Smarter B2B marketing with Infrastructure Magazine
Infrastructure is an industry-leading magazine that brings together asset owners, statutory bodies, consulting engineers and first-tier contractors to explore the biggest news and issues across Australia’s infrastructure sector.
Our circulation, web traffic and audience engagement provide an effective option, and our audience of senior decision-makers turns to Infrastructure for our coverage of the latest news, developments and policies shaping the industry.
Whether you need to build brand awareness, educate the market, generate actionable leads, or all of the above, our integrated print, digital, content and social options can provide a solid and measurable return on investment.
How does Infrastructure get real and measurable marketing results?
Our audience is engaged
We are the infrastructure industry’s must-read publication, with a focus on quality content and timely news
We are integrated across print, online and digital marketing
We have an innovative range of marketing options, from traditional advertising to content to custom digital solutions
We listen to you
We work with our clients to find the right marketing solution for their goals, and can customise campaigns to suit their needs
Infrastructure Audience
Infrastructure is a title of choice for decision-makers at all levels of infrastructure asset owners, as well as other major players like consulting engineers and contractors. We closely track and independently audit our audience across our print, web, email and social channels to ensure we keep delivering relevant content and exceptional results to advertisers.
Company Type
Sector
State
Transport Asset Owner/Operator (26%)
Government Agency (10%)
Utility (6%)
Local Government/Council (5%)
Other Asset Owner (2%)
Top Tier Contractor (4%)
Specialist Contractor (8%)
Consulting Engineer (9%)
Professional Services Provider (10%)
So ware vendor (3%)
Equipment supplier (13%)
Education or non profit (5%)
Multi-disciplinary (32%)
Rail (28%)
Road (9%)
Local Government (8%)
Energy (7%)
Water and Wastewater (6%)
Airport (4%)
Ports (2%)
Communications (2%)
Other (2%)
Job Role
INFRASTRUCTURE IS READ BY INFRASTRUCTURE AND TRANSPORT ASSET OWNERS, INCLUDING:
Queensland Rail, TfNSW, Sydney Trains, Transurban, V/Line, Australian Rail Track Corporation, Aurizon, Pacific National, Vicroads, Main Roads Western Australia, Sydney Airport, Metro Trains Melbourne, Infrastructure Australia, Roads and Maritime Services NSW, WorkSafe, Level Crossing Removal Project, Australian Maritime Safety Authority AMSA, all major Ports corporations, metropolitan regional airports and Federal and State government infrastructure and transport departments.
WEB TRAFFIC
REMARKETING/DISPLAY NETWORK
Our remarketing network generates
228,000
impressions per year
NSW: 32%
VIC: 28%
QLD: 18%
WA: 11%
SA: 5%
ACT: 3%
TAS: 2%
NT: 1%
Senior management (27%)
Technician/operator (15%)
Other (9%)
Senior management (27%)
Technician/operator (15%)
INFRASTRUCTURE IS READ BY ALL MAJOR CONSULTING ENGINEERS AND CONTRACTORS INVOLVED IN INFRASTRUCTURE, INCLUDING:
Other (9%)
GHD Pty Ltd, Aurecon, AECOM, WSP, Arup, Jacobs, Downer Group, Cardno, Fulton Hogan, UGL, Laing O’Rourke Australia, BMD Constructions, Beca Ltd, CPB Contractors.
Quarterly views:
206,500
Quarterly users: 131,500
E-NEWS SUBSCRIBERS/EDM LIST
Average open rate: 25.47%
Subscribers:
RAIL LIST:
6,000 CONTACTS
10,975
Target the Rail sector with our custom audience.
PRINT MAGAZINE
Print subscribers: 3,360
Event distribution: 3,860
Print readers: 25,270
DIGITAL MAGAZINE
Average impressions:
224,549
Average reads: 2,603
Average read time: 4:37 minutes
SOCIAL AUDIENCE
LinkedIn followers: 4,404
LinkedIn audience reach: 27,604
ACROSS OUR DIFFERENT PLATFORMS YOU CAN REACH OVER
184,442
people each quarter
Marketing Fit for Purpose
Far more than just a place to run an ad, Infrastructure can help you understand the audience, create the strategy, develop the creative, and improve your entire marketing strategy. Whether you’re looking to generate awareness, engagement, leads or sales, you can work with the team that has the content expertise and resources to reach our highly targeted audience.
