Farms & Farm Machinery Media Kit

2026

Media Kit

For more than three decades, Farms & Farm Machinery has been Australia’s leading farm machinery magazine.

Each issue is packed full of new and used tractors and machinery for sale, plus news and reviews of equipment, making it an unrivalled tool in the path to purchase.

Brand Promises

Best exposure to decision makers

Best content that showcases you

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot Farms & Farm Machinery reaches farmers by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Readership Broadacre farmers

63.2%

Horticulturalists

12.8%

Hobby Farmers

8.4%

Contractors

15.6%

283K

Monthly exposure opportunities for 12month partners

14,851 17,333 Magazine circulation

Enewsletter circulation

23.1%

2.0%

Enewsletter open rate

Geography Vic

23.4%

NSW

36.4%

Qld

22.2%

SA

7.5%

WA

7.5%

Other

3.1%

Enewsletter click rate

180,000 18,888 Average monthly page views

Social followers

Magazine circulation includes hard copies, event distribution and digital edition reads.

Annual partnerships Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions Customised enjoy tailored, consistent content planning with our team Extended exposure across our platforms establishes you as an industry leader Exclusive access to direct mailouts to our database (only offered to annual partners) First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Brand builder

Executive influencer

Industry leader

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x premium position full page ad in every issue

• 1 x premium position full page ad in every issue

• 3 x editorials throughout the year – written by our experienced inhouse editorial team

• 6 x editorials throughout the year – written by our experienced inhouse editorial team

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client – can be in a row or separated)

• 12 x months enewsletter banner ad

• 12 x months enewsletter leaderboard ad

• Distribution of press releases on our website and in enewsletter

• 6 x months MREC ad on website (timing to be determined by client – can be in a row or separated) • Distribution of press releases on our website and in enewsletter

• 12 x months leaderboard ad on website • 2 x solus EDMs • Distribution of press releases on our website and in enewsletter

Tailor your own package While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

What the industry says Advertising with Farms & Farm Machinery magazine has significantly boosted our visibility within the agricultural community. The magazine’s dedicated readership of industry professionals ensures our ads reach a highly relevant audience, driving quality leads and increasing our brand recognition. The team’s expertise and support have made the process seamless, and the results speak for themselves. We highly recommend Farms & Farm Machinery magazine for any business looking to connect with the farming sector”.

Glenn Walton Sales and marketing director Rata Equipment

Farms & Farm Machinery has been part of the weekly mail subscription list of my family farm as far back as I can remember. It sits alongside the ‘Farm Weekly’ and the ‘Countryman’ making up the three must-reads that cover all any broadacre farmer needed to know to ensure they stay up with what’s happening in farm machinery, production and politics in both WA and nationally. When I became CEO of WAFarmers I made sure all 1,000 of our members put Farms & Farm Machinery on their mailing list.”

Trevor Whittington CEO, WAFarmers

A sample selection of our audience

Zaldeesh Farms director Zeke Zalsman (FFM 440)

Bartle Frere Bananas owner Gavin Devaney (FFM 446)

Companies most engaged with our content include: Farms & Farm Machinery is distributed to farmers across Australia through the following channels: Retail sales at 1,368 news agents across Australia Complimentary subscriptions through associations such as WAFarmers Copies distributed at major field days and industry events around the country Distribution through media partnerships with Tractor & Machinery Association plus Hort Connections

New South Wales farmer James Portelli (FFM 451)

Victorian farmer Chris Irvine (FFM 444)

Narrain Grain director Andrew Nixon (FFM 446)

Roles our readers perform include: Farm Owner / Operator Farm Manager Livestock Manager Cropping Manager

General Manager – Agriculture / Livestock National Sales Manager – Agri / Machinery

Dealer Principal

Product Manager – Agricultural Equipment

Machinery Sales Manager

Precision Agriculture Specialist

Contractor Business Development Manager Operations Manager Agronomist Livestock Agent / Auctioneer Regional Manager (Agribusiness)

Irrigation Manager / Engineer Strategic Account Manager Territory Sales Manager – Livestock / Machinery Technical Services Lead – Livestock / Cropping

Premium advertising options – magazine Inside front cover

Front cover

Back cover

Inside back cover

Early right hand page

Premium advertising options – digital Enewsletter benefits • The latest industry news sent direct to our audience of decision makers

LEADERBOARD (FIXED)

• Opt-in list - our audience receives the enewsletter because the content is valuable to them • Clickable banners allow you to direct our readers where you want them to go • GIF files supported • Runs weekly on Wednesdays

MREC (AD TITLES)

