MHD Supply Chain Solutions Media Kit

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MEDIA KIT 2024

WHY PARTNER WITH MHD? OUR BRAND PROMISES

BEST EXPOSURE TO DECISION MAKERS

Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchaseinfluencers.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE

Work with us throughout the year to gain direct access to our team of trusted advisors.

BEST ARTICLES AND EVENTS THAT SHOWCASE YOU

We are known for producing the highest quality content and events, both inperson and digital.

MHD YOUR SOURCE OF INDUSTRY KNOWLEDGE
E history working some the largest was limiting outcome for his customers only being able offer behind starting new independent consultancy, Fuzzy LogX. “We want raise the bar this area and for want improve their warehousing capabilities,” Bas says. After two years, Triantafilo the business. Jeff passionate about automation and logistics. “For me, what become an engineering discipline future. want people come out At core, the team Fuzzy LogX wants drive better outcome for hours, transfer much knowledge can customers,” Bas says. billable hour, Bas says Fuzzy LogX bringing fresh approach the warehousing and logistics consultancy. the relationships we build with our clients. We are working hard bring greater sense transparency and through ensuring that are driven by achieving better outcomes, billable hours,” he says. With many large-scale automation This can lead to confusion for many businesses looking to benefit from and every vendor own agenda. We are privileged position solutions, and help design concept that works best the client,” Bas says. The Fuzzy LogX team the unique for and with the large vendors, so they have intimate knowledge the systems offer. guarantee that whatever solution we put forward our client’s best across the entire automation spectrum with both large and small vendors, RAISING THE BAR Five years ago new consultancy launched with the aim challenging the misconception that the warehouse the ugly duckling business. sits down with the team at Fuzzy LogX find out why finding the best solution for its clients their badge of honour. knowledge the latest automated “We bring clarity our clients projects because we offer realistic According Jeff, about picking solution and ensuring that there no wool being pulled over customer’s Bas. “One the things we’ve found in last five years that there lot white elephants this space. promised,” he says. huge part Fuzzy LogX role benefits and throughput gains being quoted by vendors are realistic that the business case accurate. spending more than $100 million automation and my job ensure this investment that made maybe once every years needs accurate and realistic,” Jeff says. From get-go, Fuzzy LogX building I am part the consultancy gets from who they are, but us it’s the any project, Fuzzy LogX team ensures that they spend time the ground talking to everyone that you always talk the forklift ground. They are the ones doing the insights,” Jeff says. According Jeff, you listening you are losing the they are by far experts their operation,” he says. most their investment by transferring knowledge. “At some point we leave, and knowledge onto them much can that there much FROM WAREHOUSE TO DISTRIBUTION CENTRE elevated across businesses throughout most important asset business. The called fulfilment,” Jeff says. Ultimately business concerned with meeting goals and about sees this real opportunity the warehouse and says warehouses throughout Australia from dark, dingy and static sheds world-class distribution centres the While some Fuzzy LogX implementation projects include smaller organisations search “We will help anyone who work with large-scale and small-scale automation, large part our business involves M TECHNOLOGY customers through sharing knowledge and expertise. MH TECHNOLOGY most important asset business.

BEST EXPOSURE TO DECISION MAKERS FROM OUR READERS

WHY PARTNER WITH MHD? OUR BRAND PROMISES

“As a passionate supply chain executive I trust MHD for the latest industry happenings. MHD keeps me up to date on the innovations, solutions and products developing across the logistics spectrum.

The title provides me with insight and best practice across the supply chain space, as well as reports on important developments in the sector. It is a valuable resource for me as a leader in this industry and is a must-read for anyone looking to keep up with Australia’s fast-paced logistics and supply chain sector.”

“MHD helps keep me connected to Australia’s logistics and supply chain industry. I follow it to find out about the latest innovations and developments in this everevolving sector.

As Australia’s only title covering this space, it’s a valuable resource for anyone operating in supply chain or logistics to stay connected, share best practice and discover new ways of working.”

Saul Resnick, CEO UK&I (previously CEO ANZ) DHL Supply Chain

SURVEY OF READERSHIP – JUNE 2021

Executive 48.96%

Operations 13.77%

Mid-level Manager 23.82%

Procurement 1.28%

Sales/Marketing 11.08%

Finance 1.09%

48.96% OF MHD READERS IDENTIFY THEMSELVES AS EXECUTIVES.”

MHD YOUR SOURCE OF INDUSTRY KNOWLEDGE
“ “

MAGAZINE CIRCULATION 7,800+

ENEWSLETTER CIRCULATION Twice weekly 18,000+

AVERAGE MONTHLY PAGE VIEWS 30,000+

WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS

We partner with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.

MULTI-PLATFORM EXPOSURE

WHY PARTNER WITH MHD? OUR BRAND PROMISES

MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS

185,950

Numbers accurate as of August 2023. Circulation in total print numbers and digital reads of print magazine.

FACEBOOK 1,600+ Followers

TWITTER

450+ Followers

LINKEDIN 5000+ Followers

MHD YOUR SOURCE OF INDUSTRY KNOWLEDGE

GET

12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES. “

EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.

AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.

FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.

YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.

PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.

MHD YOUR SOURCE OF INDUSTRY KNOWLEDGE
THE BEST EXPOSURE AS A 12-MONTH PARTNER

At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in-house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:

Case Studies

Working with your clients to tell stories of shared successes.

Profiles

Have your company’s story documented and distributed to the industry through a trusted third party.

Product Releases

Guaranteed coverage of all your new product releases.

Company Updates

Take your place as an industry thought leader.

PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION

PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA

A SURVEY OF MHD READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
MHD YOUR SOURCE OF INDUSTRY KNOWLEDGE
SOCIAL MEDIA SOCIAL MEDIA PUBLISHED CASE STUDIES EMAILED NEWSLETTERS SUPPLIER INFORMATION PRINTED TRADE MAGAZINE TRADE MAGAZINES MEDIA WEBSITES EVENTS 0 0 50 50 100 100 150 150 300 300 200 200 350 350 250 250
BEST ARTICLES THAT SHOWCASE YOU Survey conducted in June 2020 as part of the Prime Creative Media Industry Sentiment Survey. “

EVENTS TO CONNECT YOU WITH DECISION MAKERS

PRIME CREATIVE MEDIA ENGAGES WITH DECISION MAKERS THROUGH PRINT AND DIGITAL MEDIA AS WELL AS LIVE AND DIGITAL EVENTS – BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”

MHD YOUR SOURCE OF INDUSTRY KNOWLEDGE
MHD Supply Chain Solutions
PRIME CREATIVE MEDIA EVENTS

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD

AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.

OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.

MHD YOUR SOURCE OF INDUSTRY KNOWLEDGE
WILL JENKIN Business Development Manager
DANNY HERNANDEZ Sales Manager South
EDWARD CRANSWICK Editor JOSEPH MISURACA Assistant Editor SYED SHAH Managing Editor CHRISTINE CLANCY COO

DESIGN SERVICES

SPECIALISING IN B2B AND INDUSTRIALS

OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”

MHD YOUR SOURCE OF INDUSTRY KNOWLEDGE
TOM ANDERSON Graphic Designer BEA BARTHELSON Art Director TOM BUCHANAN Videographer DAZ WOOLLEY Art Director KERRY PERT Graphic Designer MICHELLE WESTON Art Director BLAKE STOREY Head of Design PAUL BREEN Imaging Specialist CATERINA ZAPPIA Graphic Designer

FROM OUR CURRENT 12-MONTH ADVERTISING PARTNERS

““We have had the pleasure of working closely with the MHD team for years now, advertising our Industrial Property platform Industrial Solutions for Colliers International.

We have found this audience informed, engaged and sophisticated, and we are always pleased to add to the conversation in supply chain and logistics.

Thank you to Edward and his team for their ongoing work to showcase the latest and greatest in our industry.”

“MHD, with its targeted focus on the supply chain and latest innovations, is considered a key partner of Dematic in ANZ.

MHD is a core part of Dematic’s communications strategy in educating ANZ companies as to the latest trends, challenges and opportunities facing companies and the imperative to automate, as well as the sharing of our best practice customer stories from ANZ and around the world to its broad readership base, in reinforcing Dematic’s position in ANZ as the market leader and partner of choice for supply chain and logistics optimisation.”

“Prological is moving into its third year of partnering with MHD. Given it is the leading Australia/New Zealand Supply Chain magazine and combined digital forum, we have found it a great platform to share knowledge, engage with industry as well as secure new business.

Prological has increased its investment in the partnership each year since commencing, because the partnership delivers. MHD has the regular attention of key influences in supply chain decision making. MHD enables our firm to be adding value to that cohort of practitioners several times every month, all year around.

At Prological, we enjoy the relationship with MHD and as a business, and we benefit from what the relationship delivers.”

MHD YOUR SOURCE OF INDUSTRY KNOWLEDGE

AGRICULTURE

TRANSPORT & LOGISTICS

MANUFACTURING

ABOUT PRIME CREATIVE MEDIA

Prime Creative Media is Australia’s leading B2B Media and Events Company.

We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.

For the past two decades, we have worked to grow Individuals, Organisations and Industries.

We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.

MHD

MHD YOUR SOURCE OF INDUSTRY KNOWLEDGE HUMILITY OUR VALUES: ACCOUNTABILITY GROWTH GENEROSITY
Supply Chain Solutions
INFRASTRUCTURE & RESOURCES

TRIM BLEED TYPE

SPECIFICATIONS

MECHANICAL SPECIFICATIONS

Printing: Sheetfed offset / 175 lpi

DPS TRIM

420mm(w) x 297mm(h)

BLEED

430mm(w) x 307mm(h)

SAFE TYPE AREA:

400mm(w) x 277mm(h) Double

Full Page

FP TRIM:

210mm(w) x 297mm(h)

BLEED:

220mm(w) x 307mm(h)

SAFE TYPE AREA: 190mm(w) x 277mm(h)

1/2 HORIZONTAL TRIM:

210mm(w) x 148mm(h)

BLEED:

220mm(w) x 158mm(h)

SAFE TYPE AREA:

190mm(w) x 122mm(h)

1/2 VERTICAL TRIM:

102mm(w) x 297mm(h)

BLEED:

112mm(w) x 307mm(h)

SAFE TYPE AREA: 78mm(w) x 277mm(h)

Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.

