Prime Insights Magazine September 2021

Inext Logistics and Supply Chain Pvt. Ltd: Redefining The Industry Through technology, Seamless & Flexible Solutions

Baazar Kolkata: A Pre-Eminent Brand That’s Transforming the Way Indians View Fashion

Mr. Mohammed Mubin Mallick: A Relentless Entrepreneur with a Zest for IT Innovations

Viyat Solutions & Consultancy Partha Banerjee: A Dynamic CEO Who’s Redefining India’s IT Scenario

Ashis Sen Founder & Chairman

FEDERAL SOFT SYSTEMS

An IT Firm Expertize in Delivering Secured Application Development, Support, Staffing, Recruitment, BPO and Payroll Cloud Solutions for various businesses Why Federal Soft Systems ?

VALUED PEOPLE

VALUE

PEOPLE.

Global Presence A global presence with operations in 2 countries and clients from 77 countires

Innovation & Collabration Work towards collaborative approach to drive innovation

700+ Employees Got people with loyalty, hard work ethic, humor, flexibility, ambition

$48M Turnover

Increasing Value Through People.

FSS offering lends you unique advantages and value propositions whether you need to extend your IT capabilities or acquire Specialized IT skills to develop, manage, enhance and support your mission critical applications

About Us

Our turnover clearly indicates the market strength

“Nothing we do is more important than hiring and developing people.”

We do awesome stuffs

just like good.

Established in 2015 in Bentonville, AR,USA Tier 1 Supplier to 10+ Fortune 500 companies and large & small privately held companies.

We would like to be named as one of the Information Technology Consulting firm Capabilites : - Staff Augumentation - Statement of work - Product development & Payroll

Any Issues or clarifications – Kishore Kumar Yedam Chief Executive Officer +919940070983 / ky@federalsoftsystems.com

www.federalsoftsystems.com www.fssglobal.in Chennai, Hyderabad - India Bentonville, USA 040 43464266 88807 88899

Editor’s Note 2021’s Power-Players: Brands That’ve Effectively Filled the Gap in Their Industries

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hen thinking of innovation, we often imagine products & services that have new and advanced features. Innovativeness is generally likened to novelty, which is an accurate comparison but somewhat incomplete in its meaning. Rarely do we view innovation for its true essence, i.e., a dramatic shift in people’s paradigms (and not just a mere improvement in features).

In 2021, a few brands have been especially capable of upholding the true definition of innovativeness through their offerings. These versatile brands have consistently doled out breakthrough products & services, and in turn, also spurred a perspective-shift in their industries. Thanks to their efforts, the overall standards for quality and technology in the market have raised to a whole new level. POWERCAB is one such brand that has been at the forefront of innovation in West Bangal.

Yash Ananad Editor

“Kalon Agro Industries Pvt. Ltd” is another company that has successfully persevered through the crisis. Despite the adversities caused by the pandemic, the incredible team at Diligence Bio adapted to the new change and worked relentlessly on their R&D. The company’s continual growth efforts helped it stay relevant in national markets.

Apart from these companies, there were others such as Appventurez Mobitech Pvt Ltd, Infiwave Solutions and Baazar Retail Pvt. Ltd. which sparked innovations that were acknowledged indian markets. Their ingenious business models and robust customer support helped them gain an edge over competitors.We all can take inspiration from these companies and learn from their longsighted business approach. We also need to keep a constant eye on market movements so that we can adapt readily to change. As always, a growth mindset and an optimistic outlook will be the key ingredients for entrepreneurial success.

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Credit Page Editor In Chief Ankur Mishra Editorial Coordinator Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat,

Art Director Aryan Jha

Graphic Designer Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance Apoorva Jain, Anup Bhandari

Advertising & Promotion Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager Priyanka, Mehul Garg

Data Analysis Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in Prime Insights is Published by Prime Insights Media. Reproduction or Use of this publication in any manner without any permission of the publisher is prohibited. The team of Prime Insights Media has made every effort to ensure the assurance of the content. The publisher assumes no responsibility of any part of the content of any advertisement in this publication, including any errors and omissions there in. all rights are reserved by prime insights media.

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COVER STORY

C O N T E N T S

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KALON AGRO INDUSTRIES PVT LTD:

Transforming the way the world Views Wellness Products

Diligence Bio Pvt Ltd

A Pioneer in Preclinical Research in India

Appventurez

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Redefining India’s Tech Space Through Digital Mobility Innovations

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Five Most Luxurious Watches For The Entrepreneurs

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INFIWAVE SOLUTIONS:

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Social Mediaa key in sales promotion

Inspiring Novel Ideas Through Impactful Solutions

Viyat Solutions & Consultancy

Partha Banerjee: A Dynamic CEO Who’s Redefining India’s IT Scenario

Mr. Mohammed Mubin Mallick:

A Relentless Entrepreneur with a Zest for IT Innovations

5 Key Challenges Hurting Small Businesses & How To Solve Them ?

TraxSmart:

Vijay Pugalia’s Goal to Provide Robust Theft-proof Protection to Users

Baazar Kolkata:

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A Pre-Eminent Brand That’s Transforming the Way Indians View Fashion

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Inext Logistics and Supply Chain

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SEO- a driver for your business growth

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Redefining The Industry Through technology, Seamless & Flexible Solutions

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Ashis Sen Founder & Chairman POWERCAB

POWERCAB An Eminent Elevator Services and Maintenance Provider of India

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H

ave you ever imagined what life would be like without elevators?

With the number of skyscrapers and towers we have today, it would be nearly impossible to do without them!

Elevators and escalators simplify our lives drastically by reducing energy and timeconsuming movements.

They’re also a boon for physically impaired individuals who have mobility issues.

Studies suggest that the Indian lift and elevator markets are expected to grow by approx USD 522.84 by 2025. Recent reports also reveal that this industry is expected to reach $2 billion by the end of 2023. With the increasing number of metro projects, office spaces, commercial & residential establishments, the demand for elevators has increased multifold. Furthermore, government initiatives such as the Smart Cities Mission and the Pradhan Mantri Awas Yojana are greatly contributing to this growth.

Owing to this increasing demand of the times, Powercab, a leading lifts and elevators manufacturer of India, has been working persistently to upscale the country’s elevator marketplace. Powercab offers 360-degree comprehensive elevator solutions to a multifarious range of customers. It is regarded as one of the most illustrious brands in its segment, with several successful solutions to its credit.

From brand versatility to service comprehensiveness, there are various elements that’ve shaped Powercab’s market success. This article covers them in depth, to inspire other entrepreneurs to incorporate the same in their business.

An Overview of Powercab’s Services Powercab is an ISO 9001:2015 accredited firm that has been in the industry for 29 glorious years. It has 5556+ currently running elevators, with numerous kinds of elevators installed in some of the major states of the country, such as Orissa, Assam, Tripura, Jharkhand, West Bengal, etc. The company has elevators installed in major cities like Ranchi, Siliguri, Jamshedpur, Agartala, Rampurhat, as well as some of the SAARC countries like Nepal and Bhutan.

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Powercab lifts possess a microprocessor system that is a pre-programmed control.

This advanced feature is backed by the VVVF Drive of Toshiba, Fuji, Yaskawa, etc.

The lifts manufactured by the company have an almost zero-to-none breakdown rate.

The 0.1% of breakdown cases are received mainly from the consumer’s end due to the strict policy.

The company offers a diverse range of manual and automatic lifts, viz. » » » » » » » » » »

Manual Collapsible Door Elevator Manual Telescopic door Elevator Manual Sliding Door Elevator Center Opening Auto Door Elevator Manual Swing Door Elevator Lifts with Door Open Buzzers High-grade lifts with intercom and CCTV facilities Online Maintenance Support & Backup team Same Day Annual Maintenance Backup Plan at affordable rates Reliable arrangements between

10 AM to 6 PM via the IVR system or the POWERCAB LIFT app on Google Play Store As soon as the client reaches out to Powercab, the company generates an end-toend assessment. It covers everything, right from the client’s requirements and needs to after-sales services. While delivering outof-the-box services, the company ensures that it takes all the necessary permissions and licenses. It also offers a free oneyear warranty/free service period with a Anirban Sen | Director | POWERCAB lubrication service of the elevators.

The safety circuits incorporated in the elevators are set in accordance to the West Bengal Lift Rules and Act and IS & BS Standards.

The Company’s Inception & Success Story Powercab was established in 1992 by Mr. Ashis Sen. He aspired to contribute to the technological advancement of the country by supplying affordable lifts and elevator services. During the initial days of the firm, the Indian lift and elevator industry was dominated by multinational developer companies. These corporations charged whopping sums for their ‘good enough’ services.

“At that time, due to the bad economic condition of India and people neglecting to purchase properties, culminating in the real estate business performing inadequately and simultaneously, the lift industry being affected badly. We just realized; it was time for us to step in and provide for the people in need,” recalls Mr. Sen. Having vast knowledge and experience in the electrical and electronics field, Mr. Sen decided to set up Powercab with a tight capital budget. It was one of the few firms that dabbled in the conventional single-speed lift, that too at reasonable prices.

As this gravely affected the business of other lift companies, they tried to tarnish Powercab’s goodwill. “This affected the business of other lift companies and as such, they tried to damage our company’s reputation. However, we were very strict about our commitment to the clients in regard to delivery and completion we were able to overcome all this hindrance,” says Mr. Sen. With persistent efforts and sheer determination, the company has enabled itself to

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integrate all the latest features in its high-speed lifts. It is now regarded as one of the market leaders of the industry in present times.

Powercab’s Exceptional Team The company’s highly experienced team of experts ensures that the client gets customized solutions on time. The lifts built by the company’s maintenance have a record of zero-to-none breakdowns.

The company also has a quick customer care response time, responding to calls before 5 pm. Furthermore, it boasts a robust R & D team, who’re responsible for designing all of its elevators and equipping them with power backup and emergency lights & fans.

At present, Powercab has set up a team of well-versed and experienced engineers to help them stay abreast with the changing market trends. With the addition of this team, the company aspires to incorporate more advanced and superior quality technology in its lifts and elevators.

The Brand’s Customer-Centric Approach One of Powercab’s most appealing characteristics is its customeroriented approach. The company never compromises on its quality of services despite its feasible pricing. Moreover, the firm believes in early and prompt deliveries, with an assurance of advanced backup assistance.

Powercab is more inclined towards obtaining nominal profits as it helps the company acquire the largest AMC coverage annually. This AMC coverage further helps the company establish a substantial number of maintenance clients for its products.

The safety and security of its customers are of utmost importance for the company. It has therefore designed its lifts with the following features *

Power backup that assists emergency lights and fans in case of a power failure.

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Intercom facilities in higher-grade lifts.

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Integrated automatic rescue devices that operate only during power failure.

