Food & Beverage Industry News Media Kit

2026

Media Kit

Food&Beverage Industry News is Australia’s highest circulating food and beverage manufacturing publication.

It is the food and beverage industry’s one-stop-shop when it comes to the latest products, services and technologies in this space.

Brand Promises

Best exposure to decision makers

Best content that showcases you

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot Food&Beverage Industry News reaches industry professionals by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Readership Food Manufacturing

55%

Packaging Services

3%

Food/Beverage/Tobacco

21%

Bread/Flour

3%

Fruit & Vegetable

4%

Meat Processing

4%

Equipment Machinery

4%

Dairy

2%

Smallgoods Processing

3%

Cakes/Pastry

1%

112.7K

Monthly exposure opportunities for 12month partners

5,607

5,015

27.4%

5.6%

Magazine circulation

Enewsletter open rate

Geography Vic

26.1%

NSW

35.8%

Qld

21.1%

SA

6.4%

WA

7.5%

Other

3.1%

Enewsletter circulation

Enewsletter click rate

30,579 16,232 Average monthly page views

Social followers

Magazine circulation includes hard copies, event distribution, digital edition reads and pass on rate.

Annual partnerships Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions Customised enjoy tailored, consistent content planning with our team Extended exposure across our platforms establishes you as an industry leader Exclusive access to direct mailouts to our database (only offered to annual partners) First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Brand builder

Executive influencer

Industry leader

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x premium position full page ad in every issue

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client – can be in a row or separated)

• 12 x months enewsletter banner ad

• 12 x months enewsletter leaderboard ad

• Distribution of press releases on our website and in enewsletter

• 6 x months MREC ad on website (timing to be determined by client – can be in a row or separated) • Distribution of press releases on our website and in enewsletter

• 12 x months leaderboard ad on website • 2 x solus EDMs • Distribution of press releases on our website and in enewsletter

Tailor your own package While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

A sample selection of our audience

Richard Jaffres, CEO Two Bays Brewing (FBIN June 2025)

Peter Millard, CEO Haigh’s Chocolates (FBIN June 2025)

Callum Reeves, Founder - Kaiju Brewing (FBIN July 2025)

Companies most engaged with our content include:

Roles our readers perform include:

Arnott’s Group

LION

CEO

Food Scientist

Asahi

Mondelez International

Chief Procurement Office

Bega Cheese

Mission Foods

General Manager Operations

Bertocchi

Nestle Australia Ltd

Chief Scientist

General Manager Procurement

Coca Cola

Nolan Meats

Coles Group

Simplot Australia

Fonterra

Sunrice

General Mills

Teys Australia

Inghams

Thomas Foods International

Facilities Engineer

Managing Director

JBS Australia

Treasury Wine Estates

Food safety Supervisor

Manufacturing Operations Manager

Kraft Heinz

Woolworths Group

Food Science Liaison

Mechanical & Process Manager

COO CTO Engineer Manager Equipment Manager

Global head of Quality Head of Operations Logistics Manager

Premium advertising options – magazine Inside front cover

Front cover

Back cover

Inside back cover

Early right hand page

Double page spread

Premium advertising options – digital Enewsletter benefits

LEADERBOARD (FIXED)

• The latest industry news sent direct to our audience of decision makers • Opt-in list - our audience receives the enewsletter because the content is valuable to them • Clickable banners allow you to direct our readers where you want them to go

BANNER

• GIF files supported • Runs weekly on Tuesdays • Change the creative as often as you like • Digital reporting available

Premium ad space - website benefits

MREC (ROTATING)

• Clickable banners allow you to direct our readers where you want them to go • Align yourself with the latest industry news • Change the creative as often as you like • Digital reporting available • GIF files supported

LEADERBOARD (FIXED)

Premium advertising options – exclusive We also offer the following additional high-impact digital advertising options, exclusive to annual partners: Solus EDM A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include: • Direct access to our niche, qualified subscriber base • Direct send of your own creative (subject to approval) to our audience • Capture the undivided attention of our audience • Limited solus EDM sends per month, ensuring your message stands out • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Sent to our third-party database of 4,100+ industry decision makers

Webskin A website skin is a background/sidebar image that serves as a branded frame for a web page.

