School Compare Media Kit

MEDIA KIT 2025

wwww.whichschoolmag.com.au

WHICHSCHOOL? MAGAZINE IS A PREMIUM GUIDE TO PRIVATE SCHOOLS IN VICTORIA, NEW SOUTH WALES AND QUEENSLAND Today’s parents are informing themselves on their education choices through a variety of media, including websites, print magazines and more.

WhichSchool? utilises all modern mediums of communication. It encourages schools to take advantage of these options by facilitating the creation of their own customised content across its channels.

WHICH SCHOOL? YOUR SOURCE OF INDUSTRY KNOWLEDGE

WHY PARTNER WITH WHICHSCHOOL? OUR BRAND PROMISES

BEST EXPOSURE TO AUSTRALIAN PARENTS

WhichSchool? magazine is a valuable resource for parents making decisions about their children’s education across non-government schools Australia-wide.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE Work with us throughout the year to gain direct access to our team of trusted advisors.

WHICHSCHOOL? YOUR SOURCE OF INDUSTRY KNOWLEDGE

WHY PARTNER WITH WHICHSCHOOL? FEATURES AND BENEFITS

12-MONTHS EXPOSURE. GUARANTEED.

WhichSchool? is an annual publication for each of the Australian states in which it is produced and it’s available across multiple channels all year round. This way, advertising schools can book just one advertisement for a full year of visibility in the market.

TARGETED DISTRIBUTION

WhichSchool? Magazine through our multiple distribution partners ensures that childcare centres within a 25km radius of your school are receiving the publication.

This places your message directly in front of parents at the exact moment they start thinking about their child’s education. This is a crucial window of influence — families are actively researching, shortlisting, and making decisions about where to enrol their children in your community.

Capturing their attention early means your school stays top of mind when it matters most. This is why so many leading schools across the country choose to partner with WhichSchool? Magazine.

EXCLUSIVE MARKET PARTICIPATION

HIGH QUALITY EDITORIAL

WhichSchool? is a platform designed for participation by non-government schools only, making it easier for those institutions to share their message.

We are more than a directory publication.

WhichSchool? Magazine also provides parents and carers with valuable, timely content in a way that facilitates their school selection process.

EXCEPTIONAL PRINT-TODIGITAL INTERACTION

PREMIUM PRODUCTION AND BRAND SYNERGY

Our print publication is supplemented by the WhichSchool? website and School Compare search engine. By combining these communication channels, a school’s brand awareness is increased dramatically.

WhichSchool? is a magazine that takes pride in providing an active, relevant platform for schools to engage with and communicate to parents in a way that fits their brand and core values.

WHICHSCHOOL? YOUR SOURCE OF INDUSTRY KNOWLEDGE

MULTI-PLATFORM EXPOSURE

WEBSITE

www.whichschoolmag.com.au Our content-driven website delivers resources to parents across Australia, including education news, features, trending topics, school Open Days, plus our new Teacher Profiles, where parents can learn more about who is leading in education. Our website also houses School Compare, Australia’s top database of non-government schools, built to ensure maximum SEO. Parents can search schools by state or suburb.

PRINT MAGAZINE

Available at key distribution points to target audiences. A combination of print and editorial ensures maximum readership cut-through.

MAGAZINE CIRCULATION - VIC 8,450 print

MAGAZINE CIRCULATION - QLD 7,700 print

MAGAZINE CIRCULATION - NSW 7,500 print

AVERAGE YEARLY PAGE VIEWS 62,000+

Numbers accurate as of 1 September 2024. Circulation in total print numbers and digital reads of print magazine

WE CONNECT WITH PARENTS BY WORKING WITH INDEPENDENT ASSOCIATIONS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS We work with independent associations to support sector growth, and ensure engagement with parents and carers. We use advanced CRM and information systems to ensure schools and parents are reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.

WHICHSCHOOL? YOUR SOURCE OF INDUSTRY KNOWLEDGE

“

GET THE BEST EXPOSURE AS A 12-MONTH PARTNER

OUR PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES”

HIGHLIGHT YOUR TEACHERS TO AUSTRALIAN PARENTS.

AMPLIFICATION OF PRINT CONTENT ACROSS WEBSITE AND SOCIAL MEDIA CHANNELS.

FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.

YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.

PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS. WHICHSCHOOL? YOUR SOURCE OF INDUSTRY KNOWLEDGE

BEST ARTICLES THAT SHOWCASE YOU

At Prime Creative Media we employ industryleading journalists and editors, who craft our content in-house through interviews and in consultation with our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of parents and carers, including: Case Studies Working with your students to tell about shared successes.

Profiles Have your school’s story documented and distributed to parents and carers through a trusted third party.

Press Releases Guaranteed coverage of your school’s news.

Innovation Take your place as a thought leader in education.

PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION

PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA PRINTED TRADE MAGAZINE

SUPPLIER INFORMATION

PUBLISHED CASE STUDIES

EMAILED NEWSLETTERS

TRADE MAGAZINES MEDIA WEBSITES

EVENTS

SOCIAL MEDIA

SOCIAL MEDIA

50

100

150

200

250

300

350

100

150

200

250

300

350

Survey conducted in June 2020 as part of the Prime Creative Media Industry Sentiment Survey. A total of 135 responses were collected from readers over an eight-day period.

WHICHSCHOOL? YOUR SOURCE OF INDUSTRY KNOWLEDGE

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD

“

AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.”

COURTNEY BURTON Sales Manager South

KYLIE NOTHROP Business Development Manager

MYLES HUME Group Managing Editor

RHIANNON BOWMAN Editor

“

OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.”

WHICHSCHOOL? YOUR SOURCE OF INDUSTRY KNOWLEDGE

DESIGN SERVICES SPECIALISING IN B2B AND INDUSTRIALS

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OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”

WHICHSCHOOL? YOUR SOURCE OF INDUSTRY KNOWLEDGE

ONLINE EXPOSURE

www.whichschoolmag.com.au Our content-driven website delivers resources to parents across Australia, including education news, features, trending topics, school Open Days, plus our new Teacher Profiles, where parents can learn more about who is leading in education.

TOP LEADER BOARD

BANNER MREC

PREMIUM PROFILE • Our most popular display listing.

Our website also houses School Compare, Australia’s top database of non-government schools, built to ensure maximum SEO. Parents can search schools by state or suburb.

• Your listing is displayed with your school logo and is boxed out for maximum impact.

TOP LEADER BOARD

• Click through to your school’s own dedicated page. Includes basic school information, photos, a direct link to your website, google map, latest news and much more.

• Option of a one minute video.

BANNER

• Option to include a PDF of your school prospectus.

WHICHSCHOOL? YOUR SOURCE OF INDUSTRY KNOWLEDGE

ABOUT PRIME CREATIVE MEDIA

EDUCATION WHICHSCHOOL? VICTORIA

NEW SOUTH WALES

Prime Creative Media is Australia’s leading B2B Media and Events Company.

QUEENSLAND

We are 100% Australian-owned.

All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.

For the past two decades, we have worked to grow individuals, organisations and industries.

EDUCATION MATTERS (PRIMARY)

EDUCATION MATTERS (SECONDARY)

OUR VALUES:

HUMILITY

ACCOUNTABILITY

GROWTH

GENEROSITY WHICHSCHOOL? YOUR SOURCE OF INDUSTRY KNOWLEDGE

BLEED W: 476mm H: 307mm

DOUBLE PAGE SPREAD

Please allow a 20mm safety gutter in the center of double page spread

TRIM W: 466mm H: 297mm

SAFE AREA W: 446mm H: 277mm

BLEED W: 243mm H: 307mm

FULL PAGE

TRIM W: 233mm H: 297mm

SAFE AREA W: 213mm H: 277mm

10mm Margins

BLEED W: 243mm H: 155mm

TRIM/SAFE AREA W: 102mm H: 126mm No Bleed

TRIM W: 233mm H: 145mm 1/2 HORIZONTAL

SAFE AREA W: 213mm H: 125mm

1/4 VERT

Print

SPECIFICATIONS PRINTING: Sheetfed offset / 175 lpi Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.

SUPPLIED MATERIAL 1. Media is to be supplied to the correct publication page size.

Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim) 2. Material must be supplied as a press ready pdf. All other formats will be rejected.

3. Avoid running type across the gutter of a double page spread.

4. All fonts need to be embedded into the PDF file 5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.

6. Images need to be of a minimum 300dpi at print size.

7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print 8. Total ink limit should not exceed 300%

TERMS & CONDITIONS

All advertisements for Education Matters are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

NEED YOUR ADVERT DESIGNED?