“

“POWERCAB is happy with POWERCAB USERS. The essence of the elevator business is to achieve a maximum number of maintenances which generates maximum revenues per month, which is a great support to run the business smoothly with all overhead expenses.”

”

In addition to this, a brief demonstration is also given to the residents on where the lift is installed, how to operate the lift, and how to rescue people in case the lift stops.

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According to Mr. Sen, the company also needs a better technically-equipped factory at the moment.

This will help the company stay at the top of its game.

The factory will be set up in Kolkata and is expected to be completed by 2023.

“Continuously striving to overcome its shortcomings, in the years to come, we, at Powercab, aspire to complete our well-equipped factory in Kolkata and start production at the earliest with modern production technique and deliver products at a reasonable rate to our customers,” adds Mr. Sen.

In addition to this plan, the company is focusing on accomplishing the following milestones: »

Ashis Sen | Founder & Chairman | POWERCAB Noteworthy Accolades For nearly three decades, Powercab has been manufacturing high-quality fabrication materials and control panel units. Its competitive pricing, stateof-the-art designs, and cost-effective solutions have won the hearts of several clients.

In addition to public acclaim, the company has garnered awards from esteemed organizations like the Institute of Economic Studies.

It has also won several other awards, like: » Udyog Ratna Award in 1999 for industrial development in West Bengal. » Trans-World Gold Stae Award in 1999 for highest achievement in selling products in the metro city of Kolkata. » Excellency Award in 1999 for designing and production. » Gold Medal Award in 2001 for services and production. » Excellence Award for extraordinary achievements in India’s Development. » Rashtriya Pratibha Puraskar Award in the year 2013 in Kolkata for its unparalleled services.

Recently, Powercab has also been shortlisted for an award by a Mumbai-based SME. Plans for the Future To stay relevant, a company must plan for the future well in advance. It is crucial for a company to have a vision, irrespective of how big or small it is.

Being a rapidly growing firm, Powercabs has numerous ambitious plans in the pipeline. For starters, the company plans to continue delivering highquality lifts and elevator services, whilst maintaining International Standards.

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Manufacturing Center opening doors, elevator/escalator spares, and transact spare parts to other local companies of neighboring states at lowered prices (in comparison to suppliers from Pune, Mumbai, Ahmedabad, etc.)

without the wires. These lifts will also display all fault-finding error codes and consume low electricity.

“Quality has always been a major factor contributing to our success, and we at Powercabs intend to keep it intact. More than brand marketing it is the word of mouth and praises passed on by our clients to others that have eventually helped us reach here and we will leave no stone unturned when it comes to ‘Lifting the Lift’s Value’, concludes Mr. Sen.

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Installing more sophisticated machinery for mass production. » Improving the quality of products to match the standards of MNCs. » Revamping elevator cabin designs with more appealing and aesthetically pleasing styles and features. » Adding advanced features to the microprocessors control panel for locating faults easily and better performance. » Rigorously training the technical staff by experienced engineers. » Improving the marketing network within and outside the states of the Eastern part of India.\ » Inaugurating four showrooms for elevator products in Kolkata. » Change shift timings to 24 hours for better maintenance network. » Lower AMC costs in comparison to MNCs by adopting new strategies.

The company is also working on launching wireless lifts. These wireless lifts will comprise only cabin and landing controls,

A Message to Aspiring Entrepreneurs Being an entrepreneur is a demanding task that requires years of devotion to the mastery of a field. It also requires relentless innovation and production excellence. Having been an entrepreneur for decades now, Mr. Sen has learnt the true significance of the aforesaid qualities. He shares his insights to the readers of Prime Insights Magazine: “Have at least 8/10 years solid technical experience in this field and capable to develop the product time to time as per market demand with a sophisticated production unit equipped with a modern automated machine, etc. and solid marketing network and solid support of maintenance.”

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INNOVATING FOR PERFORMANCE

Design & Engineering

Fluid Controls® has over 45 years of experience delivering high quality, high-performance ‘Make-in-India’ products

High Performance Connectors

which delight customers. We offer comprehensive solutions – from supply of high-performance connectors, valves and

Onsite Installation Swaging Services Pre-Piped Assemblies

+91-22-68238000

piping accessories to engineering and installation services.

At our DSIR approved R&D center, we offer customers design and FEA services, performance testing at our stateof-the-art laboratory and customized prefabricated tube and hose assemblies.

14 sales@fluidcontrols.com

fluidcontrols.com

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KALON AGRO INDUSTRIES PVT LTD:

Transforming the way the world Views Wellness Products

The Company’s Nature-Centric Products Being an immovable proponent of natural lifestyle, Kalon Agro ensures that it only offers all natural products with ingredients from ideal geographical sources. It specializes in the following: All Natural Honey Products: These include Monofloral Pure Honey, Jams made with honey instead of sugar, etc.

Turmeric Products: Products like Organic Turmeric, Turmeric Herbal Teas, etc.

Supplements: All natural, plant-based Vitamin D2, micronutrients, etc.

Bharat Ashok Pandit | Founder

Kalon Agro Industries Pvt Ltd

“At Kalon, we truly believe that sincere intentions make their way to the hearts of people.” – Bharat Ashok Pandit

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ur health is the greatest wealth we will ever possess. Despite our sincere efforts to eat right, we often fail to meet our nutritional requirements. This is mainly because the majority of food items we purchase are adulterated or loaded with sugar & preservatives.

Another glaring issue in the market is the misconception that high quality foods are expensive. This compels people to settle for less-than-average food items. There are, however, a few brands in the market that do sell quality food products at affordable rates.

One such brand is Kalon Agro Industries Pvt. Ltd, an upcoming wellness products manufacturer. Kalon offers a range of all-natural foods & beverages and beauty products, made with great care and good intentions. A trailblazer in its industry, it is one of the initial brands in India that emphasized the holistic well-being of its customers.

Kalon Agro’s cordon bleu products have earned it a spot in our list of “Brands to Watch Out for in 2021”. This article will further elaborate on the company’s brand values and success journey thus far.

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Personal Products: Products like bees wax lip balm, honey lip scrub, honey body scrub, honey and wax body butters, honey bathing bars, bathing salts etc.

In addition to the above, Kalon also offers Spa Services at various Wellness destinations in its next phase.

The Brand’s Inception & Success Story Kalon Agro Industries Pvt. Ltd was established in 2016. The idea was to promote their tagline “Wellness, Inspired

by Nature” through superior quality products and services. The founders of Kalon also wanted to convey the idea of balance between inner and outer health.

Their main agenda was to offer natural products that caused holistic and deep healing.

Being a niche company in the Food & Beverages vertical, Kalon faced numerous challenges initially. As the brand believed

in offering only all natural products with no added preservatives or sugar, it had to endure many obstacles. “Most of our preoperative phase went in developing all natural products with a good shelf-life. All of this was done whilst maintaining international standards,” recollects Bharat Ashok Pandit, Founder & Director of Kalon Agro.

By and by, the company fought against all odds and made its mark in the industry.

Fast-forward to 2021, Kalon is one of the most sought-after all natural food & beverages brand in the market. This success can be largely attributed to the efforts of the directors – Vidya Herur Pandit, Bharat Ashok Pandit, and Elvis Gomes.

The relentless efforts of the Kalon core team, as well as their ability to stay mindful of the company’s core values, was a truly commendable feat in their journey.

KALON- Team

What Makes Kalon Agro So Unique?

Trust, Transparency, and Accountability, these are the three main pillars of Kalon.

Trust: By offering only superior quality products, the brand aims earning the trust of its customers.

Kalon’s Plan for the Future Kalon’s rapidly growing business has spurred several ambitious plans. For now, the company has introduced a new line of products, i.e, The Personal Products Range. It includes numerous all natural bees wax and honey infused products like body butters, body scrubs, lip balm, lip scrub, bathing bars, bathing salts etc.

For the future, the brand is focused on expanding all of its various verticles, namely: » Kalon’s Global/ cross border launch of its wellness products. » Kalon’s Plant based supplements like Vitamin D2 and micronutrients. » Kalon’s range of personal products like Honey and bees waxe infused grooming products. » Wellness through Kalon’s Spa & Wellness destinations.

In addition to the aforesaid, the brand is also striving to ruminate on new and more innovative ideas.

Transparency: Being transparent about the ingredients of each product so that the customer knows what they are paying for.

Accountability: Taking full accountability for all parameters that govern the functioning of the brand.

These three pillars make the brand more alike to nature herself, who is “Inventive, counter-intuitive, and insightful,” allegorizes Bharat.

Furthermore, Kalon is also characterized by it’s Good intentions, relevance, and differentiating factors. These qualities have been largely responsible for helping the company stand out from its competitors.

A Message to Aspiring Entrepreneurs Mother nature is undoubtedly rich in wisdom. Bharat, comes from a background of holding senior management positions in the corporate world in the past as Vice president & Director, Reliance companies and Senior Vice President, Business intelligence & Strategy, Tata Sky Ltd. He also is an ardent farmer and very well values the learnings from Nature, hence he not only centers his brand philosophy but entire life around natural values. Here’s his insightful message for our readers: “There cannot be a better advise from anyone but NATURE herself.

Work in sync with Nature, As Albert Einstein quotes, ‘Look deep into Nature and then you will understand everything better’. We are very privileged to be born as humans with all attributes necessary to be happy. This is the gift of Nature to us. Focus on understanding the evolving consumer needs and develop products to fulfil them better. Being aware is the secret to all things one seeks. In the end it is Happiness that everyone seeks.”

The Brand’s Approach to Customer Wellness Bharat likes to describe Kalon’s customers as “Nature’s finest creations, and seekers of a spiritual sense in food.”

Kalon also believes in the ancient saying “Anna Hey Purnabramha” which translates to “Food is next to God”. This belief is what drives the brand to offer wellness products with utmost sincerity and respect.

In line with the brand’s wellness philosophy, it has envisioned a great diversification of products in holistic health. These would encompass a broader range of health needs from customers.

Shareholder Commitment We owe our “Existence’ to our shareholders. Our Progress towards the implementation of the Vision is a result of Their Trust, Customer centricity, focus on understanding the evolving consumer needs and development of market relevant products

https://kalonagro.com/ 17

EXPERIENCE OUR IN-HOUSE R&D Design & Engineering High Performance Connectors Onsite Installation Swaging Services Pre-Piped Assemblies

Fluid Controls® has over 45 years of experience delivering high quality, high-performance ‘Make-in-India’ products which delight customers. We offer comprehensive solutions – from supply of high-performance connectors, valves and piping accessories to engineering and installation services. At our DSIR approved R&D center, we offer customers design and FEA services, performance testing at our state-of-the-art laboratory and customized prefabricated tube and hose assemblies.

