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Editor’s Note Meticulous Maneuvers: Companies That’re Establishing New Benchmarks Via Their Incisive Offerings

Yash Ananad Editor

O

ftentimes, a company is primarily renowned for its immense attention to detail. It often creates a palpable market impact via its meticulosity which is made conspicuous via its incisive products & services.

A major defining feature, one that is responsible for the avant-gardism of the aforesaid offerings, is a thorough novelty across all of a company’s processes. In essence, it can only achieve an exemplary standard of service or innovation if it has a fundamentally reformative approach across all its operational front.

A few companies have been impeccably exemplary in achieving the aforesaid transformation. Through their carefully thought processes & offerings, they’ve made a tangible effect on their industry which has been systematically highlighted in this edition of our magazine.

The companies mentioned herein are Swadeshri Advisory Services Pvt. Ltd, Digifish3, Owlspire, Apollo LogiSolutions, Brainfloss Private Limited, In Home Personal Services, and Cargopeople Logistics and Shipping Private Limited. These brands have spurred reforms across a multitude of specific niches, and in the process, serving a very dire need of their market.

The cover story of this edition features Swadeshri Advisory Services, particularly its Founder Dhanashri Saurabh. She has been in the limelight for her nationally palpable contributions to women entrepreneurship.

Swadeshri has been devoutly committed to helping budding women entrepreneurs across the country via its holistic guidance across business, procedural, and personal growth fronts.

Akin to Dhanashri, Ashmita Dhingra, the Co-founder & MD of Digifish3, too was in the limelight for her championing of women entrepreneurship.

She inspired new standards of bravado & perseverance for female professionals, as well as spurred novel concepts through Digifish3’ ingenious services.

Owlspire was highlighted for its remarkable customer-centricity and holism in its service portfolio. The brand not only effectively catered to pressing market needs but also inspired novel operational ideas.

Another brand on the tech front highlighted here was Brainfloss Private Limited. In a rapidly advancing field of Cloud Computing, the company still managed to stay ahead of the curve owing to its relentless developments across both service & operational fronts.

On the logistics front, the companies featured are Apollo Logisolutions and Cargopeople. While ALS was highlighted for its company’s illustrious innovations, Cargopeople was featured for the strategic thinking and ideations of Manuj Adlakha.

In Home Personal Services, particularly the contributions of Michael Collura, its President & CEO, was featured because of its unequivocal leadership in non-medical in-home care. The entrepreneur ushered new standards of empathy & specificity whilst serving the needs of seniors.

Growth is but a cumulative result of meticulous maneuvers – as elucidated by the achievements of the aforesaid companies. If you seek to truly grow & evolve in 2022, I believe you can find immense value in the methodical decoding & illustration of their success stories.

Have a Power-Packed Second Month!

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CONTENTS

COVER STORY

C O N T E N T S

Page No.

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CA Dhanashri Saurabh Fostering Women Entrepreneurship Through Holistic & Need-Specific Services

6

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18 Ashmita Dhingra- A Tenacious Woman Entrepreneur Who’s Redefining the Digital Space

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Beauty is for everyone-

OWLSPIRE: A Full-Service Digital

How we can maintain our beauty for a lifelong

Marketing Agency Achieving Success With Customer Centricity

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24 10 Most Successful Women Entrepreneurs in The World

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Venugopala Chalamala: Visionary CEO Empowering Businesses Through Cutting-Edge IT Services & Solutions ATLAS SYSTEMS

5 most important executives under Google CEO Sundar Pichai

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32 Apollo LogiSolutions: Delivering Excellence Through Breakthrough Logistics Practices

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Top 10 Exciting Indian Start-ups Founded by Women

We360.ai: Helping Businesses #WorkFromAnywhere

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42 Brainfloss: Staying Ahead Of The Curve In Today’s Fast-Growing Cloud-Computing Market

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Gautam Adani- college dropout to billionaire entrepreneur

IHPS: Michael Collura- Making Homecare available, affordable & accessible

Manuj Adlakha:

Ushering a Remarkable Shift in the International Logistics Scenario

6 natural ways to stay beautiful without makeup

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“

“JUST KEEP GOING REMAIN CONSISTENT -Success is the sum of small efforts, repeated day in and day out” CA Dhanashri Saurabh | Director |

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CA Dhanashri Saurabh Fostering Women Entrepreneurship Through Holistic & Need-Specific Services

I

n the entrepreneurial space, we often come across examples of business leaders who’ve ushered a horizon-shift in their industry through their visionary attitude. Their thoughtful and inventive processes have gained widespread recognition at not just the regional but also national level.

For women entrepreneurs especially, the aforesaid qualities shine even more exceptionally given the prevailing stereotypes in our country. Some of them have been so remarkably impactful in their work that they’ve redefined the very dynamics of women entrepreneurship in India.

CA Dhanashri, the Founder of Swadeshri Advisory Services Pvt. Ltd, is one such woman entrepreneur who has been in the limelight for her reformative work. A champion for the entrepreneurial spirit in women, Dhanashri has helped umpteen businesswomen across India fructify their vision through her need-specific services. Dhanashri along with her mother-in-Law Mrs. Sadhana Deshmukh who also happens to be the Director in Swadeshri Advisory have been an steering the business in challenging times.

The indomitable can-do spirit of Dhanashri towards women equality finds its roots in a mindset of consistency. This has been conspicuously evident in her since her formative days in Nandgaon, a small town in Nashik, Maharashtra. Her Parents have always had a progressive mindset and they educated and raised their girls to face the challenges of modern world.

We’ll be highlighting the various defining aspects of Dhanashri’s brand, as well as the overall mindset that has shaped her current market stature.

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A Deeper Look into Dhanashri’s Company

The most noteworthy aspect of Swadeshri’s services is the fact that it doesn’t just focus on money matters; it also emphasizes the social aspects of a woman. It designs a sustainable, tailormade solution with a human face for every case, thereby unleashing the latent unique potential of each woman.

Currently, Swadeshri provides financial and business enhancement handholding services to other small-scale business, esp. Those owned by woman entrepreneurs.

As a business owner, Dhanashri feels wonderful collaborating with other small businesses and feels it makes sense for their financial plan. Hence majority of her clients are from marginalized sections esp. Women who lack in financial savings. She wishes to enrich them with the same in order to empower them the wings to their dreams.

Not only does Swadeshri help them to save their money but also invest it for their secured future. This way, it also contributes to Nations Goal of ‘Financial Inclusion’. When businesses in a community work together, Dhanashri feels there’s much more to be gained in the local economy. According to her, this is the cornerstone of a sustainable and self-reliant economy.

Surmounting Market Challenges

As a leader with a reformative vision for women, Dhanashri is faced with a slew of daunting challenges while maneuvering her company.

The first and foremost problem is to make people evolve out of the traditional old mentality that women should only cater to their children and household chores. She faced these barriers from her colleagues and seniors when she started working in Delhi. However, thanks to the progressive thinking and love & support from her husband and family, she was able to overcome these eventually.

Some other problems the company faces is to get connected with the real beneficiaries, understand their needs, and work upon them online amid the pandemic. In addition, they also have the responsibility of keeping clients motivated to follow their dreams despite all odds & failures.

Thanks to Dhanashri’s dogged persistence, the company is surmounting the aforesaid setbacks and gaining stability & momentum with time. In the process, she’s leveraging the power of digital media to maximise her impact.

The Altruistic Vision Behind Swadeshri

Through Swadeshri Advisory Services, Dhanashri holds the mission to create a meaningful and holistic change in the lives of women. The company’s major clientele specifically consists of young women from small towns, who have great ideas but not the necessary level of financial & procedural support.

To foster their entrepreneurial vision and livelihood creation, Swadeshri hand holds these women across various aspects, such as: » » » » » »

Spurring Change Through Online Platforms

Getting various clearances and permissions for business.

Helping procure and efficiently utilize funds.

Identifying their True Passions via a Passion Test Series.

Providing Money Manifestation Strategies.

Helping manage Work-life balance.

Fostering their Personal Development

Dhanashri owes much of her brand’s current success to social media. Unequivocally, she believes it’s a powerful tool to spark a palpable change in today’s society.

With the IT revolution in the country, she elucidates that social media has become a pervasive platform where people can share the results of their hard work. Moreover, it has the power to reach millions at a relatively low cost.

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Social media has given a voice and power to those who have been excluded by traditional media for ages. With the advent of novel technologies, many social media applications like Twitter, Telegram, YouTube, Facebook, LinkedIn, and others have been playing a key role in facilitating rapid flow of information.

In terms of business advantages, the aforesaid platforms have helped Swadeshri easily connect with clients, gain vital information regarding them, connect with various stakeholders or investors, and also share their success stories.

Conversely, the clients can also easily connect with them via a FB or WhatsApp text, or share their problem via a video or voice note on these platforms to get a real time solution.

more effective than consistency when it comes to making your company or performance stand out. In short, it is a “success habit” that leads to remarkable projects.

Speaking of impediments, Dhanashri strongly urges all to never let the negative opinions of others get in the way of achieving your dreams. People will always be critical of whatever you do.

Remember, however, these same people will clap for you when you achieve something significant.

She furthermore spurs all to hone their transmutative ability for success – shielding your weakness into strengths and converting threats into opportunities.

CA Dhanashri also believes in team spirit and always attributes her success to the team which supports her.

Keeping The Pace Amid COVID-19

Takeaways For Women Entrepreneurs

Amid the current pandemic, the relentless client support of Swadeshri witnessed numerous hindrances from the volatile market.

Dhanashri observes that as COVID-19 continues to affect livelihoods around the world, she can already see that its economic fallout is having a regressive effect on gender equality. By her calculation, women’s jobs are 1.8 times more vulnerable to this crisis than men’s jobs Women make up 39 percent of global employment but account for 54 percent of overall job losses.

One reason for the greater effect on women is that the virus is significantly increasing the burden of unpaid care, which is disproportionately carried by women. This, among other factors, means that women’s employment is dropping faster than average, even accounting for the fact that women and men work in different sectors.