Prime Creative Media’s design studio is here to help. Our team of experienced designers know our dedicated industries well, and can help design your advert. Speak to your client success representative to find out more information.

ADVERTISING MATERIAL FOR IN-HOUSE DESIGN: • Logos (ai, pdf, eps or “working files”) • Brand guidelines • Images to be supplied as jpegs* • Text, or key messages * I mages and logos used on websites are not acceptable for printing purposes WHICHSCHOOL? YOUR SOURCE OF INDUSTRY KNOWLEDGE

SAFE AREA W: 728px H: 90px

LEADERBOARD SAFE AREA W: 300px H: 250px

MREC

WEBSKIN STANDARD SIZE SIZE: 2000px(w) x 1250px(h) TOP TRIM: 250px(h) SAFE AREA: 150px(w)x600px(h) WHITE SPACE: 1040px(w) 2 X HIGH-DENSITY SIZE: 4000px(w) x 2500px(h TOP TRIM: 500px(h) SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w) Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.

MOBILE BANNER

STANDARD SIZE

Non essential elements such as colour blocks, gradients, graphics

LEFT WEBSKIN

WHITE SPACE 1040px(w) / 2080px(w) No Ad content to go here white space #FFFFFF

MREC

300x250px

200kb max gif, jpeg, png, HTML5

MOBILE MINI

320x50px

150kb max gif, jpeg, png, HTML5

2000x1250

2 X HIGH-DENSITY

SAFE AREA 150px(w) x 600px(h) 300px(w) x 1200px(h)

File Size

WEBSKIN

SAFE AREA W 320px H: 50px

TRIM 250px(h) From the top

Size wxh 728x90px

SPECIFICATIONS

2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)

Type/Template LDR

Web

Non essential elements such as colour blocks, gradients, graphics

RIGHT WEBSKIN

File type

200kb max gif, jpeg, png, HTML5

1MB max

jpeg, png

NEED YOUR DIGITAL ADVERT DESIGNED? Prime Creative Media’s design studio is here to help. Our team of experienced designers know our dedicated industries well, and can help design your digital ads. Speak to your client success representative to find out more information.

SUPPLYING YOUR ARTWORK?  File types supported, HTML5, JPG, PNG, GIF  Creatives supplied at 72dpi  Creative with white backgrounds must include a 1px solid border  MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated.  Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience  Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason  We are unable to serve third party sky gutters, wallpapers and Solus/eDMs HTML (ANIMATED BANNERS)  Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>  Your creative must use the click tag variable as the clickthrough URL: <a href=”javascript:window.open(window.clickTag)”></a>  Creatives to include a valid clickthrough that opens in a new tab or window  Can contain animation & loop twice (play through 3 times)  SVG and WebFonts are not accepted  No strobing effects on All HTMLor rapid animation permitted.

A backup image is required for unsupported environments.  HTML5 creative must be SSL compatible to serve on Prime Creative sites  HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC.  The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested.  Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners

ADVERTISING MATERIAL FOR IN-HOUSE DESIGN: • Logos (ai, pdf, eps or “working files”) • Brand guidelines • Images (High resolution) • Text, or key messages • Call to action (i.e. contact us today, get a free quote, etc.)