Step 1: What are your goals?
First, decide your goals. Are they any of the below?
Building your brand, improving your reputation and perception
Educating the market, informing current customers and new prospects about your products and services, including any ways they are unique, or new releases
If you’re not sure about your goals, check out our article here
The Prime Creative Media Trade Network
Beyond Infrastructure, Prime Creative Media also publishes five other titles: Pump Industry, Utility, Energy, Council and Mining, providing you with a comprehensive network of B2B industry titles. If you’re looking to target more than one industry sector, we can work with you to develop a tailored plan that connects you with senior decision makers in every sector you cover.
Generating new leads for the sales team to use
Step 2: Choose the package that meets your goals.
In Infrastructure, we offer a range of packages that have been specifically designed to achieve the goals above. Over pages 7–11, look for the packages with the symbol that aligns to your goals.
Custom marketing: made to measure
In addition to offering distribution opportunities in Infrastructure and the other titles in the Prime Creative Media Trade Network, our Marketing Agency provides a full suite of strategy, content, lead generation, nurture and sales solutions to clients working in the industries we cover. If you’re looking for a fully developed marketing plan that covers content creation, distribution and lead generation, this is the option for you.
The Complete Solution
The Complete Solution
For clients looking for a complete and customised service, this option brings together our agency skills with our targeted audience to generate, nurture and qualify leads for you. We create high-quality content for your brand and distribute it via our channels and other targeted campaigns.
Strategy and set-up
• Consultation to identify goals, target audience and messages
• Business process mapping to identify pain points where an automated communication track will help, such as reengaging cold leads, serving current clients or helping steer your sales team towards the hottest leads
• Setting up and managing digital lead capture, including creating landing pages forms and managing data
• Creation of lead bait whitepaper and nurture content
• Creation of a calculator or quiz to qualify and filter leads
Monthly services
Content
• Monthly creation of thought leadership content and blog posts
• Creation of LinkedIn and other social media posts
Distribution
• Feature your content in Infrastructure e-news, magazine and EDMs to relevant audience segments
• Managed LinkedIn paid campaign, including creating custom LinkedIn lookalike audiences
• Sending a monthly nurture newsletter to your growing list of leads
Results
• Leads provided in real time
• Monthly reporting and analytics
• Ongoing adjustments to the campaign to maximise ROI
Optional add-ons
SEO Package
• Use the content we create to improve your site’s search engine optimisation. Includes an initial health check, technical fixes, and a competitor comparison baseline report from $4,950. Then get the content we create added to your site and monthly web maintenance and SEO reporting for just an additional $650 per month.
Enhanced content
• Go deeper with white papers, infographics, video and other powerful and engaging forms of content created by our industry experts.
Increased coverage
• Maximise your results by reaching a wider audience through the Prime Creative Media trade network and targeted LinkedIn campaigns. Identify key sectors, company types and job roles and we can provide a custom quote.
CRM integration
• Integrate the marketing funnel with your own CRM to ensure a seamless process from lead generation to sales.
Price: From $15,000 or discountable with an ongoing monthly commitment
Price: from $3,450 per month
Price on application
Integrated Packages
Industry Leader
The full works – this package allows you to demonstrate your industry leadership.
• Full page ad in every print edition (4 per year)
• Ad placement in best position available
• Print ad repeated in digital replica edition
• Editorial opportunity in every edition
Digital
• Option of: Leaderboard banner, (10% of impressions over the whole quarter)
OR slider story or home page picture story on website (100% of impressions for a single week per quarter)
• 5 newsletter banners per quarter (including at least 1 top section banner)
• 1 Lead Partner Content in newsletter per quarter
• Additional content, such as press releases, included in the newsletter and website if provided
Annual Bonuses
All Growth & Visibility inclusions, plus:
• One additional bonus to suit your goals. Choose from;
• Branding: One quarter of remarketing (see page 10)
• Education: Your best content featured on the home page slider for a week each quarter
• Lead Generation: A custom-hosted lead page and 20 guaranteed leads (subject to the lead guarantee terms and conditions on page 11)
• 15% discount on all custom digital options
• Exclusive quarterly consultation – Ahead of each issue of Infrastructure magazine, catch up with the Editor to discuss some of the critical issues affecting the industry, and explore how you can leverage your advertising and content to catch the audience’s attention
Price: $6,670 per quarter for four quarters, or $23,980 to pay upfront for one year
Integrated packages take the best of all worlds, giving you a consistent campaign across print and digital, making use of display advertising and content as well as giving you access to our dedicated marketing help and social media channels.
