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Yash Anand Editor, Prime Insights

“With every adversity there lies the seed of an equivalent advantage. In every defeat is a lesson showing you how to win the victory next time.”

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ith the current pandemic shaking up small, medium, and even large businesses, it’s easy for entrepreneurs to feel disheartened. The dismantling of world economies has resulted in spikes in unemployment rates, drainage of financial reserves, and decreased confidence levels while investing in any form of business. While the apparently dismal conditions might seem like a solid reason to quit business, one can always choose to look at the silver lining. The changed dynamics of the industry have created new business opportunities; domains that were previously unexplored and not optimized to their maximum potential.

Owing to this restructuring of industries, entrepreneurs are required to rethink their business approach and develop strategies that are smarter, more flexible, and immune against any crisis. These evolved business approaches have necessitated the emergence of the advanced entrepreneur – a global leader with the courage to adapt to new challenges.

Amidst the collapsing of big corporations, several emerging stars have managed to steal the limelight.

These players have taken advantage of the adversity presented to them, transmuting the hindrances of the pandemic into auspicious business opportunities. Some such companies include Medesun Global in the biomedical sector, Euro Exim Bank in the financial sector, Skynet Experts Pvt. Ltd in the educational assessment sector, and Optiminastic Infomedia in the digital marketing sector. They’ve also encouraged others in their respective industries to be tactful opportunists and create crisis-proof business models.

We hope that you’ll derive some inspiration through the success stories of the aforementioned companies.

They are testament to the resilience and optimism of the entrepreneurial spirit.

Last but not the least, I’d like to thank the entire team at Prime Insights magazine for being supportive of each other during such difficult teams. Wishing all the readers good health, a happy family life, and abundance in their business.

Yash Anand Editorial Associate www.primeinsights.in | Edition- July 2020

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CreditPAGE Page CREDIT Editor In Chief: -

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Prime Insights is Published by Prime Insights Media. Reproduction or Use of this publication in any manner without any permission of the publisher is prohibited. The team of Prime Insights Media has made every effort to ensure the assurance of the content. The publisher assumes no responsibility of any part of the content of any advertisement in this publication, including any errors and omissions there in. all rights are reserved by prime insights media.

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Contents COVER STORY

Dr. Rajesh Joshi Chairman & Managing Director Skynet Experts Pvt Ltd.

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Dalitso: Mr. Manoj Tandon’s Vision To Empower SME’s

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The top 8 big data and data analytics certifications for 2020

Dr. Santosh Kumar Gupta Medesun Healthcare Solution

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Anti-covid products flying off GeM shelves

Is Safety in Public Spaces Impacting Women’sWorkforce Participation?

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Optiminastic Infomedia Pvt. Ltd. – A “Go Getter” In India’s Digital Marketing Space

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Top 10 Startup Companies in India 2020

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Top 10 Real Estate Companies in India 2020

Top 10 Technology companies in India 2020

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Director Mr. Kaushik Amritlal Punjani Euro Exim Bank Ltd. CFO’s and CIO’s Synchronization can bring sizeable benefits for businessesafter pandemic

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Top 5 Electric Vehicle Makers in India

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COVER STORY

Dr. Rajesh Joshi Chairman & Managing Director Skynet Experts Pvt Ltd.

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An Emerging Pioneer In Educational Assessment

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n efficient management system is essential for any organization or any business model seeking assessment and guidance on quality management. It helps the organization fulfil the needs and expectations of not only its customers but also other interested parties. Skynet Experts is a reputable ISO 9000:2015 which provides top quality management system services like- Online training, Business Consultancy, Domestic & International Placements, AI based Proctoring, Assessment & Product Developments company, etc. Established by a team of highly qualified and experienced IIT, IIT Alumni, IIM, and PhD Holders, Skynet Experts Pvt Ltd is a renowned ISO with top-level professionals at the forefront, like- the Chairman & Managing Director of the company, Dr. Rajesh Joshi, an IIT, IIM and PHD holder in IT and Operations from Californian Public University , who has also worked in reputable companies like HCL and Microsoft. He also has nearly a decade’s experience in policy designing for Central and State governments of India, Thailand, Nepal, Malaysia, Saudi Arabia and UAE. Dr. Rupali Joshi, Chief Operative Officer and Director Operations who Heads the entire Operations of the company, has over 20 years of experience in diversified sectors such as Corporate Insurance Broking, Health Insurance, etc, apart from being a Neuro-Linguistic Practitioner and ICF Coach. Dr. Firoz Syed, Chief Marketing Officer and Director International Business the Head of International Business who has 20+ years of experience in IT services, Education & Placement Industry in India and abroad. Mr. Devdatta Sathe, Chief Information Officer and Director Information Technology who has more than 20 years of experience in the fields of Information Systems, IT Product Developments, software programming, and Web & Applications Development. He has worked for top companies such as IBM and Lupin Pharma.

These professionals have years of expertise in the fields of technology, management, evaluation, skill development, etc.

It is because of these exceptionally brilliant employees that Skynet Experts has collaborated with some of the top Skill Universities, Competency Councils, and States in the field.

Skynet Experts Pvt Ltd has expanded its reach to the different parts of the globe like the Middle East, Asia, Africa and UAE, bridging the gap between organizations and talented applicants.

Owing to its innovative approach towards educational assessment, it is regarded by many as the much-needed “game-changer” in the industry.

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Skynet’s Diverse Portfolio

Skynet Experts’ AI-Powered Talent Acquisition

Having access to over a million applicants through various online assessment platforms, Skynet Experts has conducted assessments on more than 15 states, with approximately 3.5 Million candidates across diverse sectors with the Sector Skills Council like Agriculture, Domestic Sector Skill Council, Telecom, Rubber, Sports, etc. The company has also affiliated and worked with various MNC’s under the RPL (Recognition of Prior Learning) Project. In addition to this, the company has also supplied assessments to various fields like Capital Goods, Automotive, IT, Mining, Retail, Hospitality, Beauty & Wellness, Rubber, Telecom, Gem & Jewellery, and so on.

Skynet Experts utilize the latest, most advanced AI-based technological apparatus that helps any organization appraise talent and select the ideal workforce which would help them accelerate their growth and development.

Through its advanced assessment platforms, the company caters to the needs of various Skill Universities, Central/State governments, Vocational Institutions, as well as NGO’s belonging to Skill Development platforms. The company has also established a record in the Indian Book of Records and ASIA Book of Records for the successful evaluation of 3000 candidates on 15th July, 2019 on World Skills Day.

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A Skills System That Inspires Reformative Change

Skynet: A Trustable Name In Educational AssessA truly successful company is one that manages to inspire ment and help others through their services and policies. It focuses on adding value to its customer’s life and the society as a whole. Today, a great percentage of the companies only focus on reaching new financial highs. In a bid to gain huge profits, they sharply compromise on their ethics and customer satisfaction. They do not care about the inconveniences experienced by their employees, clientele or their customers. The core value of Skynet Experts is to inspire business models, organizations and talents to grow and excel in their area of expertise. The relentless focus on value-creation is what makes it stand out from its competitors. Its policies are geared towards generating measurable, reformative change in the educational assessment space.

It provides a platform to millions of applicants as well as organizations to help get in touch with these talented applicants.

Skynet’s Skills System is like a breath of fresh air in the saturated educational industry. It is inspiring others in the field to adopt a more ethical, value-based approach to their business.

In today’s times, it is difficult to trust any brand as most of them are mainly focused on making a quick buck or tricking you into purchasing substandard services. What a client primarily looks for is a trusted, reputed company with years of experience and goodwill. Customers have ranked trust as one of the top factors when considering a purchase.

For this reason, Skynet Experts gives utmost importance to qualities like reliability and integrity, which are vital for securing the customers’ trust. Skynet Experts is a ranked brand that has delivered quality services to its customers over the years. It is a brand that understands the concerns and issues of its customers and aims at providing the best possible solutions in any situation.

Skynet Experts has always aimed at maintaining stability and consistency in terms of not only delivering quality assessment tools and AI services to its current clientele, but also being supportive of its previous clientele, regardless of whether they are purchasing the company’s solutions or not. This assures the customers that the company is reliable in all senses. The company firmly believes in making a significant difference and adding value to its customers’ lives.

Due to such consistent efforts, Skynet Experts has emerged as a trusted brand with a loyal customer base and a commendable reference record.