+91-22-68238000

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fluidcontrols.com

A Pioneer in Preclinical Research in India An Overview of Diligence’s Services

Diligence is a GLP certified preclinical research facility designed to serve the regulatory market. The facility offers testing of Agrochemicals, Pharmaceutical products, Feed Additives, Cosmetics, and Industrial Chemicals. It also specializes in the following studies: » Toxicity Studies: Includes Acute Oral Toxicity, Acute Dermal Toxicity, Acute Inhalation Toxicity, Skin Sensitisation, etc. » Mutagenicity Studies: Includes Ames Test, In Vitro Chromosomal Aberration, In Vitro Cell Gene Mutation Test, etc. » Ecotoxicity Studies: Research in Fish Toxicity, Oral Honey Bee Toxicity, Algae Growth Inhibition Test, Avian Toxicity, etc.

Diligence conducts its testing through all routes of administration in lab animals, fishes, earthworms, and honey bees.

Furthermore, its facility is in compliance with the OECD Principles of GLP. The company adheres to strict international standards as it deals with global clients frequently.

Dr. Prabhu Daivasigamani | CEO | Diligence Bio

Diligence’s Inception & Success Story

Diligence Bio Pvt Ltd was founded by a group of friends in 2017 spearheaded by its CEO Dr. Prabhu Daivasigamani. He was inspired to bring about a positive change in the Indian regulatory market.

Like any other upcoming company, Diligence too had to face umpteen struggles. Initially, the company faced issues with procurement of materials and in the recruitment of skilled manpower. “Execution of our plans as per schedule always drifted to Plan B,” recollects Dr. Prabhu Daivasigamani.

Despite all the odds, however, the company overcame all hardships with pure zeal and fortitude. This dedication has thus far paid rich dividends for the company.

At present, Diligence is one of the only laboratories to have gotten the fastest GLP certification, i.e., within 18 months. It is also one among the few facilities in India that meets the global standards of infrastructure.

2021 has so far witnessed a surge of resilient organisations in India.

These companies are among the select few that have managed to overcome the wrath of 2020. The sheer dedication displayed by these companies has spurred others to remain steadfast in their vision. Unequivocally, their efforts are a testament to the true power of entrepreneurial spirit.

Diligence Bio Pvt Ltd. is one such organization that has achieved noteworthy progress in recent times. Standing true to its name, the company has maintained a rigorous growth mindset despite all market obstacles.

Based in Pondicherry, India, Diligence is an eminent research organization that specializes in an array of regulatory toxicity studies in both in vivo and in vitro. It has been instrumental in spearheading new research paradigms within its specific niche.

In this article, we’ll be shedding light on the brand’s versatile services, as well as some key highlights of its success journey.

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Team dBIO Within a relatively short time frame, Diligence has made an impact that’s palpable at both the national and international level.

when it comes to the company’s growth trajectory. The other significant portion is its emphasis on visionary plans.

The Brand’s Unmatched Customer-Driven Approach

Diligence’s Plans for the Future

Diligence is a firm believer of the phrase “Don’t find customers for your services, find services for your customers.” It focuses on yielding qualitative outcomes rather than quantitative ones.

Through advanced solutions, it aims at satisfying the unique needs of each client.

“Customer is the brand ambassador of any company. A satisfied customer is your marketing partner,” affirms Dr. Prabhu Daivasigamani.

For Diligence, earning the trust of its customers is a lot more important than making profits.

The brand has a modus operandi that focuses on the following: Quick Turnaround time: Short turnaround time for test results.

Efficient Project Management: Effective management of projects so that the customer gets regular and accurate updates.

Technical Assistance: Assistance and guidance by highly qualified and experienced Study Directors.

Diligence’s ever-advancing nature has spurred it toward numerous ambitious plans for the future. For starters, the organization will soon introduce testing services for Physico-Chemical testing of pesticides, and agrochemicals. Through this, the brand aims at expanding its services beyond biological testing.

Secondly, the U.S Environmental Protection Agency (USEPA) recently announced that it would stop funding studies on mammals by 2035. This has encouraged Diligence to curate alternatives to animal testing techniques. “We are now focused on alternatives to animal testing models to adhere to the guiding principles, underpinning the humane use of animals for scientific research by 3 Rs (Replace, Reduce & Refined), “ highlights Dr. Prabhu Daivasigamani.

Also, within the next five years, the brand aims at transforming into a one-stop-laboratory for all kinds of testing. This will include testing of food, water, medical devices, cosmetics, and so on. The laboratory is eyeing on NABL accreditation.

Notable Accreditations

A Message to Aspiring Entrepreneurs

Over the years, Diligence has won many laurels and acquired several accreditations for its impeccable service. Here are some of the recent ones: » Certification of GLP Compliance by the National GLP Compliance Monitoring Authority (NGCMA), Department of Science and Technology of the Government of India » CPCSEA Certification by the Department of Animal Husbandry and Dairying of the Government of India. » Approval from Department of Drugs Control, Government of Puducherry.

While impressive, the recognitions are only a part of the picture

The entrepreneurial passion is one that evokes one’s wildest dreams and aspirations. It is also perhaps the most arduous of all journeys, as it demands every ounce of effort and willpower. Dr. Prabhu Daivasigamani very well understands the profundity of the aforesaid words. He thus urges young entrepreneurs to adopt a ‘have-a-go” attitude: “Don’t say yes when you want to say no. Never be afraid of leaving a title because you don’t need one to be a leader. Remember, a great leader’s courage to fulfil his vision comes from passion, not position. Leadership is all about nurturing and enhancing. And lastly, either write things worth reading, or do things worth the writing.”

www.diligencebio.com

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www.appventurez.com

Appventurez Redefining India’s Tech Space Through Digital Mobility Innovations

Ashish Chauhan

Co-founder & VP Delivery

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The Seed For The Company

ftentimes, when we think of cutting-edge technology, we conjure up images of futuristic gizmos and digital systems. There are umpteen tech innovations taking place in our world each day, some of which have completely shaken the old paradigms of human existence. Standing true to this futuristic image, a few companies have been especially adept at inspiring novel ideas and thought processes. Their products and services have paved the path for a metamorphosed tech space.

Appventurez is one such company that has ushered in a wave of transformation through its multifarious offerings. It has shown remarkable inventiveness through its unique digital mobility ventures.

A vision of passionate techies Ashish Chauhan and Sitaram Sharma, Appventurez specializes in the field of mobile app development and design. Thus far, it has catered to the app requirements of dozens of clients from numerous industries.

From brand versatility to ingenious software, there are various elements that’ve shaped Appventurez’ market success. We’ll be unravelling some of these elements in this article, in the hope that they’ll inspire new entrepreneurs to adopt a thoughtful business approach.

Appventurez was conceived by Ashish Chauhan and Sitaram Sharma in 2018. Back then, the global IT scene was experiencing some revolutionary transformations. The evolution of mobile app technology was paving the way for new software innovations.

In addition to this, startups and growing ventures were strongly inclined towards digital mobility. The increasing optimism of these changes spurred the two to come up with the idea of the company.

The ideology and vision behind Appventurez signifies the present state of the mobile app world. The vast and varied scope for technological growth has resulted in millions of different apps, covering functions from alarms to thermal detection. One of the founding fathers, Sitaram Sharma, is a highly experienced professional and a close friend of Ashish. He has played a pivotal role in in envisioning the company’s growth trajectory.

The team’s forward-looking mindset, in addition to their evergrowing curiosity and staunch motto, have helped them outshine all competitors in the industry. They’re now ranked among the globally recognized trailblazers in mobile app development.

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Appventurez’ Diverse Services

Appventurez’s portfolio encompasses a multitude of core competencies and service areas. These include: » » » » »

» » »

Mobile app strategy & technology consulting.

UI/UX Designs.

Mobile App Development for Android, iOS & Windows.

Progressive Web App Development.

Cross-platform Development (React Native, Flutter, Xamarin), full-stack website development (Python, Golang, CRM, Vue. js, Ruby On Nails, Nodejs, Reactjs, Outsystem).

Cloud App Development.

On-Demand App Development.

Other Exclusive offerings to craft intelligent mobility solutions for Wearable, IoT, and smart gadgets.

Sitaram Sharma

Co-founder & VP Delivery

The Company’s Marketing Initiatives

All of Appventurez’s services are delivered with utmost consideration of each customer’s unique software needs. They not only fulfil their market requirements but also provide them a range of holistic benefits.

Being a brand that’s staunch on values, Appventurez doesn’t crave self-claimed publicity. Instead, they like to make their work speak for itself. The company is backed by a group of marketing masterminds who very thoughtfully devise marketing strategies.

They push beyond their limits to market services with relatable tech updates for potential and existing customers. From the official website to social media platforms & media pages, the company is constantly connected to its global community. It publicizes its key offerings, products, teams, portfolio, & achievements to them in an impactful manner.

Overcoming Market Challenges

Just like any other startup, Appventurez too had to face its fair share of challenges in the initial days. Ashish recalls how they had to struggle to leave their mark in the competitive app development market. One of the major challenges was to anticipate such difficulties and mitigate their effects. Despite the daunting circumstances, however, the company managed to rise above them all. It persevered by discovering new business opportunities and consistently strengthening its credibility and competence in mobile app innovations. Ashish attributes the company’s current success to its team of young, talented, and proficient minds, who tackled all setbacks with ultimate confidence and a go-ahead approach.

Plans For the Future

With the efforts and guidance of Mr. Sitaram, Appventurez steps ahead to work on their next strategy of expanding its business outreach across the globe. The company’s got a spectrum of entrepreneurial activities & programs, which it’ll be conducting to showcase the significance of digital mobility for budding ventures & SMEs. As the global industry is drastically shifting to business automation & machine learning platforms, Ashish states that Appventurez shall be striving to magnify its proficiency in futuristic technologies. The impact of the pandemic also triggered the necessity of remote working, data security, cloud computing and other systems for retail, corporate, healthcare, travel, etc.

From a professional standpoint, he feels that keeping pace with these changes requires a qualitative yet smart approach.

In addition, it helps having a strong workforce, which is the most effective way to achieve goals in the go-getting stages of entrepreneurship.

An Emphasis on Trust-Building

For Ashish, all customers, regardless of their business size or nature, hold the potential to become a globally successful brand.

Even a small shop owner can have a million-dollar app idea that could propel him to great heights. Acknowledging this fact, Appventurez places a strong emphasis on building trust and value while working with customers.

The expansive customer base of the company includes app creators, business consultants, and IT service providers who seek to establish a strong market presence. All of them have diverse project requirements and business aspirations. To cater to these demands, Appventurez incorporates a blend of inventive ideology, future-proof strategies, & foresightful designing & development.

It is this comprehensive approach to service that has helped the company create immense trust among customers. The company’s success in this regard is evident online, where it has garnered consistent 5-Star ratings from 150+ projects so far.

A Message To Aspiring Entrepreneurs

Being a champion for the entrepreneurial spirit, Ashish urges newbies to pursue their cherished business vision. Here’s his pragmatic advice for them: “Follow your vision, think radical, & believe in what you desire as a business leader. Prioritize your short-term strategies & refine them as per the market demands.