Growth & Visibility
Our most popular option, the Growth & Visibility Package gives you a big profile at an economical rate.
• Full page ad in every print edition (4 per year)
• Print ad repeated in digital replica edition
• Editorial opportunity in two editions
Digital
• Option of: wide web banner
OR sidebox (10% of impressions over the whole quarter)
OR home page sponsor story on website (20% of impressions over the whole quarter)
• 3 newsletter banners per quarter
• Additional content, such as press releases, included in the newsletter and website if provided
Annual Bonuses
All Small Business inclusions, plus:
• A bonus ‘editorial video’. Our team will turn one piece of your content into a video, and share it on the Infrastructure site and in the newsletter
Valued at $1,650.
• 10% discount on all custom digital options
Small Business
Businesses of all sizes and budgets deserve to have the best marketing and this package allows you to be seen on a budget.
• Half page ad in every print edition (4 per year)
• Print ad repeated in digital replica edition
• Editorial opportunity in 1 edition per year
Digital
• Inline banner (10% impressions) on website
• 2 newsletter banners per quarter
• Additional content, such as press releases, included in the newsletter and website if provided
Annual Bonuses
• Sharing your content on Infrastructure’s social media channels
• Dedicated marketing assistance in putting together your ad artwork and editorial
• Gift subscriptions of Infrastructure magazine to your customers and prospects
• 5% discount on all custom digital options
Price: $5,630 per quarter for four quarters, or $19,980 to pay upfront for one year
Price: $4,370 per quarter for four quarters, or $15,700 to pay upfront for one year
Digital Packages
Digital Industry Leader
A commanding online presence – this package allows you to demonstrate your industry leadership as well as giving you access to our custom Lead Generation options.
Inclusions
• Option of:
Leaderboard banner on Infrastructure website (shared on rotation with other banners)
OR slider story or home page picture story on website (100% of impressions for a single week per quarter)
• 5 newsletter inclusions per quarter (can be banners or preambles)
• Remarketing campaign to our audience via the Google Display Network (estimated 20,000 impressions per quarter)
Annual Bonuses
• Dedicated marketing assistance in putting together your ad artwork and online editorial
• Sharing your content on Infrastructure’s social media channels
• Guaranteed 20,000 impressions per quarter across all channels
Price: $5,520 per quarter for four quarters, or $19,870 to pay upfront for one year
Looking for leads?
See the Lead Generator options on the next page, or combine both options at a discounted rate.
If you are looking for a trackable and measurable marketing option, our digital packages allow you to deliver your message directly and include full reporting on all opens, clicks and leads. These options are focussed on maximum impressions.
Digital Growth & Visibility
Keep your profile high to drive your growth – this package gives you a big impact at an economical rate.
Inclusions
• Wide web banner or MREC/Sidebox on Infrastructure website (shared on rotation with other banners)
• 3 newsletter inclusions per quarter (can be banners or preambles)
• Remarketing campaign to our audience via the Google Display Network (estimated 10,000 impressions per quarter)
Digital Small Business
Business of all sizes and budgets can still stand out online – this package allows you to be regularly seen on a budget.
Inclusions
• Inline banner on Infrastructure website (shared on rotation with other banners)
• 2 newsletter inclusions per quarter (can be banners or preambles)
• Remarketing campaign to our audience via the Google Display Network (estimated 5,000 impressions per quarter)
Annual Bonuses
• Dedicated marketing assistance in putting together your ad artwork and online editorial
• Sharing your content on Infrastructure’s social media channels
Annual Bonuses
• Sharing your content on Infrastructure’s social media channels
Price: $3,790 per quarter for four quarters, or $13,600 to pay upfront for one year
Looking to use content to educate the market?
Take advantage of the preambles in this package. A preamble is a short piece of text in the weekly email newsletter; it can link to a longer piece on our website, or your own website or a landing page. If you don’t have the resources to create content, our team can help.
