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Executives Network:

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Aaveg Management Services:

Healthy company starts with healthy leadership in time of covid-19

Mr. Alok Kumar Savita’s Goal to Revolutionize India’s Human Resources Sector

Mr. Ashok Vashisht’s Dream To Reform India’s Employee Transport Scene

Mr. Mrigank Kumar’s Vision to Reform India’s Real Estate Dealings

Verch Consulting:

Dr. Venugopal Rao’s Dream To Reform India’s Consulting Sector Dr.Venugopal Rao Chikkala Chief Executive Officer

Editor’s Note 2020’s Most Tenacious Entrepreneurs: Market Players that have Emerged Victorious in the Current Pandemic There’s no doubt that this year has been exceptionally difficult for businesses across the globe. The economic situation caused by the current pandemic has enforced companies worldwide to adapt to the “new normal” and prove their mettle. Statistics suggest that nearly 25% of startups in India are on the verge of shutting down, thanks to the pandemic. While some businesses have managed to cope with it, many have failed disastrously.

A company that has managed to defy all odds during such trying times is Verch Consulting LLC. A major part of its success and resilience can be credited to Mr. Venugopal Rao, CEO of Verch Consulting LLC. Despite all the adversities, Mr. Rao ensured that his company never compromised on the quality of its services. His passion for service won him “CEO of the year 4th Global Business leadership Award” from the Asian Afra Chamber of commerce and Industry in August 2020.

Other such inspiring examples of sheer dedication and persistence are Mr. Alok Kumar Savita, Founder of Executives Network, Mr. Mrigank Kumar, CEO & Founder of Metro Investors Buddy, Mr. Abhijeet Ranjan, Founder of Kay Legal & Associates, and Mr. Pawas Goyal, Founder & Director at Cylsys Software Solution Pvt Ltd. All of these entrepreneurs displayed tremendous courage and determination in the face of uncertainty by taking a holistic, crisisproof approach towards business operations. Also, they managed to achieve their business endeavors while considering their employees’ and clients’ wellbeing at the same time. It is this emphasis on staunch values and principles that helped them sustain their businesses even in this economic turbulence.

Hearing about these entrepreneurs’ inspiring stories, we come to understand the true significance of the phrase: “Tough times don’t last, tough people, do”.

It motivates us to look at each obstacle in life as a learning experience and an opportunity to fulfill our true potential.

Wishing all readers a Prosperous end to the year.

Yash Ananad Editor

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Cover Story

Dr.Venugopal Rao Chikkala Chief Executive Officer

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Verch Consulting:

Dr. Venugopal Rao’s Dream To Reform India’s Consulting Sector

C O N T E N

Executives Network: Mr. Alok Kumar Savita’s Goal to Revolutionize India’s Human Resources Sector

18 Mr. Alok Kumar Savita | Diractor | HR Consultant & Corporate Trainer | Executive Network

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Metro Investor’s Buddy: Mr. Mrigank Kumar’s Vision to Reform India’s Real Estate Dealings

Strength in Numbers: How Maruti Suzuki Conquered the Indian Automotive Industry

22 Mrigank Kumar

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Kay Legal & Associates LLP: Mr. Abhijit Ranjan’s Goal to Reform India’s Legal Advisory Sector

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28 Mr. Abhijit Ranjan | Managing Partner | Kay Legal & Associates LLP

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Ratan Naval Tata Founder of Tata Group

We want to maintain 1702 Digital as the fastest growing digital marketing agency in India and solve even more challenging business problems.

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An Impactful IT Brand That’s Redefining the Status Quo in the Industry

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Why do people choose WordPress major reasons?

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PAWAS GOYAL | FOUNDER & DIRECTOR

Revolutionizing Digital Economy in Real-Time

44 Ahmad Moradi CEO

Microsoft: NSDC collaborate to empower 1 lakh women in India with digital skills

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Cover Story

Dr.Venugopal Rao Chikkala Chief Executive Officer 10

Verch Consulting: Dr. Venugopal Rao’s Dream To Reform India’s Consulting Sector

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onsulting services provide an organization with strategic solutions and valuable guidance. They can also help the organization manage and execute numerous projects at a time, thereby increasing organizational flexibility and efficiency.

Verch Consulting is one of India’s leading consultancy firms that specializes in HR, Leadership Coaching and Training, OD, entrepreneurship, and Communications. A subsidiary of Nikhil Consultancy, Verch Consulting was established in 2019 with the intent of providing top-notch consultancy services across various business verticals.

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in End-to-End HR, Communication Assignments, and OD services.

This team comprises of senior and highly experienced professionals who’ve also had prolonged multidisciplinary exposure in Human Resource Management.

How Verch Consulting Takes Care of Its Employees

Every organization aims at increasing its employee retention rate, and a higher employee retention rate results in more productivity, better customer interactions, fewer turnovers, and sick leaves. This is why treating employees fairly is extremely important.

Verch understands the significance of considering its employees’ well-being and growth. Therefore, the company ensures that the workplace is a safe and enjoyable environment for its employees.

“If work is not inherently interesting, by definition, or enjoyable. It’s difficult to function. Dealing with work stresses day in and day out is tough. however It is important for our well-being, our growth, to learn how to compensate for this by having a better place to work, and my philosophy is with the growth of our company our employees must take pleasure in their work.” Added Dr. Venugopal.

Verch Consulting’s High-End Consultancy Solutions

Verch understands that every organization has unique needs, and to provide just that,the company offers high-end consulting solutions like:

VenugopalRao’s Inspiring Entrepreneurship Journey

HR & Business Plan Alignment (HR Business Plan Roadmap) It is an assessment aimed at identifying pockets of inefficiencies and creating opportunities for streamlining and re-organization to provide the basis for the decision making in the HRM Function. We at Verch Consulting, believe that any HR Strategy should reflect and help the organization to understand the priorities and initiatives of the HRM Function and also help the employees of the HRM Function prioritize their activities

When setting up a business, every entrepreneur has to face certain trials and tribulations, especially in the initial stages.

When asked about the entrepreneurial struggles he has had to face, the CEO of Verch Consulting, Mr. Venugopal Rao said, “When I began consulting, I dealt with my fair share of challenges. I was unprepared at times. Most of the time, before I had tripped right over them, I caught myself through my presence of mind. However, I learned the truth that It’s okay to mess up. To feel battered and overwhelmed.”

With this kind of dedication and persistence, Mr. Rao founded Verch Consulting. The company was established in March 2019 with the philosophy of assisting organizations through customized recruitment and business development solutions.

Verch Consulting is ancillary to Nikhil Consultancy which was established in 2003. The motive behind launching Verch Consulting was to address the unique needs of organizations belonging to various niches across the globe.

Today, over a year after its inception, Verch has become a reliable partner to numerous clients across several different industries.Its transformative solutions have completely changed the way these brands conduct business.

HR Strategy Post M&A Our key focus is on HR Strategy Alignment post Mergers & Acquisitions for streamlining the HR Function to help the organization achieve enhanced efficiencies.We at Verch Consulting design a model that helps us to get ‘big picture’, conduct ‘SWOT analysis’, determine ‘critical people issues’, developing solutions, implementing the action plans and evaluating the feedback.

Future Readiness We at Verch Consulting conduct various assignments in scrutinising future readiness for the effectiveness of People Practices, for major M&A .The idea is to design a 3 to 5 years roadmap depending upon the employees’ connect and delight parameters. Post deliberations an Analysis Report is generated which highlights the immediate focus areas, long term interventions and whether the organization is ready for some major M & A.

Verch’sTeam of Dedicated Professionals

The success or failure of any business depends on various factors. One such factor is the level of dedication and persistence shown by its employees. VerchConsulting’s highly qualified team has over 200 years of combined experience 12

Succession Planning We at Verch Consulting believe in pursuing succession planning actively as it not only helps the employees to fulfil their dreams of reaching higher level, but also helps the organization well prepared for expansion or organization redesign.We have devised various models that help in conducting effective training of potential employees to develop their knowledge, skills and abilities and also prepare them for more challenging roles.

Process Re-engineering We at Verch Consulting specialize in Process Re-engineering with an aim to improve efficiency in an existing system and also enable the existing process to overcome the challenges of scale and operate in diverse geographies.