Be patient & work to grow as a team, not an individual!”

www.appventurez.com 23

Five Most Luxurious Watches For The Entrepreneurs

Introduction

Most young businessmen and entrepreneurs regard watches, as one of the most important and essential components of their collection. Watches, always add attraction to the personality and allure of the businessmen. The watch collections are of two types, such as individual and separate watches, which you must mix and integrate, and wear at any parties, conferences, events. To put it in simpler words, you need to have a fantastic collection, which consists of a special occasion watch and a daily driver. Now, let us list five of the most luxurious watches for businesses and entrepreneurs.

Cartier

From its beginning, in the middle of the 19th century, in France, Cartier remains one of the first choices for both wealthy oligarchs and new businessmen. Louis Cartier started this brand in 1847, and it became so famous, that the brand became the jeweler to the French monarch. Their landmark watch, ‘ Tank Watch’, was designed for the emperor of France.

The house of Cartier has symbolized heritage and tradition, and produce masterpieces, which are acquired by new entrepreneurs. Many startup founders and CEOs stated that they got lots of new orders and business deals, after wearing Cartier watches, such as those which have grisaille enamel and signature gold evaluation.

Patek Phillipe

For all young businessmen and entrepreneurs, Patek Phillipe & Co is one of the outstanding watches, which gives exceptional luxury and allure. This incredible Swiss brand, which is based in Geneva, and has world-class products, such as Aquanaut, Nautilus, Calatrava respectively. This brand has very famous clients, such as US banker Henry Graves, very famous philosopher James Ward. Patek Phillipe has made a very topclass watch ‘ The Graves Supercomplication’, which is costing more than a million dollars. Nouveau rich, businessmen, especially, in China are snapping up these watches, one by one.

IWC Schaffhausen

IWC, or known by its full name, International Watch Company, was invented by Florentine Ariosto Jones, in 1868. This legendary brand, which has given significant masterpieces, such as pilot watches and dive watches, which have an outstanding design and world-class functionality. The company integrated Swiss craftsmanship and American innovation and created sensational watches, which are loved by wealthy oligarchs 24

and new businessmen. One of the biggest factors, why IWC is adored by new entrepreneurs, is that it is designed by using hydropower created, from the Rhine river, unlike gas turbines.

and only an iPhone. You can purchase a Series 6, which is the best smartwatch, possible. In Series 6, there is an ECG feature, which monitors the oxygen level, in your blood, by utilizing the blasting light on your wrist, longer battery life, and a much more refined screen.

Piaget

Another legendary brand is Piaget, which was created in La Cote-Aux-Fees, by Georges Eduoard Piaget. He established his pioneering horologic workshop and created an incredible luxury brand, which delivered the thinnest automatic watch.

Many young founders love ultra-thin watch calibers and the company is designing the thinnest manual wind watch, in the whole world. The entire line is centered, around light, convenient, well-crafted pieces. No wonder, Piaget is loved by newbie businessmen, who wish to grow their firms in carrying out business deals.

Series 6 also has a faster changing system, with early reviewers putting in a charging time, which takes less than a couple of hours, in going from 0 to 100 percent. The device has a brighter screen, with the always-on feature, highly streamlined. This watch has new color options, both blue and red, and also a new ceramic build, which will cost only around two hundred dollars, than the standard one.

Once, you have this smartwatch, this implies, that you can integrate this mobile option, in a much better way, in your daily life. One, of the best features, for any smartphone, is that of activity monitoring.

Apple Watch Series 6

When you are discussing young businessmen, then how can you leave technology. The finest masterpiece, which has been engineered, by the greatest technological company, in the world, Apple Corporation. If you are a founder, and you are a frugal individual, then, you might possess an Android phone

Conclusion

In this article, you will come to know the top five most luxurious watches for young businessmen.

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INFIWAVE SOLUTIONS:

Inspiring Novel Ideas Through Impactful Solutions provider that acknowledges this demand of businesses. With its specialization in Software Quality Assurance, the company offers effective testing solutions to foster business optimization.

Infiwave’s IT solutions have been instrumental in ushering a wave of change in conventional technology paradigms. They’ve garnered immense recognition from the industry both at the niche and mass level.

In this article, we’ll be covering the key highlights of Infiwave and its success journey thus far.

The Company’s Unique Services

Dharinder Vashishta | founder Infiwave Solutions

A

s a business progresses over time, its software demands too change in proportion. More often than not, a company’s outdated software is what holds it back from making advancements.

Opting for the right business software is essential for many reasons. For starters, it greatly improves the efficiency and productivity of the staff.

Secondly, it promotes a smooth communication flow with business partners, suppliers, etc. It is therefore paramount to choose a reliable software solutions brand for business success.

Infiwave Solutions is a leading IT solutions

Infiwave is a fast-growing TAAS (Testing as a Service) startup, specializing in providing high-quality unbiased testing services to organizations across Europe. It offers a broad array of software related services, some of which include: • Functional testing,.

• Performance/Load testing.

• Test Automation.

• Mobile App Testing.

• API Testing.

• Security Testing.

• DevOps and QA Consulting.

Being an ISO 9001: 2015 and ISO 27001:2013 certified company, Infiwave is especially renowned in the market for its rigorous service standards. It is this relentless emphasis on competence that helped the company achieve a significant European presence, in a relatively short time period.

Pioneers of Automation & Performance Testing

The team at Infiwave has a rich expertise of more than a decade, as well as a constant engagement with innovative fronts. They’re considered as “Thought Leaders” in Test Automation & Performance Testing, providing customized solutions to their partners using open-source technologies like JMeter, Selenium, etc.

The company’s niche lies in domain of Accessibility Testing as well, wherein it deploys an approach of paired testing. This entails an amalgamated effort by its engineers to test software products for accessibility, in order to provide realistic feedback.

Infiwave believes that by taking care of all the testing needs of clients, the development teams can better focus on their core competencies. It leverages its pool of highly qualified resources for all the clients’ contractual and full-time resource augmentation needs.

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The Brand’s Success Story

Inception

&

Infiwave Solutions was founded in 2020

by Dharinder Vaishishta. He got the idea of setting up an IT company during the lockdown. The coronavirus pandemic then had caused a rapid migration to digital technologies. It had also spurred a historic deployment of remote work and an unprecedented access to digital services across every domain.

Acknowledging the permanency of this market shift, Dharinder started offering dedicated Software related services to customers in Europe.

Like any other company, Infiwave too had to face its fair share of struggles along its journey. One of the most notable ones was its difficulty in recruiting the right candidates. Dharinder also had to wear several different hats of running a startup. Furthermore, he faced severe budget restraints while funding the company. He recollects, “Securing funds for a start-up is next to impossible. So I had to use all my savings to invest in this venture.”

Infiwave Solutions Team approach. On this front, Dharinder believes in the power of connection and receptivity towards clients’ needs. “My clients are the ones who drive business in my organization. So basically, we learn a lot from them by staying connected and listening to them, ” he adds. The company also strives to establish trust and credibility with future prospects and customers.

Despite all the setbacks, however, the company persevered and overcame every obstacle thrown its way.

At present, Infiwave is one of the most adulated IT solutions provider in the market. Its success has spurred other brands as well as new entrepreneurs to have a growth-oriented mindset.

An Elaborate Marketing Strategy

When it comes to marketing, Infiwave believes in maximally leveraging multiple different platforms, most of which are online.

Its approach encompasses: • Social Media Marketing.

• Search Engine Optimization.

• Referral Programs.

• Email Marketing.

Apart from the above-mentioned areas, the company has garnered much business from repeat sales. This, by itself, has become a nondirect way of marketing that’s centered on quality service.

Infiwave’s Plans for the Future Being a rapidly growing organization, Infiwave has several ambitious plans in the pipeline.

At present, the company’s sole focus is on Software Quality Assurance. In the future, it plans on expanding its reach across the globe. “We have a presence in the European market with France as our base, but we have not been able to make a mark in the US and UK markets. So, I hope to see our offices opening soon in both countries,” proclaims Dharinder.

Infiwave’s Incredible Team of Engineers

Employees are the greatest strength of any organization. They are the deciding factor of how the company will fair in the long run.

The highly qualified and competent engineers at Infiwave strive for nothing but excellence. They curate unique solutions for every client’s specific testing needs. Be it contractual or full time resource augmentation needs, the engineers have a fix for it all.

The engineers’ diverse skillset makes them adept at catering to a multitude of domains like Telecom, E-Learning, E-Commerce, Media, Healthcare, Finance and Gaming.

Categorically, they are divided into three teams, namely, Testing Technologies, Smart Testing, and Automation Testing Innovation teams. Engineers from all three teams are trained to help clients acquire the best suitable products.

What Makes the Company Stand Out?

One of the USPs of Infiwave is its cost-saving methodology. This encompasses four pillars, namely: • In-house testing solutions • A Specialist Testing approach.

• A Global pool of skilled testers • A Global Delivery Model.

Through these aspects, the company aims at transforming the client’s QA function. This greatly decreases the incidence of production defects, reduces QA cycle time up to 80% and lowers QA cost by nearly 60%.

Another outstanding feature of Infiwave is its customer-oriented

A Message to Aspiring Entrepreneurs

It’s easy to get bogged down by uncertainties as an entrepreneur.

There are more risks than safe ways, and more failures than successes. Dharinder spurs young entrepreneurs to persevere along their journey despite the arduousness: “Keep challenging yourself, nothing is impossible to achieve. We should not regret failure in life as it is a stepping stone towards your goal.”

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Social Media

a key in sales promotion Social media has been playing a tremendous role in promoting business and trade all around the globe by connecting people across the world. It’s a driver for sales business. However, to steer up any startup business or widen the sales prospect, choosing appropriate social media is very necessary. Also, one must scrutinize well in any social media platforms before investing.

Let’s find out how social media can be used to boost sales promotion:

Choose the Social Media Channel used by your followers:

Driving sales is a challenging task and should begin with choosing the social media channel that is targeted by the maximum number of people or customers. Concentrate on a few platforms without wasting money on building up your resources. One must make a demographic target analysis and dig into a customer’s profile to find common characteristics of a target audience. Once any entrepreneur knows who buys their products/services, it becomes handy to know which platform to use. Facebook is one such popular social media that targets ad brings closer those customers who are interested in buying products or taking services as per their needs. Also focusing on Instagram and Snapchat can fetch better results.

Don’t exaggerate your content unnecessarily but make it concrete:

Prioritize quality over quantity as social media users focus on the same. Mediocre content doesn’t fetch appreciation. Rather than creating a series of run-of-the-mill posts, create small but unique and strong content with the best quality that attracts people around. Do not make it sound plushy but considering popular social media channels focus on the key aspects of buying and selling. Make your products visible with clear descriptions and benefits so that they can engage people and generate a valuable response. Create real-life images and situations, post videos including tips about your products and share images of prospects with your products.