Skynet’s Strategic Approach Towards Marketing

For a business to run effectively, it is essential to understand the importance of the right kind of promotion. The kind of promotion a business would require for its goods and services can be identified through marketing initiatives. It also depends on the size and reach of your business, amongst other variables. Failing to take such variables into account, a lot of companies lose out on lucrative business opportunities and clientele growth. For this reason, it’s essential to strategize a promotion after a thorough market analysis Skynet believes that for a Skills System, having frequent Tech Talks with deployment capabilities proves to be the most effective marketing initiative. It helps resolve a lot of hindrances that would otherwise interfere with the smooth execution of such activities.

Having highly qualified experts in the marketing forefront, Skynet is constantly improvising its marketing strategies in accordance with the changing demands of the industry.

It adheres to the time-tested approach “Improvise, Adapt, and Overcome”.

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Overcoming Adversities as A Skill-System-Based Start-up

While venturing out, each and every company faces certain challenges. Being a Skill System-based company comes with its own trials and tribulations. Customers have great expectations in terms of the quality of training and assessment delivery the company offers. To add to this, Skill Systems in India rely heavily on 3rd party assessment bodies that operate independent of training providers, for their recognition and certification. This can prove to be exceptionally challenging, considering the lack of interest these 3rd party assessment bodies show to arising Skill Systems.

Like any other Skill System-based organization in the country, Skynet also had to face adversities during its initial days. Difficulties with funding and finding the right

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Skynet Experts overcame the trying times with hard work, a collective team effort, and a customer-centric approach.

The company’s persistent efforts to deliver only premium quality services to its clients and the desire to create an innovative Skill System is what helped the company reach where it is today. This approach can inspire many upcoming business models to never give up and follow what it believes in.

With the current pandemic, a lot of restrictions have been imposed on the business. In spite of the deterrents, the company believes in being patient and grabbing any opportunity as and when it comes their way. It is still optimistic about the year and has greater ambitions for the years to come.

Skynet’s Vision for The Future

While most companies are only focused on growing and expanding their businesses, few are concerned about giving back to the society. It is rare to see a company strive for the betterment of the country it has been established in.

In a market which values thrift and selfish behaviour, patriotism is of secondary importance to a business. Skynet’s agenda for the future is to create space for education opportunities for the workforce of the country. The company also aims to work towards the development of the agricultural sector of the country by providing employment and self-Dependant, opportunities to Women and the farmers of India. This project is expected to have been started by April 2020. Apart from this, the company is also focusing on introducing programs for the Rural and Tribal populations of the country.

One of the most ambitious projects of the company is targeted towards Self-Development and Self-Defence for women. For this, the company has partnered with the State Government and Maharashtra Police.

Inspired by the Indian Government’s initiative of collaborating with international industrialized and developed countries, the company has plans of expanding its reach in the Middle East, Africa, Nepal, Thailand, and Malaysia.

The idea is to imbibe the deep local knowledge and practices into business practices through global affiliations and collaborations.

Skynet in association with the UAE government, Saudi

Dr. Rajesh Joshi Chairman & Managing Director

location to carry out its operations were two of the major concerns for the company. Also, most of the government funded programmes operate at national level and necessitate assessors to be deployed to different regions. This is also a major issue as oftentimes, freelance assessors possessing the appropriate skills are not available at such short notice. This causes delay in assessments and disrupts the initial plans of the company. In addition to this, the travel involved and the fee charged by the assessors prove to be too much for the company, especially during the initial stages.

In spite of being deterred by the aforementioned problems,

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Government and the Middle East Government is about to launch a Gateway Portal for the Skilled Employees to be employed in respected countries Skynet’s Grand Vision for the future is fuelled by a drive to integrate values like patriotism and equality with economic growth.

Dr. Rajesh Joshi’s Message To The Readers Of Prime Insights Being a beacon of light for young entrepreneurs, Dr. Rajesh Joshi is always striving to provide upliftment and positivity to the community. According to him, our attitude is the precursor for all external change. He attributes his current position to his optimistic and dynamic attitude. Here’s a message from him to all aspiring entrepreneurs who are seeking success: “We are mostly influenced by the environment and our attitudes.

Environment and attitudes are two inseparable entities and they influence each other. But the attitudes of the people exert more influence on the environment. Though we are responsible for moulding the environment in which we are placed, we always find it difficult to break the inherent barriers of development, thereby becoming the prisoner of the environment in which there is the creator. But the attitudes of man are not static, they are ever-changing. Man, in his attempt to improve his lot, constantly endeavours to conceive new ideas and better ideas and indulges in experiment on them. So, we should constantly look towards changing our attitude. This process leads to changed attitudes and the changed environment and further gives us wings to fly there up in the horizon and achieve our dreams. vision, focus, consistency, sustenance and family support are the things which has helped us to get where ever we are.

I will advise all Youngsters to work on similar directions for their success.”

Dr. Rajesh Joshi (Chairman & Managing Director at Skynet Experts Pvt Ltd.)

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Dalitso: Mr. Manoj Tandon’s Vision To Empower SME’s opment, Revenue Generation and Operations including Delivery, HR etc.).

Dalitso is a boutique consulting company based out of Delhi-NCR in India and has clients in the US, Europe, and United Kingdom. The company’s expertise lies in the fields of Technology and Technology driven businesses.

Dalitso’s team is led by experienced consultants who have worked in leading global IT and Consulting firms.

Dalitso’s consulting approach is renowned for its: Active Involvement with Clients: Instead of merely doing studies and providing reports to clients, Dalitso is actively involved with them through each step of the process.

Sustainable Growth: Dalitso has a relentless focus towards giving its clients sustainable growth. To ensure this, it provides sales, delivery, HR & process driven execution in a hassle-free, efficient manner.

Data Driven Insight: Combining data driven insights with experience, Dalitso adopts a holistic approach to growth. It helps the SME’s gain a competitive advantage in the market.

Flexible Engagement: Considering the uniqueness of each problem, Dalitso makes sure that it tailors its approach according to the specific demands and challenges of a given situation. This flexible engagement might include activities like employee-training, individual coaching, and personal counselling.

Manoj Tandon CEO at Dalitso

Mr. Tandon’s Inspiration Behind Dalitso

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After working for nearly 30 years in the corporate world, Mr. Manoj felt the need to contribute to the business world.

During these 3 decades, he came across numerous SME owners who were confused and didn’t know how to go about their business. Their business would usually plateau and they wouldn’t have a plan to get their growth back and scale up.

Having low spending capacity, SME’s generally aren’t

n spite of the deregulation in India, many companies in the nation have flourished immensely, giving overseas companies a run for their money. One such growing brand is Dalitso.

A vision of Mr. Manoj Tandon, Dalitso specializes in providing SME owners hands-on consulting, guidance in Business Planning, Financial Planning, Strategy Devel-

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To ensure customer’s success, Dalitso does everything from strategy to operations & hands-on consulting.

Its range of services include Business Planning, Strategy Development, Financial Planning, Helping and guiding in Revenue Generation, Delivery, HR etc.

What makes Dalitso’s services unique is that they not only consult with the SME’s but they also work with leadership team (on a close operative basis). They help them develop the necessary skills, capability, methods, and processes that are required to succeed. Right from the concept to implementation and success, Dalitso assists the SME’s through every step of the journey.

Dalitso gives great importance to making the clients feel a strong connect with the work they do for them.

They associate their brand image with this golden virtue.

With minimal optics, a deep involvement in customers’ business, showing consistent results, and supporting them in their failures, Dalitso has managed to establish a strong presence in the industry.

capable of hiring an experienced senior person/consultant to help and guide them through the nitty-gritties of the business. Acknowledging this need for expert guidance, Mr. Manoj Tandon decided that he would help SME’s in boosting their business. He only charges minimal fees for the services to ensure seriousness on both sides. He considers his services as his way of giving back to the world of business.

Having a strong commitment towards serving businesses, the only thing that matters to his company is producing substantial end results for clients.

Overcoming Challenges As An SME Consulting Startup

When Dalitso was conceived in 2013, the concept of SME Consulting was very new. The newness of the industry caused the company to experience great uncertainty and confusion. Mr. Tandon and team had to work out various nitty-gritties of the process, including the methods deployed, how they’ll actually do the consulting on a daily basis, how they’ll measure the results, etc. Even the SME owners had a hard time understanding how Dalitso could be of service to them.

Over the years, Dalitso secured the trust of several clients in the market and has developed expertise in conceptualising and implementation of its services.

Dalitso’s Journey Of Expansion and Growth

Mr. Tandon describes his entrepreneurship journey as one that was “exhilarating”, “fulfilling”, “delightful”, and required “lots of hard work”.

Over the years, the company has gradually increased its pace, experiencing consistent growth. Beside India, the company is now consulting with companies in the US and UK.