High Potentials Blueprint We at Verch Consulting facilitate in identifying, developing and engaging High Potentials in the organisations. High Potentials are a set of employees who have done considerable contribution to the organisation’s growth and have shown enough potential to scale up in the near future.

Employer Branding Employer branding is a combination of Art and Science of building rock solid image which attracts the best of talent and also helps retain them. Employer branding at Verch Consulting is based on ‘my Brand Promise’, which enables organizations to identify their current status as employer brand.

Human Capital Metrics We at Verch Consulting believe that attracting and maintaining the best talent is a prevailing theme for the continuing success of an organization. Being able to accurately measure the performance of human capital is therefore a critical issue. We consider that HR Metrics not only brings objectivity but also aligns business to accurately reflect the ‘value’ of human capital. In short if metrics are in place they help organizations improve their performance through their people.

HR Director Dashboard Dashboards are tools which enable the stakeholders to take ‘Intelligent & Proactive’ decisions.

Empowered individuals—whether it is a C-level executive, a business manager, or an analyst driving the business, they all want to work towards defined goals and objectives, evaluate progress and take action to drive improvement.

They can do so by working backward from a metrics-driven dashboard.

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These service-oriented programs aim at the holistic integration of the four pillars for the betterment of: a) the environment we thrive in b) the Marketplace our businesses thrive in c) our place of work and d) the community we belong to.

The company, through its collaboration, focuses on skill development, generating jobs for the unemployed youth, and sustaining a green and clean society. It also encourages women empowerment by offering jobs, supporting small female-owned businesses, and conducting Health & Hygiene Awareness campaigns for women in rural areas.

The Brand’s Noteworthy Achievements and Plans for the Future

Despite being just a year old, Verch Consulting has already made its name as a reliable consultancy firm in the market.

On 15th of August, 2020, Dr. Venugopal Rao received the “CEO of the year 4th Global Business leadership Award” from the Asian Afra Chamber of commerce and Industry. And also received Indian Achiever Award 2020 for CEO of the Year in Recognation of Out standing Professional Achievement.

In thecoming years, the company plans on expanding its network by providing services in the USA, Middle East, and Europe. The brand’s motive is to establish itself as a global consulting leader by the year 2025.

HR Audits Employees are the most valued asset of a company and because of this, it is imperative to run a periodic HR audit to diagnose weakness and risk areas in the HR department and to arrest these. We at Verch Consulting can customise the Audit model

How Verch Consulting Keeps Pace with Dynamic Market Trends In today’s fast-paced world, trends change in the blink of an eye. What’s “in” today may be forgotten tomorrow like it never existed. In such an ever-changing marketplace, organizations have no choice but to be on their toes at all times.

In order to stay relevant at all times, Verch Consulting deploys a two dimensional approach that involves

to meet organization’s specific needs.

ER Advisory The needs of organization keeps changing with respect to the current marketplace, new strategic positions, predictive future trends, hence it is very critical to have ER/IR advisory to make a huge difference on developing growth strategies.

Corporate Training: Includes Training & Development facilities for optimum Human Resource Utilization.

Staffing Solutions: Provides potential and ideal talent identification for clients.

The brand has partnered with numerous organizations across various industry segments like Pharma, Automobile, Engineering & IT, Power, and Infrastructure through its joint initiatives.

Through the above-mentioned services, the firm acts as a catalyst that helps organizations make better, well-informed decisions and reach their maximum potential. The brand also aims at enhancing organizations’ overall employee engagement and sustainability.

a) being updated with the latest market trends and b) combining the data with the right digital strategies. To achieve this, the company subscribes to all the latest industryrelated magazines, journals, and other sources. Then, its team turns their attention to engaging actively with its clients, while also keeping track on its competitors activities.

The R&D department of the company plays a pivotal role in achieving the above. R&D is extremely important for enabling the organization’s maximum potential and staying consistently relevant in the market. It enhances the technological capabilities, innovation process, products, and services of the company. Mr. Venugopal says, “It (R&D) helps you to create an atmosphere conducive to growth and therefore allows our company to adapt itself in an efficient way to marketchanges.”

Dr. VenugopalRao’s Source of Motivation

Verch Consulting’s Altruistic Endeavours

A successful organization is not one that focuses purely on its monetary gains, but onethat’salso concerned about giving back to society. As a means of embracing a philanthropist approach, Verch has collaborated with Nikhil Foundation. Through this collaboration, the company has conducted several service-oriented programs. Its agenda is to integrate the four main pillars of society, i.e, the Environment, Marketplace, Workplace, and Community.

Growing up, Mr. Rao watched his father pull himself together in the toughest of situations. This inspired him to imbibe self-reliance and resilience; qualities that benefited his entrepreneurial endeavours.

According to Mr. Rao, his “learner mindset” is his secret to staying motivated at all times. To him, every experience and every person serves as a teacher. He always strives to learn from the people around him, no matter how old or young they 14

are. He feels that the process of entrepreneurship comes in two phases-Connections and Opportunities. Making just the right connections will give the entrepreneur new ideas and eventually, new opportunities. Therefore, treating everyone as an equal is important. One never knows what the other person has to offer. “All I can tell you is to never stop dreaming, never stop working for it whole heartedly. There is something to learn from everyone, always,” he added.

to keep me productive, as it is just as important for the wellbeing of those around us. The more people in the workplace or at home rely on us, the more important it is for us to be successful. It doesn’t just mean making a lot of money.” He said.

Dr. Rao’s Golden Nuggets for Aspiring Entrepreneurs

Views on Today’s Entrepreneurs

With Verch Consulting , Dr. Rao has had a rich experience of almost two decades in the industry.Here’s some advice he has for budding entrepreneurs: “ All I can say is explore the entrepreneurial journey. It is worthwhile you don’t have to start big...start small and probably while managing your active careers and scale it up.

Starting your business is like planting a sapling. First, you have to invest your time and money. Then, you must take care of it while expecting nothing in return. But when your startup blossoms, it makes for all the patience and hard work worthwhile. I’m this journey I can most certainly assure you that you will see challenges. But when you see failures..see it as the beginning and the middle, but never entertain it as an end. Most importantly don’t get distracted. Never tell yourself that you need to be the biggest brand in the whole world. Start by working on what you need at the present moment and then what you need to do tomorrow. My message to the readers is ..one step at a time. Set yourself manageable targets.”

Having met numerous entrepreneurs throughout the years, Dr. Rao feels a common mistake that almost every entrepreneur makes is undermining his/her competitor’s capabilities. He believes that doing so can prove to be a threat to their own business. To avoid such miscalculations, an entrepreneur must thoroughly evaluate the sector their organization caters to. This will help them formulate well-endowed strategies.

Further elaborating on thetopic,he says that many entrepreneurs nowadays try too hard to imitate their competitors instead of focusing on what makes them unique.

“To stand out in the market and fight competition, we need to create a reputation for excellence. Competition management is simple when we periodically assess our competition and face the challenge as a learning opportunity, ” he stated.

Battling Stereotypes as an Entrepreneur

The business environment in today’s day and age is highly competitive. For every business being launched weekly, there are a dozen failing monthly. Thriving in such an uncertain environment can be extremely difficult for an entrepreneur.

Taking a bird’s eye view of the market scenario, Mr. Rao says that the primary reason why most business models fail is that entrepreneurs try too hard to replicate existing models, instead of developing something innovative. He says, “You don’t need to be in your twenties to be an entrepreneur. Using your work experience would be a good starter for being on your own. Also, no entrepreneur is simply born with all that they need to be successful because a lot of people think that entrepreneurship comes from innate talent. Entrepreneurs hone the skills and talents they need to succeed. Talent is nothing but passion made into a habit.”

Touching upon the other essentials of entrepreneurial success, he says that two things have kept his motivation levels high over the years. The first is learning from his mistakes and the second is never taking failures or success too seriously.

Balancing Personal and Professional life as an Entrepreneur Having the time and energy for your personal life while being an entrepreneur can sound like a far fetched dream. Having been one for nearly two decades, Mr. Rao understands how quickly an entrepreneur’s personal and professional responsibilities start to clash.

From his experience, setting one’s priorities straight and maintaining a healthy worklife balance from the start are of paramount importance. “ I learned very early on that it is necessary to maintain a good work-life balance

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Mr. Alok Kumar Savita | Diractor | HR Consultant & Corporate Trainer | Executive Network

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Executives Network: Mr. Alok Kumar Savita’s Goal to Revolutionize India’s Human Resources Sector

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back then, which was small city with little in the way of HR opportunities. In view of such hindrances, he decided to do something which was operable from home. He began offering recruitment services to small software companies.