Furthermore, it is important to note that the impact could be more severe than the one Dhanashri has modelled here, if factors such as increased childcare burdens, attitudinal bias, slower recovery, or reduced public and private spending on services like education/childcare are considered. These factors make women leave the labor market permanently.

The magnitude of inequality is striking; using data and trends from unemployment surveys in the US and India, where genderdisaggregated data is available, Dhanashri has derived the aforementioned statistics which signal a looming threat for women employment.

To combat this employment threat, Dhanashri and her team are pouring in indefatigable efforts to holistically bolster women and their businesses. They’re also making a conscious initiative to propagate the cause across the country and spread awareness about their ongoing challenges.

Dhanashri’s Success Entrepreneurship

Mindset

Staying true to her staunch ideals, Dhanashri carefully chose the name of the Company Swadeshri to develop home-grown entrepreneurship and to realize the vision of “Atma Nirbhar Bharat” by Hon’ble Prime Minister Shri Narendra Modi. The basic philosophy of the company is “Every Girl has right to dream and we walk an extra mile with you to fulfil our dream”; the Motto of the company is “Your success is our business”.

On a concluding note, she shares some invaluable insights which she feels will maximize the progress of budding female entrepreneurs:

Develop Your Passion

According to Dhanashri, many people misunderstand what passion is. They confuse interest with passion, but passion is the addition of interest and skills. It’s great that you’re interested in something, but for your interest to become a passion, you need to tirelessly work to acquire these skills.

Once you’ve developed a passion, which is inward-focused, you want to use it to create an impact that’s outward-focused. The nature of this positive impact for others may then become your purpose.

Learn to Work With Numbers

The number one thing entrepreneurs need to understand is how they’ll make money. More specifically, they should learn to calculate what they can anticipate in terms of revenue and expenses once they start the business. This should take precedence over the general belief that customers will want to pay for their products or services.

There are a lot of financial planning tasks associated with running a business, such as setting pricing, creating forecasts, managing cash flow, preparing taxes, etc. All of this should be meticulously calibrated to achieve a seamless functioning.

for

The indomitable can-do spirit of Dhanashri towards women equality finds its roots in a mindset of consistency. This has been conspicuously evident in her since her formative days in Nandgaon, a small town in Nashik, Maharashtra.

Knowing the unequivocal importance of this quality, Dhanashri recommends all to be consistent in whatever business or life goals they have, and have a firm belief in their idea and give their best at it. Sometimes, it takes 10 years to get to that one year that will change your life....That’s why it’s worth imprinting in your mind: “JUST KEEP GOING. REMAIN CONSISTENT”.

Dhanashri furthermore elucidates that consistency is the precursor to all noteworthy success in business. Nothing is

Be Open to Change & Innovation

Often, people in business get used to processes that are done in one way. Dhanashri however gas learnt to be open to change & innovation.

On the operational front, she feels utilizing enterprise collaboration software and workflow automation is a powerful enhancer while growing a business. Furthermore she has learnt the fine art of striking a balance on multiple fronts.

Trying to create a balanced operational strategy by combining people, technology, and processes is the point that will make you unique and stand out.

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Ashmita Dhingra: A Tenacious Woman Entrepreneur Who’s Redefining the Digital Space

T

he year 2022 has brought tremendous promise & optimism for the business world. In the entrepreneurial space especially, numerous effective leaders have managed to triumph over market uncertainty owing to their ingenuity &

fortitude.

Amid this optimistic change, one of the most remarkable contributions was seen among women entrepreneurs in our country. Their leadership brilliance & can-do spirit have inspired thousands of women professionals to follow their entrepreneurial passions.

In this article, we’ll be highlighting one such woman entrepreneur, Ashmita Dhingra, the Co-founder & Managing Director at Digifish3. Her company has been renowned for ideating novel media strategies relevant to the digital retro culture.

In its 7+ years of existence, Digifish3 has acquired a multiindustry clientele and a global presence. It has its work attributes across South East Asia, Middle East, and Europe.

Much of this growth can be attributed to the relentless visionary attitude & processes of Ashmita Dhingra and her co-partner Sandeep Banger.

An Overview of Digifish3

Ashmita Dhingra | Co-founder & MD Digifish3

Being the leader of a holistic brand, Ashmita encompasses a 360-degree Marketing approach In Digifish3 while serving clients.

Its portfolio includes an array of specialties, such as: » » » » » » » »

researched, creative, and made in a bundle that’s highly consumable. As a self-funded organization, it boasts of a small yet competent team with diversified skillsets, and caters to more than 35 genres of clientele.

A major highlight of Digifish3 is its ability to market every brand in a unique yet acceptable manner.

Brand Solutions Consumer Engagement Activities Paid Digital Campaigns Affiliate Marketing Content Marketing Tech Solutions, Product Advertising, Advertising Campaigns, and much more.

Ashmita’s Meticulous Marketing Approach

As a keen observer of the industry, Ashmita notices how the Digital Space is being dominated by freelancers, who individually serve limited knowledge and expertise. Through her organization,

The company excels in offering solutions which are well-

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she tries to get the best minds for the brand that they relate to, and gives them a larger perspective of growth and retainership with their consumers further.

Digifish3 works across Presence, Promotion, and Engagement Activities for their clientele. The company has developed inhouse solutions for best output in advertising campaigns.

Ashmita has furthermore carved a unique space for Digifish3 in the industry by honing its approach of “niche targeting” for brands, with segmented marketing services being aligned for them. It also caters to a lot of Product Strategies which is headed by her co-partner Sandeep Banger .The Product strategies are aligned from start to execution, and in the past years, has grown from product marketing to also catering to product-building with in-house capabilities.

Winning Clients Through Avant-garde Services

At present, Ashmita’s company is majorly working on a few inhouse products around Health, Entertainment, Automobile, and Content Marketplace. It is also catering to tech solutions for brands advertising for clients across the globe.

The company’s most illustrious clients include: » » » » » » » » »

Snapdeal Safexpress HWYE Autokompany Ibiza Sense Amazon Nykaa Telecom Operators like DU Mobile, Etisalat Make My Trip and many more.

In addition to the earlier mentioned solutions, the company is also serving such clients by working on App and Mobile VAS Campaigns.

Ashmita and Sandeep is focused on optimizing and progressively growing these across various countries.

Digifish3’s Conducive Work Culture

A great aspect of Digifish3’s incessant growth can be attributed to its favourable work culture.

By God’s grace, Ashmita feels she’s blessed with having people who are wonderful and responsible co-workers as part of her team. She highlights how the members can just be themselves with each other, and they enjoy working in Digifish3 keeping a fun and objectivedriven environment. This of course, gives them an adrenaline rush to achieve greater heights for themselves and the organization.

Ashmita and her partner Sandeep also ensure to give their team regular professional training, have them attend conferences, party, maintain their work-life balance, and have office recreational travel every few months. She’s proud to say that her company shares all its perks with their team.

Ashmita furthermore highlights that Digifish3 is the only one in the industry that hosts an appraisal twice a year. Performance and team-drive is their paramount objective.

Small and close-knit teams with targets, motivation, and togetherness are what sets them apart from others.

Key Highlights of Ashmita’s Entrepreneurial Journey

Ashmita’s current success at Digifish3 is the net result of certain pivotal defining elements found in her educational & professional background.

On the educational front, she holds a Bachelors in Journalism

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and Mass Communication, and a Masters Degree in Media Management. She started her journey as a PR Personal in the UK where she worked with a couple of brands to attain hands-on knowledge of global clients. Shortly afterwards, she headed back to India to work and explore the market here.

Ashmita being a woman with tremendous bravado, believes in a statement from Maya Angelou, which states: “I love to see a young girl go and grab the world by the lapels.

Life’s a bitch. You’ve got to go out and kick ass.” This have-a-go attitude of hers has been consistent since the inception days of her company.

Upon starting Digifish3, she and her business partner, Sandeep Banger, often talked the lapse of digital advertising the brands are doing for their customers. With a dogged zeal to improve this, she worked with Sandeep on creating brand awareness, designing promotional activities, and engaging brand consumers with a unique blend of creativity, marketing, and data tools.

As an entrepreneur, Ashmita was expected to always have a plan, but at times to crack a few biggies in her client list, she truly went with her instinct and a little research to back up her ideas. Quite conspicuously, this worked very well for her.

Ashmita thus spurs all budding female entrepreneurs to indefatigably believe in their power to create their unique experiences. Moreover, she urges them to build a conducive business environment for the growth & proliferation of all such entrepreneurs.

Beauty is for everyone

How we can maintain our beauty for a lifelong

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ge is just a number and staying the same way beautiful is of utmost necessity to show the world that we can only age in number and not by nature.

Using the same cosmetics of healthcare products at any age is not going to make any changes for the better especially when you age. Your skin requires sensitive care with each passing age and some of your products need to be changed as you age. If you want to stay as lively as you looked on your wedding day then chances are that you need a skincare and cosmetic makeover. Women often get stuck in beauty time wrap and try to re-create their young age look. However, they are unaware of certain beauty tips and hacks that can help them achieve so. Let us look at how we can stay the same beautiful at any decade of our lives:

Life during the 20s and 30s

It is a period of utmost skincare and sensitivity when the skin breaks out and is highly acne and blemish-prone. Also, there is a fight to get more radiant skin. So, the chief step to acquire so is to apply regular sunscreen. It protects skin from unwanted natural toxins especially from harmful U.V rays of the sun.

Young age women must commit to proper sunscreen and reduce their skin risks to cancer and wrinkles from an early age. Ageing just dipping in right from the 30s so skincare coupled with a balanced diet is a regular issue to be kept in check.

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HealthCare

Between the 30s and 40s

This is the period when your skin needs proper cleansing, toning and moisturizing. If there are any unlikely problems then it is best to be under a good dermatologist. Regular cleanup and skin monitoring are necessary.