Price: $2,390 per quarter for four quarters, or $8,790 to pay upfront for one year
Good for:
Inclusions
• Consultation with our editorial and marketing team about your messaging and content
• Assistance to create a custom EDM, landing page and marketing copy
• Your content promoted in 4 editions of the newsletter, on LinkedIn and through a custom EDM to the Infrastructure Magazine list
• All leads provided to you
• Generate at least 25 leads or we keep running the campaign until you do*
• *Subject to these terms and conditions
• Provide a valuable piece of content such as a white paper, e-book or webinar as lead bait, or we can create something for you for an extra fee. If you are supplying your own content, it is subject to quality approval from our editors
• Allow us to create and manage your landing page and direct all your campaign assets to this page
• Leads are defined as Infrastructure subscribers, matching the profile of our audience as set out in this media kit, who have voluntarily opted in to receive information about your company. All lead forms will be hosted by Prime Creative Media and will collect first name, last name, company name, job title and email address
Price: $7,950
Optional white paper creation: +$2,970
Plus a 10% discount on any Digital Packages (see previous page for details)
Inclusions
• Consultation with our editorial and marketing team about your messaging and content
• Assistance to create a custom EDM, landing page and marketing copy
• Your content promoted in multiple editions of the newsletter, on LinkedIn and through two EDMs to our subscribers or a custom segmented list
• All leads provided to you
• Generate at least 50 leads or we keep running the campaign until you do*
• *Subject to these terms and conditions
• Provide a valuable piece of content such as a white paper, e-book or webinar as lead bait, or we can create something for you for an extra fee. If you are supplying your own content, it is subject to quality approval from our editors
• Allow us to create and manage your landing page and direct all your campaign assets to this page
• Lead demographics to be agreed at outset of campaign, who have voluntarily opted in to receive information about your company. All lead forms will be hosted by Prime Creative Media and will collect first name, last name, company name, job title and email address
Price: from $14,970
Plus a 15% discount on any Digital Packages (see previous page for details)
Inclusions
This custom solution can include
• Account Based Marketing – target and exclude specific accounts
• Advanced creation of custom audience segments
• An agreed lead guarantee
• Filtering leads and additional nurture content or multiple touch points
Price: from $29,800
Plus a 20% discount on any Digital Packages (see previous page for details)
Looking for more impressions?
See the Digital Packages on the previous page, or combine both options at a discounted rate.
Good for:
Generating Leads
Educating the Market
Lead Nurture
The Lead Nurture Starter
Build on the impression you’ve made with your initial whitepaper or webinar with a series of additional content pieces that take customers on a journey from their high-level interest to answer queries, overcome objections and lead to a deeper understanding of your product.
Inclusions
• Creating a series of 4 content pieces to be used in a nurture track, leading from whitepaper to action
• Creation of a series of 3 additional sales templates, drawing on the themes of the above content but pushing for a more specific response
Price: $6,950
Ongoing Lead Nurture
Keep in touch with leads from all campaigns, and even trade shows, and rekindle interest from stale leads
Inclusions
• Set up and design of a monthly nurture newsletter, based around topical industry content
• Creation of one monthly content piece
• Inclusion of additional content in the newsletter if provided
• Set up and sending of newsletter
• Reporting on the most engaged leads
The Complete Lead Generation and Nurture Solution
Keep your marketing funnel running like a well oiled machine. This solution manages ongoing lead generation across Prime Creative Media, social and other platforms, and continues to nurture leads in an ongoing way.
Inclusions
• Ongoing Lead Generation
• Content Creation
• Managing your marketing funnel and Lead Nurture
Add-ons
Price: from $2,350 per month (minimum of 6 months)
Price: from $3,450 per month, plus set up costs
Combine with the Lead Nurture Starter, or create automated triggers for when subscribers receive additional information. We can set up a new lead nurture platform or configure your existing system.
Price: $4,850 or included free with 12 month commitment
Custom Digital Packages
Custom EDMs
Create custom email newsletters or EDM (electronic direct mail) for a targeted result.