Why Customers Generally Distrust SME Consulting Services Generally, customers distrust SME Consulting Services as there’s too much of optics happening and too little solid, grounded work that shows results.

While most consultants talk big, few are actually trying to do heads down, intelligent work.

It is quite similar to someone trying to build a beautiful building without a foundation; it will eventually come crumbling down.

Due to the aforementioned inadequacies, the customers’ doubts are often genuine and valid.

On the personal front, Mr. Tandon is planning to dedicate more time to his passion for writing. He plans to spend the coming year writing blogs, articles, and books.

Mr. Manoj Tandon’s Advice For Young Entrepreneurs

Statistically speaking, a majority of the startups fail in the first few years of their conception. Having worked with several young entrepreneurs (startup and SME owners), Mr. Tandon has observed some common mistakes that are made by these business owners. He advices young entrepreneurs to “feel uncomfortable”, that only 10% of startups succed. as it’ll help them become more careful and avoid joining the 90% of startups that fail. To ensure success, he encourages them to do the “right things” in the “right way”.

How Dalitso Has Carved A Niche In SME’s Consulting

Dalitso believes that the only way to win a customer’s trust and retain it is to do solid work, show tangible results, and have a consistent success record.

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3. Are You Really Solving A Long Term Problem Of Your Market and Customers?:

Here are some of the most common reasons he has seen, due to which, startups fail:

This question reveals multiple issues/problems that might lie with a startup. Is it really solving a long term problem of the market/customers? Or Simply solving imaginary, temporary issues which are not much of a need/pain for the customer?

Questions For People Wanting To Begin A Startup

To help people assess the potential of their startup idea, Mr. Tandon presents a set of questions to aspiring entrepreneurs. These questions will help the readers really understand whether they’re serious about the startup, how sound their business model is, and whether the problem being solved is a real, long-term need of the market.

1. Creating A Startup Because Everyone Here’s the set of questions: Around Is Doing The Same: Many youngsters nowadays consider “doing startups” to be a game. Not un- While doing a startup, derstanding the seriousness of running a startup, they start one simply because others around them are doing so

1. Would you like to work:

a. For 16 hours a day b. Have no earnings for at least 1 year c. Get no holidays d. and be okay with nobody recognizing you.

2. Weak Business Model: As most of the startups

today (especially in the E-Commerce Space) are running in losses, it’s all the more important to have a robust business model. If we buy something at Rs. 100 and sell at Rs. 80 and use the investor funds to bridge the gap, it will eventually fall flat. Loss leading philosophy can work but only if it is well thought out, is reasonable to execute and turns around to profits within a reasonable time frame and at a reasonable scale.

2. If the answer to the above questions is “yes”, then is it because:

a. You think that you’ll eventually succeed because: i. Many around you are succeeding ii. You dream of days when you will be driving a swanky car and living in apalatial home.

There are some companies and investors which have gone from launch, to seed, to Series A, B etc., and are still not making money. Every next line of investors puts in money at a higher valuation hoping to get an exit at an even higher valuation. If the basic business model and execution is not sound, this “investor-climbing” will not sustain for a long time.

OR Is it because:

iii. You’re seriously passionate about something and want to see the idea coming to fruition? Also, you wish to benefit the users (Business or Consumers).

If your choice from Question 2) is i) and/or ii, then please reconsider your decision. If you’re chasing the money, you’re adopting a short-sighted approach towards wealth creation. Lasting fortunes are only built by entrepreneurs who excel in problem-solving.

A weak business model is a sure-shot way to fail as an upcoming startup.

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The top 8 big data and data analytics certifications for 2020

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usiness organizations from different industries rely on big data for most business decisions. At every stage, there are new challenges for a business owner to tackle. Such as new products to create, new markets to enter, new investments, and newly targeted audience. Big data analysis helps a lot in making the right decisions and identify the incompetency and other business-related issues.

Data Analyst allows business owners, stakeholders, and executives a vision created with the accumulated data to make the right business decisions. The Analysts are liable to explain competitive environmental factors, internal and external business factors, and also lack of particular data sets required to the stakeholders.

Big data certifications are now obligatory for accurate judgment of knowledge and skillsets as desired to become a professional data analyst. Most of the organizations have their yardsticks for evaluation of candidate’s skill sets.

Data analysts need to have both, leadership as well as technical skill sets. Technical skills refer to proficiency in database languages like SQL, R, or Python, spreadsheet tools like Microsoft Excel or Google Sheets, and also in data visualization software. While leadership skills help in decision making and problem-solving. Mathematical and statistical skills are

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4 . EMC Proven Professional Data Scientist Associate (EMCDSA) - EMCDSA certification is to certify that

other precious skills required for collection, measurement, organization, and analysis of data.

Such skills inspire analysts in strategy formulation from information gathered and help stakeholders to make an effective business decision by using such information accurately. Data analysis reveals the most important metrics that help projects to find different problems occurring and forecasting different actions addressing a problem.

candidate is capable of contributing and taking part in any big data projects as data science member. This certification comprises various crucial activities related to data science as deploying data analytics lifecycle, application of analytic technique, explaining tools for big data analysis and developing statistical models, shortlisting suitable data visualizations, and much more. This course is sponsored by Dell EMC Education Services.

1. Cloudera Certified Associate (CCA) Data Analyst- CCA Data Analyst certification is for aspiring SQL

5. SAS Certified Data Scientist (SAS9)-The SAS Cer-

developers willing to stand firm in the competitive market. SQL developer earning CCA Data Analyst certification sponsored by Cloudera has to reveal relationships and fetch the valuable results out of raw data. The candidate has to crack the CCA Data Analyst Exam (CCA159). The exam is a remote-procured set of 8 to 12 performance-based tasks to be done on the CDH 5 cluster. The candidate has to apply a technical solution for each task. He gets 120 minutes to complete the assignment.

tified Data Scientist with SAS 9 certification indicates that the candidate can deploy and perform meaningful analysis from big data with diverse SAS tools, provide references from complicated learning models, and then organize models within SAS environment. For gaining this certificate, the candidate needs to pass five exams including MCQs, short answers, and interactive questions as well.

6. MapR Certified Data Analyst-The MapR Certified Data Analyst certification authenticates that certified individual can perform analytics on large datasets with the use of various tools that includes Apache Hive, Apache Pig, and Apache Drill. This exam judges the skills of candidates to execute complicated ETL tasks to operate data for executing queries. This certification is sponsored by MapR technologies.

2. Certified Analytics Professional-The CAP (Certified Analytics Professional) is a common analytics certificate for entry- level analytic professionals. Spon-

sored by Informs, it certifies the entire analytics process, including business process framing, analytic problem framing, acquiring data, methodology, model building, deployment, and model lifecycle management. The CAP certification requires completion of CAP exam and loyalty with the CAP Code of Ethics.

7. IBM Data Science Professional Certificate-It is a certification for data analytics professionals at the

beginner level. It defines a candidate’s skills related to data science topics that include methodologies, open-source tools, SQL, Python databases, data analysis, data visualization, and machine learning, etc. This certificate includes nine courses.

3. Microsoft Certified Solutions Expert (MCSE): Data Management and Analytics- MCSE-Data Man-

agement and Analytics offer certification for the varied skillsets belonging to SQL administration, data solutions, controlling business intelligence data in both on-premise and cloud as well. Sponsored by Microsoft, this certification ask senior secondary exam certificate. This course is at an advanced level and is good for candidates experienced in SQL administration, leveraging business intelligence data, and developing data solutions for enterprises.

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8. Open Certified Data Scientist-The Open CDS is a

global certification that certifies the accurate skills, knowledge, and experience of a data scientist. Open CDS ask candidates to reveal their skills as well as experience as per

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MEDESUN-Dr. Santosh Guptha’s dream to make

Telangana a Medical Coding and Healthcare BPO Services Capital care procedures, medical services, apparatus, and diagnosis into medically universal alphanumeric codes. These diagnoses, procedures and services are extracted from medical documents like laboratory results, physician’s notes, medical records, etc. This takes place each time an individual visits a healthcare provider.

It is the responsibility of medical coding professionals to ensure that the codes are applied and registered correctly throughout the medical billing process. To verify whether the codes are applied correctly or not, the coding professionals extract information from medical documents, assign the appropriate codes, and create a medical claim that is to be paid by insurance carriers.

What is medical billing?

Medical billing refers to a payment practice which involves the submitting, appealing of, and following up on claims with health insuranc e companies. The primary purpose of medical billing is to receive payment for the delivery of any service such as testing, procedures or treatments. Medical billers play a pivotal role in the efficient flow of the financial cycle of all health care providers, be it a single-provider practice or a large medical centre.

