The authoritative voice for Australia’s finance community Money Management has been a prominent player in the Australian wealth management industry since 1987, providing the most compr e hensive and trusted news, research, and information for the sector.
As the industry’s preferred source of information, Money Management has established a reputation for delivering high-quality, original content that accurately covers the Australian financial services and investment management landscape.
Harnessing data powered by FE fundinfo, a globally recognized leader in fund data and technology solutions.
From 2023 this is now proudly presented with the expertise and leadership of Prime Creative Media. With a strong online presence in Australia since 2009, Money Management continues to offer a range of solutions to institutional and advisory clients, including performance reporting and analytics tools.
The Money Management Investment Centre supplies a comprehensive database of managed fund and collective investment information. It is highly regarded and relied upon by investors, advisers, asset managers, and platforms around the world in their investment decision-making process, powered by FE fundinfo as the most comprehensive source of managed fund and collective investment data in Australia.
114,400+
Money Management website
Unique Users per month
22,900+
Money Management email subscribership
182,800+
Money Management website Pageviews per month
Money Management email average daily Open Rate
225,000+
Money Management Newsletter Opens per month (6,400+ per day, Mon-Sat distribution)
60% of the Money Management readership are financial advisers 15% fund managers 15% accountants 10% dealer group executives
Money Management’s leading marketing solutions are designed to engage with your prospects from the top of the purchasing funnel right through to conversion and retention.
Web display, awards, edms, events, features
MM adwords, video interviews, webinars, features
Future of wealth management webinar series, articles
Web display, video
Billboard
Desktop 970x250px
Tablet 720x90px
Mobile 320x50px
Scrolling Gutters (Tablet/Mobile Skin)
Desktop 300px X 600px (x2)
Tablet 720x210px
Mobile 320x186px
In-Read Video Desktop (Max) 1920x1080px
Desktop (Min) 960x540px
eNewsletter Native
Desktop 600x120px Mobile 400x400px
Headline: 70 characters
Standfirst: 170 characters
Technical Specifications: Accepted formats are JPG, PNG, GIF. No portion of the creative should produce any kind of strobing/ flashing effect to users. Each individual creative needs to be its own file. Three Colour RGB (72 ppi at 100% size). File should not exceed a maximum of 35KB. MREC size should not exceed a maximum of 10KB.
Your voice within the industry.
Premium Content is the ultimate platform for commercial content, tailored specifically for Money Management’s audience. Our new platform provides a comprehensive and in-depth view of the latest insights, innovation and thought leadership from our esteemed partners. Whether it’s a thought-provoking article, a captivating podcast or an engaging video, Premium Content is the go-to destination for industry-leading content that will capture the imagination of your customers.
With a well-crafted, content-based marketing strategy, Premium Content ensures that your brand enjoys greater engagement and stays longer in the memory of your target market than standard display creatives. Our platform consolidates all channels to deliver outstanding results for your marketing campaign.
By partnering with Premium Content, you gain a powerful voice in the industry, which is heard through multi-channel packages described in detail below. Get ready to showcase your brand’s thought leadership and engage with a wider audience, all under one roof. Experience the power of Premium Content and take your content marketing to the next level.
Relative Return Podcast Sponsorship
Digital feature transcribed from the podcast
Premium Content Hub
Article hosted on a bespoke Money Management landing page
Article hosted on bespoke Money Management company profile page
Throughout the year, Money Management will be running a series of timely specials. Utilising Prime Creative Media’s in-house editorial, video and design teams, each special has been designed specifically for the Money Management audience to maximise engagement.
As part of each special, Prime Creative Media will create unique content to your brand guidelines to be hosted and promoted on the Money Management website and daily newsletter. Each special has its own USP and gives all sponsors the opportunity to be aligned with trusted Money Management editorial whilst positioning yourself as a leader in a chosen area. The multi-sponsored nature allows you to pit yourself against your peers whilst simultaneously championing the topic covered.