Good for:
Inclusions
• Send to highly targeted segments matching your customer profile
• Track the results and generate actionable leads
• Custom EDMs can include whatever message you provide (subject to editorial approval)
• Provide your own html or get our team’s help to create from $900
Include a Whitepaper and get all leads directly sent to you: +$2,970
Price: $5,650
Infrastructure offers a range of custom digital packages that allow you to achieve your marketing goals. Whether it’s educating the market, increasing your social profile, improving SEO, establishing your company as a thought leader, generating actionable leads, or any combination of the above, we can help you.
Exclusive Custom Webinar
An exclusive opportunity to present your products and solutions to the audience you want, without any other competitors. Host your own session of the popular Critical Infrastructure series.
Good for:
Remarketing
You can now use the combined power of Infrastructure and Google to create the impression that your brand is everywhere.
Good for:
Inclusions
With an exclusive custom webinar, you will:
• Work with our editors to develop a topic that promotes your messages and resonates with our audience
• Get enormous brand recognition through our initial campaign via targeted EDMs, our newsletters and social media
• Present for up to 45 minutes, either solo or in partnership with one of our editors (for example, in a Q&A session)
• Have your logo and branding appear throughout the webinar
• Receive the contact details for everyone who registers
• Gain access to the recording afterwards, which you can share at will – or we can continue to gate the content and gather additional leads for you
• Have the opportunity to post webinar coverage in our newsletter channel
Technical requirements
Your presenters will need to have access to a webcam and microphone, and use Zoom.
Price: From $15,600
(Strictly limited to one event per month) Generating Leads Educating the Market Brand Awareness Generating Leads
Brand Awareness
Inclusions
• At Infrastructure we’ve built a powerful display network reaching over 50,000 individuals per month. This means your ads can follow Infrastructure readers across the web, reaching them on other sites and social pages that they visited
• This unique combination uses the power and the trackability of Google, as well as the niche and targeted audience of Infrastructure. You can reach them in significant numbers and on every device with this option
• All campaigns include at least 20,000 impressions per quarter and are fully trackable and reportable through Google
• Our team can create all the materials needed for this campaign
Price: $4,480
Or get 4 quarters for the price of 3: Annual package $13,440
Add-ons
Add any of the below on to an existing package to enhance your results.
The Lead Guarantee Premium Service Package
Enhance any campaign by getting guaranteed leads. Attract their interest with a whitepaper, e-book or webinar, and get all the contact details of those who opt in.
Good for:
Generating Leads
Inclusions
We can guarantee your results, as long as you work with us to achieve them. To get a lead guarantee, you need to:
• Run an approved campaign from this media kit
• Provide a valuable piece of content such as a white paper, e-book or webinar as lead bait, or we can create something for you for an extra fee. If you are supplying your own content, it is subject to quality approval from our editors
• Allow us to create and manage your landing page and direct all your campaign assets to this page
Leads are defined as Infrastructure subscribers, matching the profile of our audience as set out in this media kit, who have voluntarily opted in to receive information about your company. All lead forms will be hosted by Infrastructure and will collect first name, last name, company name, job title and email address.
The guarantee applies to a single quarter or campaign, and if we don’t achieve it we will keep running the campaign at no extra cost until it is met. If you would like a larger guarantee for a longer period of time, we may require updated lead bait each quarter.
With this add-on, our team will take care of all the creative for you, ensuring you make the most of your campaign and don’t have to worry about missing anything.
For individual content add-ons see page 16
Inclusions
• A quarterly consultation with the marketing team to review your goals and provide industry insights
• Our editors will write all of your print content
• Our editors can adapt any press releases or product releases you supply into online news stories
• Our editors will create newsletter preambles which can link to full stories, or your own website or landing page
• Our design team will create a suite of ad material, including one version of each size of print and digital ad included in your campaign, plus updates and tweaks as required each quarter
• Exclusive access to Infrastructure Data Insights report each quarter
Price: $2,200 for 20 leads with an approved campaign.
Only available for annual packages.
Price: $1,280 per quarter to pay quarterly or $4,600 to prepay annually.
Print Packages
Advertising OR Partner Content Rates
Premium Pages (Advertising Only)
One
A preferred option for senior executives, Infrastructure in print allows you to position yourself as a thought leader and build your brand. Take advantage of the deep attention span that our readers give the magazine to really get your message across.