Why do USA based Medical Billing Companies outsource to India?

In recent times, many Medical Billing Companies in the US are outsourcing their operations to India. Here are some of the most common reasons for outsourcing operations to India:

Dr. Santosh Kumar Gupta Medesun Healthcare Solution

#1 Cost Effective

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ith an increase in the demand for quality healthcare and spending for the same, the medical coding market is experiencing an unprecedented boom. Owing to this increase in demand, it is estimated that the medical billing market will reach a value of $16.9 billion by the year 2024.

What is medical coding?

Medical coding can be defined as the modification of health-

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One of the main reasons as to why these companies outsource to India is cost-effectiveness. Running the same operations in the US would prove to be more expensive in terms of infrastructure, training, recruitment, amongst many other factors. Outsourcing these operations to India cuts down the cost by nearly 50%, creating space for more profits to usher in.

#2 Linguistic advantage

Language proves to be another reason as to why US based wMedical Billing Companies prefer to outsource to India. In India, a greater number of individuals can speak in English than in the

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US or UK. This factor resolves the company’s issues of communicating with clients. #3 Quality of rendering services In India, the education system is such that it trains individuals on additional skills through private institutions. This further hones their capabilities, ensuring candidature of the highest quality.

Medesun have worked for various Telemedicine initiatives, Robust LMS (Learning Management System), Electronic Medical Records Projects, One-on-One classes, etc. The brand has thousands of testimonials showcasing their success. IP-DRG, Medical Coding Auditing, CPC and CCS Exam preparation are the main courses offered over here.

#4 Technology & Infrastructure

How Medesun Sets Their Students Up For Success

The continuous growth of technology and infrastructure in India is another reason as to why US companies choose this country.

The rapid growth in the number of IITs and technology universities is evidence that India adopts to newer technology faster.

Opting for candidates from such a country will guarantee a drastic decrease in downtime.

While there is an increase in the number of US-based Medical Coding Companies seeking candidates from India, there seems to be a shortage of training and consultancy services revolving around Medical Coding and Billing. Medesun Healthcare Solutions is one of the few reliable training and consultancy services company that offers quality coaching in Medical Coding, Billing Training, ICD-10-AM Training, and RCM Services.

Apart from offering training in Medical coding and billing services, Medesun also offers BPO services, Auditing Services, HCC coding and training in HIM, HIPAA Compliance, Revenue Cycle Management (RCM) services, Medical Coding Auditing, etc.

The company has also developed numerous tools for ICD-10AM coding such as- ICD-10-AM coding desk reference, CPT cross coders, ACHI, for Saudi, NZ, Australian markets, etc.

Overcoming Challenges As A Medical Coding-Based Startup

During the initial days of the brand, many prospective coders were apprehensive of the placements and assurance. However, after doing significant work to make Hyderabad be known as the Medical Coding Capital of the country, by rigorously training manpower, sourcing skilled candidates to companies, corporate training, etc., the brand has won the trust of many companies, big and small.

An Idea That Sparked A Change Within India’s Medical Coding Scene

The visionary behind Medesun is Dr. Santosh Guptha, a world record holder with 45 certifications in medical coding, including CCS-P, CCS , CPC, COC, CIC, CPC-P, CRC, CCC, CPCO, CANPC, CPB, CPMA, CEMC, CEDC, CIMC, CFPC, CUC, COBGC, CPCD, COSC, CPRC, CPEDC, CHONC, CENTC, CRHC, CGIC, CASCC, CGSC, CSFAC, CCVTC, RMC, RMA, CMBS, CMRS, CSCS, CSBB, FCR, FNR, FOR, CHA, CHL7, AHIMA Approved ICD-10 Trainer, AHIMA ICD-10 Ambassador, and HIMAA ICD-10-AM Level-3 Certifications. He has also been featured in the India Book of Records, Genius Book of Records, and Wonder Book of Records.

Medesun’s Vision For The Future

Medesun is striving to work towards the implementation of Medical Coding in the Indian healthcare system. They aspire to do so by bringing awareness of the advantages of medical coding, and how hospitals and the government could benefit from it. The brand is also working towards providing customized solutions to hospitals and payers. Apart from that, Medesun is also actively working alongside various healthcare agencies as a means to generate employment for medical coders in India. Dr Santosh Guptha aims to make Hyderabad a Medical Coding and Healthcare BPO services Capital and get world recognition for the same.

In 2003, on his visit to the US, he observed a shortage of skilled medical billers/coders in many hospitals and clinics. At the time, medical transcription in India was at a good stage, however, medical coding was still at an embryonic stage. He realised that there was a huge demand for certified coders and billers, which inspired him to offer manpower and services in the medical coding domain. He worked at a medical coding company for nearly 6 years, and in 2009, he established Medesun Medical Coding Academy.

A Message From Dr. Santosh Guptha To The Readers of Prime Insights Magazine

Emphasising on the importance of hard work, Dr. Santosh Guptha has a message for all the success-hungry readers of Prime Insights Magazine: “To be a better person in life and to get the success, you have to work hard. The result of hard work is always rewarding. Consistency, Determination and Smart work takes precedence.”

Medesun’s Expert Medical Coding Guidance

Established in 2009, Medesun has over 20+ trainers who have years of experience working for the US healthcare industry. Their expertise, international exposure, and knowledge helps them guide and train students in an exceptional manner. Trainers at

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Dr. Santosh Guptha, Medesun Healthcare Solutions. www.medesunglobal.com

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Anti-covid products flying off GeM shelves Covid-19 prevention stuff is frequently released from the shelves of the Government e-Marketplace (GeM), the central government’s e-procurement portal reaching gross sales until ₹400 crores. UP and Delhi State Governments are the leading state-level governments making most purchases at portal price ₹105 crores and ₹75 crores sequentially. This bulk purchase majorly includes alcohol-based hand sanitizers, masks, PPFs, flooring cleaners as well as surgical gloves from nearly 17,000 sellers.

the sellers coming under COVID-19 categories.

The last two weeks portrays the highest figure of purchase done by the State Governments from the GeM portal till price worth ₹67 lakh. The virtuous response inspired the GeM portal for the value management and thus initiating the ‘infrastructure classes’ to the portal related with Covid-19 that can signify the Anti-COVID kit sale for arranging ICU wards, isolation wards and victims of subtle symptoms and basic amenities for COVID hospitals.

This process is desired to be a faster procurement procedure unlike other processes requiring tenders issue. Each supplier registered with the GeM has qualified all quality standards prescribed by the Ministry of Health and is allotted a uniform certification code. It is quite unfortunate that the COVID-19 virus is shattering the medical system worldwide. There is huge demand arising for such PPE (Personal Protection Equipment).

The Union Health Ministry furthermore has insisted states for the conventional purchase of PPEs (Personal protective equipment) solely from the dealers on-boarded with the GeM portal and also the PPE transmitted by the center.

The GeM portal has shortened the procurement cycle for anti-COVID items thereby minimizing the bid cycle for these items from ten days to three days. It opened a great option for buyers to have a reduced delivery period. GeM portal has prioritized the product and brand approval for

The current global supply of PPE seems short, specifically for the PPEs like masks and respirators. The shortage also has been noticed for gowns and goggles. Falsification, terror for buying early, and storage are going to create an additional shortage of PPE worldwide. Limited capacity for expanding PPE production is unable to meet exceeding demand for respirators and masks, particularly in most prevailing misuse of PPE.

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After seeing the excessive struggle of few states to obtain PPE supplies, a need emerges for simplifying the process of procurement of anti-COVID items and PPE for states and central institutions. There are a huge number of suppliers getting on-boarded on the GeM portal after getting their products approved by the Government. Any Government entity is allowed to obtain PPE from them.

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Is Safety in Public Spaces Impacting Women’sWorkforce Participation?

The safety and job access establishes a direct connection that requires all female participants to revive their thinking after consideration covering the space. This what women do after making several adjustments against their hopes and desire.

Every woman might have gone through such feelings while standing among the people in crowd. The place can be any-public metro, market and bus as well, a feeling of walking alone, outside home, always threatens them, especially at the time of late working hours.

The tendency for a woman to adjust into a smaller space just to avoid getting highlighted for any reason, from masculinity to prejudice, women’s personal space is always threatened due to fear of wrong exposure. Not doing what is needed to be done seems better than doing what we need to do, just to avoid any more threatening circumstances.