Each different special has a different objective from awareness to lead generation. After the distribution period has ended, you will receive a full report on the campaign, outlining the key metrics from the objective.
As well as being hosted within the special, all content crated will be licenced to each sponsor. Meaning you can rehost, repurpose and redistribute as you wish.
227,000+
In this initiative by Money Management, we will be talking to leading contributors covering the most pressing topics for finance professionals in Australia. In this unique series we will look to uncover philosophies which shape decisions across a wide range of asset classes, what the future holds, and how Australian finance professionals can maximise returns for their clients in an ever-changing world.
140,000+ Money Management
As one of a maximum 6 commentators, your sponsorship will include the creation of a bespoke fireside interview with a Money Management editor which will be edited and hosted on a microsite designed for the specific episode. We will complement this with a short write up of the interview which will be hosted alongside the video on the microsite. We will also create a bespoke 15-second teaser video to be used on socials to promote your sponsorship. As well as EDMs promoting the full episode, including your logo, we will promote your individual video and write up in native units in our daily newsletter and prominent website natives to over 30,000 Australian investment professionals.
Content:
15-minute recorded fireside interview with Money Management editor
Utilising Prime Creative Media’s studio and green screen to include company logo throughout interview
Video to be edited and hosted on episode microsite
Interview write up to be hosted alongside video on microsite
15-second teaser video created for social media promotion
All content given to client to repurpose as they wish
Promotion:
2x EDMs promoting episode sent either side of campaign, including company logo
Newsletter and website display units promoting full episode for 6-weeks including individual company logo
Individual video to be promoted in daily newsletter and prominent website natives for 1-week
Social media posts using teaser video to promote individual video and write up
Money Management’s Portfolio Construction Guides are a complete guide to portfolio construction and asset allocation. Financial Advisers look to our platforms for guidance through these volatile markets. A testament to this is the more than 1,000 downloads our FY25-26 guide. The purpose of this whitepaper is to provide financial advisers with insights and recommendations on effective portfolio construction strategies in the 2024-25 financial year. This guide aims to help financial advisers adapt to changing market conditions and optimize client portfolios while mitigating risks – and presents a huge opportunity to position yourself as the leading authority and thought leader.
FY25-26 Portfolio Construction Guide production begins early June and will launch late August.
White paper – Exclusive ownership of the category of your choice in Money Management’s 2024 Portfolio Construction Guide digital whitepaper. The whitepaper will feature a dedicated chapter for your category, with each partner contributing up to 1500 words, showcasing their expertise and insights.
Data capture – The whitepaper will be uploaded to a gated data capture microsite on Money Management’s website, allowing for data capture and lead generation. All consenting data from whitepaper downloads will be shared with partners each month of the campaign, via a sensitive data-sharing platform, Digify.
Digital exposure – A sustained 16-week advertising campaign on Money Management’s website (with an average of 250,000 monthly page views) to promote the whitepaper and drive downloads.
Digital exposure - A 16-week advertising campaign on Money Management, Ifa and Investor Daily email news bulletin featuring display and content advertising to further promote the whitepaper and encourage downloads.
Digital exposure – Six dedicated solus EDMs to Money Managements 23,000+ email database, specifically promoting the whitepaper and increasing its reach.
Editorial exposure – A news story published on Money Management about your partnership with Money Management in delivering this highly educational piece of material with comments from your executive.
Audio exposure – An exclusive interview with your representative on the ‘Relative Return’ podcast show. This major editorial insight will provide the content for the white paper, whilst highlighting the partner’s vision and key thought leadership.
Podcast promotion - Exclusive podcast eDM with your company’s logo sent to Money Management and Investor Daily combined database of 42,000+ subscribers, and promoted across socials.
Money Management’s webcasts bring together the best commentators from Australia’s asset management industry for a high-level discussion on the pressing topics within an asset class. Chaired by one of the editors and streamed live to finance professionals, these webcasts provide an excellent opportunity to show your expertise and knowledge in these areas whilst sharing your outlook for the asset class.