Partner content
Partner with Infrastructure to include your own custom content in the magazine. This can be done independently or combined with advertising. High-quality content is a powerful way to engage and educate your target market. Our in-house journalists will work with you to create content that fits naturally into the magazine, as well as achieve your own marketing strategies. Partner solutions content is now available at the same rates as advertising space when booked on its own, or at 50% off when combined with print advertising of the same space. Paid content will be marked as ‘Infrastructure sponsored editorial’ and otherwise presented in the same format as other content in the magazine.
Technical Specs
• Preferred format is print-ready PDF.
• Full page ads should include 3mm bleed on all sides, which is trimmed after printing
• Use process colour (CMYK) only. We will convert spot colours to CMYK
• Avoid placing text within 15mm of edge
• Please submit articles in Microsoft Word format
• Images can be TIFF, EPS or JPG and must be at least 300 DPI
Full Technical specs can be found here
Content Marketing Solutions
For clients looking for assistance with content creation, we also offer a range of individual content marketing options for discrete products.
Content marketing is a critical part of modern marketing, particularly in the B2B space, where the sales cycle is long, multiple decision-makers are involved, and we are dealing with complex products.
Having a bank of high-quality content available for use on your website, e-newsletter, in industry publications and on social media is critical to developing a content marketing program that will work for you.
But developing this content is challenging for most organisations, with employees flat out doing their day jobs and lacking the time or energy for content creation.
That’s where Infrastructure comes in. Our team of editors, writers, designers, web developers and digital marketers can now help create content for you to use in campaigns with us, as well as in broader campaigns and on your own channels.
Multi-channel Content Creation
The writers, designers, web developers and digital marketers behind Infrastructure can now help create content for you to use in campaigns with us, as well as in broader campaigns and on your own channels.
Many of our clients find they get the best results with rich media, multi-channel and marketing, getting the same message out in many places through written content, infographics, video and more. Leverage our market knowledge and editorial expertise – Prime Creative Media excels at creating the Content Suite, but can also create individual items as required.
Complete Content Suite
Includes one master piece of content such as whitepaper or e-book, a spin off blog post, an infographic, a video and 3 social media posts
Content Suite Creation Components
$6,900
Add-on Content
For topics chosen by our editors to suit your company, or from a complete brief supplied by you. Prices apply when added to a marketing package
Large-scale Content Creation
Get access to our premium services if you’d like content created in your own voice, including getting help defining your messages, creating briefs, research or interviews.
Whitepaper/e-book creation (3000 words) $2,970
Already have a whitepaper that you want to spin off into a series of blogs, videos, infographics and surveys?
Content Suite distribution
article (where interview or research required)
Quarterly Reports
Campaign Report
Dates:1October2022-31August2023
Preparedby:EmilyGray
ClientGoalsandInclusions
Yourgoalwastobuildbrandawarenessandgenerateleads.
IntegratedGrowth&Visibility(Annual)
youaconsistentcampaignacrossmultipleplatformsandchannels.
● 4xfull-pageprintads
● 2xfullpageprinteditorials.
KeyStatistics
Herewehaveoutlinedthekey statisticsoftheperformance ofyourcampaign.
The key to maximising ROI on your campaign comes from knowing your goals, and then measuring your campaigns against them.
By booking with Prime Creative Media, you get access to our detailed reporting so you can keep your campaign on track and measure it against your goals.
OnlineEditorial
Your online editorial publishedonJune15th thisyeargarnered294impressions ofwhich 142wereunique
WebBanners
Findings
TheFinanceConsultancyrana
Growth&Visibility’campaignfor oneyear,beginningin2022withInfrastructure magazine.The inclusionswereconsistentlybranded,featuringsimilar characteristicsandgarneredstrongearlyengagementfromthe Infrastructure readership.
PrintThefullpageadfeaturedintheMarch2023editionwaswell-seen amongstourInfrastructure audience. The ad received 989 impressionsonthedigitalversion,inadditiontotheexposureof thousandsofsubscribersintheprintedcopy.Theinformation providedintheadshowedthatTheFinanceConsultancyhasalo toofferintermsofcontent,whichcanbeagreatwaytobuild andprovidevaluetoreaders.