• Click Through URL WHICHSCHOOL? YOUR SOURCE OF INDUSTRY KNOWLEDGE

RATES WHICHSCHOOL? MAGAZINE PREMIUM

FRONT COVER

$15,000

DOUBLE PAGE ADVERT 4 X PAGES EDITORIAL DOUBLE PAGE PRINTED PROFILE

PREMIUM PROFILE WEBSITE LISTING

4 X TEACHER PROFILE HIGHLIGHT 12 X SUPPLIED EDITORIAL CONTENT ON WEBSITE

INSIDE FRONT COVER $7,519

GOLD

$10,961

2 X TEACHER PROFILE HIGHLIGHT 12 X SUPPLIED EDITORIAL CONTENT ON WEBSITE

4 X TEACHER PROFILE HIGHLIGHT 12 X SUPPLIED EDITORIAL CONTENT ON WEBSITE

PREMIUM PROFILE WEBSITE LISTING

$6,225

DOUBLE PAGE ADVERT DOUBLE PAGE EDITORIAL DOUBLE PAGE PRINTED PROFILE

PREMIUM PROFILE WEBSITE LISTING

4 X TEACHER PROFILE HIGHLIGHT 12 X SUPPLIED EDITORIAL CONTENT ON WEBSITE

BACK COVER

$8,024

DOUBLE PAGE ADVERT DOUBLE PAGE EDITORIAL DOUBLE PAGE PRINTED PROFILE

PREMIUM PROFILE WEBSITE LISTING

4 X TEACHER PROFILE HIGHLIGHT 12 X SUPPLIED EDITORIAL CONTENT ON WEBSITE

RUN OF SITE THROUGHOUT WHICHSCHOOLMAG. COM.AU 12 X SUPPLIED CONTENT & IMAGES

PREMIUM PROFILE WEBSITE LISTING

SILVER

INSIDE BACK COVER

LEADERBOARD BANNER ADVERT

DOUBLE PAGE ADVERT DOUBLE PAGE EDITORIAL DOUBLE PAGE PRINTED PROFILE

DOUBLE PAGE ADVERT DOUBLE PAGE EDITORIAL DOUBLE PAGE PRINTED PROFILE

PREMIUM PROFILE WEBSITE LISTING

WHICHSCHOOLMAG.COM.AU WEB DIGITAL

WHICHSCHOOL? MAGAZINE PRINT AND DIGITAL

INVESTMENT: $9,900 + GST PER YEAR

BANNER ADVERT

HOMEPAGE 6 X SUPPLIED CONTENT & IMAGES

$6,255

FULL PAGE ADVERT FULL PAGE EDITORIAL FULL PAGE PRINTED PROFILE

INVESTMENT: $8,916 + GST PER YEAR

MREC

1 X TEACHER PROFILE HIGHLIGHT

RUN OF SITE

8 X SUPPLIED EDITORIAL CONTENT ON WEBSITE

6 X SUPPLIED CONTENT & IMAGES

INVESTMENT: $7,428 + GST PER YEAR BRONZE

$4,400

HALF PAGE ADVERT HALF PAGE EDITORIAL HALF PAGE PRINTED PROFILE PREMIUM PROFILE WEBSITE LISTING

WEBSKIN

100% SHARE OF VOICE WHICHSCHOOLMAG.COM.AU 1 X WEEK

INVESTMENT: $3,121 + GST

6 X SUPPLIED EDITORIAL CONTENT ON WEBSITE

ISSUE

BOOKING DEADLINE

PUBLICATION DATE

VIC 2026

18 FEBRUARY 2025

31 MARCH 2025

QLD 2026

27 MAY 2025

7 JULY 2025

NSW 2026

13 OCTOBER 2025

24 NOVEMBER 2025 WHICH WHICHSCHOOL? SCHOOL? YOUR SOURCE OF INDUSTRY KNOWLEDGE

FAQ

WHO IS WHICHSCHOOL?’S AUDIENCE?

Parents or guardians of children at or near school age (primary and secondary school ages included) and education professionals.

HOW REGULARLY IS WHICHSCHOOL? PRODUCED?

WhichSchool? is published and distributed annually.

WHERE IS WHICHSCHOOL?’S DISTRIBUTED?

WhichSchool? Magazine through our multiple distribution partners ensures that childcare centres within a 25km radius of your school are receiving the publication. This places your message directly in front of parents at the exact moment they start thinking about their child’s education. This is a crucial window of influence — families are actively researching, shortlisting, and making decisions about where to enrol their children in your community.

Capturing their attention early means your school stays top of mind when it matters most. This is why so many leading schools across the country choose to partner with WhichSchool? Magazine.

CAN THE MAGAZINE BE FOUND ELSEWHERE?

We also distribute the magazine in targeted airline lounges and hotels and select preschools.

WhichSchool? is also sold at news agents through Are Direct.

WHICHSCHOOL? YOUR SOURCE OF INDUSTRY KNOWLEDGE

FOR ADVERTISING ENQUIRIES CONTACT: KYLIE NOTHROP BUSINESS DEVELOPMENT MANAGER WHICHSCHOOL? MAGAZINE T: 0422 046 299 E: KYLIE.NOTHROP@PRIMECREATIVE.COM.AU

WHICHSCHOOL? YOUR SOURCE OF INDUSTRY KNOWLEDGE