Education Matters Media Kit

2026

Media Kit

Education Matters is an informative, valuable resource for decision makers of both Primary and Secondary schools Australia-wide.

Through the integration of multiple communication platforms – print, web, social media, e‑newsletters and events – we keep educators up‑to‑date with the best school suppliers in the country.

Brand Promises

Best exposure to decision makers

Best content that showcases you

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot Education Matters reaches professionals across the Australian industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Readership Executive

51.4%

Mid-level Manager

24.0%

Finance

1.6%

Sales/Marketing

7.3%

Operations

15.7%

60.4K Monthly exposure opportunities for 12month partners

8,841

Magazine circulation (Primary)

7,510

Magazine circulation (Secondary)

22.9% 20,000 Enewsletter open rate

Geography Vic

28.4%

NSW

35.5%

Qld

18.4%

SA

6.3%

WA

8.3%

Other

3.2%

Enewsletter circulation

10,354 2,557 Average monthly page views

Social followers

Magazine circulation includes hard copies, event distribution, digital edition reads and pass on rate.

Australian Education Landscape A national overview of the schools shaping tomorrow’s generation

A sector of constant evolution

Insight for marketers

Education in Australia continues to evolve with:

Behind these numbers is a network of educators and

Australia’s education sector is one of the largest

•

Greater investment in digital learning and infrastructure

administrators influencing purchasing decisions in

and most diverse in the country – spanning

•

A focus on student wellbeing and inclusion

technology, facilities, curriculum and wellbeing.

nearly 10,000 schools, from metropolitan hubs

•

Rising collaboration between public and private sectors

to remote communities. Understanding this

•

Sustainability initiatives shaping school operations and design

landscape is essential for anyone supporting the

With content that helps these professionals do their jobs better every day, Education Matters connects directly with this audience – reaching schools across Australia

learning environment of Australian students.

and engaging the decision makers shaping the nation’s learning environments.

Total Schools : 9653

Schools by state and territory

Primary schools

6,234

Secondary schools

1,457

Combined (Primary + Secondary) 1,431 531

Special Schools

(Source: Australian Bureau of Statistics, National Report on Schooling 2024)

Government

69.7%

~6,727

Catholic

18.2%

~1,758

Independent

12.1%

~1,168

(Source: Productivity Commission, National Report on Schooling 2024)

Regional reach, national impact

70% of Australian schools are located in major cities and inner regional areas.

30% serve outer regional, remote, and very remote communities – where access to quality educational resources remains a priority.

3,132

2,091 primary 513 secondary 342 combined 186 special

QLD

1,146 primary 276 secondary 281 combined 95 special

NSW

1,798 SA

714

(Source: Australian Bureau of Statistics)

NT

193

436 primary 85 secondary 165 combined 28 special 71 24 92 6

primary secondary combined special

VIC

1,567 primary 349 secondary 255 combined 121 special

WA

686 primary 143 secondary 214 combined 82 special

2,292

1,125

TAS

261

ACT

138

153 41 59 8

primary secondary combined special

84 26 23 5

primary secondary combined special

Annual partnerships Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions Customised enjoy tailored, consistent content planning with our team Extended exposure across our platforms establishes you as an industry leader Exclusive access to direct mailouts to our database (only offered to annual partners) First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Brand builder

Executive influencer

Industry leader

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x premium position full page ad in every issue

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client – can be in a row or separated)

• 12 x months enewsletter banner ad

• 12 x months enewsletter leaderboard ad

• Distribution of press releases on our website and in enewsletter

• 6 x months MREC ad on website (timing to be determined by client – can be in a row or separated) • Distribution of press releases on our website and in enewsletter

• 12 x months leaderboard ad on website • 2 x solus EDMs • Distribution of press releases on our website and in enewsletter

Tailor your own package While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

A sample selection of our audience

Ms Dee Pitcairn, Mr Philip Heath, Principal, Primary School Principal, Barker College, NSW Reddam House North Shore, NSW

Dr Mark Merry, Principal, Yarra Valley Grammar, VIC

Mr Steve Walton, Principal, Cedars Christian College, NSW

Ms Judy McEwen, Principal, Hambledon Public School, NSW

Companies most engaged with our content include: Eltham College (VIC)

Anglican Church Grammar (QLD)

The Scots College (NSW)

Hutchins School (TAS)

Ascham School (NSW)

St Anthony’s School Greenmount (WA)

St. Mary’s Anglican Girls’ School (WA)

Baldivis Primary School (WA)

Miles Franklin Primary School (ACT)

Davis Creek Primary School (VIC)

Wellington Secondary College (VIC) Endeavour Sports High School (NSW) Willoughby Girls High School (NSW) Mac Robertson Girls High School (VIC)

Premium advertising options – magazine Inside front cover

Front cover

Back cover

Inside back cover

Early right hand page

Double page spread

Premium advertising options – digital Enewsletter benefits LEADERBOARD (FIXED)

• The latest industry news sent direct to our audience of decision makers • Opt-in list - our audience receives the enewsletter because the content is valuable to them

MREC (ROTATING)

• Clickable banners allow you to direct our readers where you want them to go • GIF files supported • Runs weekly on Wednesdays • Change the creative as often as you like • Digital reporting available

BANNER (ROTATING)

Premium ad space - website benefits • Clickable banners allow you to direct our readers where you want them to go • Align yourself with the latest industry news • Change the creative as often as you like • Digital reporting available • GIF files supported

MREC (ROTATING) LEADERBOARD (FIXED)

Premium advertising options – exclusive We also offer the following additional high-impact digital advertising options, exclusive to annual partners: Solus EDM A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include: • Direct access to our niche, qualified subscriber base • Direct send of your own creative (subject to approval) to our audience • Capture the undivided attention of our audience • Limited solus EDM sends per month, ensuring your message stands out • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Sent to our third-party database of 18,400+ industry decision makers

Webskin A website skin is a background/sidebar image that serves as a branded frame for a web page.

Benefits include: • Website takeover - full length of website on both sides • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Align yourself with the latest industry news • Available for seven days at a time

Editorial At Education Matters we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

Case study (QT Academy)

Product feature (JB Hi-Fi Education)

People profile (Teacher’s Voice)

We interview your best clients and showcase how your products and services managed a pain point for their company.

An article looking at the development of a product and the problem it solves for the industry.

Personality profiles from leaders within your industry and/or organisation.

Company profile (Respect Collective)

Product profile (Nudel Kart)

Thought leadership (ASPA)

An in-depth look at your business, and the impact it is making on the industry.

An article that homes in on the specific features and benefits of a particular product or service.

Articles from experts in your organisation showcasing leadership and trusted authority within the industry.

Features schedule

Issue 86 Booking: 19 Jan 2026 On sale: 23 Feb 2026

Issue 87 Booking: 23 Mar 2026 On sale: 27 Apr 2025

Issue 88 Booking: 11 May 2026 On sale: 15 Jun 2026

Issue 89 Booking: 06 Jul 2026 On sale: 10 Aug 2026

Issue 90 Booking: 03 Aug 2026 On sale: 07 Sep 2026

Issue 91 Booking: 31 Aug 2026 On sale: 05 Oct 2026

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For Partnership Enquiries contact: Holly Larkspur

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VIEW PRINT SPECS

Business Development Manager, Education Matters P: +61 422 775 308 E: holly.larkspur@primecreative.com.au