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Outrageous Downfall of Women Workforce at Public Places

While having a deliberation on India’s plummeting figures of female workforce and connexion, shortfall of safety at public places is frequently emphasized topic that interests the women while approaching women accessing jobs.

There always exists a threat of gender-based brutality that can be seen in any form, from shameless comments to physical mugging at public places is becoming common.

Women move across such terrorizations on an everyday basis.

Most women try to combat with such fear after facing physical and emotional contusions at their home. Still, many women are controlled by their families and lack the power to choose where and how to go at a place. They even fight for taking small decisions on an everyday basis. Ma-

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jorly, women are forcefully imposed on other’s decisions and taken out control over their life dominantly.

Safety at public spaces has become a major worry for a woman nowadays, especially for working ones. Two main concerns are needed to be focused upon-first, if public places are unsafe, a home is still a safe place today. Last, but not the least, issues that get ignored among safety discussions for women are women’s endeavors and women’s sovereignty.

just for safety concerns for outside criminal activity, still inside a home they are facing issues for upholding their individualities and their participation are proved irrelevant.

Places outside home attract women for adoring manifestation of sovereignty and authority allowing them to live influentially and relish their rights. Thus, home is avowed as an unsafe place, still, society compels women to stay at home for the sake of safety.

Public space is always full of opportunities, at the same time, access to the opportunities is the dominant factor that hinders their free flow of work at the public spaces.

Women customarily go on adjusting with the risks, surviving at the threats just for having access to their work. Many surrender their opportunities just for safety concerns in public spaces.

Due to a lack of efficient public transport system, everyday women need to tolerate the crowded buses, travel in shared auto-rickshaws that seems disgraceful. The government will have to take more dynamic actions like embedding CCTV cameras at public places and separate compartments for women in public transport for uplifting the women’s courage to join the workforce powerfully equivalent to men.

Are Private Spaces Safer than Public Spaces in Reality?

COVID-19 crisis spreading worldwide is also spreading concern for domestic violence. WHO told about its estimations that around ‘one in third’ women all over the world have passed through either physical or sexual violence in their lifetime?

The world is currently facing lockdowns and restrictions on people’s travel. Few social activists are working on domestic violence have declared that home is no safer than the outside world. It has been seen that violence outside the home is just magnification of domestic violence.

Studies reveal that typical absurdity regarding emerging trends of women being independent and working, even

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Optiminastic Infomedia Pvt. Ltd. – A “Go Getter” In India’s Digital Marketing Space penses by companies have reduced substantially, creating chaos and panic amongst professionals across the globe.

In spite of the hindrances, many businesses are optimistic of the current situation and are carrying out their activities by introducing work-from-home opportunities. Optiminastic is one such technology-based firms with a “come what may” attitude.

A vision of Mr. Akshae Golekar, Mr Ashitosh Wadkar and Mr. Delzad Doctor, Optiminastic is a data-driven digital marketing agency founded in 2018. The company specializes in offering services like Social Media Marketing, Digital PR, Online Reputation Management (ORM), Influencer Marketing, Pay-Per-Click (PPC), SEO, etc.

Optiminastic aims at helping organizations reach their maximum potential as a business.

How Optiminastic Has Expanded Its Clientele Over The Years

Despite being established fairly recently, Optiminastic has managed to expand its network by garnering services to renowned companies like AVIVA Life Insurance, Nykaa, Resso App, Helo App, Parivar Chai, etc.

The company believes in offering services which generate value whilst helping their clients stay a step ahead of their competitors.

Due to such a relentless commitment towards value-creation, Optiminastic has managed to be at the top of its game for a while now.

Optiminastic’s Journey

Entrepreneurship

Optiminastic was established by Mr. Akshae Golekar and Mr. Ashitosh Wadkar. Though Mr. Akshae’s family hailed from a service-oriented background, he wanted to start a business of his own.

With this goal in mind, he moved to Dubai and spent three years working and learning various aspects of the marketing industry.

Even after gaining a substantial amount of knowledge and experience in the field, Mr. Akshae and his childhood friend Mr. Ashitosh had to face many hardships while setting up their business. After overcoming numerous hurdles, they finally managed to conceptualize an idea into something tangible. They ventured out with the startup from a co-operating workspace. In due course they joined

Mr. Akshae Golekar Mr Ashitosh Wadkar Founder of Optiminastic Infomedia Pvt.

Digital marketing plays a pivotal role in expanding any business, especially when considering the fact that at present, over 95% of the world has access to digital technology. It helps any business acquire a global reach, personalise their services according to their client base, and gain social capital. Despite the evident benefits, there has been a major decline in various business verticals including digital marketing due to the global pandemic. Digital ex-

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Inspiring

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hands with their third business partner, Mr. Delzad Doctor.

Due to financial constraints, the trio wasn’t initially able to afford a co-working space. They had to temporarily make do with Mr. Akshae’s living room as their workspace. In the first year, they managed to gain only 1 client, which resulted in capital exhaustion.

They waited for their first payment for months. Things were looking grim but the trio was optimistic that the company would flourish soon.

With persistent efforts, the company started to flourish. It gradually attracted new clients and gained more recognition in the market.

As the company witnessed a booming phase, it garnered projects from reputable brands, acquired a permanent employee base, and most importantly, a workplace to call their own.

Today, amid the global pandemic, Optiminastic is consistently providing top-notch services through over communicative and over delivering tactics. Even during such trying times, the company has managed to help numerous start-ups and SMEs with their businesses. The company has also joined hands with the renowned brand ATIV and VARATAN Designs, a luxury brand owned by the Mittal’s, along with other notable ones.

At present, the company is transitioning into a third-phase expansion, especially after moving into their new office just before the lockdown.

Staying Afloat During The Coronavirus Pandemic

This year has been exceptionally hard for many businesses across the globe. In spite of losing many brands in the initial days of the lockdown, Optiminastic has maintained its stance in the forefront by maintaining quality service standards. In the past few months, it has inculcated some renowned brands on board.

Throughout the lockdown, the company’s zealous team has worked extremely hard to stay consistent with the company’s promise of delivering top-notch digital solutions. The efficient employees at Optiminastic have kept a systematic track of day-to-day operations, co-ordinated the company’s framework, and maintained a daily follow-up for the ongoing activities.

The trio truly believes that the company wouldn’t have been able to survive the current crisis if it weren’t for his hardworking and dedicated team.

Mr Ashitosh Wadkar, Mr. Akshae Golekar, and Mr. Delzad Doctor,

pand, despite the global pandemic. Their aim is to garner 100+ clients by the end of 2020 and further expand their network by providing digital solutions to companies across the globe.

A Message From The Founder of Optiminastic Pvt. Ltd

Being a relentless optimist, Akshae is enthusiastic about helping businesses get back on track after enduring the impact of COVID-19. Here’s his message to the readers of Prime Insights Magazine: “We are here to guide the brands- start-ups or established, with our expertise to bounce back during and post pandemic we are always on our toes to help our clients!”

Optiminastic’s Vision For The Future

Headquartered in Mumbai, Optiminastic has grown exponentially in terms of performance as well as acquiring clients since 2018.

The company was also recently featured on the “Top 10 Advertising start-ups in 2020” by Silicon India Magazine and has also been regarded as one among the “Top 500 start-ups in 2019” and was recognised by The CEO Story as “Companies Booming despite the Lockdown” recently.

Optiminastic is positive that their company will continue to ex-

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~Akshae Golekar, Founder of Optiminastic Infomedia Pvt. Ltd.

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Top 10 Startup Companies in India 2020 Founded in 2008, Zomato is an Indian food delivery and restaurant aggregator startup.

The company is one of the most successful and popular food delivery startups in the country, with a total funding of approximately $755.6 Million.

Over the years, the company has also managed to expand its network across different countries like Sri Lanka, UAE, etc., establishing itself as an international business.

Founded in 2008, PolicyBazaar is regarded as India’s largest online insurance aggregator startup. The company specializes in providing well-researched, comparative analysis of various insurance policies and products, based on their key benefits, price, and quality.

Over the years, the company has made tremendous progress and garnered a total funding of approximately $496.6 million.

Aisle is an online dating app which helps people develop meaningful connections.

The company was founded in 2014 by Able Joseph, with the intent to curate an online relationship-focused dating app that helped individuals seeking a relationship find their ideal partners.

At present, the company has a total funding of approximately $300K.

Cure.Fit is a health and fitness based startup that offers online and offline training/assistance on nutrition (eat.fit), fitness (cult.fit), and well-being (mind.fit). The company was founded in 2016, by Mukesh Bansal and Ankit Nagori.