Soon afterwards, he bagged big projects of clients from Life Insurance, FMCG & Software companies. By and by, Mr. Alok’s client base further expanded and today, he’s at a station where he feels successful in all life areas. He’s happy, calm, fulfilled and most importantly, satisfied that he could support his mother till her last breath. He also has a great family life with a supportive wife and 2 children. Moreover, he’s won several accolades for his brand including recognition among Top 20 BFSI Consultants and Top 30 Consultants in India.

uman Resources is an area which holds immense potential for corporate growth, but at the same time, is prone to issues like mismanagement, lack of organization, etc. To truly revolutionize India’s corporate scenario, one must first seek to optimize the Human Resources sector.

Acknowledging this need for efficient Human Resources management, Mr. Alok Kumar Savita founded Executives Network in 2006. Mr. Alok, being an astute professional with a keen understanding of manpower needs, aims to fill the demands of an array of industries by providing Placement Consultancy, Manpower Recruitment, Human Resource Management, etc.

Over the years, Mr. Alok’s brand, Executives Network, has effectively served hundreds of clients from various parts of the nation. Furthermore, it has zoomed way ahead of all competition owing to its distinct working methodology, which results in a short turnaround time to deal with the toughest talent acquisitions.

Executives Network’s Noteworthy Achievements and Milestones The brand has acquired numerous recognitions and accolades over the years. Some of them have been listed below:

How Mr. Alok Kumar Conceived The Idea of the Brand • Featured among Best 5000 MSME Companies of the Executives Network has an inspiring conception story that revolves around women empowerment. After completing their MBA in 2005, Mr. Alok and his classmates were offered jobs by various MNCs. While all of his classmates took up the jobs, Mr. Alok couldn’t do the same because of his mother’s illness. Since she was suffering from a serious health ailment at the time, he decided to decline the offers in order to stay with her and ensure his full support.

To further add to the difficulty, Mr. Alok lived in Lucknow

• • •

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country.

Recognized as one of the Top 30 Consultants in India.

Recognized as one of the Top 20 BFSI Consultants in India.

Acclaimed as one of the Top 10 Reliable Consultants in the country.

Keeping Pace With Ever-Changing Market The Source of Inspiration That Fuels Mr. Kumar Mr. Kumar says that he has many idols that’ve helped him Trends

imbibe several qualities. He holds a vision of himself in the future having the traits of Dr. APJ Abdul Kalam, Dhirubhai Ambani, Mukesh Ambani, Mother Teresa, and Mahatma Gandhi.

For anyone who looks up to him, he encourages them to keep an eye on his future version. It’ll be the amalgamation of various leaders from the past and present.

Unlike most entrepreneurs, Mr. Alok doesn’t believe in keeping a constant tab on fluctuating market trends. Instead, he focuses on the practice of unwavering principles, morals, and ethics and ultimate goal.

He has an unconditional acceptance of the results he gets, which according to him, is a powerful way to progress without fear of failure.

How Mr. Alok Kumar Caters to the Needs of Vision for the Coming Years One day, during a daydream, an intuitive voice told Mr. Employees

Alok that his company would have 100 Cr Turnovers in the next five years, and also his company would be an active participant in various developmental campaigns to make India a “Develop Country” between 2020-30.

While Mr. Alok doesn’t know for sure whether the forecast would come true, but he does have tremendous faith in God and miracles so he has taken it as direction to move ahead and doing hard work and intensive R & D for delivering topnotch services in his field. He trusts the universe to deliver the best possible outcome for such endeavours.

Mr. Alok believes in copying the successful work system in developed countries. The employers in these nations give utmost importance to the wellbeing of their workforce. They know that ensuring the happiness and fulfilment of their employees will ultimately benefit their own organization.

Although India isn’t a developed nation, Mr. Alok feels that his employee-centric work system would spark a wave of change in the country. It’d spur other employers to better treat the workforce and address their diverse needs/ challenges.

The CEO’s Appeal to the Citizens of the Country

Striking Work-Life Balance Amid a Busy Schedule

Being a devout patriot, Mr. Kumar encourages the 130 CR population of the nation to actively work towards the development of the nation to make India as “Develop Country” by 20-30 as our patriot did and accomplished the success of 1947 in leadership of Mahatma Gandhi. In a Ideal develop country, Crime, poverty , unemployment use to be at minimum level, education, employment, healthcare system, peace, adoption of non violence, feeling of common brotherhood in all citizen & women empowerment, safety and welfare activity , “Swach Bharat” use to be at optimum level, according to him, this can only be attained when an individual starts working on himself and the surroundings around him. Firstly, people should increase their knowledge by developing the habit of constant learning and strive to share the right information and spread it through various info outlets like social media, emails, messages, etc. This will be a foundational step in increasing the awareness to make nation as “develop country” by 20-30. Next, the citizens should strictly follow the fundamental duties outlined by the Indian Constitution and actively work for social welfare, women’s welfare and development, etc.

Everyone should should do hard work and seek for good employment opportunities as well as corporate should also do R&D to increase maximum employment opportunity to serve the nation and every one must be engaged in creative endeavours and innovative projects.

Mr. Kumar believes that If all the citizens were to do their due diligence and take the above-mentioned measures, our country would soon become a developed nation and problems like poverty, pollution, unemployment, increasing crime rates, etc., would disappear automatically.

Being a technical recruiter with knowledge of software programming, Mr. Kumar views himself as a human robot with preloaded rules and regulations. Bouts of sadness or uncertainty are akin to a virus attack for him; they must be eradicated or else they’ll ruin his career. He counters the ‘virus attacks’ by reading good books, such as inspirational or religious ones. Furthermore, his entire schedule is ‘programmed’ in that it consists of a standard daily routine.

He starts off his mornings with prayers and by expressing gratitude to God. Then, he performs heavy exercise and Yoga to energize his body. While he’s occupied with work most of the day, he makes it a point to find time for his family and coach/counsel his friends and acquaintances whenever they need him.

Mr. Alok Kumar’s Thoughts on Today’s CEOs

According to Mr. Alok, CEOs are visionaries that work hard to convert dreams into reality. They’re neither exactly in the entrepreneurial space nor in the corporate space.

He also believes that each CEO has different vision and a different set of priorities. While some are more focused on the process, others are focused on results; some are focused on both. Even if they compete for the same results, their process would be beyond competition since every CEO has his own working methodology.

Furthermore, Mr. Alok encourages today’s CEOs to never give up on their dreams, regardless of the prevailing stereotypes.

He provides the examples of great leaders like Nelson Mandela, Dhirubhai Ambani, and Mahatma Gandhi who realized their dream despite being deterred by numerous obstacles.

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Metro Investor’s Buddy:

Mr. Mrigank Kumar’s Vision to Reform India’s Real Estate Dealings of Mr. Mrigank Kumar, the company offers a wide range of solutions like RERA compliances, Vastu Analysis, Legal Checks, Construction Quality & Livability, Background Checks, etc.

Metro Investor’s Buddy mainly focuses on selling residential and commercial properties to B2C clients, with a quarterly target of 20+ bookings.

Mr. Mrigank Kumar’s Ingenious Modus Operandi

Mrigank Kumar

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Speaker Founder & CEO

uying or selling property in such trying times can prove to be exceptionally difficult for the common man. With soaring prices, innumerable legal formalities, and various other property-related confusions, it’s easy for one to feel overwhelmed.

Metro Investor’s Buddy (MIBIndias.com) is one of India’s leading professionally managed start-ups that offers transparent real-estate solutions. A brainchild

Mr. Mrigank believes in offering transparent and reliable real estate services to his customers. He ensures this by adopting a holistic approach towards operations that covers 6 parameters, namely: Property Identification: The highly qualified team at MIB conducts frequent advanced research on all the existing and prospective projects in the Noida NCR region. After a thorough background check, the team assesses these projects on three factors- Quality of Construction, Level of legal clarity, and Future sustainability of the project. This helps the team assist its clients better with the available options that match their requirements.

Assisted Site Visits: Each client is assigned an account manager that schedules their site visits and helps them pick the best suitable option.

