PowerTorque Media Kit

PARTNERS WITH

BEST EXPOSURE TO DECISION-MAKERS

Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchase-influencers.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE

Work with us throughout the year to gain direct access to our team of trusted advisors.

BEST ARTICLES AND EVENTS THAT SHOWCASE YOU

We are known for producing the highest quality content and events, both in-person and digital.

BEST EXPOSURE TO DECISION MAKERS FROM OUR READERS

“ “

WHY PARTNER WITH POWERTORQUE? OUR BRAND PROMISES

POWERTORQUE MAGAZINE PROVIDES THE ROAD TRANSPORT INDUSTRY WITH THE LATEST NEWS & INFORMATION RELEVANT TO ROAD TRANSPORT OPERATORS TO ASSIST IN RUNNING A TRANSPORT BUSINESS. IN THE COMPLEX WORLD OF BUSINESS TODAY, IT IS INFORMATION SOURCES SUCH AS POWERTORQUE MAGAZINE THAT ARE IMPERATIVE TO KEEP OPERATORS INFORMED AND UP TO DATE.”

Robert Blanchard, Executive Officer at Herb Blanchard Transport

FROM FRONT TO BACK POWERTORQUE CONVEYS THE INDUSTRY NEWS THAT MATTERS.”

MAGAZINE CIRCULATION 6 issues per year, 27,721 readers per edition

E-NEWSLETTER CIRCULATION Weekly e-newsletter, 32,770 readers per month

AVERAGE MONTHLY PAGE VIEWS 52,945

MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS 100,000+

Numbers accurate as of September 2023. Circulation includes total readership, inclusive of digital edition reads of print magazine and pass on rate.

WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OF-THE-ART DIGITAL PLATFORMS

We partner with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.

12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.

EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.

GET THE BEST EXPOSURE AS A 12-MONTH PARTNER

AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.

FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.

YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.

PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.

PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION

At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:

Case Studies

Working with your clients to tell about shared successes.

Profiles

Have your company’s story documented and distributed to the industry through a trusted third party.

Product Releases

Coverage of all your new product releases.

Company updates

Take your place as an industry thought leader.

A SURVEY OF MAGAZINE READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”

PRIME CREATIVE MEDIA EVENTS

EVENTS TO CONNECT YOU WITH DECISION MAKERS

PRIME CREATIVE MEDIA ENGAGES WITH DECISION MAKERS THROUGH BOTH OUR PRINT AND DIGITAL MEDIA AND WITH LIVE AND DIGITAL EVENTS, BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD

AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.

OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.

CHRISTINE CLANCY Chief Operations Officer

TIM GILES Editor

JOHN MURPHY Chief Executive Officer

TREVOR HERKESS National Sales Manager

GEOFF CROCKETT Managing Editor

ALEX CATALANO Assistant Editor

IN B2B AND INDUSTRIALS

OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”

TOM ANDERSON Graphic Designer

BEA BARTHELSON Art Director

TOM BUCHANAN Videographer

DAZ WOOLLEY Art Director

KERRY PERT Graphic Designer

MICHELLE WESTON Art Director

BLAKE STOREY Head of Design

PAUL BREEN Imaging Specialist

CATERINA ZAPPIA Graphic Designer

INFRASTRUCTURE & RESOURCES

TRANSPORT & LOGISTICS

Prime Creative Media is Australia’s leading B2B Media and Events Company.

We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.

For the past two decades, we have worked to grow Individuals, Organisations and Industries.

We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.

PRINT ADVERTISING SPECS

420mm(w) x 297mm(h) BLEED

430mm(w) x 307mm(h)

SAFE TYPE AREA:

400mm(w) x 277mm(h)

210mm(w) x 297mm(h)

BLEED:

220mm(w) x 307mm(h)

SAFE TYPE AREA:

190mm(w) x 277mm(h)

1/2 HORIZONTAL TRIM:

210mm(w) x 145mm(h) BLEED:

220mm(w) x 155mm(h)

SAFE TYPE AREA: 190mm(w) x 125mm(h)

1/2 VERTICAL TRIM:

100mm(w) x 297mm(h)

BLEED:

110mm(w) x 307mm(h)

SAFE TYPE AREA: 80mm(w) x 277mm(h)

MECHANICAL SPECIFICATIONS

Printing: Sheetfed offset / 175 lpi

Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.

Supplied material

1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)

2. Material must be supplied as a press ready pdf. All other formats will be rejected.

3. Avoid running type across the gutter of a double page spread.

4. All fonts need to be embedded into the PDF file

5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.

6. Images need to be of a minimum 300dpi at print size.

7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print

8. Total ink limit should not exceed 300%

Advertising material for in-house design:

• Images to be supplied as jpegs*

• Text to be supplied as a text file or Word document

• Logos to be supplied as vector eps files

* Images and logos used on websites are not acceptable for printing purposes

420mm(w) x 137.5mm(h) BLEED

430mm(w) x 140.5mm(h)

SAFE TYPE AREA:

400mm(w) x 127.5mm(h)

1/3 HORIZONTAL TRIM:

210mm(w) x 90mm(h) BLEED:

220mm(w) x 100mm(h)

SAFE TYPE AREA: 190mm(w) x 70mm(h)

1/4 HORIZONTAL TRIM:

210mm(w) x 75mm(h) BLEED:

220mm(w) x 85mm(h)

SAFE TYPE AREA:

190mm(w) x 55mm(h)

1/4 VERTICAL TRIM:

90mm(w) x 135mm(h) (No Bleed) STRIP TRIM:

210mm(w) x 50mm(h) BLEED:

220mm(w) x 60mm(h)

SAFE TYPE AREA: 190mm(w) x 35mm(h)

TERMS & CONDITIONS

All advertisements for PowerTorque Magazine are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

Double Page Spread

Half Double Page

2 X

2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)

1040px(w) / 2080px(w)

STANDARD SIZE

SIZE: 2000px(w) x 1250px(h)

TOP TRIM: 250px(h)

SAFE AREA: 150px(w)x600px(h)

WHITE SPACE: 1040px(w)

2 X HIGH-DENSITY

SIZE: 4000px(w) x 2500px(h

TOP TRIM: 500px(h)

SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)

Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied. WEBSKIN

MECHANICAL SPECIFICATIONS

SUPPLYING YOUR ARTWORK?

 File types supported, HTML5, JPG, PNG, GIF

 Creatives supplied at 72dpi

 Creative with white backgrounds must include a 1px solid border

 MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated

 Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience

 Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason

 We are unable to serve third party sky gutters, wallpapers and Solus/eDMs

HTML (ANIMATED BANNERS)

 Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>

 Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>

 Creatives to include a valid clickthrough that opens in a new tab or window

 Can contain animation & loop twice (play through 3 times)

 SVG and WebFonts are not accepted

 No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.

 HTML5 creative must be SSL compatible to serve on Prime Creative sites

 HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC

 The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested

 Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners

TERMS & CONDITIONS

All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance.

All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

*Standard web sizes are requried, however additional high density files can be supplied as well

FOR ADVERTISING ENQUIRIES CONTACT:

TREVOR HERKESS

NATIONAL SALES MANAGER - POWERTORQUE MAGAZINE

T: 0411 411 352 E: TREVOR.HERKESS@PRIMECREATIVE.COM.AU