Cure.Fit has a total funding of approximately $174.6 Million, with nearly 160 centres across 6 cities in the country.

Vedantu is an Indian Interactive online tutoring startup founded in 2011. The company provides a platform to teachers and students through a real-time virtual learning environment named WAVE technology.

Vedantu offers a wide range of live online classes and tests from some of the best tutors in India. The company has grown substantially over the years, and has a total funding of nearly $21.6 Million.

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FreshToHome is a meat and fish delivery service company founded in 2016. The company has a total funding of approximately $31 million and has expanded its network across nearly 20 cities in the last few years.

Founded in 2013, POPxo is a digital media startup that provides a platform to millions of young, urban Indian women to work with fashion, beauty, and lifestyle brands. The company collaborates with many upcoming brands, thereby helping small brands gain popularity.

Over the years, POPxo has helped many young metropolitan women express their talents. At present, POPxo has a total funding of approximately $12.4 million.

Bombay Shaving Company is an Indian based startup that provides men’s grooming and lifestyle products. The company offers a wide range of grooming products like shaving kits, skincare creams, etc.

At present the company has a total funding of $3.2 million.

Founded in 2017, &Me is an Indian startup which specializes in women’s food and nutrition.

The company focuses on creating nutrition products which are a blend of ancient Ayurveda and modern science, to match the active lifestyle of 21st Century Indian women.

The company has grown increasingly popular among Indian women in recent times and holds a total funding of approximately $1.0 million.

MilkBasket is India’s first ever subscription-based grocery delivery startup. The company specializes in delivery household items like milk, eggs, butter, juices, and a lot more.

Founded in 2015, the company has established its name as a popular micro delivery service delivering household items to people across the country. At present, the company holds a total funding of approximately $19.4 million.

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Top 10 Real Estate Companies in India 2020

Established byby Adi Godrej, Godrej Properties comescomes amongamong the topthe 10 top real 10 estate Establishedinin1990 1990 Adi Godrej, Godrej Properties real companies in India.inA India. subsidiary of Godrej of Industries company’s products estate companies A subsidiary Godrej Ltd., Industries Ltd.,primary company’s include Commercial Complexes, Residential Buildings, and Townships. primary products include Commercial Complexes, Residential Buildings, and Over the years, the company has expanded its network exponentially across the country Townships. in cities Mumbai, Nagpur, Pune, Bangalore, Chandigarh, etc.

Over thelike years, the company has expanded itsHyderabad, network exponentially across the

A visionary initiative of Chaudhary Raghvendra Singh, DLF Ltd. was founded in 1946. The company specializes in constructing apartments, offices, hotels, shopping malls, infrastructure, golf courses, etc. About three years from its establishment, the company started its first residential project in Krishna Nagar in East Delhi.

The company is also well-known for its IT and ITES services.

Oberoi Realty Ltd is a popular Indian real estate company founded in 1980. It specializes in offices, apartments, hotels, shopping malls and golf course construction projects. The company has numerous successful projects across Mumbai, some of which are Oberoi Gardens in Kandivali East, Oberoi Splendor in Andheri East, and Oberoi Crest in Khar West.

Founded in the year 2006, Indiabulls Real Estate Ltd is a globally acclaimed real estate company. It deals with real estate projects and allied activities, and specializes in real estate project advisory, investment advisory, engineering, industrial and technical consultancy, maintenance of completed projects, marketing, and other ancillary activities.

Founded by M.R. Jaishankar in the year 1986, Brigade Enterprises is accredited as one of the top 10 companies in India. The company specializes in dealing with projects like Leisure & Hospitality, Shopping Malls, Villas, Retail, Commercial offices, Apartments, etc. A flagship of the Brigade Group, the company has its main office in Dubai, along with several branch offices across the southern part of India.

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Housing Development and Infrastructure Ltd (known as HDIL) was founded in the year 1996. The real estate company deals with owned or leased properties, and has many projects in the Mumbai metropolitan Region. It specializes in various aspects of real estate business like retail projects, commercial projects, land development, slum rehabilitation, etc.

HDIL handles all its slum rehabilitation projects under the supervision of a government scheme offering development rights in exchange for clearing and redeveloping slum lands. These projects aim to provide replacement housing for Founded by Razack Sattar in 1986, Prestige Estates Projects is a popular real estate company in India. The company deals with the construction of villas, shopping malls, golf courses, retail, apartments, Leisure & Hospitality, etc.

Omaxe Ltd is a leading real estate company, founded by Rohtas Goel in 1989. The company specializes in construction projects like shopping malls, apartments, offices, penthouses, villas, etc.

Omaxe Ltd. has various projects throughout the country, some of which include Omaxe Heights, Omaxe Connaught Place, and Omaxe New Chandigarh.

Ansal Properties and Infrastructure Ltd was established in 1989 by Shri Surendra Kumar Saigal and Charanjilal Ansal. The company deals with real estate promotion, residential and commercial segment development, as well as business verticals such as condominiums, malls, hotels, shopping complexes, special economic zones (SEZs), IT parks, townships, etc.

Established in the year 1995, Sobha Ltd is a renowned real estate company based in Bangalore, India. The company deals with the construction and development of commercial, residential projects, and contractual projects. The company has two main sub-divisions that include SOBHA Manufacturing and SOBHA Contracting. While SOBHA Manufacturing deals with Interiors, Glazing, and Concrete Products Division, SOBHA Contracting deals

with end-to-end solutions, project conceptualization and completion.

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Top 10 Technology companies in India 2020

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ndia is considered to be a rising star in the global tech scene, with big players like Infosys, HCL Technologies, etc., managing to grab increased attention from foreign investors. With the unprecedented boom in the industry, experts predict India to be a global leader in tech by the end of the decade.

As of 2020, here’s the list of the

Top 10 Technology Companies in India: Tata Consultancy Services

Established in 1968, Tata Consultancy Service is the leading technology company in India, which has collaborated with some of the largest businesses of the world since its establishment. With a revenue of nearly ₹ 152,497 crores and a Market Capitalization of ₹ 845,337 crores, the company grown immensely

in the last fifty years. The company has also been listed on the National Stock Exchange (NSE) as well as BSE. A subsidiary of the Tata Group, TCS provides IT services, Consulting, Business Solutions, technology and engineering solutions to businesses across the globe.

The company has a work force of approximately 420,000 employees with decades of experience in the field.

HCL Technologies

Established in 1976, HCL technologies is one of the high performing Tech Companies in India that provides a platform to global enterprises and businesses to innovate and evolve their business models, with the help of Digital Technology Transformation.

With the help of its Mode 1-2-3 growth strategy, HCL aims at providing a consolidated portfolio of business and technology solutions and holistic multi-service

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delivery to industry verticals like Transportation & Logistics, Media, Publishing, Retail, etc.

Currently, HCL Technology boasts of a revenue of ₹ 65,643 Cr and a ROE of approximately 25.76%.

Wipro

Established in 1945, Wipro is an Indian multinational company which provides IT services, Consultancy, Technology, and Business solutions. The company holds a revenue of ₹ 60,137 Cr and a Market Cap of approximately ₹ 153,043 Cr, with nearly 160,00 trained employees across 6 continents.

Wipro is one of the leading, globally recognized Tech companies in the country that offers cognitive computing, analytics, robotics, hyper-automation, etc., to its clients to help them get accustomed to the new-age digital world.

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country. Established in 1993, the company has managed to garner a revenue of approximately ₹ 47,996 Cr and a Market Capitalization of ₹ 4,438 Cr. Today, the company provides supply chain solutions and operational efficiencies to nearly 220 international IT brands and caters to over 30 emerging markets.

At a ROE of 15.00%, the company is growing at a rapid pace and is expected to see further boom in the coming years.

Rolta

Infosys

With nearly 228,000 employees and a market capitalization of approximately US$ 47.7 billion, Infosys is one the leading tech companies in India. Established in 1981, the company has been listed on NYSE as one of the best Global Consulting and IT Services company.

With a revenue of ₹ 87,371 Cr and a capital of nearly US$ 11.8 billion, as of FY19 revenues, Infosys has claimed its spot among the Top 10 Technology Companies of India in 2020.

Tech Mahindra

Established in 1986, Tech Mahindra is a subsidiary of the multinational conglomerate Mahindra Group. The company has over 125,700 professionals serving across 90 countries, offering quality customer-centric technology services to global enterprises and businesses.

With a revenue of ₹ 35,119 Cr and a ROE Prime Insights

of 21.58%, the company has managed to flourished exponentially since its establishment, making its mark as the highest ranked Non-U.S. Based Company on the Forbes Global Digital 100 list (2018), as well as the Forbes Fab 50 companies in Asia (2018).