Negotiating the best possible prices: Through bulk booking, the company compares project prices within the client’s budget range and ensures that they choose the one with the best market price and additional perks.

Quality Inspection: Before consigning a flat, the team of engineers at MIB conducts a rigorous quality check throughout the unit to ensure that there is no discrepancy whatsoever. The keys to the flat are handed over to the client only after consulting the engineers.

Post Booking services: MIB also provides doorstep services for postbooking activities such as documentation, home loans, and other legal formalities to ensure maximum customer convenience.

BBA Inspection: BBA, in any legal transaction, holds great importance. To ensure that there are no hidden clauses in the BBA, the legal experts at MIB scan through the BBA to save its clients from hidden/ ambiguous clauses that might cause legal issues in the future.

By incorporating the latest technologies with social media strategies, Mr. Kumar aims at modernizing the experience of buying and selling real estate. He strongly believes in building a relationship of trust, integrity, and transparency with its clients, and isn’t as focused on monetary targets.

Furthermore, MIB envisions itself to be more of a lifestyle company that focuses on integrating global communities than a mere real estate brokerage.

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that our employees’ creativity does not die by allowing them to express their ideas. After discussing their ideas in team meetings, we implement them if they are thoughtful.”

What Makes MIB Stand Out from its Competitors

According to Mr. Kumar, MIB is very different from its competitors in that it has a purely customer-centric approach and an almost obsessive-compulsive focus on acquiring a relationship of trust with customers. The brand is more concerned about their satisfaction than earning profits. Its primary focus is on fostering values such as integrity, humility, accountability, innovation, and service.

To attract the right kind of clients, the company uses the latest digital marketing tools. It also features a “transparency policy” that allows the customers to be open about their opinions about projects, quality of services, etc. This helps the company rectify any loopholes and select the right projects in a more precise manner.

Here are a few measures the company takes to ensure that the employees feel wanted and understood: • Delegation of equal responsibility to each employee.

• Creation of a safe working environment where ideas and opinions are considered.

• Giving employees incentives.

• Work- from- home allowances (when necessary).

How MIB Alleviated Risks during the COVID-19 Pandemic

The current pandemic has gravely affected numerous businesses.

During such uncertain times, MIB has managed to stay consistent in terms of offering top-notch solutions while taking all the precautionary steps to combat the virus. The company has completely digitalized all of its offerings. “We are adapting to the new normal, that is the digital world. Portraying projects to our clients via video conferencing by informing them about the prices, quality of the projects, legal clarity, etc,” said Mr. Kumar.

Mib’s Latest Projects, Noteworthy Achievements , And Future Plans

MIB’s website MIBIndias.com provides a complete list of all the best commercial and residential properties available according to their location and requirements. All the information available on the website is arranged in a simplified, easy-to-access manner to avoid any form of confusion. Some of the company’s latest projects include- The Rise Palm Street located in Sector-1 in Greater Noida West, the Eros Sampoornam project in Sector-2 Greater Noida, Sports City in Greater Noida West, etc.

According to Mr. Kumar, the company shall also include hotels, resorts, and corporate offices to its list of projects shortly. Despite achieving huge monetary profits over the years, the brand still believes that its greatest achievement is the trust and loyalty of its clients.

How Mr. Kumar Ensures Employee Satisfaction

Mr. Mrigank Kumar’s Inspiring Words for Young Entrepreneurs

Every entrepreneur has to face several ups and downs during his/her career. Having been in the industry for several years, Mr. Mrigank has acquired some timeless wisdom which he’d like to impart to young entrepreneurs. Here’s what he has to say: “The first thing important for any business is R&D. Without proper research it’s very hard to identify or develop the right product. Once the proper R&D is done, then the first four basic modules of any startup are- Content/product, Marketing, Sales, and Operations. If we miss any of these modules then we aren’t going anywhere. Missing on any of these four pillars is the reason why 90% of startups fail in India. Once you’ve worked on all these aspects, believe in yourself and avoid the ‘naysayers’ and you will see positive growth in your business.”

Maximum

MIB’s value-oriented approach does not only apply to its customers but also its employees. The company ensures that its employees aren’t overloaded with work and have ample amount of time to enjoy their personal lives. Mr. Kumar says, “We ensure 23

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Strength in Numbers:

How Maruti Suzuki Conquered the Indian Automotive Industry they lack the diversification the brand has in terms of car models. Both new and old Maruti cars remain hot sellers, despite the changing market conditions.

Furthermore, many experts consider Maruti’s market performance to be a barometer for assessing the wellbeing of the auto tech business. The reason Maruti Suzuki is considered a virtual benchmark is because it shows solid performance crosswise over segments for the passenger vehicle segment that has generally been divided over the value-premium continuum.

Maruti’s impressive numbers crosswise over segments have helped it gain tremendous leverage over the market. The extent of its effect is such that the growth of the business has been consistent since the past two years.

In the fiscal year 2017, Maruti’s hatchbacks outmatched its competitors by a significant margin.

The success was a powerful reminder that the brand’s major stronghold in the market, i.e., hatchback sales, was still unfazed. In the mini car segment, Alto

The most eminent manufacturer of affordable cars in the country, Maruti Suzuki is a brand that’s held its dominion over the Indian roads for decades. Apart from attaining great financial success, the brand has also become synonymous with the word “fuel efficient” – a term that strikes home with all countrymen.

Maruti Suzuki began its success streak three decades ago when it seized the market from its then competitors, Fiat Padmini and Ambassador. Although Maruti’s journey to the top was a gradual one, with quite a few failed experiments(like the Kizashi), it eventually managed to dominate each segment in the automotive scene. From the old-school hatchback, Maruti 800 to modern MUVs like Ertiga, the brand has doled out several different models to cater to the diverse needs of Indian car owners.

Several analysts believe that Maruti’s extensive range of car models are the major reason for its market stronghold. While other brands may have direct competitors against Maruti in different segments,

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offered 2.4 lakh units every year, which was more than twice of Renault Kwid’s 1.09 lakh units. In the high-end hatchbacks, Swift, with sales of 1.66 lakh vehicles, was ahead of Hyundai Grand by around 20,000 units.

The year concluding in March 2017 was a booming period of Maruti. The brand became the market leader in all vehicle categories, be it SUVs, sedans, crossovers, hatchbacks, or vans.

During the year’s April-June quarter, Maruti’s volumes in the UV segment ascended by 45% year-on-year to 57,125 units. It managed to surpass the biggest producer of UVs, Mahindra and Mahindra (M & M), which saw a decrease in the UV Segment by 5% to 53,082 units. In this eventful period, Maruti’s share in the segment had risen to 30% while competitor M & M’s share was 27.9%.

Maruti Suzuki’s inspiring success story teaches all entrepreneurs the importance of determination, inventiveness, and the ability to adapt to fluctuating market demands. We can strive to imbibe these qualities and stick to the vision we’ve conceived for our brand.

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Kay Legal & Associates LLP: Mr. Abhijit Ranjan’s Goal to Reform India’s Legal Advisory Sector in an array of end-to-end corporate and commercial legal solutions to national as well as international organizations. The Firm has extensive experience in General Corporate Advisory, Litigation, IPR, Medico-Legal field, etc.

A brainchild of Mr.Abhijit Ranjan, the brand caters to the legal needs of organizations across a broad range of industrial sectors. Mr. Ranjan’s advisory services have helped clients in real estate & infrastructure, Banking, NBFC, Startups, Media, Hospitals, Healthcare& Pharmaceuticals, MNCs, etc.

Mr. Abhijit’s Diverse Professional Experience

T

Mr. Abhijit Ranjan | Managing Partner | Kay Legal & Associates LLP

he COVID-19 pandemic has adversely affected most industries in the country. Businesses are struggling to juggle their finances and the legal implications of the crisis. Consequently, investing in a reputed law firm has become the topmost priority for several organizations.

Kay Legal & Associates LLP is a full-service law firm that specializes

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Mr. Abhijit has immense knowledge of Cyber Laws in the fields of Cyber Security and System Security, and a cumulative experience of 13 years in the industry. Started his journey in the legal profession by working as a Technological Advisor.

Over the years, Mr. Abhijit has built a diverse work portfolio by acquiring legal experience in the fields of Due Diligence, Data Protection, Startups, IT Audits, and Compliances, etc. It’s this multifaceted experience that has helped him provide all-encompassing legal solutions to clients, regardless of the nature of their industry.