Make buying easy for all kinds of people:

Pinterest in 2014 introduced buyable pins which are related to search results and also in enterprise profiles. Before they were only available to selected retailers but now almost everyone can take advantage of them. Thus, Pinterest makes a powerhouse of social e-commerce. The prolonged shelf life of buyable pins create attractive aesthetics and combines actionable and aspirational 28

pins to maximize reach, revenue and stimulation of repeated purchases. Customers can purchase products without leaving Pinterest making shopping hassle-free. Buyable pins have an “add to bag” feature which helps customers to add their shipping along with payment details without shifting to another platform.

This increases conversions instantly.

Create shoppable posts in Instagram, Facebook and such social media:

Creating shoppable tags or posts in such social media channels as mentioned in havoc generates huge productive responses.

Business gets tagged physically along with its products and services boosting the e-commerce platform. Even brands with less traffic can reach a higher sales scale using this technique.

When any person clicks on these tags or visits such posts, they get to know details of the product along with rice, shipping charges, estimated delivery and additional information. Having an engaged list of people in the social media channels who are shopaholic is highly desirable but converting those leads into frequent and repeated buyers is much more welcoming. However, one has to make sure that their business profile or selling posts/ tags are connected well with the necessary information and explain why visitors shall choose them among the rest.

LinkedIn use generating brand awareness:

Using this can make your business establish strategic partnerships, generate leads and build awareness. It also helps to create a branded group that lets your business connect to a business board with your industry. It also creates a chance to create a community around your expertise, services/ products.

And provides excellent visibility for your business making your logo visible on each customer’s profile. Group owners post various videos and images displaying their products and let allow instant notifications on them to generate responses on a spontaneous basis. Members must be active enough to encourage their growth by commenting on such posts. Do not keep unwanted people on your list who only create chaos rather than buying or showing interest. Be frank with your other group members and also let them post updates and articles to benefit other group members.

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Partha Banerjee

A Dynamic CEO Who’s Redefining India’s IT Scenario Be it his visionary processes or effective leadership, there arevarious elements of Partha‘s successwhich are particularly noteworthy. We’ll be touching upon them in this article, with the hope that new entrepreneurs will derive immense value from the inspirational content.

Viyat Solutions Consultancy: & Partha Banerjee’s Multifaceted Brand

Led by Partha Banerjee,Viyat Solutions & Consultancy is an NRI initiative by a team of established IT professionals, who have over 75 years of cumulative experience in IT Infrastructure consulting and implementation, Customer Relationship Management, Digital Transformation and Solution Selling. The goal of the company is to provide consultancy, advisory services, and solutions to organizations of all sizes, across their organizational lifecycle. They striveto solve the client’s continuously evolving problems by providing consultancy and appropriate solutions most suited to their unique position. All of these solutions are backed by deep-rooted knowledge and decades of experience.

The company encompasses the following service areas:

Partha Banerjee

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CEO | Viyat Solutions & Consultancy

hen thinking of India’s IT sector, we oftentimes associate it with the colossal growth potential that’s conspicuous for all IT Professionals. The field is witnessing an unprecedented boom today, the likes of which have seldom been seen in the global scenario. Amid this period of growth, there are some professionals who’ve been especially avant-garde through their novel products&services. They’ve not only spurred innovation but alsochanged the prevailing paradigms of their industry.

Partha Banerjee is one such IT professional who hascome forth with multiarray ingenious offerings. His company,Viyat Solutions & Consultancy (OPC) Pvt. Ltd, has been instrumental in spearheading several reforms in the field.

Albeit relatively new, Partha‘s company has already left a strong impact owing to its successful service record. He has catered to the diverse IT needs of dozens of clients, which come fromvaried industrial backgrounds.

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» » » » » »

IT Consulting: Infrastructure, Security & SAP Telecom Solutions & Consultancy Intelligent Robotics Process Automation Digital Transformation & Advisory.

Cyber Security and E-Commerce Solutions.

Inception to Inspiration: His Journey Thus Far

Viyat Solutions & Consultancy was conceived in December 2020, with a vision to introduce on board IT Solutions that’d not only be cost-effective but also easy-to-use.Since the inception days of the company, Partha had to face his fair share of hardships, which were quite different from the ones faced by other entrepreneurs.

He recalls how he had a tough time initially while adjusting to the conditions of Indian market. He had returned to India after nearly two decades, after which he took up the reins of the company.

Duringthe process, he had to unlearn a lot of practices and norms, which is still an ongoing process.He was used to a completely different business system and tax pattern. Furthermore, Indian

market dynamics and consumer behaviour were also vastly different. Despite the hindrances, however, Partha managed to show consistent progress during his tenure as the CEO. He is constantly upping his game in the Indian market. His willingness to adapt has been a fuel of inspiration to all his fellow team members.

Viyat Solutions’ Clientele and Service Expertise

Partha‘s consistent focusthrough his companyhas been on the Mid-market segment.Although the company serves a broad spectrum of the market, it has specific solutions for the following segments: » Retail & Distribution. » Education. » Hospitality. » Services. » Manufacturing. » B&FI. Addingto the specialized services, Partha‘s team has a rich international exposure of over 20 years.This has helped them figure out the gaps that exist in the customer understanding and hence expectations of the solutions.

Furthermore, they’re also adept at understanding their apprehensions on the ROI and the issues arising out of the ambiguities in the customers’ perception of the deliverables.Viyat Solutions’ service approach is purely consultative.Through its unique solutions, it believes in partnering with the customers and paving their path for a total business transformation.

Keeping Pace with Market Trends

To stay abreast with the dynamic market trends, Partha keeps himself updated through reading, social media, and networking. He identifies the principles who have innovative solutions fitting the framework of his organization and are willing to work with him in a same wavelength. Learning is a continuous process and Partha is a strong proponent of this ideology. According to him, a person stops learning only when he dies, and a person dies when he stops learning.

Although an ardent learner, Partha doesn’t focus as much on the company’s R & D activities. Given the nature of his business, which is consultative, he doesn’t foresee much benefit from such activities. In the future, however, he is keen on having his own product line and incorporating R & D therein.

An Emphasis on Employee Satisfaction

Partha believes that employees are the heartbeat of an organization. They carry the organization in the market and represent the organization to the customers. For this reason, it is imperative for a company to have a content workforce. There are various means through which this can be ensured. According to Partha, money is a key motivatorwhich can keep the employees content.The, he feels that it’s also important to value their professional acumen and respect them as individuals. He always encourages a participative culture in his organization.

He encourages them to take decisions, and even if they

go wrong, gives them an opportunity to correct themselves. Attitude is of unequivocal importance in Partha’s employee credo. They are continuously observed and evaluated based on their attitude. Another very important factor, one which keeps the employees content with their work and working environment, is the transparency in communication at all levels within the organization. This ensures the holistic development of the entire workforce.

His Company’s CSR Activities

Being an organization that’s staunch on values, Viyat Solutions & Consultancy is very active on the CSR front. For starters, the company is in the process of working out some solutions for Senior Citizens.

The solutions would be aimed at making their daily life more secure and convenient. Furthermore, the company is offering some special tailor-made solutions for the educational institutions and welfare organizations. These would be useful in augmenting their activities whilst being cost-effective.

Partha’s Entrepreneurial Inspiration

Numerous leaders and scriptures have been a driving force for Partha along his journey. On the professional front, he takes inspiration from Shri Ratan Tata and Warren Buffet. At the personal level, he heeds the lessons of Bhagwat Geeta and tries to follow the teachings of Swami Vivekananda. If there is anyone who looks up to him, Partha would suggest them to be honest with themselves, first and foremost. Then, they should have a positive frame of mind, respect the people around them as well as the job that is taking care of their livelihood. He would also recommend them to be receptive in nature and have an open mind for new ideas.

A Message To Our Readers

Partha, being a champion for progressive entrepreneurship, urges all our readers to bring sustainability and collaborationin their business approach.

He acknowledges the uncertainty of current times and hence advocates the aforesaid virtues. Here’s his message for them: “These are the testing times for everyone. It’s important for us to work towards achieving the optimum and not have high expectations. This is the time when all of us should collaborate more than compete. This is the time to add more value to our services and ensure that the customer has a good return on investment. Then only we can sustain ourselves.”

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Mr. Mohammed Mubin Mallick:

A Relentless Entrepreneur with a Zest for IT Innovations

“

“Overcoming any struggle is not easy, unless you have good strategic planning.”

– Mohammed Mubin Mallick

”

Mohammed Mubin Mallick

T

he business world from the outside might appear to be intimidating. And for the most part, it’s true. It’s a competitive world thriving on a volatile environment.

Every year, countless entrepreneurs try their luck in the market.

While many fail or get lost in the crowd, a select few make it big.

So, should one not even try due to fear of failure? Absolutely not!

A true entrepreneur is one who is resilient and self-confident.

They are open to challenges, growth, and change, which may be inconvenient at times but are an essential part of the process.

One such stoic entrepreneur is Mr. Mohammed Mubin Mallick, the Founder and CEO of Kiran Smart. His inspiring success story is a testament to the power of the entrepreneurial spirit.

Through Kiran Smart, Mohammed Mubin aspires to radically transform the IT scenario in India. His brand specializes in an array of IT solutions which’re designed to spur futuristic thought processes in the industry.

This article will further elaborate on Mohammed Mubin’s success story thus far – his struggles and triumphs, professional growth, as well as his vision for the company.

Founder and CEO | KIRAN SMART

An Overview of Kiran Smart

Kiran Smart is an eminent IT solutions and services provider based in Kuwait. It offers numerous hardware and software products/ services, which include: • Network Switches • Wireless Access Points • Printers & PCs • Smart touch table • Digital screens • Restaurant pagers • Digital Marketing Software • Antivirus Solutions • Network Security Software • AMC (Annual Maintenance Contract) “Our company started with IT solutions and services, through which we collaborated and partnered with multiple IT vendors around the world. Our aim was to provide solutions and services to the local market,” says Mohammed Mubin while recollecting the initial days of the company.

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It’s All in the Name

Kiran stands for ‘Kuwait India Research Advance Network’. It was established in 2005 in Kuwait. The company started with network infrastructure, i.e., IT services and solutions initially.

Being an Indian residing in Kuwait, Mohammed Mubin was always drawn towards having an Indian name for the company. He felt that this would bring him closer to the Indian culture.

“Kiran means ‘Roshni’ in the Indian National Language, and ‘Rays’ in English. This Roshni and Rays the light of the Sun when it rises at its horizon, and removes the darkness in the world. It is this light that enables humans to see the future,” analogizes Mohammed Mubin.

