Media Kit EEM 2024 PCM

MEDIA KIT 2024

WHY PARTNER WITH EARTHMOVING EQUIPMENT?

OUR BRAND PROMISES

BEST EXPOSURE TO DECISION MAKERS

Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchaseinfluencers.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE Work with us throughout the year to gain direct access to our team of trusted advisors.

BEST ARTICLES THAT SHOWCASE YOU

We are known for producing the highest quality content and events, both in-person and digital.

EARTHMOVING EQUIPMENT MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE EARTHMOVING INDUSTRY

MULTI-PLATFORM EXPOSURE

ABOUT

MAGAZINE CIRCULATION 14,000

MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS 350,000+

SOCIAL MEDIA 40,000 followers

´Print Magazine Website Newsagents Digital Magazine - Tablet Optimised Promo Team Mobile in 250 Enzed Trucks Nationally for Distribution Subscription Base Social Media

NICHE MEDIA FOR Civil Contractors Owner/Operators Management Local Government

FAST FACTS

Latest Industry Developments Independent Test Drives Available via Trade suppliers We are Australia’s Leading Niche ENEWSLETTER CIRCULATION Weekly - 12,000

Industry Magazine Publisher

AVERAGE MONTHLY PAGE VIEWS 10,000

WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS

We partner with industry associations to support sector growth, and ensure engagement with key Decision Makers.

We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.

EARTHMOVING EQUIPMENT MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE EARTHMOVING INDUSTRY

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GET THE BEST EXPOSURE AS A 12-MONTH PARTNER

12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.

EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.

AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.

FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.

YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.

PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.

EARTHMOVING EQUIPMENT MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE EARTHMOVING INDUSTRY

BEST ARTICLES THAT SHOWCASE YOU At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including: Case Studies Working with your clients to tell about shared successes.

Profiles Have your company’s story documented and distributed to the industry through a trusted third party.

Product Releases Guaranteed coverage of all your new product releases.

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Company updates Take your place as an industry thought leader.

PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION

PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA PRINTED TRADE MAGAZINE

SUPPLIER INFORMATION

PUBLISHED CASE STUDIES

EMAILED NEWSLETTERS

EVENTS MEDIA WEBSITES

TRADE MAGAZINES

SOCIAL MEDIA

SOCIAL MEDIA

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A SURVEY OF READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”

Survey conducted in June 2021 as part of the Prime Creative Media Industry Sentiment Survey. A total of 108 responses were collected from readers over an eight-day period.

EARTHMOVING EQUIPMENT MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE EARTHMOVING INDUSTRY

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THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.

CHRISTINE CLANCY Chief Operating Officer

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LEON CRANSWICK Editor

BRAD BUCHANAN Sales Director

KAHCHI LIEW Brand Manager

MICHELLE ALDER Production Editor

OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY. EARTHMOVING EQUIPMENT MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE EARTHMOVING INDUSTRY

INFRASTRUCTURE & RESOURCES

TRANSPORT & LOGISTICS

ABOUT PRIME CREATIVE MEDIA Prime Creative Media is Australia’s leading B2B Media and Events Company.

We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.

For the past two decades, we have worked to grow Individuals, Organisations and Industries.

We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.

MANUFACTURING

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OUR PURPOSE:

GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES” OUR VALUES:

HUMILITY

ACCOUNTABILITY

GROWTH

GENEROSITY

EARTHMOVING EQUIPMENT MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE EARTHMOVING INDUSTRY

FOR ADVERTISING ENQUIRIES CONTACT: KAHCHI LIEW BRAND MANAGER -EARTHMOVING EQUIPMENT MAGAZINE T: 0421 474 407 E: KAHCHI.LIEW@PRIMECREATIVE.COM.AU

EARTHMOVING EQUIPMENT MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE EARTHMOVING INDUSTRY