Most pregnant women must also keep a check on their lifestyle and help them with a proper diet which in turn can enhance skin quality and beauty. To look more trendy and modern, one can simply switch to the best cosmetics available on the market. However, using products containing alpha-hydroxyl or betahydroxy acids is recommended. These may include a variety of skin polishers and scrubs.

Life post-40s

The skin of every woman needs something at every age. But post 40, wearing a metallic shine over eyes or a simple glimmer lipstick shade can enhance your beauty only when the skin gets what it needs the most.

Certain problems that don’t pop up during the early 20s or late 30s, definitely pop up or there are chances to come up after the 40s. Fine lines and wrinkles appear once you hit 40. This problem is due to collagen breakdown-natural fibre’s that form an invisible network of support underneath the skin and keep the skin plump and firm. The skin loses its moist look and becomes fragile. So the best thing to do is switch to skin expert solutions and try natural home-based products that first prevents ageing. The use of retinoids stimulates collagen production under the skin.

After the 50s and more

The skin starts getting damaged if proper care has not been taken till the 30s. At this span of life, the appearance of dead skin cells, toxins and dark patches appear. The elasticity loosens and wrinkles appear prominently.

In case of serious ageing, one can opt for dermatologic procedures like Thermage – a radiofrequency treatment or Faxel- a laser treatment to tighten skin and stimulate further collagen production. There are high chances of hormone-related skin problems, including adult acne.

Sometimes it may be a gynecological problem due to menopause which also needs to diagnose with much importance. Often acne is confused with rosacea, another skin problem that results in very bad breakouts which require different treatment. 50+ women need extra care to protect skin from damage and reduce the harmful effects of menopause. Products designed to increase collagen production, including antioxidants like idebenone C Vitamin C and copper peptides, must be used.

Thus, to minimize the adversity and skin problems at any age of your life and to stay flawless and young, one must undertake these above steps and mostly follow a balanced diet and a proper healthy lifestyle. A good mind and body is the secret to good skin. Above 50 and 60 skin needs focusing on products with super-moisturizing ingredients like hyaluronic acid, wrinklefighters like pentapeptides and idebenone. Firming creams acts as a streamlined facial contour along sunblock must be continued to use.

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OWLSPIRE A Full-Service Digital Marketing Agency Achieving Success With Customer Centricity

I

t is 2022. Today Bengaluru is one of the fastest-growing economic hubs in India. Reason being, presence of a business-friendly infrastructure, proximity to government institutions, and a thriving entrepreneurship culture – all of which together make the region a viable IT hub. Naturally following the course, several international IT brands have set up delivery branches, liaison offices and delivery centers here to take advantage of this high-quality infrastructure, real estate, manpower and supportive government policies. But while Bengaluru has slowly become a magnet for global IT giants, it has also become the birthplace of umpteen local companies who wish to join similar great heights. This is where Sandhya Menon comes in!

Sandhya Menon is the Founder and Chief Acceleration Owl at Owlspire, a digital innovation company on a mission to enhance the business growth of customers around the globe. This, it aims to achieve, by delivering market-defining services and solutions that create value and provide a competitive advantage. Like other IT stalwarts, Miss Menon envisages Owlspire as the most competent in the next generation of digital services companies of the 21st century. Come, let’s take a look at her business, entrepreneurial journey, game plan and more.

Company Overview & Offerings

Founded in 2016, Owlspire is a full-service digital marketing agency. It is led by experienced advertising and web professionals who work with a deep-rooted entrepreneurial spirit and a constant desire to succeed. Owlspire strives to create a global advertising and marketing hub for entrepreneurs, SMEs, startups and large enterprises, helping them win against all odds.

Below are the company’s offerings: • •

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Social Media Marketing (SMM) Social Media Advertising

• • • • • • • • • •

Personal Branding Search Engine Optimization (SEO) Influencer Marketing Search engine marketing (SEM) Content marketing Online Customer Service E-mail Marketing SEO Optimized Content Development Graphic Design Logo and Branding

brings not only tech expertise but also the strategic insight and decades of experience of its remotely-working staff. Here every employee affectionately receives a unique ‘owl’ identity) and is a valued member encouraged, nurtured and recognized for efforts. The company’s ability to foster a ‘one-team’ mentality with internal and external customers to reach common goals has helped in delivering innovative campaigns that secure an ROI and real business results across a multitude of sectors.

“Our agency differs from your traditional marketing agency.

We have team members from Karnataka, Tamil Nadu, Andhra Pradesh, Kerala, Maharashtra & Himachal Pradesh, and the USA. This gives us an advantage of local experience and enables us to provide customized & localized services to suit the customers’ requirements and marketing objectives leveraging modern digital technology to market goods or services”, reveals- Sandhya.

The Brain Behind The Brand

She is a seasoned online marketing professional specializing in Social Media Marketing, Influencer Marketing, Affiliate Marketing, Corporate Blogging and Content Marketing. She has envisioned and implemented a number of successful marketing campaigns for clients worldwide.

As Head of Marketing & Strategy, Sandhya brings a trove of experience in content marketing, campaign strategizing and digital marketing. With unique perspectives, a creative flair and a clever mind, she leads Owlspire with unwavering passion and commitment to excellence. The lady ensures that all projects are executed flawlessly and demands excellence and accountability of herself and her team.

Sandhya is also a National Award-winning filmmaker and serves as a startup & digital marketing mentor in several universities across the country.

A Broad And Diverse Clientele

Within just six years, Miss Menon’s entrepreneurial prowess has benefitted umpteen clients on projects that have involved the full range of creative services. The brand’s role in overall business planning with meticulously planned strategies has resulted in a fast-expanding clientele that includes renowned labels from many industry verticals, including education, travel, entertainment, hospitality, luxury, lifestyle, health, fashion and matrimony.

Building Customer Trust

Inception To Inspiration

In today’s tech-dependent age driven by social influence, authenticity, and personal connection with the audience is the key to brand success. According to Sandhya Menon, consumers now are much savvier about how a product/service is portrayed and where it’s marketed. They don’t like to be preached anymore. They are looking for shared values and purpose-driven activities.

By relentlessly focusing its efforts to evaluate strategies, market and target audience, Owlspire delivers the kinds of experiences that build trust. Sandhyas team specializes in delivering multichannel, hyper-local & personalized ad campaigns that reach and convert the target audience efficiently. All in all, she helps customers better connect with their community and audience (B2B & B2C) using online channels, creating a lifetime value of loyalty and trust, for exponential growth.

Hailing from a family of entrepreneurs, Sandhya always had a strong desire to succeed for a purpose much bigger than herself. Her expertise in social media is backed by a love for the unique solutions it allows her to provide. Be it businesses or individuals, the dynamic businesswoman knows how to help her clients connect with their ideal target audience.

Like all entrepreneurs, Sandhya has had her share of challenges, limited access to industry networks and important connections being the biggest of them. To learn the rules of the game, she worked in agencies led by inspiring female entrepreneurs. A lesson here, a struggle there – it all helped her gain valuable skills and insights.

Her years of training in sports have helped her big during difficult times and still do. Sportswoman spirit helped her gain discipline and face failures.

Even today, Sandhya juggles marriage, motherhood, and obstacles led by COVID-19. “Challenges for a women entrepreneur in the advertising industry only keep mounting.

But when you are chasing dreams that are bigger than you, you should be prepared to face obstacles and turn them to your advantage”, says the business maven.

Owlspire’s Future Plans

Today, the ever-growing digital landscape makes it imperative to utilize data-based insights for managing current business and future plans. Accordingly, besides delivering quality services, Owlspire is competing to increase its prowess by continuously exploring new avenues to provide valuable services and create business opportunities. Despite contemporary challenges brought by the pandemic, the company is on its way to meeting this goal, focusing on 360 initiatives, which drive business transformation.

“There is a general tightening of belts all around. The 2022 goal for Owlspire is to bring together a team of ambitious and passionate creative & marketing professionals who are adaptive and reflective of clients’ needs and positively impact a client’s bottom line”, says Sandhya Menon.

Parliament Of Owls – Owlspire’s Greatest Asset

It is only natural that when an organization aims to be better, faster and wiser than its competitors, it needs the best people driving the vision forward. It requires a team that can collaborate effectively to create focused marketing strategies that align with business goals, infuse creativity into groundbreaking campaigns, and analyze the data & feedback to optimize every tactic along the way. And here is where Owlspire‘s core strength lies.

To today’s fast-evolving advertising industry, the company

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10 Most Successful

Women

Entrepreneurs in The World

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t is often heard that the earth is nothing but the world of men. Tracing back from history to modern times, it is men who have always dominated the world irrespective of their abilities and rights. However, with the changing times and more technological development spanning across the globe, women have now become an active part of any business. They play a crucial role in surpassing even their male equivalents. From every sector, whether IT or politics, we find a woman representative. So, let us talk about some most successful and influential women entrepreneurs who have given this society a newer look:

Wang Laichun

A Chinese women entrepreneur, Laichun happens to be an electronics manufacturer in the Luxshare Precession Industry – a maker of electronics of electronic connectors whose rich client base also counts Apple Inc. in it. She ranks 71st richest person in China in 2019. After resigning from her previous job in 1999, Wang took almost 20 years building her dream work and establishing the desired team with her brother. Finally, they were able to purchase Luxshare and became active members of it.

Gina Rinehart

An Australian billionaire businesswoman, Gina Rinehart is also the chairman of Hancock and Prospecting. The company was founded by her father post whose death, the entire company was handed over to Gina. However, she wanted to reinvent the company’s motive into something bigger. She made her biggest fortune from the Roy Hill Mining Project, which started giving its shipments to Asia in 2015. She is the 75th billionaire in the world and 36th powerful woman as per Forbes 2019.

Oprah Winfrey

Oprah has had her talk show running for the past 25 years. She played her character as a news presenter into 25 years talk show gig and in 2011, she presented the world her cable channel OWN. Today, she has around 25.5% of the network that has worth around 75 million dollars. As per Forbes, she is the world’s 20th powerful woman and is also known as the 10th American’s Self Made Women 2019. She has also made a deal with Apple’s streaming services.