What Makes Kay Legal & Associates LLP procedures put forth by different courts. Mr. Abhijit owes the success of this transition to the incredible team at Kay Stand Out from its Competitors Legal & Associates, who’ve made this possible despite working from home.

The Firm has also made it a point to keep its clients updated with the latest Government advisories/notifications/ directions consistently.

According to Mr. Abhijit, what makes Kay Legal & Associates LLP different from its competitors is its ability to adapt to market uncertainties. Even in such trying times, the Firm has managed to continually serve its clients, all thanks to its highly efficient team. It has kept its employees’ morale high at all times by offering them solutions like work-from-home options and flexible work hours.

Adaptable, Trustworthy, Diligent, Resourceful, and Industrious, these are the words Mr.Abhijit uses to describe Kay Legal & Associates. Despite the adverse conditions, the Firm has ensured optimum safety for its clients and employees by converting all the traditional proceedings to soft copies.

Kay Legal’s primary goal is to establish a strong relationship with its clients based on trust and openness, and it ensures this by offering undivided attention to their needs, irrespective of the circumstances.

Mr. Abhijit’s Focus on Core Values and Principles Every Firm has certain values and attributes that it abides by. While many are mainly focused on reaping profits, only a few are concerned about their customers’ growth and wellbeing. Kay Legal & Associates LLP is one such Firm that follows a customer-centric approach.

According to Mr. Abhijit, the Firm main agenda is to offer top-notch legal advice and services to its customers at all times. “Our firm is backed by certain significant principles that we believe have made us what we are today. These principles are client satisfaction, innovation, integration, sheer determination, and partnership.” He added.

How Mr. Abhijit Ensures the Optimization of his Workforce

“We strive to kindle trust in

our clients with regards to our services, which we take pride to have expertise in and keep ourselves available to our clients at all times”

The highly-qualified professionals at Kay Legal & Associates are handpicked and allotted different profiles based on their qualifications. The allotting process is done in a way to ensure that each employee grows as professionals in the profile they’ve been assigned.

Mr. Abhijit firmly believes in creating a healthy work environment that conforms to the Firm’s vision and mission. He believes that doing so will help create a sense of unity amongst the employees, encouraging them to perform and deliver effectively. “In my view, a strong, welldefined positive culture increases employee engagement, job satisfaction, and well-being.” He added.

So as to ensure maximum employee satisfaction, the Firm focuses on the imbibement of certain key principles, such amiability, trust, and discipline.

How Kay Legal & Associates Alliveated Risks During the COVID-19 Pandemic

The pandemic has taken a toll on various industry verticals and the legal sector is no exception. Due to the lockdown, the Courts have been shut. This has given rise to some serious hindrances in the litigation system. A lot of law firms are finding it difficult to keep pace with the new normal.

When asked how the Firm managed to cope with the changes, Mr. Abhijit said, “As soon as the Higher Courts started taking up matter via video conferencing, we kept ourselves updated with all the different SOP’s published by the various courts and assisted our clients by appearing on their behalf before the Courts.”

Furthermore, the Firm has completely digitalized all of its services by filing matters online in adherence to the

Mr. Abhijit’s Future Plans for Kay Legal & Associates LLP

Every entrepreneur works towards a vision, one that would help him/her reach new heights. Mr.Abhijit, too, has certain plans for his Firm. “I envision that our firm, with the current potential that it holds, shall grow exponentially in the coming years and shall be a well-known brand recognized by the legal fraternity. I personally feel that the firm has great potential and goodwill amongst our clients.” He stated.

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O

ne of the most renowned andpowerful industrialists in the country, Ratan Naval Tata has a rich experience of almost60 years working at the Tata Group. The 82 Year old Scion of the Tata Familywas the chairman of major Tata companies like Tata Steel, Tata Motors, Tata Teleservices, Tata Consultancy Services,etc., and continues to head the brand’s charitable trusts. Apart from scaling his company to new heights, Tata also pioneeredseveral reformative changes in the country. From his childhood days at the Tata Palace to hisvisionarymoves at the Tata Group, here’san overviewof his decades-long success story .

Early Career

Tata joined his family’s business entity Tata Group in 1962. His first job in the company entailed him working at the Tata Steel Division in Jamshedpur, wherein he supervised the factory workers. One of his first noteworthy achievements as a leader was as withNational Radio& Electronics Company Limited(Nelco).As a Director-inCharge, Tata managed to successfully turn around the company andscale it to new heights.

Stewardship of Tata Industries

Tata went on to become the chairman of Tata Industries in 1991. He ushered in a wave of transformation for the brand, bringing about several reformsin its operations and dynamics. It was under his leadership that Tata Consultancy Services went public and Tata Motors was listed in the New York Stock Exchange. Furthermore, Tata was instrumental in the brand’s acquisition of Corus – an Anglo Dutch Steel and Aluminum produceras well as Jaguar and Land Rover brands from the Ford Company.

These moves not only gave the brand international recognition and leverage but alsochangedthe dynamics of the Indian automotive scene at large.

Childhood and Education

Tata was born on December 28, 1937 in Mumbai to one of the most affluent families in the country. His great grandfather was Jamsedji Tata, the Founder of Tata Group. For a majorpart of his formative years, Tatawas raised by his grandmother,Lady Navajbai, at theTata Palace. His parents had split while he was still a young boy. On the educational front, Tatapursued his higher studies at renowned American universities. Hedid his B.S in Architecture and Master’sin Structural Engineering at Cornwell University, and later pursued a Management course at the Harvard Business School.

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Tata’s Professionaland Achievements

Educational

Tata has amultitude of professional and academic accolades to his name. One of the most remarkable onesis the Padma Bhushan Award, which was given to him in the year 2000.He was also conferred multipledegrees from different universities across the globe, such as an honorary doctorate in business administration from Ohio State University and an honorary doctorate in Technology from Asian Institute of Technology, Bangkok.

Tata’s Altruistic Endeavours

Tata is well-known for his devotion towards humanitarian ventures. Despite being such an integral part of the brand’s success, he owns less than 1% of the group and has a personal fortune of $1 Billion.

Moreover, over two thirds of Tata Groupis owned by charitable trusts who finance altruistic causes. His generosity and goodwill towards fellow countrymen was evident during incidents like the 26/11 attacks, wherein he personally visited the families of all the 80 employees who were killed/injured. He also realized his vision of providing clean, affordable drinking water to all Indians by developing sub-Rs 1000 Water Purifier called ‘Swach’.The 560 mm unit was the product of 3 years of experimentation and refinement by some Pune-based designers. Furthermore, Tata led the development of several innovative product designs and technologies,such as theNano.The miniature car aimed toprovide a safe, cheap alternative to nuclear families commuting on two wheelers. Surprisingly enough, despite all his philanthropy and recognition, Tata has never been featured in the ‘Forbes Billionaire List’. This inconspicuousness may be attributed to his media-shy nature, since he’s a private person who’s known to have only CDs, Books, and Dogs for company.

Ratan Naval Tata Founder of Tata Group

The Brand’s Expansion Across Different Industrial Domains

The years between 2000-10 were a period of great expansion and growth for Tata Group. One of the most popular cars in the country, Indicawas launchedby Tata Motors in 1998.A brainchildof Mr. Tata,Indicawas widely renowned for being the first ‘truly Indian car’ in the market. Also, In the year 2000, the brand’s food division acquired the English Tea Brand, Tetley for 70 million pounds. Furthermore, in the fiscal year 2009 – 10, the group’s revenues grew nearly 12-fold, amounting to a staggering $67.4 Billion. Apart frombeing an effective chairman of the TataGroup,Mr. Ratanalsoserved on internationaladvisory boards of brands like Mistubishi, JP Morgan Chase, the Rolls Royce Group, to name a few. His versatility and dynamism can be attributed to suchdiverse roleshe took up during his stewardship.

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Aanchal Arora | Founder & Managing Director| 1702Digital

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s. Aanchal Arora is the Founder & Managing Director of 1702 Digital.

She pursued her Bachelor’s in Law and graduated from University of Delhi.

As a Capital Market and Investment Banking lawyer, she has had an enviable number of eminent corporates listed on the stock exchanges.

The Bombay Stock Exchange also elicitated her contribution as a distinguished visiting faculty in 2016.

