2026
Media Kit
The Australian Pipeliner is the official magazine of the Australian Pipelines and Gas Association (APGA) and the leading media brand for the sector. With mature readership lists developed over several decades, excellent brand recognition in the industry and a strong reputation for producing high-quality original content, The Australian Pipeliner has unparalleled access to key decision-makers in the upstream and midstream sectors.
Brand Promises
Best exposure to decision makers
Best content that showcases you
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot The Australian Pipeliner reaches professionals across the Australian industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
Readership Construction Contractors
15%
Government, Industry Association and Other
15%
Manufacturers & Distributors
17%
Project Management & Service Providers
28%
Pipeliner Owners & Operators
18%
Consultants & Advisors
7%
73.7K
Monthly exposure opportunities for 12month partners
3,153 10,304 Magazine circulation
Enewsletter circulation
5.7%
23.9% Enewsletter click rate
Enewsletter open rate
Geography Vic
23.9%
NSW
31.3%
Qld
22.7%
SA
5.9%
WA
12.7%
Other
3.4%
12,091 17,287 Average monthly page views
Social followers
Magazine circulation includes hard copies, event distribution, digital edition reads and pass on rate.
Annual partnerships Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions Customised enjoy tailored, consistent content planning with our team Extended exposure across our platforms establishes you as an industry leader Exclusive access to direct mailouts to our database (only offered to annual partners) First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients. Brand builder
Executive influencer
Industry leader
Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.
• 1 x premium position full page ad in every issue
• 1 x premium position full page ad in every issue
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 3 x months enewsletter banner ad (timing to be determined by client – can be in a row or separated)
• 12 x months enewsletter banner ad
• 12 x months enewsletter leaderboard ad
• Distribution of press releases on our website and in enewsletter
• 6 x months MREC ad on website (timing to be determined by client – can be in a row or separated) • Distribution of press releases on our website and in enewsletter
• 12 x months leaderboard ad on website • 2 x solus EDMs • Distribution of press releases on our website and in enewsletter
Tailor your own package While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
A sample selection of our audience
Woodside CEO Meg O’Neill March 2025
Esso spokesperson November 2024
APA Group CEO Adam Watson May 2025
Companies most engaged with our content include:
James Smith, executive general transmission operations (former), Australian Gas Infrastructure Group, September 2022
AGIG CEO (former) Ben Wilson, digital article, https://www.pipeliner.com.au/wilson-we-needa-green-gas-stimulus/
Roles our readers perform include:
APA
Operator (AEMO)
Chief Executive Officer
Pipeline Manager
Jemena
Esso Australia
Director and Managing Director
Santos
Lochard Energy
Finance Director/ Manager
Woodside
Mobil (Exxon) and Mobil Oil Australia Pty Ltd
President and Vice President
Project Director/ Manager
Chief Operating Officer
Project Lead
Chief Financial Officer
Project Engineer
Senex Arrow Energy EPIC Energy Origin Energy ATCO AGIG AusNet Australian Energy Market
Tas Gas SEA Gas
General Manager
Various water boards and water authorities nationwide
Operations Manager
Various Local, State and Federal Government departments - both water and energy nationwide
Purchasing Manager
Procurement Manager Engineering Manager Director of Pipelines
Regional Manager Safety titles Sales, Business Development and Management Marketing Manager and Co-Ordinator
Premium advertising options – magazine Inside front cover
Front cover
Back cover
Inside back cover
Early right hand page
Premium advertising options – digital Enewsletter benefits LEADERBOARD (FIXED)
• The latest industry news sent direct to our audience of decision makers • Opt-in list - our audience receives the enewsletter because the content is valuable to them • Clickable banners allow you to direct our readers where you want them to go
BANNER
• GIF files supported • Runs weekly on Tuesdays • Change the creative as often as you like • Digital reporting available
MREC (ROTATING)
Premium ad space - website benefits • Clickable banners allow you to direct our readers where you want them to go • Align yourself with the latest industry news • Change the creative as often as you like • Digital reporting available • GIF files supported
LEADERBOARD (FIXED)
Premium advertising options – exclusive We also offer the following additional high-impact digital advertising options, exclusive to annual partners: Solus EDM A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include: • Direct access to our niche, qualified subscriber base • Direct send of your own creative (subject to approval) to our audience • Capture the undivided attention of our audience • Limited solus EDM sends per month, ensuring your message stands out • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Sent to our third-party database of 10,900+ industry decision makers
Webskin A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include: • Website takeover - full length of website on both sides • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Align yourself with the latest industry news • Available for seven days at a time
Editorial At The Australian Pipeliner we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers. Case study
Product feature
People profile
We interview your best clients and showcase how your products and services managed a pain point for their company.
An article looking at the development of a product and the problem it solves for the industry.
Personality profiles from leaders within your industry and/or organisation.
Company profile
Product profile
Thought leadership
An in-depth look at your business, and the impact it is making on the industry.
An article that homes in on the specific features and benefits of a particular product or service.
Articles from experts in your organisation showcasing leadership and trusted authority within the industry.
Features schedule
January
March
May
July
September
November
Features
Features
Features
Features
Features
Features
PE pipe
Water and offshore
Future fuels, emissions reduction & innovation
APGA Convention
Expanding Infrastructure
Major projects in review
Looking ahead for 2026
Major pipelines of Australia 2026 map
Event
APGA Convention
Booking: 3 Dec 2025
Booking: 18 Feb 2026
Booking: 15 Apr 2026
Booking: 17 Jun 2026
Booking: 19 Aug 2026
Booking: 21 Oct 2026
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For Partnership Enquiries contact: Jacob Niehus
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VIEW PRINT SPECS
Business Development Manager, The Australian Pipeliner P: +61 466 929 675 E: jacob.niehus@primecreative.com.au