May 2014
ISSUE 2
welcome FROM THE EDITOR
W
e’ve been overwhelmed by the response from the industry to the launch issue of Utility. We set out to create a magazine that was by the industry, for the industry - and if the response received to date is any measure, then we have succeeded. We’ve heard from readers across all disciplines including energy, water and communications, across various job levels including general managers, engineers and technicians, and across all types of company including utilities, consulting engineers and contractors. What has amazed us the most here at Utility is how consistent the feedback has been – nearly everyone we’ve heard from has said the same thing: “It’s the first trade magazine I’ve actually read right through!” The editorial team here at Utility have worked hard to find issues that people in the industry actually want to read about and we’re delighted to hear it is working. Please keep us up-to-date with your suggestions as to what you would like to read more of. I’d like to share a few statistics with you that have come up since our launch: • So far we’ve had over 7,000 unique visitors to our website, with over 25,000 pageviews; • The digital edition has been read online over 6,000 times;
Published by
Monkey Media Enterprises ABN: 36 426 734 954 GPO Box 93, Melbourne VIC 3001
•
Over 5,000 print copies were mailed out, and hundreds more people have since subscribed; • Our email newsletter open rates have been consistently around 60 per cent, compared to an industry average of around 13 per cent. Utility is actually the tenth magazine I’ve launched in the last ten years – and I’m delighted to say it has been my most successful launch yet. If this second issue has a theme, then it is information – both how it is gathered, and more importantly, how to understand and use it. We look at some of the tools that have improved the collection of information in the utility sector, whether they are smart meters or mapping tools. We also examine the systems that make sense of this information and, ultimately, how it is used to create smarter grids and networks. Chris Bland Publisher and Editor PS. As many of you will know, our website is updated with news stories every day, and we send a free email newsletter to subscribers. If you want to keep up-to-date with the latest news, please go online to www.utilitymagazine.com.au today and click subscribe.
P: (03) 9440 5721 F: (03) 8456 6720 monkeymedia.net.au info@monkeymedia.net.au utilitymagazine.com.au info@utilitymagazine.com.au
Editorial: Michelle Goldsmith Sales: Cynthia Lim Design: Sandy Noke www.sandynoke.com ISSN: 2203-2797