Energy Today Media Kit

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MEDIA KIT 2024

Energy Today has 44,000+ e-newsletter subscribers making it the premier source of news for the Australian petroleum, gas and future fuels industries.

The e-newsletter is delivered to inboxes around the country two times per week and includes a range of industry news to Energy Today subscribers and pay-walled content exclusives for our PPO subscribers.

Energy Today provides a positive platform for the industry, allowing indepth coverage into new projects, integrity and maintenance, technology, and people who power this great industry. With more tier one and two companies focussing on lowering their emissions by 2030, Energy Today supports the industry as it progresses.

We will continue to build off the 44,000+ subscribers and over 21,600 followers across our social media accounts to demonstrate this shift and cover all the news on renewables, solar, and future fuels in the oil and gas industry. Our overall mission is to support the petroleum, gas, and future fuels industries as it continues to enhance through technology, projects, and equipment.

The PPO Projects database contains the latest project updates on oil and gas projects around Australasia.

ABOUT PPO

Founded in 1969 by pipeline engineer Barry Wood, Pipeline, Plant and Offshore (PPO) has grown with the needs of the industry and embraced technology to evolve into an exclusive subscriber-only digital premium news service and extensive project database.

WHAT’S IN A PPO SUBSCRIPTION?

PPO comprises the following subscriber-only content:

• PPO Projects is exclusive subscriber-only content emailed to loyal subscribers inside the Energy Today e-newsletter.

• PPO Project Database contains all proposed, under construction, and completed projects. It is updated by our team online in real-time so subscribers can search the latest developments with accuracy any time. It can be found at www.ppo.com.au/projects-database/

WHO SUBSCRIBES TO PPO?

PPO Projects subscribers include: asset owners, project proponents, contractors and suppliers, sales and business development teams, as well as tertiary institutions looking to deepen their industry knowledge.

HOW DO I SUBSCRIBE?

PPO PROJECTS – Business 25 user subscription is $1,100 (incl. GST) per year.

PPO PROJECTS – Single user is $550 (incl. GST) per year.

WHY SUBSCRIBE?

SAVE TIME

Don’t waste any time trawling the internet for information related to oil and gas projects when you can receive updates direct from PPO and search any historical news and project history on PPO any time.

TRUSTED SOURCE

Get accurate information from a trusted source when you subscribe to Energy Today. Our journalists are working closely with industry to get you the most accurate and up to date information available.

BE FIRST TO ALL THE BIG STORIES

With fresh news available to you daily on the website, two times a week in the Energy Today e-newsetter, and a weekly round-up of the top news sent to your inbox we’ll make sure you don’t miss a thing that matters.

FIND OUT THE NEWS BEHIND THE NEWS

Go deeper than the headlines to understand exactly what the latest news and developments mean to you and your organisation. Hear from industry leaders and our team of experts to help you analyse industry developments and policy changes and how they will impact you.

GET IDEAS FOR ACTION

You’ll have access to all the information you need as an organisation to help act on opportunities and grow.

ENERGY TODAY YOUR SOURCE OF INDUSTRY KNOWLEDGE ABOUT ENERGY TODAY
WELCOME TO ENERGY TODAY

WHY PARTNER WITH ENERGY TODAY ? OUR BRAND PROMISES

BEST EXPOSURE TO DECISION MAKERS

Our core readers are industry executives with the authorisation to buy products and services. We also have a large number of purchase influencers, reflective of our 44,000+ audience.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE

Work with us throughout the year to gain direct access to our team of trusted advisors.

BEST ARTICLES AND EVENTS THAT SHOWCASE YOU

We are known for producing the highest quality content and events, both in-person and digital.

ENERGY TODAY YOUR SOURCE OF INDUSTRY KNOWLEDGE

SAMPLE OF ENERGY TODAY READERSHIP:

Arrow Energy Limited

AGIG

APA Group

APLNG

Australia Pacific LNG

AusNet Services

Australian Energy Market Operator

Australian Gas Networks Limited

AtlasGas Pty Ltd

Beach Energy Limited

BHP Petroleum Pty Ltd

BP Developments Australia Pty Ltd

Bridgeport Energy Ltd

Buru Energy Ltd

CalEnergy Resources (Australia) Ltd

Caltex Australia Petroleum Pty Ltd

Carnarvon Petroleum Ltd

Central Petroleum Limited

Chevron Australia Pty Ltd

Clough

CNC Project Management

Comet Ridge Limited

Comdain Infrastructure

ConocoPhillips Australia Pty Ltd

Cooper Energy Ltd

Cue Energy Resources Limited

Denison Gas Limited

Department of the Premier and Cabinet

Energy Safe Victoria

Emperor Energy Limited

Empire Energy Group Limited

Eni Australia Limited

Equinor Australia BV

ExxonMobil Australia

FAR Ltd

Finder Exploration Pty Ltd

GHD Pty Ltd

Gimbal Engineering

Global Engineering & Construction Pty Ltd

GPA Engineering Pty Ltd

Hancock Prospecting Pty Ltd

Icon Energy Limited

INPEX

Japan Australia LNG (MIMI) Pty Ltd

Jemena

JERA Australia Pty Ltd

Karoon Energy Ltd

KUFPEC Australia Pty Ltd

Latent Petroleum Pty Ltd

MC Resources Australia

Mineral Resources Limited

Mitsui E&P Australia Pty Ltd

MPC Kinetic

Murphy Australia Oil Pty Ltd

Neptune Energy Bonaparte Pty Ltd

Norwest Energy N.L

OMV New Zealand Limited

Origin Energy Limited

Pangaea Resources Pty Ltd

Papuan Oil Search Limited

Petronas Australia Pty Ltd

Queensland Gas Company

Roc Oil Company Limited

Santos Limited

Sapura Exploration & Production (WA) Pty Ltd

Senex Energy Limited

Shell Australia Pty Ltd

Strike Energy Limited

Total E&P Australia

Tri-Star Petroleum Company

Vermilion Oil & Gas Australia Pty Ltd

Vintage Energy

Westside Corporation Pty Ltd

Woodside Energy Limited

Zinfra

ENERGY TODAY YOUR SOURCE OF INDUSTRY KNOWLEDGE BEST EXPOSURE TO DECISION MAKERS
ENERGY TODAY YOUR SOURCE OF INDUSTRY KNOWLEDGE AVERAGE MONTHLY PAGE VIEWS 16,400 MULTI-PLATFORM EXPOSURE Numbers accurate as of 20 September 2022. NEWSLETTER CIRCULATION 2x weekly newsletters – 44,629+ TWITTER 12,600 + Followers FACEBOOK 1,400+ Followers LINKEDIN 7,682 Followers energytoday Supporting the petroleum, gas, and future fuels industries.

12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.

Exclusive access to direct mailouts to our database.

First rights to Premium Positions across print and digital platforms.

Preferential pricing opportunities to secure positions. Your content linking back to your website for ongoing SEO benefit.

ENERGY TODAY YOUR SOURCE OF INDUSTRY KNOWLEDGE GET THE BEST EXPOSURE
PARTNER
AS A 12-MONTH
“ COVER STORY FEATURE

At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:

Case Studies

Working with your clients to tell about shared successes.

Profiles

Have your company’s story documented and distributed to the industry through a trusted third party.

Product Releases

Guaranteed coverage of all your new product releases.

Company updates

Take your place as an industry thought leader.

DIGITAL COVER STORY FEATURE

Exclusive to 12-month partners, the digital cover story feature in Energy Today is a powerful opportunity for high-impact month long coverage. It includes:

NEWSLETTER

The Energy Today newsletter is delivered twice a week to 44,000+ subscribers. A limited number of partnership opportunities are available to reach our highly engaged readers.

WEBSITE

The Energy Today website attracts thousands of viewers per month to read the most breaking news and information, plus pay-walled content exclusives for our PPO subscribers.

ENERGY TODAY YOUR SOURCE OF INDUSTRY KNOWLEDGE
BEST ARTICLES THAT SHOWCASE YOU
MREC WEB SKIN TOP LEADERBOARD TOP LEADERBOARD
ROTATING BANNER
In-depth article written by our editorial team Cover designed by us featuring your team or client Positioned
first article
first e-newsletter send of the month Placement in each e-newsletter send for the month for maximum coverage Appearance on the homepage of energytoday.com.au for the month PDF of cover and article supplied for your marketing use
as the
in the

AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.

MOLLY HANCOCK

Managing Editor Managing Editor E: molly.hancock@primecreative.com.au

JANINE CLEMENTS

Client Success Manager E: janine.clements@primecreative.com.au

NATASCIA FURINI

Business Development Manager E: natascia.furini@primecreative.com.au

JONATHAN DUCKETT

Resource Group Lead, Sales E: jonathan.duckett@primecreative.com.au

VIVIEN TOPALOVIC Journalist

E: vivien.topalovic@primecreative.com.au

OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.