A woman of many talents, Aanchal is a Gold Medalist in English Literature, an editor, a columnist, and even an ex journalist with Tehelka who went on to work in the field of law. Three years ago, she sought a new challenge and shifted gears by founding 1702 Digital, a marketing agency that plugs in business acumen, hardcore ROI, and an analytics-driven approach to digita marketing.

Her go getter attitude has taken her from performance marketing to enabling one of the country’s largest campaigns and solutions in digitalization. Within a remarkably short span, Aanchal has guided the team of 1702 Digital to create spectacular work for giants like Adani Wilmar Limited, IDFC FirstBank, Edelweiss Tokio Life Insurance, Adlabs Imagica, Bajaj Finserv, Mastercard, Aakash Institute, Cipla, Airtel, Welingkar School of Insititute, Smaaash, and Marico among others.

In 2019, Aanchal was bestowed the “Exceptional Women of Excellence” award by the WEF for her growth hack leadership.

In terms of absolute revenues, her efforts have led to 1702 Digital be labeled as one of the top 10 Most Promising Mumbai Marketing Startups by Silicon India in 2019. She is fond of building businesses and has frequent presence on panels and forums on entrepreneurship. Her radical stands on capitalism, feminism, and famous aversion to the phrase “women empowerment” always makes her stand apart from her peers on these panels.

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We want to maintain 1702 Digital as the fastest growing digital marketing agency in India and solve even more challenging business problems. by having conversations with them via emails, giving them some specific and useful lead magnets, sharing our knowledge, or give them a discount offer for trusting in us. We exceed their expectations and acknowledge them as an individual. This helps us to convert our one-time clients to retainers.

Tell us about 1702 Digital.

1702 Digital loves to solve business’ marketing-related problems by providing integrated marketing solutions.

What inspired you to start your 1702 Digital?

I knew that digital marketing agencies can provide a more personalized solution to business problems by adopting correct marketing techniques. This is what inspired me to start 1702 Digital.

What are the most effective marketing initiatives or programs you have used to promote your initiatives/ offerings/services?

I have enjoyed contributing as an author for reputed companies like Your Story, Huffington Post, BW, and Women Economic Forum. This has helped us attract a number of quality CEOs and CMOs we want to partner with.

What were the initial challenges faced by your business?

At the beginning, we faced the classic chicken-egg challenges of getting good clients and good bandwidth to service them. Both ends of the recruitment and sales funnel had to go hand in hand and that coupled with understanding the full-service operations of a sector were the challenges we faced in our early days.

Any new categories or changes this year?

Instead of onboarding a lot of new clients, we put our growth strategy primarily behind embettering our delivery to existing clients, by developing vertical-specific expertise.

To begin, how is your brand-defining “trust” in the market?

What stands behind its uniqueness?

Clients usually do not know what is right for them, especially with the advent of newer technologies in the digital world every day.

We take out the time and effort to educate them about the best possible solutions so they can achieve their unique goals.

Have you measured how much trust consumers have in your brand?

At 1702 Digital, we always take constructive feedback from our clients in the form of quarterly NPS (Net Promoter Score) forms that we circulate to all.

What are the offerings (services/solutions)?

We have 3 major practice areas at 1702: Creative Design, Content, and Brand Strategy (to generate conversions and engagement for the brand) Performance Marketing & Analytics (for conversions and lead generation) SEO and UX (for Optimization and sustenance on search platforms and website wireframes)

What’s the first thing that enters a consumer’s mind when they see your brand?

They notice that 1702 Digital has a strong work culture. Other than this, they also notice our exponential growth, the premium clients we have onboard and our feeling of empathy for them.

What is the future plan connected with the brand?

We want to maintain 1702 Digital as the fastest growing digital marketing agency in India and solve even more challenging business problems.

In an age of mistrust, are you seeing an evolution in how consumers trust brands, or are they still for the most part doubtful?

How has been your journey as an entrepreneur?

Just like any other entrepreneur I have had my share of challenges in the past. Well, tough times build your character, don’t they?

The fact is that companies today have been really innovative in their product offerings and their advertising. So consumers wouldn’t mind moving from their age-old trusted brands towards more disruptive ones.

What do you hope to accomplish within the next year from a personal as well as a professional point of view?

Personally, I have a goal to spread more awareness regarding great marketing tactics, and leadership. Professionally I want 1702 Digital to solve even more challenging problems.

How did you make your mark in the industry and the heart of the customers?

In the past 3 years, we’ve helped brands with their marketing needs and got them excellent results. This helped us make a soft corner in our customers’ hearts.

A piece of advice for young entrepreneurs My advice for young entrepreneurs is to stay focused on your goal and keep failing but learning fast.

What is a customer for you?

A customer is a business partner for us. We want to help them achieve their business goals with effective marketing strategies crafted especially for them.

Any feedback from your end would be appreciable. Your words matter to us!!

Prime insights is doing a great job of sharing business-related articles with people. Keep it up.

How well are the clients connected with your brand?

We believe in building long-term relationships with our clients 35

Cylsys Software Solution Pvt Ltd: An Impactful IT Brand That’s Redefining the Status Quo in the Industry

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T plays a pivotal role in fostering innovation in any business. It helps businesses enhance their efficiency, value, and productivity. This is why hiring a professional IT support team is crucial for any organization.

Cylsys Software Solution Pvt Ltd is an engineering-driven firm that offers topnotch IT solutions to businesses. The company specializes in IT staffing, Software Development, and Digital Marketing, amongst various other IT solutions.

PAWAS GOYAL | FOUNDER & DIRECTOR

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Cylsys Software Solution: An All-Encompassing IT Solutions Brand Cylsys Sofware Solution Pvt Ltd was established in 2010 as a software development organization. Cylsys’s goal at the time was to help firms achieve their business objectives through the power of information technology. Being a 360-degree software solutions company, Cylsys focuses on providing the latest social connectivity technologies, cloud computing, and media reach.

Recently, the company launched its new business vertical called Unicorn Ops. Unicorn Ops is a state-of-the-art

are partners in the clients’ goals and if we can contribute to the clients’success via our contribution to the software development of their project, nothing means more than that.” Added Mr. Goyal.

Cylsys’s impressive clientele record is proof that the company genuinely cares about its customers’ success and growth.

outsourcing service that takes care of all the backend or operations-related requirements outsourced to the company by organizations. Through Unicorn Ops, the company offers other services like Lead Generation, Data Entry, HR, BPO, etc.

Cylsys’s Team of Dedicated Professionals Cylsys owes a major chunk of its success to its highly qualified and passionate team of professionals who work hard to deliver the best of services. The company has a team of 80 professionals having immense knowledge and experience in the IT field. Based on their skill set, each professional is allotted the department of their specialty.

The sheer integrity, dedication, and passion for excellence are what make the team at Cylsys invincible. The company’s long list of satisfied clients is a testament to this fact.

How Cylsys’s Team Persevered Through the COVID-19 pandemic The current pandemic has gravely affected several businesses.

While some have managed to cope with these trying times, many have miserably failed in their business plans.

Cylsys too had to face many challenges during the lockdown.

In March, when the entire nation went into complete lockdown, the company was forced to shut its operating offices. However, the incredibly efficient team at Cylsys made sure that the company’s operations run as per plan.

They started working endlessly from their homes to ensure that each department accomplished its target without fail.

Initially, the company found it a little difficult to adjust to this new way of operating, however, with time it was back on track.

Overcoming Challenges as an IT Startup In 2010, during the initial days of Cylsys, the company struggled to establish its place in the market. It was exceptionally hard for them to convince their clients to have faith in their service, as it was a fairly new business without a work portfolio. However, with persistent efforts, the company gradually built its portfolio. When asked about how the company coped with the struggles, Founder & Director at Cylsys, Mr. Pawas Goyal said, “We gradually built our portfolio by taking up piecemeal work of some larger project, but at the same time which was challenging to develop team. However, after bagging our first major project and delivering it successfully within the set time frame, we set out on an upward trajectory.”

Today, the company has served some of the most reputable and popular names in the industry. With over 10 years of experience, having completed over 500 projects, 1000+ app developments, and catered to 50+ clients across 20 industries, the company is regarded as one of the leading IT solutions providers in the country.