Our webcasts use the latest technology to stream interactively across Australia, encouraging participation from our live delegates including real time questions. The webcast will be recorded and hosted on the Money Management website with promotion to drive traffic to the page which will include data capture to be shared with sponsors on top of live delegate data.
Each webcast is limited to 3 participation slots.
Partnership inclusions for each webcast:
Content – News story on Money Management announcing the partnership with your brand and detailing the webcast content
Advertising – 6-week extensive marketing campaign on Money Management to drive registration
Content – Interactive video of the session broadcast via Live Stream including audience questions
Content – Live Stream broadcasted to a audience around Australia
CPD Point – Quiz sent to registrants post event to ensure they engage with the content – where applicable
Branding – Sponsor branding in all pre-webcast advertising and marketing collateral
Digital – Webcast hosted indefinitely on Money Management and made available as marketing collateral for sponsors
Lead Generation – All opt-in registration data sent post-event with a further 3-week push post event to collect additional data
Content – 500-600 word article summarising the learning objectives and outcomes to be hosted indefinitely on a dedicated page
Money Management can asset managers reach key audience in the form of a bespoke roundtable. The roundtable can be centred around any asset class with delegates from any segment of the Money Management audience. Chaired and hosted by Money Management, the roundtable discussion will delve into the key themes, giving asset mangers the perfect opportunity to discuss their views with influential audience members. The roundtable discussion will be recorded and edited into an impactful video to be distributed to the wider Money Management audience via eDMs and web and email native positions amplifing your message to over 24,000 investment professionals.
Partner Benefits:
Exclusive partner, taking sole ownership of the roundtable
A sponsor executive will take part in the roundtable discussion, building your profile through industry leadership positioning
Sign off on delegates involved in roundtable discussion
Sponsor executives will get the exclusive opportunity to network with senior and influential delegates
Sponsor will be aligning the brand alongside strategic content that provides valuable insight for the broader industry
With an extensive promotional campaign, sponsor will benefit from strong brand exposure alongside highly relevant content
With call-to-action advertising via EDM, eNews, and web placements, sponsor will increase brand awareness and drive new business leads
Inclusions:
1 x video podcast recording on the day:
Promoted via exclusively branded solus EDM to 24,000+ database
Hosted on Money Management daily newsletter for 1x week
Uploaded indefinitely onto a dedicated Money Management page
1 x month native campaign:
4 x content marketing insertions promoting the podcast/video
Feature uploaded to a data capture gated landing page
Promoted to the 24,000+ database via a custom built EDM
Holistic advertising campaign dedicated to driving downloads on the gated content across Money Management
Social media promotion
All editorial content produced around the roundtable to be co-branded
This unique promotional feature will involve a recorded discussion between the Managing Editor of Money Management and a sponsor representative. Subsequently, this content will be delivered through an eDM to our extensive database of 23,900 financial professionals. These features are carefully curated to focus on specific opportunities for financial advisers and investors, with meticulous attention to detail by our senior editorial team to ensure precision and valuable insights.
In addition to the in-depth interview with the sponsors representative, we dedicate substantial effort to the planning, structural design, editing, and production of the digital article. This rigorous approach ensures that the content resonates effectively with our readers, making it an outstanding platform for fund managers seeking to connect with their target audience.
The video content will be prominently featured on the Money Management website’s homepage for one month, with a lasting presence on our site indefinitely. Moreover, we will actively promote the content through our daily bulletin, driving increased traffic to the video and enhancing the sponsors brand visibility, leaving a lasting impression on our audience.
Inclusions:
1 x ‘Meet the Manager’ video podcast recording – Q&A discussion with Money Management representative
1 x solus EDM promoting the video sent from Money Management to our audience
2 x digital articles written based on the transcription from the video plus additional commentary and input from sponsor
1 x personalised webpage on Money Management, housing the video indefinitely
1 x week hosting on the Money Management email news bulletin
Promoted across our social channels and twice in our email bulletin