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Sara Blakely

The founder and owner of Spanx, Sara is an American businesswoman of this multispeciality textile company. The company sells leggings, maternity wear, undergarments and many more. She is the 23rd American’s, self-made woman. She also received the title of 90th powerful woman in 2016. In 2015, she became a co-owner of the Atlanta Hawks basketball team with Toney Ressler.

Susan Wojcicki

A Polish-American CEO of YouTube, Susan has today over 2 billion monthly users. She has been running YouTube as a CEO since 2014. The company’s net worth at the current date is over 20 billion dollars. Before being a part of Google, she also showed her versatility at Intel.

She is the 12th most powerful woman in the world and 44th American’s Self Made Women as per Forbes 2019.

Indra Nooyi

An Indian-American business executive with the title of World’s 11th Powerful Woman in 2017, Indra is the former CEO of Pepsi. With profound knowledge of management, she has directed the organization’s global strategy for over a decade and led PepsiCo. The organization is thrilled to have such a member on its board. Because of her sheer talent and prompt thinking style, she has directed PepsiCo towards nothing but success.

Cher Wang

Cher is a Taiwanese businesswoman, philanthropist, chairperson and co-founder of HTC Corporation and integrated chipset maker via technologies. In the modern tech industry, she happens to be one of the most influential and successful women entrepreneurs in the world. Twice in 2012 and 2014, she had held the title of World’s Most Powerful Woman. She always excelled in economics throughout her life and infused her economical clarity into the corporation transforming the organization into a tech giant.

Shery Sandberg

The founder of Lianin.org and Chief Operating Officer of Facebook, Shery has created her image and name in the world. She became one of Facebook’s board of directors in 2008 by exiting board members. The way she evaluated the company’s profit is still noteworthy. After she became a board member, Facebook’s user count got increased by 10 folds. As per Forbes, she is the World’s, 29th Powerful Woman. Facebook today, has withheld more than 50% of the world’s population under it and it is no wonder that Shery has played her part.

Denise Coates

She is a British woman entrepreneur and the co-CEO of the online gambling of Bet365.

Witnessing the success rate of online gambling businesses, she took the domain Bet365.com in 2000. She presented the website publicly in 2001. Currently, she owns about half of the privately held company and generates a turnover of over 65 billion dollars per year. As per Forbes, she ranked 244th billionaire in 2019. She is a woman gifted with indomitable hacks related to online gambling.

Folorunsho Alakija

The VC of Famfa Oil, a Nigerian oil company, Folorunsho is a successful Nigerian billionaire.

As a women entrepreneur, she was involved in the fashion industry, printing sector and real estate. She got her first fashion label in 1992. Just after this, she got involved in the oil industry and performed so well that the government of Nigeria in 1993 awarded her company with an oil prospecting license followed by an oil mining lease. She is placed as the 20th African Billionaire and also ranks 88th influential woman by 2016.

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Venugopala Chalamala | Founder & CEO Atlas Systems

Venugopala Chalamala Founder & CEO

ATLAS SYSTEMS 26

Venugopala Chalamala

Visionary CEO Empowering Businesses Through Cutting-Edge IT Services & Solutions

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significant contributor to the growth of the global IT/ITES industry is consulting and services companies. They provide businesses with top-notch services, strategic solutions, and valuable guidance. These companies also manage and execute numerous projects, increasing organizational flexibility and efficiency. Such organizations have a team of market experts who analyze trends and devise ingenious growth strategies and business plans accordingly.

Venugopala Chalamala, Founder & CEO of ATLAS SYSTEMS, is one business visionary who has witnessed and contributed significantly to the growth of the IT consultancy segment for almost 30 years. Atlas is one of the most trusted brands that has provided top-notch growth and development solutions to Fortune 1000 businesses.

Let’s look at his company, offerings, entrepreneurial journey, and more.

An overview of the company

Atlas Systems is a leading IT services and technology company led by Venugopala Chalamala. The organization has been proudly servicing Fortune 1000 and many mid-sized clients since 2003. It is headquartered in Princeton, NJ. The brand proudly stands as a trusted partner for global industry leaders, offering customized solutions with a worldwide delivery model. Atlas Systems is also a long-term technology partner providing AL & ML-powered solutions to various clients.

Venugopala’s continuous emphasis on learning and upskilling in-house talent has benefited all global clients. Atlas manages some of the most extensive infrastructure operations for clients in various industries. It has delivery centers in New Jersey and India located in Bangalore & Chennai.

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Atlas also offers IT solutions that leverage AI & ML and real-world experience to optimize IT Operations. AInfinity empowers businesses with end-to-end solutions that use AI to predict, recommend, and resolve IT operations issues. While one of their products, PRIME, enables health plans to improve provider data accuracy. Another product, ComplyScore, supports governance, risk and compliance, and provider data compliance.

Filling A Lacuna in Healthcare Plans

One of Atlas System’s most successful products, PRIME, provides capabilities that assist Health Plans and Providers with improving the experience and outcomes of patient engagement by solving the dilemma of provider data accuracy. This is especially important given federal and state regulations, including the No Surprises Act that went into effect on 1/1/2022.

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“What sets PRIME apart is that it is not a data aggregator. Atlas differentiates this offering by aligning the organization, processes, and technology to the specific needs of our clients. This results in highquality data updates with improved interoperability between the Health Plans and their Providers”, - Robert Branchini, Chief Technology Officer at ATLAS SYSTEMS

An Impressive Service Portfolio

Robert brings over 25 years of experience in leading large teams and managing multi-million fiscal responsibilities.

He was previously Vice President of Information Technology at organizations such as EmblemHealth and GHI. His valuable industry insights, strategies, and execution skills have led to complex business and IT transformations in the dynamic and highly regulated healthcare market.

To its clients, Atlas Systems offers an array of IT services: • • • • • • • • •

Database Administration IT Infrastructure Management Cloud Security & Migration Big Data & Analytics Application Development & Support Network Support AI/ML Services IT Security & Consulting Digital Transformation Services

Noteworthy Entrepreneurial Route

An engineer by trade, Mr. Chalamala got bitten by the entrepreneur bug, witnessing tremendous opportunities to help clients solve their business challenges. Thus, Atlas Systems was born with a focus on leveraging advancements in technology to improve client businesses.

Since then, Mr. Chalamala has shaped his small business into a first-tier global service and software solutions provider. He is actively involved in the business community

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through various organizations like the New Jersey Technology Council, Young Presidents Organization, TIE and Mercer Chamber of Commerce.

As Venugopala proudly shares, “Dependability is the first thing that enters a consumer’s mind when they see Atlas Systems. We have fair brand recognition, and most of our business comes from references. Our clients refer us; that is a testimonial of our work.”

Today, Atlas Systems delivers value by sharing risk, adding insight, and deploying resources with excellent domain expertise and product experience. It has strategically positioned itself to service this segment with the 3P philosophy - People, Process, and Platform. The brand sees itself as big enough to service and small enough to care. It focuses on mid-market, where clients don’t get attention from large providers, and small providers don’t have the breadth and depth to service.

Standing Strong Amidst Trying Times

Mr. Chalamala reveals that Atlas Systems has had a very high customer acquisition rate for more than since 2003.

Journey Since Foundation “It shows the sheer amount of confidence clients have in In the beginning, Venugopala faced numerous challenges. Atlas. We always put the client first and use technology as His journey started with making a significant decision an enabler”. However, this didn’t come easy; there were - whether to take external funding or move forward times when his entrepreneurial resilience was put to the with bootstrap. After much consideration, he chose the test. latter. One by one, his resilience and burning passion for To share a recent example, Atlas continued to support empowering clients helped him overcome all challenges. its clients at the same level of service even amidst Fast forward to 2022, Venugopala Chalamala has a deep budgets cuts and long-awaited payment terms. string of successful years running a strong managed IT The company understands how paramount it is to help services business. Atlas Systems has completed hundreds employees during difficult times. It stood beside them with of projects across various industry segments and has no furloughs or layoffs despite the significant impact on empowered top global brands with advanced solutions. business during the COVID-19 pandemic.

Looking back, Venugopala relishes this fantastic journey, sharing that he wouldn’t trade it for anything.

Future Plans

Atlas Systems aims to expand its industry footprint by providing better service, which helps businesses reach Like any other IT company aiming to convert new prospects new heights. Given that the future is tech-dependent, the into happy clients, Atlas runs large marketing programs company is making significant investments in AI practice. and various campaigns across digital channels. It has a Venugopala also looks forward to achieving a work-life great mix of inbound and outbound marketing strategies balance within the following year. deployed. The secret to its success, however, is something else.

A Message to Aspiring Entrepreneurs Atlas Systems’ focus on quality client service has made it a trusted IT services partner for mid and large enterprises As a seasoned entrepreneur with decades of experience, Mr. Chalamala very well understands the significance of a in the United States. Being a value-driven company, Atlas long-term vision. He urges young entrepreneurs not to be Systems prioritizes its customers to the greatest degree. deterred by temporary setbacks & challenges. His one key Since its inception, its delivery teams have consistently advice: “Equity is costly, don’t give it away!” met client benchmarks. This approach has won the company many new clients through references from existing customers.

A Customer-Centric Philosophy

Learn more about Atlas Sytems and PRIME

www.AtlasSystems.com www.PrimeAtlas.com 29

5 most important executives under Google CEO Sundar Pichai

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n Indian-born American business executive, Sundar Pichai or Pichai Sundararajan has won millions of hearts today with his indomitable leadership as the CEO of Alphabet Inc. and its subsidiary Google. Someone who started his career from scratch is ruling the world of SEO today. In 2022, Sundar Pichai has been honored with Padma Bhushan from the Government of India which is the third-highest civilian award for his arduous presidency in Google.

Let us have a quick look at some of the executives who work and reports directly to Pichai.