Benefits include: • Website takeover - full length of website on both sides • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Align yourself with the latest industry news • Available for seven days at a time

Feature Videos Video Services Food & Beverage Industry News Videos are one of the most powerful ways for advertisers to bring their story to life. Produced in a compelling case study format, these videos highlight industry partnerships, showcase real-world applications of new equipment and technology, and demonstrate project delivery and safety solutions.

Each video is designed to engage decision makers by showing your products in action – how they perform, the problems they solve and the results they deliver.

From innovative products to cutting-edge processing technology, Food & Beverage Industry News Videos give your brand a dynamic platform to engage the food industry and build trust through real-world results.

Food & Beverage Industry News Video Packages include: • 3-5 minute Long-Form Video showcasing your product or service • Video hosted on the Food & Beverage Industry News homepage for at least one week • 10 x high-res images from your video shoot • 1 x Custom Print Editorial Article written by our journalists • Video and editorial hosted on the Food & Beverage Industry News Website, and amplified across eNews and social channels • Full reusage rights for all content provided

Editorial At Food&Beverage Industry News we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

Case study (Fishbowl)

Product feature (Magnattack)

We interview your best clients and showcase how your products and services managed a pain point for their company.

An article looking at the development of a product and the problem it solves for the industry.

Company profile (Total Construction)

Product profile (AMS Instrumentation)

Thought leadership (Aerofloat)

An in-depth look at your business, and the impact it is making on the industry.

An article that homes in on the specific features and benefits of a particular product or service.

Articles from experts in your organisation showcasing leadership and trusted authority within the industry.

Features schedule

Feb

March

April

May

June

July

Features

Features

Features

Features

Features

Features

Robotics and automation/ AI – Agile automation for a resilient food future

Labelling and sustainable packaging – Designing for a circular food system

Software – Streamline operations, supply chain, customer engagement

Ingredients and Integrity – Buildiang safe and sustainable food systems

Instrumentation/ Sensors – Smart monitoring & control for safety

Food processing, packaging, innovation – FoodPro

Booking: 13 Jan 2026 Publication: 10 Feb 2026

Booking: 9 Feb 2026 Publication: 10 Mar 2026

Booking: 11 May 2026 Publication: 9 Jun 2026

Booking: 8 Jun 2026 Publication: 7 Jul 2026

Booking: 9 Mar 2026 Publication: 7 Apr 2026

Booking: 13 Apr 2026 Publication: 12 May 2026

Industry Event

Industry Event

MICE

FoodPro

August

September

October

November

December

Features

Features

Features

Features

Features

Food waste/safety – Minimising food waste through food safety practices

Supply chain agility – Integration, sustainable practice, risk management, and adapting to evolving market demands

Leveraging AI and Data – Analytics business insights

Facilities fit-outs & new builds – Strategic design for food safety

Year in review/Showcase – Efficiency, process, instrumentation, data, AI, software

Booking: 13 Jul 2026 Publication: 11 Aug 2026

Booking: 10 Aug 2026 Publication: 8 Sep 2026

Booking: 14 Sep 2026 Publication: 13 Oct 2026

Booking: 12 Oct 2026 Publication: 10 Nov 2026

Booking: 9 Nov 2026 Publication: 8 Dec 2026

Industry Event

MegaTrans & Fine Food

IN EVERY ISSUE Expert Insights | Market Trends | Special Feature | Meet the Manufacturer

Industry Event Showcase Edition

VIEW DESIGN SERVICES

VIEW DIGITAL SPECS

For Partnership Enquiries contact: Emma Murphy

VIEW MAGAZINE

VIEW PRINT SPECS

Business Development Manager, Food&Beverage Industry News P: 0403 500 544 E: emma.murphy@primecreative.com.au