What makes the name Kiran even more special is the fact that it was chosen by his father, Late Haji Noor. Noor in Islamic term, also refers to light or rays. “The word Smart was added because the world is smart. Moreover, everything fits in the word Smart, like a watch is smart, a mobile is smart, smart home, smart cars, etc. Basically, we are covering everything,” he adds.

An Invigorating Success Story

In the initial days, Mohammed Mubin had to face many challenges in the market. He struggled with earning the trust of customers, generating revenues, hiring the right employees, and basically just surviving in the market.

However, with time and lots of hard work, he overcame all these obstacles one by one. He drafted effective strategies for each of his struggles. This did not shorten the journey to success, but did give him more clarity and confidence.

Today, after 16 years of perspiration, Kiran Smart has become synonymous with success & innovation in IT. It has won several laurels and hit numerous milestones, many of which once seemed impossible.

How Mohammed Mubin strikes a Work-Life Balance

Being an entrepreneur, it’s difficult to spare time for your personal life. Most even feel guilty for relaxing or spending time with their loved ones. This, more often than not, takes a huge toll on their mental health.

For Mohammed Mubin, however, his personal and professional life hold equal importance. He is an avid believer in the phrase “No pain, no gain”, which is why he understands the tribulations that come with it. “To maintain a balance between my personal and professional life I had to make some sacrifices. Both are important, however, I believe personal life is more important than professional life in some ways,” he elucidates.

According to him, if one prospers in their personal life, they will automatically do well in their professional life. “Today we are earning money. For what? Because we want to offer a good life to our families, right? So,

we should not sacrifice our personal life to make our professional life a success,” suggests Mohammed Mubin.

Mohammed Mubin on the Importance of Employee Satisfaction

Employees can make or break a company. The way you treat your employees speaks volumes about the kind of entrepreneur you are.

Mohammed Mubin deems employees to be the greatest asset a company can have. His employees for him are like his family. “I feel their pain and make an effort to listen to them. I always strive to make them feel comfortable enough to express their feelings,” he affirms

The Brand’s Future Plans

Being a rapidly growing brand, Kiran Smart holds a lot of ambitious plans in the pipeline. For starters, the company is looking at expanding its reach across different countries or wherever it is feasible. Secondly, the company has plans for its Robotics Solutions to keep up with the advancing AIenabled world.

“We would like our company to be recognised as one of the most innovative solutions and service providers in the world, we’re striving our best for it. ” adds a hopeful Mohammed Mubin.

A piece of advice for Budding Entrepreneurs

Entrepreneurship is a game of persistence and patience; Mohammed Mubin is well-acquainted with this fact. He thus impels young entrepreneurs to have a “never-back-down” attitude. Here’s his inspirited advice: “Chase the dream with your confidence that you can do it. Be self-motivated to make your dream successful but do not give up because patience is needed to reach the top of the mountain as climbing takes time and for that you need strength and patience. Same goes in business as well.”

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5 Key Challenges Hurting Small Businesses & How To Solve Them ?

W

hether you own a tech startup or an offline SME/B, embarking on the entrepreneurial journey means you’ll face several business challenges. Bigger the obstacle, the greater the satisfaction of overcoming it. And as your venture grows, you’ll come across newer problems, which, if solved correctly, will pave the way to new opportunities. Knowing how to avoid the biggest pitfalls is the key to success for small businesses.

climate), demographics (age, gender, income, occupation), psychographics (lifestyle, opinion, personality/interests, values) and behaviour (benefits sought, occasion, engagement & purchase frequency). Once you have the buyer personas, you can start creating content for each audience group in the places they visit most. You must speak to them with messages that matter to them and attract them to your brand & its offerings.

Accordingly, let’s look at five key challenges hurting small businesses in 2021 and ways to solve them.

Hiring the right staff

Small businesses often fail not because of a need for better infrastructure or economic resources but due to a lack of adequate personnel to achieve long-term objectives. Especially since small business executives are often understaffed, to begin with. The solution? Don’t settle for good employees when you can find excellent ones, even if that takes longer. Just as you created buyer personas to find clients, create candidate personas to achieve a suitable description for your vacancies.

These profiles should be different according to the role and responsibility. But key competencies to look for are tolerance to ambiguity, context shifting, imagination, entrepreneurial spirit, managing multiple responsibilities and experience working in startups or SMEs.

Understanding your audience

Just like in any relationship, building a meaningful, genuine connection with customers takes a lot of time and effort. But once you do, you will be able to promote your offerings to an audience that is listening, appreciative and clamouring to become your client. So, how do you get there? Well, finding customers starts with figuring out who your ideal customer is.

‘Spraying & praying’ doesn’t work for anyone; You must make sure you spread the word to the right people. Think market segmentation by geography (location, density, language,

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Well, besides a great website, your company should have official social media accounts on Instagram, Twitter and Facebook, at minimum. If you’re in a highly competitive market and vertical, you may need to be active on additional platforms as well. IndiaMart, TradeIndia, Just Dial, Sulekha, Hotfrog, Yalwa, Grotal, Mouthshut, LBB, YellowPages – there are so many available, some of which may be specific to your industry. For small B2B, high-tech or service-based companies, having your employees integrate with LinkedIn may be valuable. The same goes for Pinterest, Instagram and Flickr if you have visually marketable products or services. Also, most businesses will benefit from sharing videos on YouTube and Vimeo. There are also ORM activities that can benefit your customers, stakeholders, investors, suppliers, employees, family, friends and business community.

Generating leads

Another problem that most small businesses share is lead generation – in particular, generate enough leads to satisfy the sales team. A powerful lead generation engine strategy can convert new visitors into permanent members, creating a constant revenue stream while you sleep. Now it’s true that lead generation can be time consuming and challenging, but it doesn’t need to be. Below are some effective online lead generation tactics. » » » » » » » » » »

Do basic local SEO Publish blog posts regularly Guest post on relevant websites Get active on social media Leverage paid campaigns (search ads/social media ads) Run native advertising Build a referral network Organize offline/online events (Contests, giveaways, quizzes) Use email/SMS/WhatsApp marketing Offer limited-run deals/discounts/samples

Money management

Having enough cash to cover bills is a must for any business, but it is also a must for every individual. Whether it’s your personal expenses or your company’s, in the long run, one is likely to emerge as a capital drain putting pressure on the other.

To avoid this problem, small business owners must not only be heavily capitalized but also be efficient at managing finances.

Following are some useful steps you can take to manage your business funds better.

You could also go for these tried-and-tested methods to generate leads offline: » » » » » »

Direct mails/newsletters Print ads Networking events Inbound phone calls Outbound sales reach-outs Sponsoring community initiatives

» » » » » » » » »

Building a digital presence

Today, having a digital presence is no longer a benefit but a necessity. From brick and mortar businesses to e-commerce stores, every seller must be where their customers are, and now more than ever, customers are on the internet. An absence of a solid online presence keeps small businesses from enjoying numerous advantages – improves efficiency, communication and profitability, amplifies the range of customer acquisition, reduces expenses, works remotely and, among other things, helps understand your customer better. So, where to begin?

Create a budget and stick to it Stay ahead of your deadlines Track your spending Keep your business and personal funds separate Cut costs to increase revenue Have a consistent cash reserve Reinvest your profits into the business Organize your cash flow Set SMART (specific, measurable, achievable, resultsbased & (time-limited) goals

In the end, remember that these challenges are just that – challenges, and people do overcome them. Each is a sign that your business is on an upward trajectory and your rivals are on the wayside. Overcoming these challenges will help you grow as an entrepreneur and derive more profitability. How you respond is what the “game” is all about.

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TraxSmart Vijay Pugalia’s Goal to Provide Robust Theft-proof Protection to Users Vijay Pugalia | Founder | TraxSmart

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n recent years, automobile thefts in India have become a glaring issue. In 2020 itself, nearly 2,801 automobile thefts took place, out of which only 39 percent of cases were resolved. Furthermore, post lockdown, the incidence of such reports has risen marginally across the country.

Amid the current scenario, it has become unequivocally important to equip our gadgets and vehicles with a reliable tracking system. Doing so will not only help us track our belongings, but also save us from potential security threats. Intelligent, robust security – this is among the most pressing need of our society today.

TraxSmart is an advanced yet user-friendly web based tracking application that aims to fulfil this need for security. It specializes in an array of comprehensive tracking and monitoring features, providing an all-encompassing security solution to users.

Thus far, TraxSmart’s indigenous solutions have catered to the diverse security needs of 1 lakh users. This article will further expound the app’s features and services, as well as provide some powerful insights from the brand’s success journey.

The Brand’s Inception Story TraxSmart was founded by Mr. Vijay Pugalia in 2017. His aim was to provide state-of-the-art yet cost effective safety and security solutions to users. Through TraxSmart, he aspired to put an Indian made IoT product on the global map whilst generating employment. And so, with the help of Mr. Ankit Bajaj (Co-Founder and CFO of TraxSmart), and Rhine B (Co-Founder and CTPO), he worked relentlessly towards this vision. Given below is a brief profile of these professionals: Vijay Pugalia: Vijay has a rich experience of 15 years in the domains of production and sales. Over the years, he has worked with and successfully headed diverse team sizes, ranging from 4 to 4000 in strength. Vijay’s leadership skills are further bolstered by his economics expertise and dedication to employee wellbeing. He not just preaches but also lives by the philosophy “A Happy Clientele necessitates Happy Employees”.

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Rhine B. | Head of Product & Engineering

Ankit Bajaj | CEO of TraxSmart Ankit Bajaj: Ankit is a thorough finance professional who’s a CA as well as a CS. Having a cumulative experience of 10 years, he has worked in relevant capacities in the finance, management, auditing, and advisory domains for industry giants like PwC and Axis Group.

Apart from this, Ankit also owns a renowned CA firm. His rich experience in finance and management has helped him astutely organize the business at TraxSmart.

Odisha, Uttar Jharkhand, Bihar, Chattisgarh, and Madhya Pradesh.

The company has served nearly 1 lakh customers in the past 4 years.

Owing to its impeccable market performance, it has garnered a rather impressive clientele list which includes the likes of companies like Uber, Jio, Ola, DTDC, TATA, etc.

TraxSmart’s Vision and Mission Being a company that’s staunch on values, TraxSmart is driven by some ambitious ideals. This manifests itself as a powerful vision and mission.

Rhine B: Rhine is the go-to ‘tech guy’ for TraxSmart. He’s characterised by his incessant curiosity for the happenings in the tech world. As a versatile professional, Rhine is also adept at various management competencies and has great economics acuity. These qualities have helped him achieve noteworthy results working in different industries and domains. Rhine’s work in the past has entailed roles as a Product Manager for several MNCs, such as Cognizant and Vedantu. Prior to TraxSmart, he was on the product development front while establishing Joharishop.

Vision: “Knowing your people, knowing your possessions, even when you aren’t around them!”