CampaignReport
-MonkeyMedia+TheFinanceConsultancy
-MonkeyMedia+TheFinanceConsultancy
CampaignReport
CampaignReport
Recommendations
Lookingatyourgoalsandthecampaignasawhole,wecansee thatyourpackageinclusionshelpedbuildbrandawareness effectivelywiththeInfrastructure magazineaudience.While generatingleadswasalsoagoal,westillhaveyourEDMtosend, whichwillserveasausefultooltogenerateleads,whenpaired with aleadgenerationinclusion. Tomaintainthesegreatresultsandeffectivelygrowbrand recognitionwiththeInfrastructure audience,werecommend consistentexposureoveranIntegratedIndustryLeaderannualpackage,whichincludesa20leadguarantee. CampaignReport
NewsletterStory YournewsletterstorypublishedonJuly5th was delivered to 12,475subscribers Of those emailssent,8,083ofthemwereopened. There were 89totalclicks onyournewsletter story,45ofthoseclickswereunique
Companiesthatengaged
Belowisasampleoforganisationsthatclickedonyournewslettercontent.
NewsletterBanners
● FultonHogan
● Gamuda
● GHD
● RailProjectsVictoria
● Randstad
● SigmaExecutive
● Southern Rural Water
● SterlingGroup
● Strailastic Australia
● SuburbanRailLoopAuthority
● Aurecon
● Aurizon
Your4webbannersgathered16,958average impressionsperbanner,withyourfirstbanner startinginOctoberhaving30,026 impressions. Inyourfinalandcurrentbanner,youhave alreadyamassed23clicks. You received a total of 33clicks on your banners.
● AcmenaGroupPtyLtd
● Australian Trade & Investment Commission (Austrade)
● CopperleafTechnologiesAsiaPtyLtd
● DavcorGroup
● Decmil
● DepartmentofStateDevelopment, Infrastructure,LocalGovernmentand PlanningQLD(DSDILGP)
-MonkeyMedia+TheFinanceConsultancy
● HKA
● IFM Investors
● Katherine Town Council
● Lendlease
You ran a total of12newsletterbanners in our Infrastructure newsletter,whichaveraged 7,898opensperweekduringthecourseof yourcampaign. Youaveraged16totalclicks and 11unique clicks perbanner,withamaximumof27total clicks onyourfirstbannerwhichranin Octoberlastyear.
● EnergyQueenslandLimited
● EslersLandConsulting
● FlindersPortsPtyLtd
● LaingO'RourkeAustralia
● Main Roads Western Australia
● Mott MacDonald
● MurrayandRoberts
● PermadecPtyLtd
● Powerlink
● QueenslandDeptofTransportandMain Roads
● QueenslandRail(QR)
CampaignReport-MonkeyMedia+TheFinanceConsultancy
Key Statistics
● TfNSW
● TheHongKongPolytechnicUniversity
● Tract Consultants
● Transurban
● VictorianRegionalChannelsAuthority
● West Australian Local Government Association(WALGA)
See the key stats of each inclusion from your package, with insights drawn from the results.
Companies that engaged
See a list of the actual companies that have engaged with your content.
Findings and Recommendations
Get the Findings and Recommendations section, where we tie together your goals, package inclusions, results and recommendations.
Statistics breakdown
Raw data will be tabled at the end of your report for reference.
All packages include a detailed report each quarter. Talk to our team if you'd like anything more frequent.
Infrastructure Features Schedule
June 2024
Features Airport Urban development
Smart cities
Automated and electric vehicles
Freight and logistics
Funding/investment
Intelligent transport
Event Distribution
ITS Australia
September 2024
Features Port Asset management
AI and machine learning
Intelligent transport systems (ITS)
Roads and traffic
Sustainability
Tunnels and bridges
Event Distribution
National Roads & Traffic Expo
Mobility Live 2024
Workplace Health & Safety Show
November 2024
Features IoT & cloud communication Security Disaster management
March 2024
Features Software, communications & connectivity
Digital twins Tunnels
Condition monitoring & maintenance
Mapping, GIS & surveying
Training and skills
Construction outlook
Event Distribution TBC
Email Newsletter Schedule
Infrastructure News
• Weekly on Wednesdays at 8:30am
• Materials due 5.00pm the previous Friday
• Bookings due 5.00pm the Friday before that
Web Schedule
• News updates daily
• LinkedIn updates shared weekly Booking
Social Schedule
• Tweets daily