• Change the creative as often as you like • Digital reporting available

Premium ad space - website benefits • Clickable banners allow you to direct our readers where you want them to go • Align yourself with the latest industry news • Change the creative as often as you like • Digital reporting available • GIF files supported

LEADERBOARD (FIXED)

MREC (ROTATING)

Premium advertising options – exclusive We also offer the following additional high-impact digital advertising options, exclusive to annual partners: Solus EDM A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include: • Direct access to our niche, qualified subscriber base • Direct send of your own creative (subject to approval) to our audience • Capture the undivided attention of our audience • Limited solus EDM sends per month, ensuring your message stands out • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Sent to our third-party database of 16,700+ industry decision makers

Webskin A website skin is a background/sidebar image that serves as a branded frame for a web page.

Benefits include: • Website takeover - full length of website on both sides • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Align yourself with the latest industry news • Available for seven days at a time

Feature Videos Video Services Farms & Farm Machinery Videos are one of the most powerful ways for advertisers to bring their story to life. Produced in a compelling case study format, these videos highlight industry partnerships, showcase real-world applications of new equipment and technology, and demonstrate project delivery and safety solutions.

Each video is designed to engage decision makers by showing your products in action – how they perform, the problems they solve and the results they deliver.

From cutting-edge agtech to hardworking machinery in the field, Farms & Farm Machinery Videos give your brand a dynamic platform to engage buyers and build trust through real-world performance.

Farms & Farm Machinery Video Packages include: • 3-5 minute Long-Form Video showcasing your product or service • Video hosted on the Farms & Farm Machinery homepage for at least one week • 10 x high-res images from your video shoot • 1 x Custom Print Editorial Article written by our journalists • Video and editorial hosted on the Farms & Farm Machinery Website, and amplified across eNews and social channels • Full reusage rights for all content provided

Editorial At Farms & Farm Machinery we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

Case study (Merlo)

Product feature (UHI)

People profile (David Jochinke)

We interview your best clients and showcase how your products and services managed a pain point for their company.

An article looking at the development of a product and the problem it solves for the industry.

Personality profiles from leaders within your industry and/or organisation.

Company profile (Bourgault)

Event coverage (Wimmera)

Thought leadership (WAFarmers)

An in-depth look at your business, and the impact it is making on the industry.

Articles and photos showcasing what was displayed at major industry events and field days.

Articles from experts in your organisation showcasing leadership and trusted authority within the industry.

Features schedule Issue 459

Issue 460

Issue 461

Issue 462

Issue 463

Issue 464

Issue 465

Feature

Feature

Feature

Feature

Seeding, spraying and spreading

Attachments

Horticulture

Telehandlers

On-Sale Event Preceding

On-Sale Event Preceding

On-Sale Event Preceding

On-Sale Event Preceding

Wimmera Wagin Woolorama South East

Booking: 06 Jan 2026 On sale: 02 Feb 2026

Farm World

Booking: 03 Feb 2026 On sale: 02 Mar 2026

Issue 466

On-Sale Event Preceding AgFest Riverina Primex

Booking: 03 Mar 2026 On sale: 30 Mar 2026

Issue 467

Booking: 31 Mar 2026 On sale: 27 Apr 2026

Issue 468

Feature

Grain handling

Small farms

On-Sale Event Preceding

On-Sale Event Preceding

Booking: 21 Jul 2026 On sale: 17 Aug 2026

Booking: 18 Aug 2026 On sale: 14 Sep 2026

Booking: 15 Sep 2026 On sale: 12 Oct 2026

Henty

Mudgee Mallee Future Ag Expo

Booking: 29 Apr 2026 On sale: 25 May 2026

Issue 469

Feature

On-Sale Event Preceding AgQuip Mingenew Dowerin Newdegate Eyre Peninsula

FarmFest Hort Connections

Booking: 26 May 2026 On sale: 22 Jun 2026

Booking: 23 Jun 2026 On sale: 20 Jul 2026

Issue 470

Issue 471

Booking: 10 Nov 2026 On sale: 07 Dec 2026

Booking: 04 Dec 2026 On sale: 04 Jan 2027

Elmore ANFD Wandin Silvan

Booking: 13 Oct 2026 On sale: 09 Nov 2026

VIEW DESIGN SERVICES

VIEW DIGITAL SPECS

For Partnership Enquiries contact: Georgia Doherty

VIEW MAGAZINE

VIEW PRINT SPECS

Business Development Manager - Farms & Farm Machinery P: 0411 510 053 E: georgia.doherty@primecreative.com.au