfberries, white fungus and soup packs for 50+ Chinese cuisine lovers. 50+ people who love to enjoy taste of life can also select red wine, champagne and steaks in PARKnSHOP. The e-store and mobile application of PARKnSHOP allow customers including busy 50+ people to shop from anytime at anywhere.
簡介
Introduction
康泰旅行社 成立於19 6 6年，是 香 港 歷 史 最 悠 久的 旅 行社，亦是 香 港最具規模的旅行社之一，業務涵蓋
得獎品牌 賞
Awarded Brand
旅行團、自遊 行、郵輪旅 遊、機 票、 酒店、各地景點門票、會展獎 勵旅遊 (M.I.C.E) 、私人組團、遊學服務及 海 外 婚 禮等。康 泰 擁有龐 大的專業 團 隊和 優 良的 信譽，使 康 泰 與世界
旅行社 Travel Agent
各地的旅遊局、航空公司、酒店及接 待單位均合作無間，給予世界各地的 業務夥伴和顧客十足信心。
50+的服務及產品 適 逢今年是康泰成立5 0周年，
Established in 1966, Hong Thai Travel is one of the top longestrunning travel agency in Hong Kong and with wide scope of business including guided tours, packages, cruise travel, air tickets, hotel reservations, attraction tickets, M.I.C.E travel, private tours, study tours and overseas wedding etc. With its large team of professional staffs and excellent reputation, Hong Thai has a good connection with worldwide tourism boards, airlines, hotels and land agents, providing great confidence to our business partners and clients.
今年7月份曾推出金禧酬賓推廣，讓
Service / Product for 50+
年齡與康泰同為50歲的人士，以$50
This year is Hong Thai 50th anniversary. It launched a Golden Jubilee promotion campaign in July by offering a special price of HK$50 to customers with the age of 50 while he/she joins the specific product. Moreover, Hong Thai joined the Retiree and Senior Fair I/O Senior Expo Asia, organized by Taiwan Visitors Association, provided special expo discount and souvenirs to visitors. Furthermore, elderly, who aged 60 or 65 or above to join our specific product can enjoy different year-round elderly discounts.
震撼優惠價報名指定旅行團。此外， 康 泰亦曾參 與由台灣 觀光協會所 舉 辦「退休人士及長者博覽」，推出即 場報名優惠，準備禮品送贈予在場人 士；另外，6 0/6 5歲或以上人士全年 亦可享有不同折扣的長者優惠。
未來50+的服務及產品 5 0 +富裕的人士對 旅 遊的食住 安排及服務質素有較高的要求，故康 泰於4年前推出「名家食番天系列」， 由美食名家梁 文韜及 紀曉華擔任榮 譽 領隊帶 領團友品嚐世界各地的心 水美食；此外，康泰亦推出以高端奢 華和優悠行程作賣點的「優尚之旅， 迎合他們的需要。
37 Better Choices • Better Life
Future Service / Product for 50+ Those 50+ have a high demand of need in the restaurant and accommodation’s arrangement and service quality, Hong Thai provided the featured tour with celebrities’ series for 4 years ago, customers can enjoy the cuisine around the world. Moreover, “Hong Thai Deluxe” offered with high-end and relaxing itinerary to fulfill their needs.
理大簡介
About PolyU
多年來，香港理工大學（理大） 隨著香 港及全球經濟和社會發展而 演變，在本地以至海外均成就卓越。
得獎品牌 賞
Awarded Brand
理 大 歷 史 悠 久，過 去 八十 年一 直與時並進，致力配合社會與日提升 的期望，並應對香港、國家和全世界 的需要。 我們豐富多元的課程教 授專業
大學/教育機構 University
知 識，更 提 供 服務 學 習和 現 實 社會 體驗，因此，我們的畢業生都能在競 爭激烈的國際環境中表現出眾，而且 樂於服務社會。 大學 亦 勇於 挑 戰 極 限，開 拓知 識，以期造福世界。理大的突破性科 研及創新發明，有助改善人類生活、 促 進 經 濟 效 益，以 及 為 社 區帶來 正 向改變。
38 Better Choices • Better Life
The Hong Kong Polytechnic University (PolyU) has evolved alongside the economic and social development of Hong Kong and the world, with remarkable accomplishments at home and beyond over the years. While PolyU boasts a history of eight decades, we keep moving with the times and boldly addressing the increasingly demanding expectations of society, serving the needs of Hong Kong, the nation and the world. Our enriched curriculum imparts professional knowledge and provides Service-Learning and real-world experience, nurturing graduates who can survive in a highly competitive international arena and are ready to serve global society. The University also prides itself on challenging boundaries and uncovering knowledge that benefits mankind. PolyU’s groundbreaking research and innovations have helped to improve human life, boost economic efficiency and bring positive change to the community.
簡介
Introduction
雅虎香港〈w w w.yaho o.com. h k 〉為雅 虎公司國 際網 絡 中的香 港 分網。Ya h o o 是 一 個 專注 為用戶每
得獎品牌 賞
Awarded Brand
日網上生 活注 入 驚喜和娛 樂性的嚮 導。我們 為 用戶提 供 高 度個 人化 的 體 驗，讓 用戶能 透 過 各 種 裝 置 於 全 球各地與最關心的人、事、物連結在 一起。我們亦致力連結廣告商與目標
網站 Website
受眾，為他們創造絕佳廣告價值。於 19 9 9年成立至今，雅虎香港一直 成 為 本 地 最 受歡 迎 的 領導 網 站，每日 覆 蓋 超 過兩百四十萬個 香 港活躍 用 戶。雅 虎香 港全 天 候由資訊 娛 樂 以 至網上工具提供超過30個最貼心及 本 地 化 的產 品及 服務，成 為 數百 萬 香港網民不可或缺的生活日常。
39 Better Choices • Better Life
Yahoo Hong Kong (www. yahoo.com.hk) is part of Yahoo Inc's global network. Yahoo is a guide focused on informing, connecting and entertaining our users. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Since 1999, Yahoo Hong Kong is territory's leading and most popular internet portal. It reaches over 2.4 millions active daily users. Yahoo Hong Kong offers more than 30 properties with localized content and services from infotainment to applications, which plays a vital part to the lives of millions of Hong Kong users.
出版 PUBLISHER: 50+悅齡服務 Active Ageing Services
聯絡 CONTACT: 3955 8697
網址 WEBSITE: www.50plus.com.hk
HK50plus
40 Better Choices • Better Life