Clay Bavor, vice president of Google Apps

He joined Google in 2005 on the ads team and is the chief supervisor of product management and user experience design. He tackles Google’s consumer and enterprise apps such as Docs, Gmail, Drive along with other important Google Apps for business and education. He has also contributed to designing Google Cardboard, the company’s simple virtual reality device and is leading the project in all aspects. His achievements in the field of Virtual and Augmented Reality are outstanding. Since 2005, after joining Google he has been involved in several projects including the VR180 camera series that captures memories of life as you see it.

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Don Harrison, vice president of Corporate Development

The sole person who first became responsible for Google’s acquisition strategy in January 2013. According to him, any acquisition target is fair game as long as the technology owned by the organization is improving and benefitting people’s loves so that it can be used daily and be scaled. Under his leadership, acquisitions are moving forward such as core Google Products including YouTube, Maps, Android, and commerce or ads business. Being the head of Google’s Global Partnerships, he oversees Google’s strategic partnership base worldwide and monetizes their assets to grow Google’s business with ad technology and publishing solutions.

Phillipp Schindler, vice president of Global Sales

Due to the stepping down of Officer Omid Kordestani as Google’s chief business officer to an advisor position, the company decided not to appoint another CBO but a sales manager who can oversee the huge sales business and can also take up some of the charges taken before by Kordestani. Phillip has played his part well after joining the company and has already been running the operations team across all of Google’s advertising enterprise products. He had gained sufficient knowledge on marketing and sales from his prior job as Germany’s senior VP in charge of marketing and sales. Before being in charge of Google’s Global Sales & Operations in 2005, he ran the Google business in Northern and Central Europe.

Jen Fitzpatrick, vice president of engineering and product management for Geo and Local

One of Google’s earliest female employees, Jen joined the organization in its first-ever summer internship program in 1999 when much of the people around the world haven’t heard the name ‘Google’. Struggling behind Google for 16 long years, she leads product management and engineering for Google Maps and the company’s local search product. ‘Global My Business’ which manages businesses through its online presence is being supervised under her leadership. Not only this but also she has contributed her career in software development for Google such as Ad Words, Product Search, Google News and the Google Search Appliance. She has also cofounded Google’s user experience team.

Amit Singhal, vice president of Search

Amit is an old-school Googler who joined Google way back in 2000 and since then has been honored with the title ‘Google Fellow’ for his tremendous work quality and performance on Google’s search algorithm. He is charged with the role of running the team that makes changes to the way Google search works.

He is constantly engaged in remodeling and altering the setup of those websites associated with Google that can rank lower in results. He has been the head of Google’s Search team for 15 years. His reengineering of Google’s algorithms has made Google the heart of all-powerful search engines today. As a principal scientist at Google, he has worked on using IR techniques to improve web search and development.

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Apollo LogiSolutions:

Delivering Excellence Through Breakthrough Logistics Practices

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t’s common knowledge that a company is defined by the level of competence it displays in fulfilling customers’ needs.

These competence levels are ascertained by a multitude of factors, such as servicespecificity, market relevance, and an alignment in its core values and effectual operations.

In 2022, a few companies, above all, have shown a remarkable adherence to the aforesaid qualities. Through their novel services, they’ve not only served their clients satisfactorily but also spurred high-impact shifts in their industry.

One among such effective companies is Apollo LogiSolutions, an all-encompassing solutions provider headquartered in Gurugram. The company has been immensely conducive in sparking a palpable mindset-shift in India’s logistics industry via holistic practices.

Apollo LogiSolutions has meticulously calibrated its success trajectory over a span of around 12 years, which is marked by certain pivotal aspects of its brand theme & story. We’ll be elaborating these aspects for the thought-enrichment of our readers.

A Remarkable Inception Idea

Mr. Raaja Kanwar

| Vice Chairman & MD |

Apollo LogiSolutions Ltd.

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Apollo LogiSolutions or ALS is the brainchild of visionary entrepreneur, Mr. Raaja Kanwar.

After gaining insights into the fragmented logistics sector of India, Raaja decided to embrace the opportunity to link the logistics industry’s growth with associated infrastructural development. ALS was thus founded with the aim of professionally revolutionizing the logistics industry’s growth in India by “Nurturing Entrepreneurs Through Partnership”.

Raaja set up the enterprise to help manufacturers/ companies focus solely on their core operations, without bothering about supply-chain issues

Long Haul Transportation and Deliveries of 2-wheelers Through Specialized Vehicles. » Last Mile Distribution with Milk-Run Operations. » Transportation of liquid chemicals through ISO Tank Containers on Rail.

The company’s meticulosity and expansive range in services has helped it garner umpteen milestones thus far, including the ideation of certain breakthrough innovations in logistics. »

while having real-time access to information on the movement of goods. Over the years, he has turned ALS into a one-stop logistics solution provider for an array of manufacturers and brands.

The company is furthermore renowned among customers for its methodical & extensive process, which effectively fills the deficiencies of its industry.

An Extensive Service Approach

Exceptional Milestones & Achievements

The major points of customers with respect to the logistics services is the overall logistics cost, reliability, and visibility of products across their supply chain. At ALS, the team engages with customers and potential customers to deeply understand their challenges & needs related to logistics, and strive to address them effectively.

The company boasts of a three-pronged approach of Analyse, Evaluate, and Execute, through which it has been able to systematically create value for clients. It focuses on the solutions and innovations across technology, assets, and operational excellence.

At the moment, the company is constantly working on building a control tower through leading-edge tech, which will bring endto-end visibility across the supply chain. Additionally, one of its key focus areas has been to continuously realign its operations to achieve cost-reduction and higher efficiency.

Over the course of its existence, ALS has received the following accolades & recognitions: » » » » » »

The Company’s Multifarious Offerings

ALS is the first service provider to introduce 28 KL tanks, replacing the then prevalent 26 KL tanks for multimodal transportation of low-density chemicals and cost optimization.

For 2-wheeler logistics, ALS introduced the hub-and-spoke model to bring in cost reduction for one of the largest 2-wheeler manufacturers in the country.

In its effort to maximally harness the latest technology, the company has partnered with a leading technology brand for creating blockchain-based solutions.

Since its establishment in 2009, ALS has expanded its portfolio to become a leading integrated logistics solutions provider with multimodal capabilities and a wide geographical reach.

Today, the company provides 3PL Solutions and End-to-End Supply Chain Services across varied industries via a global network of over 100 countries. It also has a significant presence across various segments of supply chain, with the capability to offer door-to-door services to its clients in the domestic & global markets.

Envisioning The Future

The company’s portfolio includes a broad array of allied services, such as: » » » » » »

In the ensuing years, ALS has planned some avant-garde advancements which it will fructify as part of its ultimate vision.

The company is currently on a journey of digital transformation to improve visibility, which has been one of the key concern areas for the customers. It will also be focusing on other vital areas, like multimodal logistics and conversion on road movement to rail movement. Through the latter, it aims to pass on the benefits and advantages of the developing Rail Infrastructure in the country.

Furthermore, ALS is in the process of developing AI/ML-based monitoring systems to eliminate/reduce the pilferage/theft in the warehouses.

On the environmental front, it is planning to reduce its carbon footprints through replacing/converting its current fleet to run on greener sources of energy (LNG and Electric Vehicles).

Through the aforesaid avenues, the company envisions bringing a reinvention of the industry through tech, and also an overall optimization of the supply chain network.

Dry Port (container freight station, inland container depot).

Port Clearance Customs Handling Freight Forwarding Bonded Warehouses Third Party Logistics

ALS currently operates three container freight stations at Panvel, Chennai, Tuticorin, and an inland container depot at Kashipur to serve the logistics requirements of containerized exports and imports.

In the transportation domain, ALS has presence across: »

Awarded “Best Integrated Logistics Company of the Year” at Global Logistics Show in 2017.

ALS Warehouse was Awarded the “Best Warehouse in the Western Region” by one of the key customers in the paints & chemicals industry in 2021.

Received “Best Warehouse Management” Award from another customer, a major player in the agricultural input domain in 2021.

Tuticorin CFS, since its inception has been consistently ranked #1 in the Southern region for the past 3 years.

Ranked amongst the top 5 logistics in India Selected amongst the 20 Most Promising Logistics Services Provider to Watch in 2022

Long Haul Road Movements including the Full-Truck Load and Part-Truck Load Operations.

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Top 10 Exciting Indian Start-ups Founded by Women

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he ecosystem of Indian entrepreneurship has gained a lot of vigour and drive from the past few years. Several women have come up in real-time from non-metro cities proving that success is no longer confined to developed metropolitan cities.

Let’s look into the stories of such women entrepreneurs who have made their dream successful and brought a lot of change into the world of entrepreneurship:

Stardom Accessories by Neeta Vijay Kumar

A resident of Kochi, Neeta has made most of India’s imitation jewellery market to date. Her venture, Stardom Accessories is expected to reach Rs. 65,620 crore by the end of this year.

What began as a simple jewellery manufacturing unit in 2018 is now scoring on social media platforms like Instagram and Facebook with jewellery starting at Rs. 300. The company has been procuring from craftsmen in Jaipur and Delhi yet it is looking forward to working with more.

Jiyyo Mitra by Dr Meghna Sharma

Dr Meghna is a resident of Chandigarh who has geared her all learning instincts to develop a start-up in her hometown named Jiyyo Mitra. It aims to bring digital health services like telemedicine to remote areas. Founded in 2017, the setup is collaborating with the local healthcare workforce from rural and semi-urban facilities to enable patients to connect with the country’s specialized doctors. Today it has more than 250 e-clinics in over 70 districts in India.

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Mtoto by Sanidhya Pareek

Mtoto is a Madhya Pradesh based venture started by Sanidya Pareek and her husband in October 2020. It is a baby care venture that shows how parental concerns can be best for their child. It offers chemical-free baby care products like diaper rash cream, shampoos, motorizing lotions – all priced between Rs. 300 and Rs. 400. This start-up was launched during the Covid-19 pandemic and the products are now launched in e-commerce marketplaces like Amazon, FirstCry etc.