Larsen & Toubro Infotech Ltd

Larsen & Toubro is an Indian multinational conglomerate that specializes in construction, technology, manufacturing, engineering and financial solutions and services. Established in 1938, the company currently has a revenue of ₹ 10,014 Cr and a Market Cap of ₹ 29,302 Cr. At present, the company has catered to 360+ clients and offers its services across 30 countries.

Redington India Ltd

Redington India Ltd is a leading distributor of IT products and services in the 47

Established in 1989, Rolta is an Indian multinational corporation which specializes in IT solutions, Geospatial and Engineering services, BigData Analytics, etc. It is one among the top public Indian IT companies and has also been listed on BSE.

Mindtree Ltd

Established in 1999, Mindtree is a subsidiary of the Larsen & Toubro Group.

The company specializes in technology consulting services, and has successfully dealt with over 350 enterprise client engagements.

With a ROE of 24.94% and a revenue of ₹7,375 Cr, the company operates through its 21,000 employees across 15+ countries.

Hexaware Technologies

Established in 1990, Hexaware Technologies is one of the fastest growing BPO, IT and consultancy services provider in India. With a Market Cap of ₹ 10,165 and a revenue of ₹ 5,306 Cr, the company operates across 33 offices globally and has over 18,294 employees. www.primeinsights.in | Edition- July 2020

A Rising Star In The Global Financial Scene

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financial institution plays a significant role in handling the monetary and financial affairs of any business model, organization, corporate institute, etc.

To run efficiently, an economy requires consistent monitoring of transactions and regulation of monetary policies, this is where financial institutions come into play.

E

uro Exim Bank Ltd. is one of the fastest growing international financial institutions. Established in 2015, Euro Axim Bank is headquartered in St. Lucia, West Indies.

The institution also has a Representative Office in London, along with a network of highly qualified agents, affiliates, and partners designated in key locations who serve the import and export businesses across the globe. These partners play a pivotal role in facilitating the trade finance of the company.

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EEB also deals exclusively with registered corporates and clients based in active markets like UAE, Malaysia, Indonesia, Vietnam, Thailand, China, Africa and India. The company imports goods like non-perishable sourced frozen food, garments, sewing machines, plastic piping, ceramics, plumbing accessories, pulses, raw metals, automobiles, etc, from these markets.

At present, the bank is focusing on expanding its network by establishing offices in Singapore, Dubai and Chennai.

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The idea behind establishing offices in these places is to take maximum advantage of the rise in trade affairs between the Middle East and Far East. By doing so, the company will also be able to build sales and provide vital services in Africa and the Indian subcontinent.

paper, handling diverse and complex records pertaining sanctions and the variety of goods, the increasing burden of AML (Anti-money Laundering), PEP checking, KYC sanctions, a need for experienced staff with the appropriate skill set, etc, were a few out of the many initial Another major adversity was understanding the complex nature of the trade ecosystem and its players, processes, expectations and timings. However, after persistent hard work, constant updating through training, understanding local culture, and awareness of threats from cyber and fraudulent entities, the company has established itself as one the top financial trade institutions.

Euro Exim Bank’s Multifaceted Team

The company has diverse team of trade experts who have decades of experience in cross-border trade, financial messaging, systems, etc. With the help of these experts and innovative technology, the company is able to generate first drafts, complete complex KYC processes, and send instructions with tight deadlines at a rapid pace.

Euro Exim’s international team of experts have immense knowledge and experience in Trade Finance and SWIFT messaging for transmission of complex instruments, all thanks to their extensive network of contacts and counterparties spread out in emerging markets of the Middle East, South America, Africa and Asia.

How A Small Financial Institution Carved A Niche In The Global Market

Euro Exim Bank was originally a small payment institution which encountered a highly competitive environment with lean operating margins and inadequate volumes in the market. However, the bank observed a gap in the market facilitating global trade. Many major banks were withdrawing from the market in international trade.

Grabbing this opportunity, the company applied for a Class ‘A’ license in St. Lucia, under the authority and supervision of the FSRA (Financial Services Regulatory Authority). This qualified them to supply a range of banking services, with their speciality being in trade finance and the ability to expand into other areas.

Owing to this development, the company is now entitled to provide Letters of Credit, Standby Letters of Credit, along with Performance Bonds and Bank Guarantees, from their headquarters in St. Lucia. In addition to that, the bank is also planning to expand their platforms based on foreign exchange service, introduction of tradeable digital assets, merchant accounts and pre-paid cards.

EEB’s Cutting-Edge wqBanking Solutions

Euro Exim Bank offers varied banking services including guarantees for bids and big budget tenders to contractors.

The company is certified to issue Bid Bonds, Retention Guarantees, Tender Guarantees. as well as Performance Bonds.

The bank is one of the first regulated banks to have implemented the latest payment technology, thanks to their collaboration with RippleNet and xCurrent. Through xCurrent, the bank track real-time payments accurately and effectively, without the hassle of multiple routing.

Their On-Demand Liquidity (ODL) services help clients gain unlimited, low-cost access to liquidity with the help of the XRP digital asset. The XRP digital asset provides guaranteed exchange rates and immutability with frictionless transfer and settlement.

The bank is also facilitating Online Bank Accounts with

Overcoming Challenges As An Emerging Financial Institution

As an emerging financial institution, Euro Exim Bank had to overcome many hurdles. The necessity for less

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24x7 availability, and an option to operate corporate or personal savings account from anywhere in the world, safely. In addition to this, EEB has also started Merchant Bank Accounts for buyers and sellers who operate from across the globe. These Merchant Bank accounts would allow them to accept online payments, use any type of card for their transactions with low rates to ensure safe and secure transactions.

ment, the company has built a strong bond with its clients and customers. It is this customer driven attitude that attracts clients over and over again.

EEB is built on years of market experience, personal relationships, leadership, country expertise, and trust. The company is also currently an active member on virtual conferences, major industry events, and gatherings across the globe, which helps them give their clients the latest and the most accurate information. Their speed of response, EEB’s Relentless Focus On Customer Sat- cost-effective instruments, service delivery, strong executive support, product innovation, geographic reach and isfaction Currently, emerging nations are producing goods in coun- accurate information sharing has helped them acquire nutries where it was not previously deemed possible to do so merous laurels and citations. economically, or even considered to be a trusted , viable source of goods. With trade wars and sanctions in estab- How EEB Evaluates Customers’ Trust In lished economies, new sources of raw materials are be- Their Brand coming more accepted as supply chains change with new Although EEB hasn’t yet applied any particular analytics customers and global players. to evaluate their customers’ trust, they believe that the EEB believes that customers are the lifeblood of any com- true measure of it is reflected in the volume of their repany, and hence should be treated as such. The company peat business, on-boarding of new clients, and the range has always aimed at working closely with their clients, to of goods and countries that their instruments cover. With better understand them and fulfil their such elements increasing year-by-year, they feel assured expectations. Through consistent that they’re putting their experience into practice and also marketing efforts such as providcommunicating their Unique Selling Points (USP) effecing competitive rates, attentive tively. services, and efficient manageOver the past two years, EEB’s marketing efforts, speaking arrangements and published articles have become synonymous with heightened brand awareness. Owing to these efforts, the brand has garnered widespread recognition and trust from clients and prospective customers worldGraham Bright Head of Compliance and Operations wide.

How EEB’s Marketing Team Harnesses Various Platforms

Euro Exim Bank has become well-versed in graphics, web-design, article construction and dissemination of key information, all thanks to the consistent efforts of their strong marketing team. Here’s a detailed breakdown of their initiatives:

International Publications With Thought Leadership Articles: EEB’s

team aims to ignite an inspirational spark within readers. Having years of experience in financial markets, they’ve contributed to major financial publications on topics such as Impacts of Free Trade Agreements, the opportunities in Africa

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In the coming years, EEB’s strategy is to build the largest most professional sales team in trade of any institution and be the pre-eminent trade finance issuers universally. It has already started recruitment in India, and shall soon continue the process in other key locations. With the continued growth in international trade, even with the Covid-19 pandemic, new opportunities are arising each day for EEB’s target market, and it is positioning itself to take advantage of new markets and areas where major banks are retracting their services.

as alternative markets, Emerging market liquidity, Resolving the stifling of international through sanctions, and Innovative payment solutions for emerging economies. Such thought-leadership articles help EEB gain more exposure through values-based marketing.