ENERGY TODAY YOUR SOURCE OF INDUSTRY KNOWLEDGE THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD
“ “

OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING

COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”

SERVICES SPECIALISING
DESIGN
IN B2B AND INDUSTRIALS
BEA BARTHELSON Art Director TOM BUCHANAN Videographer
DAZ WOOLLEY Art Director KERRY PERT Graphic Designer MICHELLE WESTON Art Director BLAKE STOREY Head of Design PAUL BREEN Imaging Specialist
ENERGY TODAY YOUR SOURCE OF INDUSTRY KNOWLEDGE
CATERINA ZAPPIA Graphic Designer

INFRASTRUCTURE & RESOURCES

TRANSPORT & LOGISTICS

Prime Creative Media is Australia’s leading B2B Media and Events Company.

We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.

For the past two decades, we have worked to grow Individuals, Organisations and Industries.

We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.

ENERGY TODAY YOUR SOURCE OF INDUSTRY KNOWLEDGE
ABOUT PRIME CREATIVE MEDIA
MANUFACTURING
HUMILITY OUR VALUES: ACCOUNTABILITY GROWTH GENEROSITY

PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION

PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA

A SURVEY OF
INVOLVED
WERE
AND
ENERGY TODAY YOUR SOURCE OF INDUSTRY KNOWLEDGE READER SURVEY
SOCIAL MEDIA SOCIAL MEDIA PUBLISHED CASE STUDIES EMAILED NEWSLETTERS SUPPLIER INFORMATION PRINTED TRADE MAGAZINE TRADE MAGAZINES MEDIA WEBSITES EVENTS 0 0 100 200 200 400 300 600 400 800 500 1000 600
Survey conducted in June 2020 as part of the Prime Creative Media Industry Sentiment Survey. A total of 484 responses were collected from readers over an eight-day period.
READERS
IN THE ENERGY INDUSTRY FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES
AMONG THE MOST INFLUENTIAL
TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.” “

2 X

2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)

1040px(w) / 2080px(w)

STANDARD SIZE

SIZE: 2000px(w) x 1250px(h)

TOP TRIM: 250px(h)

SAFE AREA: 150px(w)x600px(h)

WHITE SPACE: 1040px(w)

2 X HIGH-DENSITY

SIZE: 4000px(w) x 2500px(h

TOP TRIM: 500px(h)

SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)

Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.

MECHANICAL SPECIFICATIONS

SUPPLYING YOUR ARTWORK?

 File types supported, HTML5, JPG, PNG, GIF

 Creatives supplied at 72dpi

 Creative with white backgrounds must include a 1px solid border

 MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated

 Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience

 Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason

 We are unable to serve third party sky gutters, wallpapers and Solus/eDMs

HTML (ANIMATED BANNERS)

 Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>

 Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>

 Creatives to include a valid clickthrough that opens in a new tab or window

 Can contain animation & loop twice (play through 3 times)

 SVG and WebFonts are not accepted

 No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.

 HTML5 creative must be SSL compatible to serve on Prime Creative sites

 HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC

 The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested

 Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners

TERMS & CONDITIONS

All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance.

All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

*Standard web sizes are requried, however additional high density files can be supplied as well

ENERGY TODAY YOUR SOURCE OF INDUSTRY KNOWLEDGE
DIGITAL SPECIFICATIONS
Not to scale WEB MREC 300x250px WEB MOBILE 320x50px Type/Template Size wxh x2 High-density File Size Resolution File type WEB MREC 300x250px* 600x500px 200kb max 72ppi gif, jpeg, png, HTML5 WEB LEADERBOARD 728x90px* 1456x180px 200kb max 72ppi gif, jpeg, png, HTML5 WEB MOBILE 320x50px* 640x100px 150kb max 72ppi gif, jpeg, png, HTML5 WEBSKIN 2000x1250px 4000x2500px 800kb 72ppi jpeg, png eDM BANNER 570x100px 1140x200px 200kb max 72ppi  gif, jpeg, png eDM SOLUS 600x1000px Via HTML 900kb max 72ppi HTML WEB LEADERBOARD 728x90px EDM BANNER 570x100px
No Ad content to go here white space #FFFFFF SAFE AREA 150px(w)
600px(h) WHITE SPACE Non essential elements such as colour blocks, gradients, graphics Non essential elements such as colour blocks, gradients, graphics LEFT WEBSKIN RIGHT WEBSKIN TRIM 250px(h)
the top
x
From
WEBSKIN
HIGH-DENSITY
STANDARD SIZE
ENERGY TODAY YOUR SOURCE OF INDUSTRY KNOWLEDGE FOR ADVERTISING ENQUIRIES CONTACT: NATASCIA FURINI BUSINESS DEVELOPMENT MANAGER - ENERGY TODAY T: 0411 510 053 E: NATASCIA.FURINI@PRIMECREATIVE.COM.AU
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