Maneraa by Shabna and Shaiba Salam

Shabna and Shaiba are both Pune based sisters who set on a journey back in 2019 to bring small, unrecognized and unbranded fashion retailers to Indian youth in Tier II and III cities through a fashion and lifestyle e-commerce platform called Maneraa. The tagline for the venture is “Made in India, Made for India”. With over 80 seller’s on-board offering around 9000 SKUs, Maneraa has acquired 500 sellers by the end of 2021.

With a small team of 15 people, the venture is bootstrapped with a budget of Rs. 1 crore.

WinZO by Saumya Singh Rathore

In 2018, Saumya ingeniously developed a vernacular gaming platform to tap into the Indian audience’s coming from Tier II, III and IV cities. It rewards online users with its enviable collection of 70+ games ranging from PubG to Rummy. It has also made the dreams of the large youth population witness a gaming resolution including fantasy sports. Based in New Delhi, WinZO also offers monetary benefits and prizes to its potent players.

BeYoung by Shivani Soni and Sakshi Soni

BeYoung is a startup by Shivani and Sakshi that aims to target Indians aged between 16 and 45 through its apparel and accessories platform. Founded in 2018, the setup focuses on customized clothing for plus-sized customers so that people of any figure and any age can now desire to wear their designs. It is based in Udaipur with a team of 75 people and has recorded over 40,000 transactions so far.

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Plament by Unnati Mittal

Once Unnati went on a camping trip to the Amarkantak Hills in Madhya Pradesh and was taken away by the ravage use of plastic in local food shops. She thought of it as a serious cause behind air pollution when people burned them with wood to generate winter warmth. Thus, Plament started in early 2021 as an anti-plastic platform to make people aware of the harmful use of plastic and its better management. Based in Indore, Plament teaches how to recycle plastic wastes to convert them into home décor items.

Vilvah by Kruthika Kumaran

Kruthika started Vilvah, a natural cosmetic brand using goat’s milk in 2017 after witnessing her mother’s skin complications for several years. The startup is based in Coimbatore and started with an initial investment of Rs. 10,000. Just in 5 years, her annual turnover has increased to Rs 15 Crore and the products are getting sold on Flipkart, Amazon and Nykaa.

Buy HomeMade by Ami Baxi and Deepika Lakhani

Owing to the Covid-19 pandemic, there has been an increased diversity and appetite for home-cooked foods. Ami and Deepika, two Ahmedabad based homemakers seized this opportunity in 2020 and founded the startup as an online platform enabling people to discover, buy and relish homemade snacks. The platform delivers meals to 23,000 pin codes across the country and has over 30 chefs on-board offering a wide variety of chocolates, pickles, organic oils, baked goods etc.

The Mumum Co. by Farah Nathani Menzies

Farah started this venture with her partner Shreya Lamba and the duo focused on helping people build a healthier life by getting the right nutrition. The nature of Mumum Co. products is created so that they can be fed to kids of all ages with 100% trust owing to their natural and nourishing quality. Founded in 2017, in Mumbai, the venture has been delivering baby food products with the right choice of nutrients and with no preservatives or additives.

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Helping Businesses #WorkFromAnywhere

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he last decade has witnessed a surge of dynamic technologies that’ve redefined the operations of several industries.

In the last few years especially, this change has been most palpable with the remarkable rise of work-fromhome and remote operations for businesses.

A few companies have been particularly adept at adapting to the evolving demands of this new market. Their novel technologies have paved the way for breakthrough concepts that’ve collectively raised the innovation standards of their industry.

In this article, we’ll be covering one such esteemed company, We360. ai, which is a pioneer in providing efficient employee monitoring software to businesses. The company has ushered new standards of excellence in its niche technology, thereby maximizing the employee productivity of clients.

From ingenious tech to empathetic customer care, there are various defining elements that have shaped a robust growth trajectory for the company.

The Inspiration That Conceived the Brand

Arnav Gupta | Founder & CEO | We360.ai 38

We360.ai was conceived by young entrepreneur Arnav Gupta in 2020 along with his co-founders Swapnil and Sandeep, in response to

On the marketing front, the company refrains from using inauthentic, mass-scale tactics and prefers a more conscious approach. It leverages account-based and intentbased marketing to reach companies around the world in a cost-effective manner.

the remote working trend that gained momentum amid COVID-19. His vision was to help businesses optimize the productivity of their workforce, which saw a conspicuous decline owing to the new home-working environment.

Arnav was furthermore spurred by an intrinsic drive to create his own startup and provide value for SMBs, who are generally neglected. He also attributes his entrepreneurial drive to genetic inheritance; his father too is an entrepreneur who has his own company. Arnav’s foremost belief is that if you create value and solve problems, it will have a definite impact on the world.

Speaking of his initial entrepreneurial struggles, Arnav recalls how he had a hard time on the recruitment front.

Being in a Tier-2 City, it was always difficult for him to find people with relevant skills and experience to build a startup.

His team eventually started skill development of the people they hired and it helped a lot. Over time, he was able to develop a strong workforce with a broad array of abilities & competencies.

As of 2022, We360 has created a palpable impact in the market, redefining the productivity standards of several clients from both national & international backgrounds. Its success can be largely attributed to the extensiveness of its service portfolio.

Reinventing The Industry

Going forward, We360 has some ambitious plans which it’ll systematically execute in the coming time.

Speaking of its goals for 2022, the company plans to bring in Health360, which will be a powerful aid for managers and business owners. It will effectively help them know the overall health of their organization with respect to burnouts, underutilization, etc.

Another foremost objective of the company is to make its software more ‘employee-friendly’. In essence, they want it to act as a self-help tool for employees to check their own productivity.

Arnav also hopes to secure his first round of funding for his startup in these years. Being from a Tier-2 city, he strongly believes that startups tend to lose focus over the long run.

He strives to be strongly focused on his journey and create a better product for his consumers every day.

Arnav’s Rich Entrepreneurial Insights

We360’s Multifaceted Services

The years of arduousness fazed by Arnav in entrepreneurship has taught him some invaluable lessons. Being a college dropout, things were way more difficult for him than he first imagined. He believes constantly upskilling himself has helped a lot in this regard. Furthermore, he feels finding a good mentor early on in the journey proved to be very powerful. Dr. Nilesh played this role in his life. He quotes Gary Vaynerchuk saying “If anybody ever did it, then you can do it too!”

As a value-driven professional, Arnav believes that intent and integrity is always superior to intellect. He aims to serve clients in the most optimal manner by creating a unique ecosystem of services for SMBs in India. This would solve their problem of acquiring 5 different software by syncing them all in one place.

Given below are the different facets encompassed by We360: » » » »

Automated Attendance.

Productivity Monitoring.

HR Tech.

Project & Task Management.

Lastly, Arnav sums up his entrepreneurial wisdom in two key takeaways that were greatly attributed to his supportive peers. They go as follows: a. The most practical way to succeed is to surround yourself with people who are more intelligent than you and show them a common vision. Finding a good mentor early in the journey is a game-changer.

In addition to its services, the company is also characterized by an integral emphasis on its customer care and marketing fronts.

Integral Customer Care & Marketing

The We360 Brand stands for the motto #WorkFromAnywhere.

The first thing that the company conveys through its brand is that clients can be relieved and trust its software to help their employees work from anywhere in the world, and still be productive and in sync.

So as to ensure holistic care, the company has created a customer success team to personally talk to all clients via email or phone. This helps them better resolve their problems and educate them better to use their software with best practices.

b. The more you sweat , the luckier you get.

As rightly said by Elon Musk - Being an entrepreneur is like eating glass and starting into the abyss of death. If you feel like you are up for that , then only start a company.

https://we360.ai/ 39

Staying Ahead Of The Curve In Today’s Fast-Growing Cloud-Computing Market

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n recent years, digital business transformation has entered an urgency-driven phase, especially due to the COVID-19 pandemic. According to an October 2021 report by ResearchAndMarkets.com, the global cloud computing market size is forecasted to grow from 445.3 billion USD in 2021 to 947.3 billion USD by 2026, at a CAGR of 16.3%. Major credit for the evolution of this macrocosm goes to those IT companies that provide customers with cost-effective and productive cloud-based solutions and keep the industry moving with a constant supply of human talent (aka certified IT professionals).

Chinmay Anaokar, Co-Founder & CEO of Brainfloss Private Limited is one business visionary who has been

instrumental in bringing about numerous changes in India’s cloud computing market. Come, let’s take a closer look at Mr. Anaokar’s company, offerings, industry insights and advice for budding entrepreneurs.

Overview & offerings

Established in 2016, Brainfloss is a Pune-based cloudcentric company that provides clients with authorized personnel for various training-related requirements.

The company enables businesses to transform their IT environments with top-notch Cloud Computing services and assists them in building, running, and deploying some of the most complex cloud deployments in the world.

With its Cloud solutions, organizations can decrease IT resource requirements, boost productivity, reduce costs, and speed up time-to-market.

Brainfloss is also an industry leader in comprehensive Cloud technology skills training on Microsoft Azure, AWS, GCP, Python, AI/ML, DevOps, IoT, Security, and other

Chinmay Anaokar, Co-Founder & CEO Brainfloss Private Limited

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knowledge at a deeper level. To achieve this, the company has developed training models that help instructors deliver sessions effectively. While creative and impactful learning solutions are blended with real-life case studies to help learners to get started with first-hand industry experience.

On top of that, by allowing students to ask their doubts and queries to experts in real-time, the brand makes all its training classes more engaging and fun.

emerging technologies. Brainfloss offers quality education and project-based training that bridge the gap between industry experts and students. The company has a track record of 10000+ hours of practical training which has transformed the lives of 100,000+ students and professionals across technologies and geographical locations.

Additionally, Brainfloss is into Cloud advisory and managed services. Using its expertise in all major Cloud technologies, it has helped umpteen organizations build and manage multiple cloud-native platforms.

A satisfied clientele

Within just a few years, Brainfloss has empowered umpteen clients, mostly in the corporate segment for the cloud business.

