Council Magazine Media Kit

Page 1

Marketing Guide Prime Creative Media (03) 9690 8766 379 Docklands Drive Melbourne VIC 3008 Australia enquiries@primecreative.com.au www.primecreativemedia.com.au

Smarter B2B marketing with Council Magazine

Council Magazine is Australia’s leading publication covering the local government sector, providing thought-provoking content that covers the biggest topics, with a strong focus on providing the industry with genuinely useful tools and information.

Our circulation, web traffic and audience engagement provide an effective option, and our audience of senior decision-makers turns to Council for our coverage of the latest news, developments and policies shaping the industry.

Whether you need to build brand awareness, educate the market, generate actionable leads or all of the above, our integrated print, digital, content and social options can provide a solid and measurable return on investment.

How does Council get real and measurable marketing results?

Our audience is engaged

We are a must-read publication in the local government sector, with a focus on quality content and timely news

We are integrated across print, online and digital marketing

We have an innovative range of marketing options, from traditional advertising to content to custom digital solutions

We listen to you

We work with our clients to find the right marketing solution for their goals, and can customise campaigns to suit their needs

Contact Prime Creative Media on (03) 9690 8766 or email enquiries@primecreative.com.au 2

Council Audience

Council is a channel of choice for senior decision-makers in the local government sector. Metropolitan and regional local government decision-makers make up the bulk of the audience for Council magazine, website, newsletter, social media and events.

Company Type

Local Government Job Role

REMARKETING/DISPLAY NETWORK

Our remarketing network generates

204,000

impressions per year

Local government/council (47%)

Professional services (19%)

Tier one contractor (9%)

Specialist contractor (6%)

Government agency (5%)

Transport asset owner (4%)

Educational institution (3%)

Equipment (3%)

Renewable energy (3%)

Non-profit/industry association (1%)

views:

users:

MAGAZINE

subscribers:

Events distributed:

Print readers:

Civil, works, and water (19%)

Asset management (19%)

C-suite (15%)

Planning (15%)

Smart cities (7%)

Sustainability (6%)

Digitisation (3%)

Roads and transport (3%)

Other (13%)

ACROSS OUR DIFFERENT PLATFORMS YOU CAN REACH OVER people each quarter

47,827

Contact Prime Creative Media on (03) 9690 8766 or email enquiries@primecreative.com.au 3
Quarterly
23,750 Quarterly
38,750 LinkedIn followers: 1,299
audience
6,309 DIGITAL
Average impressions: 74,580 Average
1,134 Average
time: 7:17
E-NEWS SUBSCRIBERS/EDM LIST Average open rate: 25.3% Subscribers: 11,464 Print
1,477
4,830 PRINT
WEB TRAFFIC
SOCIAL AUDIENCE LinkedIn
reach:
MAGAZINE
reads:
read
minutes
22,075

Marketing Fit for Purpose

Far more than just a place to run an ad, Council can help you understand the audience, create the strategy, develop the creative, and improve your entire marketing strategy. Whether you’re looking to generate awareness, engagement, leads or sales, you can work with the team that has the content expertise and resources to reach our highly targeted audience.

Step

1: What are your goals?

Decide your goals. Are they any of the below?

Building your brand, improving your reputation and perception

If you’re not sure about your goals, check out our article here

The Prime Creative Media Trade Network

Beyond Council, Prime Creative Media also publishes five other titles: Pump Industry, Infrastructure, Energy, Utility and Mining, providing you with a comprehensive network of B2B industry titles. If you’re looking to target more than one industry sector, we can work with you to develop a tailored plan that connects you with senior decisionmakers in every sector you cover.

Custom marketing: made to measure

In addition to offering distribution opportunities in Council and the other titles in the Prime Creative Media Trade Network, our Marketing Agency provides a full suite of strategy, content, lead generation, nurture and sales solutions to clients working in the industries we cover. If you’re looking for a fully developed marketing plan that covers content creation, distribution and lead generation, this is the option for you.

Contact Prime Creative Media on (03) 9690 8766 or email enquiries@primecreative.com.au

The Complete Solution

The Complete Solution

For clients looking for a complete and customised service, this option brings together our agency skills with our targeted audience to generate, nurture and qualify leads for you. We create high-quality content for your brand, and distribute it via our channels and other targeted campaigns.