Mission: “To put an Indian-made IoT product on the global map while maintaining sustainable carbon positive employment generation.”

As evident above, the company strives to not only advance security measures but also bolster the nation in the process. It places a strong emphasis on holistic growth through all its endeavours.

Thanks to the persistent efforts of the team, TraxSmart has vastly expanded its operations, achieving numerous milestones along the way. Below is a timeline of significant events in the company’s journey: »

The Company’s Diverse Service Portfolio Essentially, TraxSmart is an app-based surveillance system that’s equipped with a multitude of live tracking features. Given below is a list of these features:

In April 2018, the first version of TraxSmart was launched for POC for B2B customers.

In June 2018, the first B2B customers of the company came on board.

In June 2019, the company partnered with the election commission for the monitoring of EVM vehicles during the Maharashtra elections.

In Feb 2020, the company made a major breakthrough in the public sector with the Ajmer Smart City Project.

In Jan 2021, it partnered with the Karnal Smart City Project.

In Feb 2021, it partnered with the Rourkela Smart City Project.

In July 2021, the company introduced a new solution for Indoor Tracking.

Human Tracking: This feature allows the user to keep a tab on their loved ones at all times. It enables them to locate these people through real-time coordinates. It also provides a notification once they’ve reached their destination or have moved out of the geo tagged safety zones.

Through this feature, a user also gets access to 2 month worth of historical data and an unlimited incoming call enablement. In case of an emergency, they can utilize the panic button and the auto outgoing call feature.

At present, TraxSmart is the only indigenous AIS 140 certified devices dealer in India. It has acquired a strong presence across various states in the country like West Bengal, Maharashtra, Karnataka, Sikkim,

Personal Car Tracker- The car tracker helps the user navigate the movement of your vehicle in case of a theft or any other incident. It helps them identify the vehicle misuse and spot unwanted stoppages.

» » » » » »

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Through an advanced pro-active notification manager, the user can ensure the safety of your vehicle and check the distance travelled. It also notifies them about any break-in or theft attempts made on the vehicle.

School Bus Tracker: Through this tracking system, parents can keep a track on their child’s school buses in real time. It also enables them to check the location, speed, and level of security of the bus.

This feature comes handy during excursions and school trips, apart from the day-to-day commute.

School bus tracker also offers a ln additional feature via which parents can receive SMS/App alerts of when/ where their child boards the bus. It also notifies them once their child has reached the designated stop.

Fleet Management System: The Fleet Management System or FMS enables users to live track and monitor where the individual vehicle is located. Through this system, you get minute-to-minute details about the location and condition of the vehicle in the fleet.

It enables you to not only monitor the fuel but also cut it off in case of theft or unwanted usage. The user also gets Regular Management Information System (MIS) reports.

As the app is based on an advanced GPS tracking, it is immaculately integrated with Google Maps. This enables the system to offer unmatched tracking performance and optimized speed notification.

A Customer-Centric Approach Despite being a fairly new company, TraxSmart has already garnered numerous noteworthy achievements. However, the company feels that its true reward is the utmost satisfaction of its customers.

Although the company has collaborated with several large entities like government entities and municipal corporations, it’s main agenda has always been to transform the lifestyle of its clients, and eventually the citizens of the country.

For TraxSmart, its clients are the biggest asset. Therefore, it provides customized content to meet the unique requirements of each client.

Furthermore, it always strives to raise the bar for innovation through its avant-garde approach in services. It has engendered a qualitative as well as a technological reform in the security solutions space.

Ajmer Smart City Limited: Selection of System Integrator for Supply, Installation, and Maintenance of GPS-based Vehicle Tracking software.

This also included IoT devices for Ajmer Municipal Solid Waste Collection and Public Transport Vehicles.

Karnal Municipal Corporation: Selection of service provider for supply, installation, implementation, and maintenance of vehicle tracking devices along with Geofencing/monitoring of Karnal Municipal Corporation vehicles.

Rourkela Municipal Corporation: Tender for Supply, Installation, Operation, and Maintenance of GPS and GPRS-based vehicle tracking system in Garbage Lifting and other vehicles under Rourkela Municipal Corporation.

Security Printing and Minting Corporation of India Limited: Installation of GPS tracking system.

Adilabad Municipality: Providing and Installation of Vehicle Tracking System for Sanitation and Water Supply Vehicles in Adilabad Municipality.

Achalpur Municipal Corporation: Installation of GPS Tracking System Siliguri Municipal Corporation: Installing and Maintenance of 100 no.

GPS system.

Eastern Railway: Installation of GPS Tracking System.

In addition to the above, the company has also worked with various other regional and national-level corporations. These clients include: Large Companies: Ola, Uber, Tata Metaliks, LnT, NTPC, DTDC, Ingenious Logistics, Shuttl, SPMCIL. Regional/Govt Bodies: Election Commission of India, Pune Police, West Bengal Police, Amravati District Administration, Ajmer Nagar Nigam, Batco Roadways, Govt of Haryana, Office of Municipal Councillors of Uttarpara-Kotrung.

Educational Institutions: Delhi Public School, The Heritage School, Kharagpur Vision Academy, The Doon School, Sri Chaitanya Technical School, Mount Litera Zee School, IEM Public School, Kolkata, MCKV.

The S. W. O. T Analysis To ensure utmost fulfilment of all its business and ethical objectives, the team at TraxSmart engages in a methodical S. W. O. T Analysis. Plans for the Future This encompasses the principles of: Being a rapidly growing company, TraxSmart has numerous visionary plans in the pipeline. Here are some of them that it aspires to accomplish S – Strength: The company’s primary strength is their will and within the next 5 years: dedication towards the welfare of society. This gives them the 1. Include more advanced hardware solutions like OBD devices, necessary fortitude to move ahead despite all obstacles.

Mobile Data Terminal devices and other such devices to cater to W – Weakness: Being a company that’s quality-obsessed, the existent as well as latent market requirements TraxSmart often drives sharp bargains in that heavily compromises 2. Develop high-end designs for SAAS solutions to enhanced Supply on commercial benefits to meet certain qualitative requirements.

Chain Optimization.

O – Opportunity: As GPS forms the basis of many operations from 3. Upgrade the current systems to enable Big Data sync up and several sectors/departments, the scope for growth in the field is Advanced Analytics. colossal. To further add to the opportunity, TraxSmart is among the 4. Expand its operations to the Middle East and APAC regions. early entrants in the field.

5. Become the “Pin to Plane” solutions provider for its clients by T – Threat: Today, a major threat to our security comes from adding numerous other products.

Chinese devices. The use of these devices has caused a massive TraxSmart’s sheer ingenuity is a testament to the power of the security breach, as they extract and send information of the users to entrepreneurial spirit. While all of us might not be established Chinese servers. The company seeks to spur the government to take entrepreneurs, we can definitely learn a thing or two from its thoughtful measures against it. processes. Being a forward-thinker and having a boundless imagination, unequivocally, are the key to all material and immaterial achievements.

Some Important Projects of the Company Over the course of the past four years, TraxSmart has successfully Stay Ingenious and Stay Inspired! completed numerous projects that hold great significance for the government. Some of these projects are:

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Abhishek Khemka | Founder and CEO |Baazar Retail Pvt. Ltd.

Baazar Kolkata:

A Pre-Eminent Brand That’s Transforming the Way Indians View Fashion

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lothing is an extension of your personality. The way you dress yourself speaks volumes about who you are or who you want to viewed as. It is also known to have a significant impact on the way you think and feel. For example, Professional/work attire fosters holistic thinking and helps one attain a broader perspective. For this reason, it is essential to dress according to how you want to feel at all times.

A lot many times people shy away from dressing good in the fear that it may burn a hole in their pockets. They worry that to look well put together, they’d have to spend a fortune. In today’s day and age, however, this is simply not true. In our country itself, there are numerous brands that offer an array of trendy fashionwear at affordable prices.

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Baazar Kolkata is one such company that provides a wide range of apparels and accessories to customers across India. It specializes in Men’s wear, Ladies’ wear, Kids’ wear, Accessories, and even Household items. Be it one pieces or T-shirts and Kurtis, Baazar Kolkata serves as a one-stop-shop for all things fashion.

for the common people. It helped individuals buy whatever apparel they wanted to, without worrying about the cost.

By and by, the brand became a trailblazer in value-for-money retail stores in Eastern India. It also survived the great recession of 2008-09, when the economic growth of the country had slowed down considerably. Owing to this resilience, the brand has been awarded the “Most Successful Value Retailer in East India” thrice by the Images Retail Awards. Many other valueretail stores have also started emerging following the brand’s success.

At present, Bazaar Kolkata has 96 stores, with a retail space of nearly 6 lacs sq. ft in states like Tripura, West Bengal, Jharkhand, Uttar Pradesh, Odisha, and Assam.

Baazar Kolkata: A Inspirational Fashion Store Baazar Kolkata is a sought-after brand that deals with an array of fashion, home décor and utility products. It showcases the trendiest and most- eye-catching designs whilst keeping the customer’s budget in mind.

The brand’s wide assortment of products includes: » » » » » » »

Women’s Clothing Men’s Clothing Kid’s Clothing Household Items Accessories Home Furnishing Cosmetics

An Emphasis on Customer Satisfaction & Engagement A company’s true success can only be measured by its customer retention rate. Baazar Kolkata is a brand that treats its customer as its ambassador. Its main agenda is to fulfil the customer’s requirements and consider their suggestions. Through active interactions on social media platforms like Instagram and Facebook, the company keeps its customers updated and engaged. The brand also conducts online as well as offline contests to increase customer participation.

For Baazar Kolkata, it is pivotal for the customer to feel great at all times. Whether it is while interacting with their staff or while trying their products, it ensures that a customer feels utmost satisfaction. It is their content faces that motivate the brand to innovate and push its boundaries every day.

To ensure that it never misses out on a single feedback/ suggestion, the company also conducts regular surveys at store levels. This helps it stay abreast with the dynamic trends in consumer behaviour.

Being a company that deeply considers the budgetary threshold of its customers, it frequently offers heavy discounts and sales.

It follows a diligently planned marketing calendar which includes umpteen gift offers, discounts, annual sales at various locations, and coupons. The Chaitra Sale and Annual Durga Puja Campaigns conducted by the brand always garners the most customers.

To ensure that the average shopper has a an easy yet fulfilling shopping experience, the brand focuses on two primary aspects: Inspirational of Products: To help the customer find exactly what they need, the brand offers a wide range of products. From fashion apparels to home & entertainment products, you will find all under one roof.

Plans for the Future As a rapidly growing brand, Baazar Kolkata has numerous plans in the pipeline. For starters, the brand intends on widening its presence in India so that it can cater to individuals across the country. Secondly, it plans to launch an e-market soon, considering the pandemic and customers’ convenience.

The brand is also planning to expand its operations in the north eastern part of India, and opening as many as 30 more outlets this year.