Apart from that it also serves a few educational institutes to educate their students on cloud technologies. The company’s client list boasts of brands, including Red Hat, Sanofi, Vinsys, Global Knowledge, Capgemini, and LTI.

Inception & initial struggles

Brainfloss is the brainchild of two computer engineers with a vision of revolutionizing the education and training sector in 2016. It was conceptualized as a dream project by Chinmay Anaokar and his partner Pranav Phadke in their second year of Computer Engineering. The duo started with software development on a small scale, then transitioned into the cloudfocused company it is right now.

Like all entrepreneurial voyages that pass through challenging lanes, Chinmay, too, had to face his fair share of struggles.

Besides being the Founder and CEO, he has donned multiple hats throughout his tenure at Brainfloss. However, his earlyage habit of self-learning has helped him avoid many business pitfalls and progress towards success.

Today, Chinmay Anaokar stands amongst the many tech entrepreneurs who come from humble backgrounds and achieved success from scratch. Like them, he pursues fulfilling lofty ambitions with a long-term vision, strategic mindset and extraordinary determination.

An enthusiastic team & positive work culture

Like any other successful brand, Brainfloss is driven by a team of highly-experienced It professionals working relentlessly to advance the brand to ever-greater heights while expanding its impact. Employee satisfaction is an important aspect of the company’s work culture; regardless of age and experience, all members work cohesively and participate in brainstorming and feedback discussions. Mr. Anaokar personally ensures that all employees’ needs are met from time to time and that they maintain a work-life balance.

Heading towards a brighter future

Being a leading IT Training & Consulting service provider, Brainfloss constantly sharpens its expertise with updated knowledge, certifications and content per market requirements.

The brand has risen rapidly in just a short span of time and is moving into the future with numerous ambitious plans in the pipeline. Speaking of the brand’s plans for the future, Chinmay says, “We are planning international expansion in the coming years to scale up the current business multi-fold. We are also looking at multiple major industrial and corporate alliances.”

Keeping pace with changing market trends

Chinmay Anaokar’s rise from the bottom to the top of the corporate ladder combined with his entrepreneurial experience have equipped him with domain expertise and knowledge of major pain areas in Cloud Computing. However, this does not keep him and his team from focusing on upgrading their proficiency. Says the techpreneur, “In the case of IT, it’s not just the market trends that are changing. Technology is changing and advancing every day. At Brainfloss, we constantly upskill ourselves with industry seminars and certifications.” But that’s not all!

Chinmay believes R&D is one of the pillars of a successful organization. Brainfloss engages in research and development activities to stay ahead of the latest developments in technology, innovations, compliances & legalities, and new service domains. All this and more allows the company to stay ahead of the curve.

Message to young entrepreneurs

Having achieved so much in just a few years, there’s no doubt that Brainfloss is led by some talented professionals. Both leaders of the company are well-versed with entrepreneurship; they know precisely what ingredients are needed to achieve market success.

Mr. Anaokar personally looks up to business Maven Mr Ratan Tata for inspiration. He believes that CEOs are the driving force of the entrepreneurial world. To aspiring entrepreneurs, he was a few words of encouragement. “Starting a business is not difficult; getting clients is not difficult either. The most difficult part is retaining the clients and keeping them happy. Once you learn to do that, there is nothing in the world that will stop you from being a good businessman.”

Real-time training, real-time results

What sets Brainfloss apart from its competitors is its focus on the engagement aspect in training to help students grasp

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Gautam Adanicollege dropout to billionaire entrepreneur Success Story Dreaming big is not everyone’s cup of tea. Making it a reality is another tough challenge. Gautam Adani as the name says is an Indian billionaire entrepreneur and industrialist who founded the Ahmedabadbased multinational conglomerate called ‘Adani Group’ involved in development and operations in India.

In search for a better future

Born in a Gujarati family in 1962, Gautam’s father was a textile merchant.

After completion of schooling from Sheth Chimanlal Nagindas Vidyalaya School, he enrolled at Gujarat University and began his graduation from there in commerce. Soon after this, he realised that he wants something different and that patent academics is not meant for him. He dropped out of college shocking everyone in the second year and move to Mumbai in 1978, still as a teenager. It was his city of dreams but he holds just a hundred bucks in his pockets. His career began as a diamond sorter for Mahendra Brothers for the next 3 years in the city. While at this job, Adani who always wanted to dream big and accomplish it with his efforts, established his diamond brokerage firm at Zaveri Bazaar, the unrivalled diamond colony in Mumbai.

Stepping into success

Soon after this Gautam started to manage the business of his elder brother, Mansukhbhai Adani in 1981 who bought a plastics unit in Ahmedabad and put Gautam in charge

of importing primary polymers business for small-scale industries in around the next 4 years. Finally, in 1988, Gautam Adani founded his dream company, Adani Exports Limited as the holding company of Adani Group. Currently, it is known to the world as Adani Enterprises Limited.

Initially, it dealt with only agriculture and power operations and commodities but later business flourished and expanded to several other sectors such as resources, logistics, energy, aerospace, defence, etc. among others. Trading of core agro-based products along with textiles and metals exceeded the company’s fortune by many folds from around 1991. The Government of Ahmedabad soon granted him the contract for managerial outsourcing of the Mundra Port.

getting established around 1996, another big achievement for a college dropout.

It became the power business arm of the Adani Group and holds around 4620 MW thermal power plants. It is also the largest private thermal power producer in India.

From 2006, Adani never had to look back again. His power and agro-business took him to newer heights of stardom. The next span of 4 to 5 years found Gautam as the head of Abbot Point Port in Australia and Carmichael Coal in Queensland. Today, Gautam as per Forbes has a stake of 75% in Adani Transmission and the same in Adani Enterprises, a 66% stake in Adani Ports & SEZ Limited and a 73% stake in Adani Power. He has ranked as the 3rd most powerful person in India in 2019 by India Today.

Hindrances to achieved growth

Philanthropy

A person, who never forgets his roots, is the one who stays successful throughout. The Adani Foundation established in 1996 holds Gautam as its President today. It upholds certain valid issues of the Nation like sustainable livelihood and management, education, rural infrastructure and community Health. He always stated that apart from implementing productive strategies for business growth, Overcoming stepping stones and business one must follow up with certain tricky and creating mileage complex opportunities to be managed in Adani’s wife, Priti Adani was made the our country. This includes tackling both founder and managing trustee of the Adani policy-level challenges and infrastructure Foundation. Gautam operated his first and infrastructure challenges. jetty by Mundra Port & Special Economic Zone in 1995. Adani Power Limited started Witnessing tremendous growth, every person falls off. But very few can still manage to soar high even after falling.

Gautam got involved in several political controversies. However, Gautam soon clarified this allegation in his interview with CNBC and cleared any negativity against Adani Group.

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Michael Collura | President and CEO | In Home Personal Services

Making Homecare available, affordable & accessible

H

ome is where the heart is and you all will agree that there is no place like home. It is the place where we enjoy ourselves with our families and feel complete freedom. Home care is a booming industry where a wide range of customized services is being offered in the convenience of home. Home care providers provide a plethora of services for care and assistance like never before. A booming brand in this industry is the ‘In Home Personal Services’ that relentlessly provides care, ensuring a safe, healthy, active, and independent lifestyle of grace and compassion. The company is a non-medical senior care business offering services from both corporate-owned as well as locally owned and operated franchises across the US. We had the privilege to interview Mr. Michael Collura, President, and CEO, who talked about his successful journey of taking this company from plinth to paramount.

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Embarking on a New Journey

Climbing up the ladder

Through the relentless zeal and perseverance of Michael, what started as a project of passion way back in 2004 is now a successful franchise chain. Growing at a staggering pace, it has expanded throughout the United States. For Michael, it has been an eventful journey and a rewarding experience knowing that the legacy of the brand has ever so grown stronger day by day standing on the core pillars of quality and staying focused on the mission.

Michael started the argument and remarked that “most CEOs are overpaid and entitled” when asked about whether CEOs today face equal competition or is there and it’s okay attitude. According to him, the social and economic divide is apparent across all industries. He explains that the top 1% earn staggeringly high income as compared to others. When it comes to Michael, he assures that he is not overpaid rather he prefers to make others happy with the fortune. He has had wages as low as $0 for an entire year where 100% of his wages were given back to the team as wages and benefits. For him, leadership is about making an impact on the brand and not who gets the bigger cheque. He adds that there will be some difference in the compensations based on responsibilities but when a large divide exists in this world, it is a shame not to do anything about it.

The Life of CEO

The life of a CEO is often thought of as a road less travelled by, the one which is of struggles but certainly full of lessons that one can learn during this period.

Michael believes that every leader has their own sets of hardships on their journey of learning and understanding.

As a successful entrepreneur himself, he asserts that struggles may be idiosyncratic, what is important is how to face adversity, get stronger, and move forward towards your goal. Michael is grateful for all the challenges life has thrown at him and the experiences have turned him into a versatile leader. What makes Michael satisfied are the people who believed in him and are still present as his support system. His existence will be incomplete without a team, where he modestly remarks that he is not that good enough, smart enough, and important enough to achieve this spectacular feat without any of them.

What lies ahead in the future?

The company has been a pioneer in this industry and perseveres to sustain this growth. Already in 2022, Michael explains that they have a record number of franchise units joining them. During the conversation, another set of franchise agreements was closed for the Las Vegas, NV area. The future belongs to those who work in the present, Michael and his team are surely on the paths of progress.

Michael is boastful about only two things –

Dominating the market

» Absolute joy and fulfilment they bring to the life of others » The team that leads to the mission

Every client that the company serves is special to them.

What is important to know is that the care and the service they provide are beyond luxury or comfort. Treat the client as if you are that client and with unmatched diligence provide the care that the entire family wants and relies upon. The trust and belief that our these clients manifest is a serious undertaking for Michael’s team. These sweet little stories are shared every week in franchises spread out across the country that are making an impact on the quality of life of people. Michael is glad that the company is among the favorite providers when it comes to making life better. He describes that on daily basis they adapt, grow and pivot everything from the perspective of their business model to the care provided to an individual.