Strategy and set up

• Consultation to identify goals, target audience and messages

• Business process mapping to identify pain points where an automated communication track will help, such as reengaging cold leads, serving current clients or helping steer your sales team towards the hottest leads

• Setting up and managing digital lead capture, including creating landing pages forms and managing data

• Creation of lead bait whitepaper and nurture content

• Creation of a calculator or quiz to qualify and filter leads

Monthly services

Content

• Monthly creation of thought leadership content and blog posts

• Creation of LinkedIn and other social media posts

Distribution

• Feature your content in Council e-news, magazine and EDMs to relevant audience segments

• Managed LinkedIn paid campaign, including creating custom LinkedIn lookalike audiences

• Sending a monthly nurture newsletter to your growing list of leads

Results

• Leads provided in real time

• Monthly reporting and analytics

• Ongoing adjustments to the campaign to maximise ROI

Optional add-ons

SEO Package

• Use the content we create to improve your site’s search engine optimisation. Includes an initial health check, technical fixes, and a competitor comparison baseline report from $4,950. Then get the content we create added to your site and monthly web maintenance and SEO reporting for just an additional $650 per month

Enhanced content

• Go deeper with whitepapers, infographics, video and other powerful and engaging forms of content created by our industry experts

Increased coverage

• Maximise your results by reaching a wider audience through the Prime Creative Media trade network and targeted LinkedIn campaigns. Identify key sectors, company types and job roles and we can provide a custom quote

CRM integration

• Integrate the marketing funnel with your own CRM to ensure a seamless process from lead generation to sales

Price: From $15,000 or discountable with an ongoing monthly commitment

Price: from $3,450 per month

Price on application

Contact Prime Creative Media on (03) 9690 8766 or email enquiries@primecreative.com.au 5
All prices are in Australian dollars and 10% GST will be added where required

Integrated Packages

Industry Leader

The full works, this package allows you to demonstrate your industry leadership.

Print

• Full page ad in every print edition (4 per year)

• Ad placement in best position available

• Print ad repeated in digital replica edition

• Editorial opportunity in every edition

Digital

• Option of: Leaderboard banner, (10% of impressions over the whole quarter)

OR slider story or home page picture story on website (100% of impressions for a single week per quarter)

• 5 newsletter banners per quarter (including at least 1 top section banner)

• 1 Lead Partner Content in newsletter per quarter

• Additional content, such as press releases, included in the newsletter and website if provided

Annual Bonuses

All Growth & Visibility inclusions, plus:

• One additional bonus to suit your goals. Choose from;

• Branding: One quarter of remarketing (see page 10)

• Education: Your best content featured on the home page slider for a week each quarter

• Lead Generation: A custom-hosted lead page and 20 guaranteed leads (subject to the lead guarantee terms and conditions on page 11)

• 15% discount on all custom digital options

• Exclusive quarterly consultation – Ahead of each issue of Council magazine, catch up with the editor to discuss some of the critical issues affecting the industry, and explore how you can leverage your advertising and content to catch the audience’s attention

Price: $6,670 per quarter for four quarters, or $23,980 to pay upfront for one year

Integrated packages take the best of all worlds, giving you a consistent campaign across print and digital, making use of display advertising and content as well as giving you access to our dedicated marketing help and social media channels.

Growth & Visibility

Our most popular option, the Growth & Visibility Package gives you a big profile at an economical rate.

Print

• Full page ad in every print edition (4 per year)

• Print ad repeated in digital replica edition

• Editorial opportunity in two editions

Digital

• Option of:

wide web banner

OR sidebox (10% of impressions over the whole quarter)

OR home page sponsor story on website (20% of impressions over the whole quarter)

• 3 newsletter banners per quarter

• Additional content, such as press releases, included in the newsletter and website if provided

Annual Bonuses

All Small Business inclusions, plus:

• A bonus ‘editorial video’. Our team will turn one piece of your content into a video, and share it on the Council site and in the newsletter

Valued at $1,650.

• 10% discount on all custom digital options

Small Business

Businesses of all sizes and budgets deserve to have the best marketing and this package allows you to be seen on a budget.

Print

• Half page ad in every print edition (4 per year)

• Print ad repeated in digital replica edition

• Editorial opportunity in 1 edition per year

Digital

• Inline banner (10% impressions) on website

• 2 newsletter banners per quarter

• Additional content, such as press releases, included in the newsletter and website if provided

Annual Bonuses

• Sharing your content on the Council social media channels

• Dedicated marketing assistance in putting together your ad artwork and editorial

• Gift subscriptions of Council to your customers and prospects

• 5% discount on all custom digital options

Price: $5,630 per quarter for four quarters, or $19,980 to pay upfront for one year

Price: $4,370 per quarter for four quarters, or $15,700 to pay upfront for one year

Other pricing and payment options

All inclusions are based on an annual package being taken. To book an integrated package for a shorter period, add 10% for a 6-month package, or 20% for a one issue/one quarter package.

Some inclusions are dependent on the annual package being taken, so talk to one of our marketing consultants for a custom quote if you want a shorter commitment.

All prices are in Australian dollars and 10% GST will be added where required

Contact Prime Creative Media on (03) 9690 8766 or email enquiries@primecreative.com.au 6

Digital Packages

Digital Industry Leader

A commanding online presence – this package allows you to demonstrate your industry leadership as well as giving you access to our custom Lead Generation options.