Supplied material

1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)

2. Material must be supplied as a press ready pdf. All other formats will be rejected.

3. Avoid running type across the gutter of a double page spread.

4. All fonts need to be embedded into the PDF file

5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.

6. Images need to be of a minimum 300dpi at print size.

7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print

8. Total ink limit should not exceed 300%

Advertising material for in-house design:

• Images to be supplied as jpegs*

• Text to be supplied as a text file or Word document

• Logos to be supplied as vector eps files

* Images and logos used on websites are not acceptable for printing purposes

DELIVERY INSTRUCTIONS

Email artwork to: janine.clements@primecreative.com.au

Production enquiries: 02 9439 7227

1/3 HORIZONTAL TRIM:

210mm(w) x 102mm(h)

BLEED:

220mm(w) x 112mm(h)

SAFE TYPE AREA:

190mm(w) x 82mm(h)

1/3 VERTICAL TRIM:

65mm(w) x 297mm(h)

BLEED:

75mm(w) x 307mm(h)

SAFE TYPE AREA: 45mm(w) x 277mm(h)

1/4 HORIZONTAL TRIM:

210mm(w) x 80mm(h)

BLEED:

220mm(w) x 90mm(h)

SAFE TYPE AREA: 190mm(w) x 60mm(h)

1/4 VERTICAL TRIM: 88mm(w) x 120mm(h) (No Bleed)

FOR ADVERTISING ENQUIRIES CONTACT:

William Jenkin

Business Development Manager - MHD

T: 0478 820 221

E: william.jenkin@primecreative.com.au

TERMS & CONDITIONS

All advertisements for MHD are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

MHD YOUR SOURCE OF INDUSTRY KNOWLEDGE
PRINT ADVERTISING SPECS
1/2V
1/2H
Spread
1/3V 1/4V 1/4H
Page
1/3H

Non

2 X HIGH-DENSITY STANDARD SIZE

2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)

TRIM 250px(h) From the top

SAFE AREA

150px(w) x 600px(h)

WHITE SPACE

1040px(w) / 2080px(w)

LEFT WEBSKIN

RIGHT WEBSKIN

No Ad content to go here white space #FFFFFF

WEBSKIN

STANDARD SIZE

SIZE: 2000px(w) x 1250px(h)

TOP TRIM: 250px(h)

SAFE AREA: 150px(w)x600px(h)

WHITE SPACE: 1040px(w)

2 X HIGH-DENSITY

SIZE: 4000px(w) x 2500px(h

TOP TRIM: 500px(h)

SAFE AREA: 300px(w)x1200px(h)

WHITE SPACE: 2080px(w)

Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.

*Standard web sizes are requried, however additional high density files can be supplied as well

DIGITAL SPECIFICATIONS

MECHANICAL SPECIFICATIONS

SUPPLYING YOUR ARTWORK?

 File types supported, HTML5, JPG, PNG, GIF

 Creatives supplied at 72dpi

 Creative with white backgrounds must include a 1px solid border

 MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated

 Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience

 Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason

 We are unable to serve third party sky gutters, wallpapers and Solus/eDMs

HTML (ANIMATED BANNERS)

 Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>

 Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>

 Creatives to include a valid clickthrough that opens in a new tab or window

 Can contain animation & loop twice (play through 3 times)

 SVG and WebFonts are not accepted

 No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.

 HTML5 creative must be SSL compatible to serve on Prime Creative sites

 HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC

 The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested

 Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners

TERMS & CONDITIONS

All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

MHD YOUR SOURCE OF INDUSTRY KNOWLEDGE
Not to scale
MREC 300x250px
WEB
MOBILE 320x50px Type/Template Size wxh x2 High-density File Size Resolution File type WEB MREC 300x250px* 600x500px 200kb max 72ppi gif, jpeg, png, HTML5 WEB LEADERBOARD 728x90px* 1456x180px 200kb max 72ppi gif, jpeg, png, HTML5 WEB MOBILE 320x50px* 640x100px 150kb max 72ppi gif, jpeg, png, HTML5 WEBSKIN 2000x1250px 4000x2500px 800kb 72ppi jpeg, png eDM BANNER 570x100px 1140x200px 200kb max 72ppi  gif, jpeg, png eDM SOLUS 600x1000px Via HTML 900kb max 72ppi HTML
WEB WEB LEADERBOARD 728x90px EDM BANNER 570x100px
essential elements such as colour blocks, gradients, graphics
essential elements such as colour blocks, gradients, graphics
Non
MHD YOUR SOURCE OF INDUSTRY KNOWLEDGE FOR ADVERTISING ENQUIRIES CONTACT: WILLIAM JENKIN BUSINESS DEVELOPMENT MANAGER - MHD T: 0478 820 221 E: WILLIAM.JENKIN@PRIMECREATIVE.COM.AU
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