Affordable Quality: The brand lays great importance on the durability of their products and quality of service standards.

It also indulges in various customer engagement programs to attain consistent feedbacks and suggestions.

Baazar Kolkata’s high customer satisfaction rate and unmatched deals have made it Kolkata’s most favoured fashion and apparels outlet. It has also established a strong presence in all of Bengal and East India as well.

A Take-Away for Entrepreneurs & Business Owners Being an indefatigable proponent of the entrepreneurial spirit, Mr. Manoj emphasizes the importance of a clear vision and steadfast zeal. He shares some key determinants of his journey thus far: “Like every business, Bazaar Kolkata has had its share of ups and downs along the way. However, what matters is that our vision was always clear and we always achieved what we set our eyes upon. Most importantly, we have a team that has a ‘never say die’ spirit. We’ve always placed a strong emphasis on growth. “

The Brand’s Inception Story Bazaar Kolkata was established in 2002 by Mr. Manoj Khemka.

He started his journey with a nominal salary and an ambitious dream. His intent was to make stylish yet affordable fashion accessible to the people of Kolkata. During that time, only a few supermarkets and retailers dealt with fashion products.

The options were limited and the prices were high. In such a situation, Baazar Kolkata stepped in as the “fashion saviour”

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Inext Logistics and Supply Chain Pvt. Ltd:

Redefining The Industry Through technology, Seamless & Flexible Solutions

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hen thinking of a global economy, one cannot help but imagine the incessant transport of goods. The import/export of various commodities, as well as their resultant cash flow churn the wheels of the economic machinery. Unequivocally, the logistics industry plays a huge role in this process.

The logistics scenario in India, particularly, has been amid a phase of rapid technological and procedural advancement. In the past few years, this change has been especially noteworthy, thanks to the advent of efficient transport processes by forward-thinking companies.

An outstanding example of this is seen in Inext Logistics and Supply Chain Pvt. Ltd, a company that emphasizes flexibility & feasibility through its technology & its services. It offers a broad array of efficient packing, handling, and transport solutions to manufactures and business owners.

Inext envisions redefining the international logistics scenario through a strong customer-centric approach. Thus far, it has been quite successful, with almost 100% of its customers being regular, loyal ones.

The sheer hard work and determination of the brand is glaringly evident in its success story. We’ll be unravelling this story in the flow of this article.

A Remarkable Idea: The Inception of Inext

Inext was founded in the year 2009 by Mr. Amardeep Singh Khurana, a serial entrepreneur with over 13 years of experience in handling businesses and 10 years in world’s topmost logistics companies. Back in the early 2000s, while working in the logistics sector, Amardeep realized there was lack of flexibility and timely response for customers. Furthermore, even big MNCs were lacking in this regard. While things were running smoothly, this flaw was ignorable. But as soon as there was a delay in the service, the companies didn’t even bother to respond to customer calls. Amardeep understood the perplexity and demands of the situation; the customers didn’t just need cost-effective services, they also needed flexibility. He thus decided to establish Inext, in order to offer seamless & flexible logistics solutions.

Through Inext, Amardeep has been able to solve the biggest problem in supply chain : the disaccord faced by manufacturers, Importers & exporters and business owners. In addition, it has worked on reducing the overall supply chain cost through its innovative products.

Inext’s remarkable ideas have inspired companies in not just logistics, but also other industries as well.

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Mr.Amardeep Khurana

Founder Of Inext Group Of Companies

Inext’s All-Encompassing Solutions

INEXT’ Strategic Marketing Initiatives

As one of Asia’s fastest growing companies in the industry, Inext offers a wide range of logistics and supply chain solutions. Given below is a list of them: » Air Freight » Sea Freight » Custom Brokerage » Express Courier » Project Handling » Transport Solutions » Regulatory Consultancy » Sourcing Support. » Packing & Insurance » Household goods » Exhibition Logistics.

Inext’s solutions aim to cover all the end-to-end supply chain demands of its customers. At every step of the process, a special emphasis is placed on factors like transparency and responsiveness.

Being a value-focused company, Inext doesn’t perform any specific marketing activities to promote its products.

The biggest marketing initiative for Inext is simply delivering world-class services to its customers. The customers then act as a brand ambassador and in turn, promote its services far and wide.

As a company with a global footprint, Inext also participates in various networking conferences around the world.

Plans For the Future

At the moment, Inext is expanding in India as well as overseas. It has opened two overseas offices in Hongkong/China & Canada.

Furthermore, it has expanded its base in India, currently having 16 branch offices.

The company has also started its door-to-door vertical “Inext Express”, which is a tech-enabled end to end express service network. It is spending a lot of financial resources on technology and trainings.

By March 2022, the company is taking “Inext Digital, through which it’ll be a completely tech-driven enterprise. All its systems will be on autopilot and it’ll provide more value to customers by providing real-time information everywhere.

Speaking of the decade-long plan, Inext envisions being a 1000+ crore company by 2025, with 25 offices in different continents. By 2030, it plans on being a billion-dollar company.

Kindling The Trust of Customers

Like any quality brand, Inext gives paramount importance to fostering the trust of its customers. It ardently stands by its motto: “PASSION DELIVERED”.

Whatever business the company handles, it makes sure that it always delivers its commitment and many a time, Inext teams go out of the way to deliver service to customers.

The trust garnered thereof, is thus a by-product of timely delivery of services and the approachability of Inext teams.

An Inspiring Entrepreneurship Journey

Amardeep describes his entrepreneurial journey thus far as “extremely rewarding”. He recollects how he built everything from scratch, and in the process, formed an army of people who’ There always ready to deliver passion to customers.

Today, Inext is not just a logistics company but a complete group diversified into express, ecommerce, trading, export & import.

Amardeep attributes the success of his company to some key principles, which he advises our readers: “Make your goals in writing, manifest them and then do everything possible to achieve them. Vision without action is merely a dream.

Action without vision just passes the time. Vision with action can change the world.”

The following stands behind the company’s uniqueness:

1. Technology Enabled Cost Effective solutions 2. Single Window solutions 3. Pan India and Global Presence 4. Flexible on Demand Services 5. 24 x 7 x 365 service.

Perhaps the most notable aspect of Inext’s customer service, one which conclusively proves its dedication, is the fact that almost 100% of its customers are regular. It gets most of its business through referrals from existing customers.

Recently, the company launched a feedback survey and 98.57% of the customers said that they were satisfied with its services, and the value it was adding to their business.

http://inextlogistics.com/ 47

SEO- a driver for your business growth

By Trishani sarkar | Prime Insights

S

EO or Search Engine Optimization is a digital marketing strategy that helps people reach the top rank of organic search results with relevant keywords.

If well designed, it can boost your business growth creating online visibility and qualifying leads. It focuses on organic search results on unpaid listings on search engine result pages (SERPs). SEO markets your business and helps the company grow. Below are given some key points showing how SEO can modulate and steer business growth.

SEO helps to get connected to the right audience

A well-designed SEO strategy will help the user lookup for desired keywords to design your business with potential for customers who are searching about it. It can be accomplished by conducting research to determine which searches people are feeling attracted towards one’s products or services.

SEO can convert leads

SEO brings to website appropriate leads

SEO is a booster of increased conversions. As Google wants to rank high-quality content likable by users, so adding changes about user experience can boost such rankings and increase conversions. Also in website designing and usability, it can improve ranking and encourage visitors to stay on the site for more period.

For people who have already expressed interest in your website/business or products and services, SEO brings them much more closely and makes them connected.

People clicking through a certain website via organic search are likely to be better-qualified leads and become potent customers.

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SEO elevates online visibility

SEO makes the business visible to maximum online people and this increased visibility helps to maximize the prospects of your business. Organic search enables over half of website traffic.

Users turn to search engines for getting answers to all types of questions and solving any kind of issue. When your company answers the difficult problem and appears as a top search result, it gains more visibility.

SEO in brand awareness

As SEO helps to bring a company’s name and headline in close visibility to potent customer-based as per their requirements, it also stimulates brand awareness. The more often people get to see your brand, the they become quite familiar. Even if they don’t want your company’s aid, they will still feel the urge to visit it once, looking for new updates.

SEO provides long-duration brand value

Being a long-term strategy SEO delivers returns long after the initial investment. After creating and optimizing a page, it can continue ranking well in search results with just a small amount of upkeep. This makes it different from other ones where paid

advertising makes ad stops appearing at the end of campaigns.

Thus, the brand value is enhanced and people are encouraged to look into your business.

SEO builds trust

SEO builds a brand’s authority and makes your website rank higher in search engines so that they are more visible on the Internet. The brand credibility is enhanced leading to effective campaign strategies. However, this will require time and effort and create a positive user experience one must keep working on it to earn the desired reputation.

SEO is cost-effective and creates long-lasting results

SEO creates slow but long-lasting results and boosts your business to heights that will never decrease over time. It applies marketing strategies that gain slow but steady momentum over time. Finally, through online visibility and presence, the resulting benefits and positive results keep tuned to the business. It is cheaper than marketing campaigns that build your brand. The chances of conversation are high and the return of investment is also maximized.

SEO promotes a positive user experience

Not only gain visibility using keywords and phrases but SEO also improves web site quality of your business and thus promotes positive user experiences for the people who have visited you. The website is made easily navigable and your business site is easily made visible on popular search engines, hence making your business highly recommendable.

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Radar Ai LPR AF Motorized Pro Bullet Plus Network Camera

3D Radar Motorized Lens Key Features > Smart IR II (Combining the High Beam and Low Beam to adjust IR intensity to fit different lighting conditions.) > 0.001 Lux Starlight (Deliver high detailed colour Images even in low light environment reaching 0.001Lux.) > 1/2” Image Sensor (Top-notch STARVIS sensor to achieve excellent video quality even in low-light environments reading 0.001Lux.) > HLC ( High Light Compensation. Improving image visibility under strong light sources.) > Defog (Defog technology. Restoring clear images in hazy and foggy weather.) > Integrated Cable Management (Combining the power interface, PoE port, and other interfaces in the base neatly.) > 256G (Supporting ultra-large external microSD/SDHC/SDXC card storage up to 256G.) > Smart Stream (Bandwidth, storage and bit rate are saved with Smart Stream on eg. H.265+ saves 70%-80% bandwidth that of H.264)

Advanced ED Radar Technology The IndiNatus 3D radar can locate the vehicle position and direction with high accuracy. Verified by AI-powered LPR algorithm, the IndiNatus 3D radar technology can precisely identify detection distance, speed capture and flow control greatly optimising traffic monitoring and ensuring the safety of public transport.

Al-Powered LPR Algorithm Based on AI algorithm, the LPR function provides value-added data via a pre-trained deep learning model, which can not only recognise vehicle plates in real time with high accuracy, but also identify more vehicle features, like vehicle type, colour, etc. generating powerful security and traffic insights.

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