Cylsys’s Plans for the Future In the future, Cylsys plans on partnering up with some of the major names in the industry through its latest business vertical, Unicorn Ops. Through these collaborations, the company aims at developing a long-term relationship with these business giants. As for the brand’s established Business verticals, its team would look at scaling them up and setting new benchmarks.

When asked about his personal agendas for the future, Mr. Goyal said, “From a personal point of view, I am a Team player and would like the Team at Cylsys to achieve all their set goals this year, despite all the issues brought about by the Covid-19 pandemic.”

Mr. Goyal’s Message to Budding Entrepreneurs Every new entrepreneur has to face certain challenges during the initial stages of his/her career. While some endure these challenges, many lose hope. Having been in the industry for a decade, Mr. Goyal has certainly seen umpteen ups and downs in his career. Here’s some advice to aspiring entrepreneurs: “Never lose focus on your objective. Young entrepreneurs may find a herculean task facing them when they initially get down to running their business. Patience with a well-defined Plan A as well as Plan B and C is the key.

Hard work and focus definitely pays off.”

What Makes Cylsys Stand Out from its Competitors Every business seeks to create an irresistible USP, something that would distinguish them from their competitors. For Cylsys, its USP is its customer-oriented approach. The brand’s dedication to delivering quality products and services within the set timeframe is what sets it apart from competition.

Furthermore, the company believes in developing a lasting relationship with its customers to understand their needs and requirements better. “It is the belief that we

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The New Luxury 2020 Edition Watches You Can Gift This Diwali

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f you’re looking for some great luxury watches to gift your loved ones this Diwali, and don’t know where to start looking, We have listed 5 new luxury watches that you can add to your Diwali gifting cart and send your love in a timeless, fashionable way. we’ve got your back. With a number of watches—with varied styles and ranges—listed in the market, it can be a tough choice to find something perfect for a gift.

In This Diwali spends the lot of Gift of time with those who matter. Here are some Choose to spend time making memories that last forever. The Life is too short, try to put on a smile on someone’s face this Diwali 2020.

Daniel Wellington watches

The Wellington watches is well known and represent detail-oriented design, crafted around minimalism and preciseness to make immaculate timepieces that sit like subtle jewellery on your wrist. watches have become quite the synonym of fashion statements, and could be the perfect Diwali present. This St. Mawes watch features a brown leather strap and a black dial for a trendy, effortless look. If you want to gift a luxury watch with a casual look, this is the perfect for you .

Rolex Oyster Perpetual 36

Rolex is very reputed company in world with is proud to present the work of these outstanding specialists.About- type of Rolex Oyster watch has a candy pink dial and a oyster steel silver brand. It has just the right pop of colour to stand out from every other luxury watch while also having a stark glow in the dark feature making it great for gifting.

The great innovation Discover Rolex watches on the wrists of pioneers, artists, athletes and visionaries and journey to the very highest summits and the deepest part of the oceans.

Titan Raga fashion world

If you want toGift a Titan smile, the time is the perfect gift idea and there are millions of reasons to show your love to the one who’s been a constant source of comfort through this all.The dial features small stones that indicate hour markers, whereas the strap exhibits stones in a circular design. Its innovative design and sturdy built are perfect for almost any occasion it is a beautiful blend of fashion and functionality.

Apart from a Few companies have been so consistently identified with the pursuit of excellence, the quest for the absolute, the discovery of original approaches and innovative solutions.

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Apple Watch Series

Apple watch series is the biggest addition comes with a built-in sensor capable of measuring the colour of one’s blood to determine the level of oxygen in under 15 seconds. Here are The new innovation about oxygen-detecting feature to the current COVID situation. And Ability to alert the wearer to early symptoms of bigger issues, rather than a direct diagnosis.

They are provide a new watch features “most colourful lineup yet,” A new blue aluminium finish, graphite colour and yeah, for the first time comes up with a Product Red edition. Super cool isn’t it.The band is so comfortable that Apple has did another version called the Braided Solo Loop It is made from 100% recycled yarn that’s meticulously briaded with ultra-thin silicone threads, and it is available in five colours.

Panerai Radiomir GMT Power Reserve

A Panerai watch can fit the purpose. This Panerai Radiomir watch is the true definition of luxury.Here are a new Made of premium polished steel, it has a see-through sapphire crystal back along with a military green dial. The classic brown strap and Arabic numeral and hour markers make it absolutely timeless, and a perfect gift for royalty.

A poised timeless gesture will resonate with prosperity more than any other gift! .

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Revolutionizing Digital Economy in Real-Time

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company with an experience of over 2 decades and with excellent online Video-First Strategies, NETSTAIRS has earned a global name. It manufactures Virtual Private Cloud (VPC) for “Real-Time Digital Economy�. It offers an ecosystem with interactive broadcasting, collaboration and communication (iBCC-PaaS), VPV to meet the need of its clients. The fourth generation time tested mesh enabled WebRTC and HTML5 private cloud service of NETSTAIRS, PIXEL is an intelligent media and video streaming platform.

ZIMZIM is an infrastructure based on Selective Forward Unit (SFU) of NETSTAIRS that has been highly optimized to function for 5G services. Its videos are being streamed out for both desktop and mobile secured cloud group web conferencing.

Another video platform called LETSCAST.VIDEO shows artificial intelligence to be functional on one player per viewer. Any sort of scheduled event, own selected channels network, live streaming and such other volume chat promoting contents can be setup by publishers working with NETSTAIRS with all protected rights. iCDN.VIDEO allows users to experience a sorted out interactive content delivery networks (iCDN), connected to the leading CDN providers with multiple building players. The DMR or Digital Media Room platforms come with built-in intelligent media streaming with advanced configuration. Group Video Conferencing go in live with meetings and events that are copy-paste embeddable. This makes sharing of content ideal and easier with better team collaboration and communication. Thus, NETSTAIRS provides its users either with consulting (Know-How), Technology (iBCC-PaaS), and or both.

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clarified his vision towards making something innovative.

Based on the company’s size, culture, market value, ethics and business, the role and responsibilities of a CEO varies.

He has to cater after some morale responsibilities.

Moradi as a CEO has carried out all morale responsibilities to manage the overall growth of the company. Some of them includes – meeting stakeholder’s expectations, work in close association with executive team management, the satisfaction of board members for their support and last but not the least, serving an efficient client base over decades.

He has always remained calm, cool, focused and calculative at any perspective. Being aware of the current market trends, the changing technological phases and the impact of technology keeping a fast pace in the ongoing business of concern, he has always been working strategically with prominence.

Unlike most CEO’s, he has always set a future framework for NETSTAIRS by introducing incomparable products and launching innovative services that has accelerated the rate of ROI.

The Onset of the Next-Gen Video Creator and Broadcaster NETSTAIRS.COM is a dream-come-true software that was launched with the purpose of video streaming on the Internet in March 2000. There was a time when such things were not possible on the Internet. So, NETSTAIRS’s prime motto was to develop the most innovative video strategies and its services are based on interactive broadcasting with collaboration and communication.

CYBERMARCIAL in 2000 was the first introduced service product of NETSTAIRS which was an email video service that formed chains of networks joining all prime global ad agencies with luxurious consumer brands. 2 years later iV8 was introduced with the advent of streaming. Probably, the company’s growth took a toll after discovering this world’s first intelligent media middleware. Furthermore, the company’s growth accelerated on a multi bit-rate encoder server to deliver obstacle-free videos called C-iV8.

NETSTAIRS further improved its content delivery service with the advent of mobile streaming even before Android and iOS were launched in the market. Some prominent leading partners for which they have been serving for are Level3, AKAMAI, etc. At present, they provide Virtual Private Cloud (VPC) for Real-Time Video-First Broadcasting.

NETSTAIRS has come up gradually with a wide-spread channel network with outstanding digital media rooms that are highly specialized for sharing content and media. Working as a pioneer VPC service provider, today NETSTAIRS has secured a global rank by serving Telecoms, Industries, Publishers, Producers, Enterprises, Exhibitors, Entrepreneurs, TV Affiliates, Governments, Event Promoters, SMB Market and Studios.

