2027
Media Kit
Utility connects suppliers with professionals planning, operating and maintaining Australia’s essential electricity, gas, water and communications networks, covering projects, technology, regulation and asset management.
Brand Promises
Best exposure to decision makers
Best content that showcases you
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
83.2K+ Monthly exposure opportunities for 12month partners
6.6K+ Magazine circulation
22.0% Enewsletter open rate
33K+
Average monthly page views
8.9K+ Enewsletter circulation
6.0% Enewsletter click rate
7.8K+ Social followers
Magazine circulation includes hard copies, pass on rate, event distribution and digital edition reads.
Utility engages key decision makers with content that keeps professionals up to date with industry developments and supports purchasing decisions. We continually update our audience and track audience behaviour to deliver relevant, high-value content for our readers.
Readership Senior management
23%
Engineer/project manager
53%
Technician/superintendant/operator
19%
Other
4%
Geography VIC
30%
NSW
33%
QLD
20%
SA
5%
WA
8%
Other
4%
Industry Water
47%
Electricity
23.7%
Energy
16%
Communications
7.3%
Gas
6%
A sample selection of our audience
Genus COO, David Fyfe (Utility Nov 2025 pg 32-34)
Energy Networks Australia CEO, Dom van den Berg (Utility Jan 2026 pg 6-7)
Melbourne Water Managing Director, Dr Nerina Di Lorenzo (Utility Mar 2026 pg 13)
SA Water General Manager of Sustainable Infrastructure Peter Seltsikas (Utility May 2026 pg 26-27)
Zinfra Senior Project Manager Ronil Chand (Utility July 2026 pg 9-10)
Companies most engaged with our content include:
Roles our readers perform include:
Sydney Water
APA Group
Director
COO
Water Corporation
Western Power
Managing director
CFO
Urban Utilities
AusNet
General Manager
Senior Asset Strategy Engineer
Powercor
Engineering Manager
Head of Procurement
Jemena
CEO
Head of technology
SA power networks
Senior Project Manager
Head of Cybersecurity
Energy Queensland
Operations Manager
Sustainability Officer
Hunter Water
Origin Energy
Principal Engineer
Senior Policy Officer
Sunwater
Essential Energy
Executive Manager
Head of Engineering
SA Water,nbnm AGL
Transgrid
CIO
Head of Digital Services
South East Water Melbourne Water Seqwater Yarra Valley Water WaterNSW
Content : the foundation of B2B marketing In the age of AI, buyers don’t discover brands through advertising alone – they find them through content that educates, builds trust and showcases proof.
Buyers conduct 80% of research before speaking to suppliers
This research is increasingly being done through AI
AI preferences content from trusted media over company websites
In 2027, campaigns that create impact will start with great content
* http://brixongroup.com/en/the-modern-b2b-buying-journey-why-buyers-complete-80-of-their-journey-alone-and-how-you-can-still-remain-visible ** https://searchengineland.com/google-zero-click-searches-2026-study-479717 ^ https://www.marketingmag.com.au/featured/why-ai-rewards-an-evidence-ecosystem-over-opinion/
Crafted by industry experts Great content doesn’t live in one place. With Utility, a single piece of content can be amplified across multiple formats and channels - delivering compounding value on your marketing investment.
Enews
Podcast
Web
Video
Webinar
Build authority and credibility
Extend reach and AEO visibility
Deliver directly to engaged audiences
Bring real-world stories to life
Connect through expert conversations
Educate and engage audiences live
One story. Multiple channels. Compounding impact.
Foundational marketing products Print display advertising options include content created by our editors and journalists, showcasing your brand to our audience. Inside front cover
Early right hand page
Inside back cover
Double page spread
Enewsletter
Back cover
Full page
Front cover
Half page
Premium ad space - website LEADERBOARD (FIXED)
Solus EDM
LEADERBOARD (ROTATING) MREC (ROTATING)
BANNER (ROTATING)
Advanced marketing products Once brand awareness and trust are established, these formats allow you to tell richer stories, engage audiences in greater depth and connect in a more personalised way.
Case Study Videos Showcase real-world success stories in a highly engaging format that builds credibility, demonstrates outcomes and strengthens buyer confidence.
Podcasts Position your brand as an industry voice through expert-led conversations that deepen engagement and build trust with our audience.
Lead generation Engage decision makers with valuable content, converting your brand presence into a pipeline of qualified leads.
Resource downloads Offer high-value content in exchange for contact details, capturing engaged prospects actively seeking solutions.
Webinars Deliver expert-led sessions that educate audiences while enabling real-time interaction, capturing intent and building direct relationships.
Roundtables Facilitate exclusive, small-group discussions that create deeper engagement, peer validation and high-quality connections with senior decision makers.
Event marketing opportunities Events are where awareness turns into action. They give you the opportunity to build visibility, engage directly with target customers and develop relationships. By connecting face‑to‑face with prospects, events generate high‑quality leads, reinforce credibility and support stronger, faster conversion. Converge Expo Converge Expo brings together the organisations involved in planning, supplying and delivering civil and commercial construction and infrastructure projects across Australia. Combining a large-scale exhibition, conference program and
networking opportunities, the event connects contractors, engineers, infrastructure owners and suppliers looking to build relationships, generate leads and secure future project opportunities.
Data Centre Build Expo Data Centre Build Expo is Australia’s dedicated event for the design, construction and delivery of nextgeneration data centre infrastructure. Bringing together developers, consultants, contractors, engineers, technology providers and project owners,
15-16 September 2027 Melbourne Convention & Exhibition Centre
15-16 September 2027 Melbourne Convention & Exhibition Centre
5,927+ attendees
106 exhibitors
65.4% have purchasing power
the event provides a platform to explore the technologies, partnerships and innovations driving one of Australia’s fastest-growing construction sectors. Australia’s dedicated data centre construction event, connecting developers, contractors and suppliers.
Datacentrebuildexpo.com.au
Features schedule
Jan/Feb
Mar/Apr
May/Jun
Jul/Aug
Sep/Oct
Nov/Dec
Major Features
Major Features
Major Features
Major Features
Major Features
Major Features
Water operations
Water for the future
Water networks
Sustainable water
Data centres
Water stewardship
Energy networks
Grid security
Future energy
Renewables
Other Features
Other Features
Other Features
Other Features
Other Features
Other Features
Powering collaboration
Critical infrastructure
Gas
Innovation and digitisation
Recovery and resilience
Customer advocacy and retail
Asset management
Jobs, training and safety
Connectivity
Project delivery
Circular economy
Workforce development
Telecommunications
Disaster management
Energy storage
Trenchless technology
Bridging the gap
Complaince and regulation
Cyber security
Sustainability
Demand management
Daring to disrupt
Community engagement
Digital utilities
Event Distribution
Event Distribution
Event Distribution
Event Distribution
Event Distribution
WIOA Vic 3-4 March 2027
Ozwater’27 4-6 May 2027
WIOA Qld 23-24 June 2027
WIOA NSW TBC 2027
Data Centre Build Expo/ Converge 15-16 September 2026
NDDU 21-22 July 2027
Booking: 3 Dec 2026
Booking: 24 Feb 2027
Booking: 21 Apr 2027
Energy equality
All Energy TBC
Booking: 23 Jun 2027
Booking: 30 Aug 2027
Booking: 1 Nov 2027
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For Partnership Enquiries contact: Rima Munafo
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VIEW PRINT SPECS
Business Development Manager, Utility Magazine P: +61 413 475 078 E: rima.munafo@primecreative.com.au