Conference panels: EEB has a professional team of speakers who are often sought as thought leaders. As their opinion is held in high regard, they’ve discussed key topics at SIBOS, GTR, TXF, Caribbean Association of Banks, Ripple and other key financial conferences over the years.

Video and digital output: In a quest to provide infor- EEB’s Outlook On Success And Entrepremation to companies looking to import for the first time, neurship EEB’s team has created information-sharing campaigns across different platforms and mediums. This includes its website content, knowledge-sharing videos, and more recently Leadership podcasts breaking down the complexity of the trade sector, and providing information to such companies. Such knowledge-rich content is especially helpful for such companies where local barriers make it traditionally difficult to compete.

Like any pioneering company, EEB has taken small steps and always been pragmatic, agile, and responsive in approach. Currently, with many businesses affected by Covid-19 and other pressures to survive, it is fanatical regarding cashflow.

According to EEB, an entrepreneur is not just a person who sets up a business or businesses and takes on financial risks in the hope of profit, but someone who has a greater vision in mind. Along its journey, EEB has navigated through several creative ideas, staff growth, product innovation, market opportunities, etc. Standing firm to its altruistic virtues, Team EEB has also strived to serve the world as responsible citizens with strong corporate and social responsibility.

What Lies in Store For The Next Year?

To take advantage of the massive opportunities in India and Asia, Euro Exim Bank has expanded its offices and build a powerful sales team to fuel its operations. This move complements the issuance and relay services for trade instruments. It’s also strategically timed as many major banks re-structure and de-commit to the region.

Apart from the aforementioned plans, EEB has also expanded its RippleNet xCurrent payments and ODL liquidity connectivity, and introduced Merchant Account services, enabling rapid settlement of business transactions globally.

A Message To The Readers Of Prime Insights Magazine

Taking great pride in being recognised as one of the “Companies of the Year 2020” by Prime Insights, EEB is confident that it’ll be retaining its position for many years to come and shall be working with us in the future. The financial institution considers its regional experience, innovative trade platform, account services, international expansion and trade digitalization with blockchain & AI capabilities as key to positioning itself as a leading trade finance facilitator.

Here are some golden nuggets from EEB to all young, ambitious entrepreneurs who seek lasting success: “Building a business takes years, and relies on solid foundations. In the current uncertain economic climate, firms must be realistic in profit and investment outlook, exercise pragmatic management, hire professionals, release the unproductive, listen and learn constantly from peers and competition, understand value and contribution, not just expenditure, and ultimately work out what customers want and keep delivering it.”

The Brand’s Vision For The Future

From its humble beginnings with few trades of limited value to being a major player in international markets, Euro Exim Bank’s journey has been one of growth, evolution, and expansion. Owing to its increasing volumes, servicing more clients from many more countries, and linked with its ability to offer accounts, RippleNet real-time settlement driven by blockchain technology, EEB’s value proposition is growing annually. The brand is renowned for providing invaluable information, thought leadership content, valued analysis, and access to experienced professionals. Being an internationally recognised name, it retains its leading position in conferences, publications and video output sources as well.

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CFO’s and CIO’s Synchronization can bring sizeable benefits for busnessesafter pandemic solutions.

Each CIO is making high efforts for fetching maximum growth out of a constrained budget. Businesses are struggling to perform more with much fewer resources available. Also, they are moving on the path of ‘do it now’.

COVID-19 pandemic has affected the entire world in every way and has crashed the economy of even powerful countries of the globe. People have accepted this new world with numerous compromises to be made just to survive in the crisis and grow as well. The world is agonizing in various ways like loss of human lives, economical crash, and financial crisis.

Until the vaccine is introduced for ending this pandemic, it is going to take a long time to make the world to embellish again. IT sector has played an imperative role in the lockdown by continuing its business through work from home policy. It has inspired the business world to move towards digitalization which has noticeable benefits like business endurance, flexible working hours, and intensified teamwork.

The time has come to make the entire earth digital. Technological innovation is bringing a revolution in the businesses and efforts are made for discomforting cyber threats. Issues for happening cybercrime arises after open access and teamwork is the mainstream at the moment.

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Though CFO possesses proficiency in assessing costs, managing the balance sheets, and controlling the finance. But, in this dark period of the pandemic, analyzing own capacities and establishing their business above the technological trend prevailing will require collaboration with CIO. The COVID-19 has persuaded all CFOs to keep an eye on the company’s each expense in detail. Today, data play an inevitable role in the economy. To analyzethe company’s actual financial position, data plays an imperative role.

Predicting the right actions out of large information is tough.

IT has come tothe forefront of gathering indispensable data to form business strategies. CFO’s work is to analyze the data received and improve their strategic solutions. Now is the time for CFOs and CIOs to interact more than ever.

Powerful IT solutions are there to provide the most relevant data for CFOs to get more insight into their business scenario and make authentic financial decisions.

Post-COVID Challenges

Usually, CFOs are unmindful about technical discrepancies for an individual company. Pandemic has come along with unmatched financial threats and excessive pressure to work with financial constraints wisely. This challenging phase of crisis can be simplified Prime Insights

just by establishing synchronization between CIOs with CFOs. CIOs can provide CFOs a viewpoint regarding what tech costs to consider and what to ignore.

Currently, businesses are focusing majorly on their cash flows and expenses. Most of them are adjourning their outlays just to prevent capital expenses until the situation becomes normal again. Reduction in the IT costs is possible for CFOs only after courteouscommunication with CIO. There is a need to review all ad hoc expenses occurring inside the company and CFOs and CIO’s unified efforts for shortlisting technology items in the essential and non-essential categories are going to work in such a crisis. This entire procedure requires CIO’s authentic data and proficiency as well.

Creating Trustworthy Relationship

It is not easy for CFOs to keep in tune with CIOs. Evolution in the IT sector can be felt quite rapid and needs enough knowledge and skills. When it comes to technological development, non-technical employees are always left behind. A CFO’s work is limited to just cost analysis while CIOs letthe organization know its capacities and follow the latest tech trends.

At the time of bringing technological insurgence, a CIO of business has to focus on financial of the projects. This collaboration will make the CIO use their technical knowledge to move along with the technological shift within the financial budget available.

Swaying Role of ITs in Businesses

ITs are responsible for business advancement by offering frequenttechnical solutions and allow some keen benefits like expanding income opportunities, escalating business productivity, and eradicating surplus costs. CIOs and CFOs collaboration will result in effective implementation of the progressions discovered. Businesses are now going to be most efficient than ever.

Few key benefits of this allianceare better hardware deployment, easier hardware and software expenses observation, measuring the accurate value of projects, cost reduction prospects, genuine financial decisions, and allowing financial benefits for a prolonged duration, etc. The pandemic has brought several other advancements along with the crisis.

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Top 5 Electric Vehicle Makers in India Tata Motors

Tata Motors is set to address all range issues associated with EVs with its recently launched Nexon EV which gives a range of approximately 300km. The Nexon EV is powered by ZIPTRON technology which offers fast charging capability, high voltage system, excellent battery life, and a motor warranty of eight years.

Hero Electric A subsidiary of the Hero Group, Hero Electric has already manufactured more than a dozen electric vehicles in the past decade. The company is one among the leading electric vehicle manufacturers in the country. With launches such as the ER series, E2 series, and E5 series, the company has also manufactured electric two wheelers like Optima, Flash, Photon, and Nyx.

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Mahindra Electric With the initial launch of its famous Reva electric car, Mahindra Electric paved the way for many EV manufacturers in the country. Over the years, the company has branched out in various segments, offering a series of electric autos, vans, and three-wheelers like Mahindra eAlfa Mini, Mahindra eSupro, Mahindra eVerito, etc.

Lohia Auto

Being one of the largest Electric Vehicle manufacturers in India, Lohia Auto has consistently manufactured a wide range of electric scooters, e-rickshaws, and electric three-wheelers over the years. As of recently, the company is focused on launching two-wheeler e-scooters to take on the e-Chetak challenge. One of the most popular launches by the company was the Comfort E-Auto HS in 2018, which has a seating capacity of 5 people and a loading capacity of 40 kg.

Ashok Leyland

Owned by the Hinduja Group, Ashoke Leyland is one of the largest commercial vehicle manufacturing companies in the country. Over the years, the company has launched various electric buses, and is now focusing on introducing battery swapping in electric buses, as a means to resolve the e-mobility related issues in the country.

One of the most popular launches of the company was the Circuit-S Electric Bus at the India Auto Expo in 2018.

This electric bus was powered by SUN Mobility’s Swappable Smart Battery™, one of the first of its kind in the country.

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