So, changing market trends do not challenge them as they are also not built out of “trend”. For Michael, R&D is paramount, one needs to think in the forward direction and be innovative otherwise they will do what others are doing. “To cater to what clients look for, you need to constantly put in the effort”, he says.

He says every other milestone and achievement belongs to them.

When it comes to giving back to society, Michael shares that everything the company does is a step towards the improvement of the quality of life to those under their care, in the relief and security the company provides. He adds that the team and their families to be a part of this amazing brand and community for creating a long-term sustainable professional job that builds trust and make a difference in the lives of ordinary people.

A motivational advice

Michael firmly believes that being a CEO means nothing, an entrepreneur sounds nice but a leader in their true sense will impact the world around us. In short, he says, “Don’t aspire to be an entrepreneur, be a leader”. Michael advises all the budding entrepreneurs who want to shine brighter than the sun is you should back your dreams and turn every failure into a success story. All successful people embrace failures as it is a part of growth and learning. But when you fail because you have given up, is the only time you truly failed otherwise it is better to fail at what you love doing and keep fighting for success.

Building people

Michael’s visionary leadership reflects upon the idea that leaders are not meant to please everyone, “There will always be those who will find a reason to be unhappy”, he exclaims. What is vital to understand is, one cannot control the emotions of others, you can only control your response.

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Manuj Adlakha: Ushering a Remarkable Shift in the International Logistics Scenario

T

he logistics industry today has witnessed a plethora of developments that’ve constituted holistic change. Over the course of the last few years especially, this change has been utmost conspicuous thanks to the relentless contributions of some innovative companies.

A great portion of these companies’ success can be attributed to the indefatigable efforts of their founders. Through their robust entrepreneurial vision, they’ve inspired thought reforms in their specific industry as well as the overall market.

In this article, we’ll be talking about one such entrepreneur, Manuj Adlakha, the Founder & Director of Cargopeople. The esteemed professional has been on the forefront of several palpable horizon-shifts in the logistics industry.

The visionary thought process of Manuj as well as his company’s various noteworthy facets have been extensively covered here for the benefit of our entrepreneur readers.

Manuj Adlakha | Founder & Director | Cargopeople

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The Inception Idea Behind Cargopeople

strong growth mindset that’s evident on both the technological & business front.

He firstly emphasizes a constant & ever-evolving focus on the company’s R & D initiatives. Considering today’s cut-throat market competition, he views this as an unequivocal growth tool as well as a live indicator of the future of any industry.

Manuj furthermore gives paramount importance to harnessing new technological tools by staying abreast with market trends.

He tactfully deploys these tools after understanding the clients’ needs in a holistic manner.

On the industry level, Manuj feels that competition from peers is actually a healthy precursor for growth. This, according to him, spurs CEOs to avoid stagnation and constantly grow themselves as well as their brand.

Cargopeople Logistics & Shipping Pvt. Ltd is a freightforwarding company that was established back in 2011. The company was born with the vision to help organizations globally.

Since there was a lot of ambiguity and ineffectiveness in the logistics industry at the time, the exporters were not able to manage their delivery commitment. In view of this glaring deficiency, Manuj wanted to bridge the gap in the market.

Manuj’s idea for the company wasn’t just limited to a narrow focus but rather a holistic approach. He also emphasized complete transparency with their partners so that they commit and deliver to their overseas buyers.

As of 2022, Cargopeople caters to all kind of logistics support for both exporters and importers. It offers Air freight/Sea freight/Trucking/Warehousing/Custom clearance for FCL/ LCL/Exw/DDP/DDU shipments.

Outlook on Employees, Professionals & CEOs

A major defining quality of Manuj is his intuitive & accurate understanding of the demands of professional competence.

This is firstly characterized by his commitment towards employee wellbeing.

Above all, he feels that a Happy Employee and a Happy Customer are essentially the same for him. While it is the responsibility of every employee to provide service to the customer, the quality & efficiency of service industry depends entirely on mental satisfaction level of employees in the end.

He furthermore holds immense significance & respect for the hard work of higher-level professionals like entrepreneurs & CEOs. According to him, they contribute the most in the economy of any country; they constitute the most vital part of the entire market ecosystem.

Cargopeople’s Versatile Services

Through his company’s diverse service range, Manuj has been able to carve a niche for his brand in his industry. Given below is an overview of the various facets of his services:

Air Freight: Cargopeople is the fastest-growing air freight

forwarding specialist in China, Middle East, and USA. It covers all the major airports worldwide, and boasts of a strong global network of agents even in the remotest areas of the world.

Sea Freight: Consists of the most flexible sea freight services.

This is executed through the company network of agents, carriers, and traceable shipments via the global info system.

Import Export Consultancy: Optimal education & assistance is provided to the company clients on all important rules & policies related to import/export procedures. It helps them avail benefits of exemptions/incentives by strategically decoding Govt. and International regulations.

Manuj’s Vision for The Future

Going forward, Manuj envisions making his company the Best in the World to Work for Employees, as well as the Most Delightful Company to Work for with Clients. In terms of giving back to the society, he plans to do altruistic work via contributions to old age homes and orphanages.

Keeping the spark alive in entrepreneurship is a superlatively important attribute according to Manuj. For this, he recommends budding entrepreneurs read the biographies of successful CEOs – in order to learn how they dealt with challenges and think from their perspective.

Warehouse: Integrates all parts of the supply chain management by providing warehousing and custom-boned warehouses, contract-based warehouses.

Door-to-Door: Offers efficient door-to-door delivery services

for customers who need to send cargo directly to the destined destination.

He concludes by offering a short yet impactful message for spurring a growth-mindset in our readers:

The company thus far has been able to serve a wide variety of clients including Corporates, Manufacturers & MSMEs. In the process, Manuj has constantly refined and fine-tuned its approach so as to meet the changing needs of the market.

“Keep investing in learning, as this is unquestionably the best investment. While a simple act, you have the potential to create a massive fortune with this one investment itself…”

Manuj’s Relentless Growth Mindset

Like any successful entrepreneur, Manuj is characterized by a

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6 natural ways to stay beautiful without makeup

O

ften looking good isn’t enough without doing makeup. Every time a girl steps out, she must be wearing a bright shade of lipstick, good face powder and some kohl to enlighten the eye look. Starting from simple lip colour to a swipe of concealer, girls do what not these days to hide their acne, pimples, dark patches, differences in skin tones and any other flaws that make them look lesser than beautiful. Still, they feel like they hardly look good when compared with others on road, some of whom may have a well-toned body of a brighter shade skin. However, what needs to be realized is that several natural techniques can prove as flawless beauty hacks for your skin and make the necessity of putting layers of foundations, almost gone. Your face simply needs make-up detox to let your skin breathe and stay healthy all-round the year. There are certain ways to do so, so let us have a look at some of the many techniques that can naturally boost the health and quality of your skin.

•

The use of sunscreen is a must. There is often a saying that sunscreen must be worn only during sunny days or periods of the day as the name suggest. However, it is a wrong concept. Sunscreen is a skin booster and protector against harmful U.V rays of the sun which can hamper skin tone and health. It also guards the skin against pollution and toxic elements of the atmosphere. It is a basic skincare detox ritual to be followed every day whenever you are going out or even at home. Make sure to apply a sunscreen-based moisturizer 15 minutes before stepping out.

•

The use of hot lemon water is another long-lasting good technique to naturally rejuvenate skin. Drinking a cup of hot lemon water early in the morning gives your skin a detox treatment to flush out unwanted toxins. It internally purifies blood which is the hidden truth behind giving you glowing skin. The rich anti-oxidant properties reduce the effect of overstressing that can wrinkle your skin.

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• Try a tinted moisturizer when you think your appearance looks dull and it changes too much during seasonal changes. Relying on a tinted moisturizer gives a medium coverage for dull-looking skin which later requires high coverage of foundations for big occasions.

Use of a regular moisturizer removes any dark and unwanted patches from your skin, especially the areas that are sensitive to dirt and dust accumulations. It also improves blood circulation and reduces the possibility of occurrences of acne and blemishes.

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•

The use of a good quality toner is extremely essential.

After washing our face, we should never moisturize without going through the toner step as it is very essential for healthy skincare acquirement. Using a toner post-cleaning balances the pH levels of the skin and leaves your skin refreshed. However, it is necessary to use a toner that fits your skin type to yield the best possible results of toning. Toning eradicates the chances of accumulation of unwanted toxins in various areas of your skin.

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Keep your skin hydrated. This is a very necessary but simple step. Keeping skin hydrated by drinking lots of water during the day is both simple and compulsory. Also, you can make use of hydrating moisturizers daily during day and night to keep skin free of wrinkles and make its texture smooth. Use of proper night cream before going to bed is another supplementary hydrating technique as the skin dries up mostly during the nighttime. Hydration not only keeps the skin supple but also controls the fine working of the cells.

•

Do not forget to exfoliate your skin. Exfoliation refers to getting rid of dead skin cells that can clog pores and reduce the ability of your skin to breathe. This can give the skin a dull look. Hence, the use of a good scrub to exfoliate your face is a must. Depending on your skin type, once can exfoliate twice or thrice a week. However, it is necessary to use a fine scrubber rather than harsh ones which can create a coarse texture on your skin. Exfoliation also encourages circulation and helps skin cells breathe freely.

ZYDUS HOSPITALS & HEALTHCARE RESEARCH PVT. LTD. Nr. Sola Bridge, S.G. Highway, Thaltej, Ahmedabad-380 054, Gujarat, INDIA

FEDERAL SOFT SYSTEMS

An IT Firm Expertize in Delivering Secured Application Development, Support, Staffing, Recruitment, BPO and Payroll Cloud Solutions for various businesses Why Federal Soft Systems ?

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FSS offering lends you unique advantages and value propositions whether you need to extend your IT capabilities or acquire Specialized IT skills to develop, manage, enhance and support your mission critical applications

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