Offering Secured Client Service across the Globe NETSTAIRS has signed mutual NDA with agents, channel partners, suppliers and various clients. The company does not disclose its details so as not to lose the integrity of their data. The working partners are always aware of what is getting published and whether they are in consent with the rights management obtained from the source. Currently, NETSTAIRS has been serving diversified client projects at a successful rate for having been working for the last 20 years. The clients from various corners of the world along with their projects and works have been kept confidentially private and secured under the portfolio of NETSTAIRS. Probably, this is why NETSTAIRS has developed an unbeatable phase in securing a range of diversified clients, some of which are given below: • Nivea • Avon • L’Oreal • Coca Cola • Mountain Dew • Hilton • Pepsi • Malibu Rum • WE2.VIDEO • VYPA Corp • Garnier • Proximity and so on.

The Frame Maker of NETSTAIRS The spontaneous, self-disciplined and a man pioneered with excellence – Ahmad Moradi is the Founder and CEO of NETSTAIRS. The years’ long deliverables with accuracy and the management of the pillars of this organization have been possible by the seamless hard work and time management of Moradi. Today, in the era of Covid-19, group watch entertainment and remote work are the new normal. He has maintained a predictive timeline and has been managing between the corporate and client’s vision to achieve the company’s goals and objectives. The concept of remote result-driven management has become the key mission of NETSTAIRS. The Unmatched Struggles that Made Ahmad Moradi Unique Amongst Others Certain character traits based on knowledge, experience, industry and engineering vary amongst various CEOs of the world. Each CEO has a different story to tell that has

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Why do people choose WordPress major reasons?

Introduction

tool, for all kinds of businessmen and programmers.

Every day, five hundred new websites are created.

Time and again, WordPress has proved to be the most CMS Platform. It is the first choice for creating blogs and websites, by all kinds of developers and programmers. More than developers and programmers, even big companies like CNN and TechCrunch are also extensively using this tool, for fulfilling their requirements. If you are new to the world of blogging, then let me give you a brief introduction to this tool.

2) Open Source Content Management System.

One of the biggest advantages of using WordPress as a Content Management System is that the building code is free and it can be accessed by all kinds of users.

Once, you use open source CMS, then your online domain is exposed to risks. Users can easily change and download the WordPress code. But not all changes will be accepted by the WordPress code. Currently, there are two thousand six hundred WordPress themes and thirty-one thousand WordPress plugins, over the internet.

WordPress is the most famous publishing platform, which is used for creating websites and blogs.

WordPress is used to make a very customizable GUI, which strengthens lots of websites globally. This theme has a huge list of customers, and even big ones like People Magazine, CNN, and New York Times Blogs. Surveys indicate that approximately thirty percent of global websites use WordPress, with their numbers increasing day by day. The transition has been spectacular from a blogging platform to CMS. Now, let us list the major factors, by which WordPress is the most popular platform.

3) Very friendly to SEO

Search Engine Optimization or SEO is a crucial aspect of all websites. WordPress is extremely SEO friendly and the user can download WordPress to strengthen this function and enhance your domain’s optimization.

Once, you use WordPress, then the website becomes very friendly to SEO. The primary reason is that the platform is written using a commonly compiled and high-class code. Due to the responsive local design, search engines have WordPress preference.

WordPress platform gives all posts and pages, using unique Meta tag keywords, having more SEO.

1) Longevity

WordPress commenced in 2003 when CMS was completely new. What started as a very widespread blogging tool, has metamorphosed into a first go-to 46

4) Very easy customization

8) Very high security access.

Once, you use WordPress, customization becomes easy. WordPress theme system is used to implement designs that are attractive in very little time. The user needs to buy a one-time license for a premium theme.

Besides full-time professionals, freelance developers actively use WordPress. Once, you customize the site, the cost of making the website is reduced and time is also very less.

WordPress is the biggest blogging and website platform globally, so it is essential for you to protect your country from attacks by spam. The sites designed using WordPress are mostly targeted. Content Management System is very secure and safe. There is a good backup service like VaultPress, or other backup plugin which is related to security. There are free and paid options and always check out the reviews, before it is installed.

5) Very active community support.

9) Very affordable experts.

Unlike other Content Management Systems, throughout the world, there is a huge and active community of developers and other support staff, for WordPress developers, which makes it so popular.

Users will be surprised to know that there is active support, which is also available outside WordPress.

Many websites and blogs with articles like WPBeginner. com, which contain complete information about this theme like theme installation and plugin reviews.

The WordPress community has the right mixture of customizability, extensions, and simplicity and is also a frontrunner in the field of innovation.

WordPress developers are among the most affordable in the world, since it is the most commonly used among the whole world. Since, there are lots of developers, there is a huge competition among them, bidding for projects. In countries like India, WordPress developers are available as low as 200 USD a month.

Besides, there are lots of design companies, which specialize in creating better knowledge and making Word Press websites.

Conclusion

In this article, readers will definitely come to know the major reasons, why it is the most popular CMS platform among young users and developers.

6) Themes and plugins

WordPress has a very diverse range of plugins, which is both free and paid. All the themes are a design or layout, which has a front end for the website and is exhibited in the WordPress gallery. This will help the user to know its reviews and also when it was last updated. However, you will be delighted to know that certain plugins can work only under specific themes like BuddyPress.

BuddyPress is a very active community / social networking plugin. For better returns, it is advisable to invest in a unique and premium theme for the site.

7) Elementary host

WordPress can be established virtually on both kinds of web hosts and sixty percent of the entire web is handled by WordPress. The hosting plans consists for single click CMS installation or comes with pre installed. Users also have the freedom , in which location is to host your WordPress website. Users also fthe ind fastest or the cheapest hosting provider.

Customers can also establish a local installation on their desktops for testing and development purposes.

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Microsoft:

NSDC collaborate to empower 1 lakh women in India with digital skills

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SDC or Microsoft National Skill Development Corporation has taken a revolutionary measure and joined hands to offer over one lakh women in India with digital skills during the next 10 months.

This collaboration is also to employ 1 lakh youth in India to become digitally stable and self-independent with modernized technical skills.

‘dedicated skill for employability’ to provide employment in IT-enabled jobs. This initiative will be an extension of Microsoft’s global skilling initiatives that will in turn help approximately 25 million people across the globe to nurture innovative digital skills required for the post and awake economy and part of Microsoft India’s on-going commitment to balance and assist careers of multiple young women in rural India in the field of technology.

The program is specifically designed to actively enhance the participation of women’s workforce and to provide them with the skills to survive and nourish in the era of the digital economy. This program is done basically for young women of our rural India. About 70 hours of the entire course content will be offered to these women at absolutely free of cost ad will emphasize mainly on boosting employability, nano entrepreneurship, communication skills and so on.

This program will also host a series of sessions and digital skilling drives of life training to develop opportunities for young girls who are budding job seekers and also for those who are victims to this pandemic and have lost their livelihood. Joining the future workforce through these sessions will be done through the training platforms of Microsoft community.

eSkill India is a digital skilling initiative by NSDC that assembles digital learning resources from various Indian and global knowledge partnerships. It also helps to access best-in-class learning for the Indian youth. Recently, around 16.8 lakh or more merits of digital courses and content are available in multiple languages across various sectors on the internet. This provides learners with the exact knowledge about how to justify the use of any digital skill or technology requires to prosper in this world of rapid digital transformation.

AnantMaheshwari, the former president of Microsoft, India has told that this partnership with NSDC is likely to accelerate India’s digital face and transform it into a workforce equipped with future-ready skills. This will unleash a new phase of growth for the country’s economy.

There will be options for equal opportunity to access digital skills for underserved young women. This will also ensure an inclusive economic recovery and bridge down the gender gap while accessing digital skills, making everyone succeed all around digitally.

This collaboration between Microsoft and NSDC will aid to build outreach with engagement through its developed ecosystem by being a part of eSkill digital skill platform.

This will include establishing skill council training partners in respective training centres. All the participants will be rewarded with an E-certificate by Microsoft and NSDC after the successful termination of the course. The Microsoft Community Training (MCT) platform will set live training sessions for providing knowledge about the digital world. It will further allow the trainees to get reach to rich content already available on MCT and provide a forum to associate with the peers.

Dr Manish Kumar who is the MD and CEO of NSDC comments that NSDC is nurturing a conducive ecosystem in which women across formal and informal sectors get access to appropriate skill development opportunities. The key to increasing active participation of women is based on mainstreaming of content, delivery of training and use of digital platforms. All over, it is a ladder of economic development and empowerment of women.

Over 20,000 young women from various regions in India with weak women’s participation in the labour force will be selected based on their skills via a training program called 49