2026
Media Kit
Energy is a thought-leading, technology-neutral magazine, developed to help the industry answer some of the critical questions it is currently grappling with: what are the energy sources of the future? How do we provide energy that is clean, affordable and reliable? How do we contend with disruption in the energy sector? In every issue of Energy, we consider these questions and respond with thought-leading and thoughtprovoking content from some of the best and brightest minds the energy industry has to offer.
Brand Promises
Best exposure to decision makers
Best content that showcases you
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot Energy reaches professionals across the Australian industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
Readership Senior Management
53%
Engineer/Project Manager
31%
Other
16%
89.3K Monthly exposure opportunities for partners
5,482 9,360 Magazine circulation
E-newsletter circulation
26.4%
6.4%
E-newsletter open rate
Geography NSW
46.99%
VIC
25.12%
SA
5.44%
QLD
12.36%
WA
5.5%
Other
4.59%
E-newsletter click rate
39,722 6,751 Average monthly page views
Social followers
Magazine circulation includes hard copies, event distribution, digital edition reads and pass on rate.
Annual partnerships Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions Customised enjoy tailored, consistent content planning with our team Extended exposure across our platforms establishes you as an industry leader Exclusive access to direct mailouts to our database (only offered to annual partners) First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients. Industry Leader
Growth & Visibility
Small Business
• Full page ad in four print editions
• Full page ad in four print editions
• Print ad repeated in digital replica edition
• Print ad repeated in digital replica edition
• Editorial opportunity in four editions
• Editorial opportunity in two editions
Digital
Digital
• MREC banner on website for the quarter
• Wide web banner on website for the quarter
• One month of newsletter banners per quarter
• One newsletter editorial inclusion per quarter
• One newsletter editorial inclusion per quarter
• Additional content, such as press releases, included in the newsletter and website if provided
• Additional content, such as press releases, included in the newsletter and website if provided
• Half page ad in four print editions • Print ad repeated in digital replica edition Digital • Inline banner on website for the quarter
Annual Bonus • One quarter of remarketing – use the combined power of Energy and Google to create the impression your brand is everywhere. Your ads can follow our powerful display network of over 50,000 individuals across the web, reaching them on the sites and social pages they visit after Energy.
Tailor your own package
Optional add-on
understand that clients need flexible campaigns that best suit their needs. Our team is always on hand
• Get the most out of your investment by adding lead generation to your Industry Leader Package. With this option, we’ll generate at least 20 leads for your business.
While we believe an annual approach to marketing is most beneficial in the B2B sector, we also
to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
A sample selection of our audience
Genus (June 2025)
ECA CEO, Brendan French (June 2025)
Synergy Executive GM, Future Energy (now CEO), Kurt Baker (September 2024)
Jemena Managing Director, David Gillespie (March 2025)
Companies most engaged with our content include:
Roles our readers perform include:
Energy Queensland AGL BHP Powerlink Snowy Hydro Jemena Western Power SA Power Networks ARENA Ausgrid Aurecon Shell Australia EnergyAustralia Stantec AusNet
Director
Founder
Owner
Procurement Specialist
Electrician
Electrical contractor
CEO
Project engineer
Project Manager
Analyst
Electrical Engineer
President
General Manager
COO
Consultant
CTO
Operations manager
CIO
Partner
Technical Director
Principal Engineering Manager
Policy Officer
Essential Energy Stanwell Corporation Australian Energy Market Operator Santos Origin Energy APA Group Acciona Clean Energy Regulator CS Energy Tilt Renewables Neoen Australia Edify Energy Spark Renewables
Premium advertising options – magazine Inside front cover
Front cover
Back cover
Inside back cover
Early right hand page
Double page spread
Premium advertising options – digital E-newsletter benefits • The latest industry news sent direct to our audience of decision makers
LEADERBOARD (FIXED)
• Opt-in list - our audience receives the e-newsletter because the content is valuable to them • Clickable banners allow you to direct our readers where you want them to go • GIF files supported • Runs weekly on Tuesdays
MREC (AD TITLES)
• Change the creative as often as you like • Digital reporting available
MREC (ROTATING)
Premium ad space - website benefits • Clickable banners allow you to direct our readers where you want them to go • Align yourself with the latest industry news • Change the creative as often as you like • Digital reporting available • GIF files supported
LEADERBOARD (FIXED)
Premium advertising options – exclusive We also offer the following additional high-impact digital advertising options, exclusive to annual partners: Solus EDM A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include: • Direct access to our niche, qualified subscriber base • Direct send of your own creative (subject to approval) to our audience • Capture the undivided attention of our audience • Limited solus EDM sends per month, ensuring your message stands out • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Sent to our third-party database of 7,500+ industry decision makers
Editorial At Energy we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers. Case study (Autodesk)
Product feature (R & J Batteries)
People profile (Genus)
We interview your best clients and showcase how your products and services managed a pain point for their company.
An article looking at the development of a product and the problem it solves for the industry.
Personality profiles from leaders within your industry and/or organisation.
Company profile (Energy Locals)
Product profile (Calibre Steel)
Thought leadership (Noggin)
An in-depth look at your business, and the impact it is making on the industry.
An article that homes in on the specific features and benefits of a particular product or service.
Articles from experts in your organisation showcasing leadership and trusted authority within the industry.
Features schedule
March
June
September
November
The Smart Storage edition
The Future Grid edition
The Big Build edition
The Solar and PV edition
•
Battery technology
•
Grid equipment and infrastructure
•
Energy infrastructure projects
•
PV module technology
•
Inverters and power electronics
•
Grid intelligence and automation
•
Construction equipment and services
•
Inverters and power electronics
•
Hybrid and integrated storage systems
•
Stability solutions
•
Transmission and distribution hardware
•
Mounting and tracking systems
•
Distributed energy systems
•
Protection and control systems
•
Project delivery technologies
•
PV services and solutions
Also Featuring
Also Featuring
Also Featuring
Also Featuring
•
Smart energy
•
Wind
•
Storage
•
Disaster management
•
Energy networks
•
Consumers and retail
•
Grid security
•
Hydrogen
•
Solar
•
Jobs, training and safety
•
Sustainability
•
Consumer energy resources
•
Future gas
•
Asset management
•
Installation
•
Bio and future fuels
•
Demand management
•
Digital security
Event Distribution
Event Distribution
Event Distribution
Booking Deadline: Tuesday January 27
Booking deadline: Tuesday April 28
Booking deadline: Tuesday July 28
Smart Energy Expo Energy Storage Summit Solar & Storage Live
Australian Energy Week Australia Wind Energy Australian Clean Energy Summit
All Energy 2026
Booking deadline: Tuesday September 29
VIEW DESIGN SERVICES
VIEW DIGITAL SPECS
For Partnership Enquiries contact: Michael Ingram
VIEW MAGAZINE
VIEW PRINT SPECS
Business Development Manager, Energy P: +61 423 266 991 E: michael.ingram@primecreative.com.au