Inclusions

• Option of:

Leaderboard banner on Council website (shared on rotation with other banners)

OR slider story or home page picture story on website (100% of impressions for a single week per quarter)

• 5 newsletter inclusions per quarter (can be banners or preambles)

• Remarketing campaign to our audience via the Google Display Network (estimated 20,000 impressions per quarter)

Annual Bonuses

• Dedicated marketing assistance in putting together your ad artwork and online editorial

• Sharing your content on the Council social media channels

• Guaranteed 20,000 impressions per quarter across all channels

Price: $5,520 per quarter for four quarters, or $19,870 to pay upfront for one year

Looking for leads?

See the Lead Generator options on the next page, or combine both options at a discounted rate.

If you are looking for a trackable and measurable marketing option, our digital packages allow you to deliver your message directly and include full reporting on all opens, clicks and leads. These options are focused on maximum impressions.

Digital Growth & Visibility

Keep your profile high to drive your growth – this package gives you a big impact at an economical rate.

Inclusions

• Wide web banner or MREC/Sidebox on Council website (shared on rotation with other banners)

• 3 newsletter inclusions per quarter (can be banners or preambles)

• Remarketing campaign to our audience via the Google Display Network (estimated 10,000 impressions per quarter)

Digital Small Business

Business of all sizes and budgets can still stand out online – this package allows you to be regularly seen on a budget.

Inclusions

• Inline banner on Council website (shared on rotation with other banners)

• 2 newsletter inclusions per quarter (can be banners or preambles)

• Remarketing campaign to our audience via the Google Display Network (estimated 5,000 impressions per quarter)

Annual Bonuses

• Dedicated marketing assistance in putting together your ad artwork and online editorial

• Sharing your content on the Council social media channels

Annual Bonuses

• Sharing your content on the Council social media channels

Price: $3,790 per quarter for four quarters, or $13,600 to pay upfront for one year

Looking to use content to educate the market?

Take advantage of the preambles in this package. A preamble is a short piece of text in the weekly email newsletter; it can link to a longer piece on our website, or your own website or a landing page. If you don’t have the resources to create contentour team can help.

Price: $2,390 per quarter for four quarters, or $8,790 to pay upfront for one year

Good for:

Brand Awareness Educating the Market

Contact Prime Creative Media on (03) 9690 8766 or email enquiries@primecreative.com.au 7
All prices are in Australian dollars and 10% GST will be added where required
pricing and
options
inclusions are based on an annual package being taken. To book an integrated package for a shorter period, add 10% for a 6-month package, or 20% for a one issue/one quarter package. Some inclusions are dependent on the annual package being taken, so talk to one of our marketing consultants for a custom quote if you want a shorter commitment.
Other
payment
All

Inclusions

• Consultation with our editorial and marketing team about your messaging and content

• Assistance to create a custom EDM, landing page and marketing copy

• Your content promoted in 4 editions of the newsletter, on LinkedIn and through a custom EDM to the Council Magazine list

• All leads provided to you

• Generate at least 25 leads or we keep running the campaign until you do*

• *Subject to these terms and conditions

• Provide a valuable piece of content such as a whitepaper, e-book or webinar as lead bait, or we can create something for you for an extra fee. If you are supplying your own content, it is subject to quality approval from our editors

• Allow us to create and manage your landing page and direct all your campaign assets to this page

• Leads are defined as Council subscribers, matching the profile of our audience as set out in this media kit, who have voluntarily opted in to receive information about your company. All lead forms will be hosted by Prime Creative Media and will collect first name, last name, company name, job title and email address

Price: $7,950

Optional white paper creation: +$2,970

Plus a 10% discount on any Digital Packages (see previous page for details)

Inclusions

• Consultation with our editorial and marketing team about your messaging and content

• Assistance to create a custom EDM, landing page and marketing copy

• Your content promoted in multiple editions of the newsletter, on LinkedIn and through two EDMs to our subscribers or a custom segmented list

• All leads provided to you

• Generate at least 50 leads or we keep running the campaign until you do*

• *Subject to these terms and conditions

• Provide a valuable piece of content such as a whitepaper, e-book or webinar as lead bait, or we can create something for you for an extra fee. If you are supplying your own content, it is subject to quality approval from our editors

• Allow us to create and manage your landing page and direct all your campaign assets to this page

• Lead demographics to be agreed at outset of campaign, who have voluntarily opted in to receive information about your company. All lead forms will be hosted by Prime Creative Media and will collect first name, last name, company name, job title and email address

Price: from $14,970

Plus a 15% discount on any Digital Packages (see previous page for details)

Inclusions

This custom solution can include

• Account Based Marketing – target and exclude specific accounts

• Advanced creation of custom audience segments

• An agreed lead guarantee

• Filtering leads and additional nurture content or multiple touch points

Price: from $29,800

Plus a 20% discount on any Digital Packages (see previous page for details)

Looking for more impressions?

See the Digital Packages on the previous page, or combine both options at a discounted rate.

Good for:

Generating Leads

Educating the Market

Contact Prime Creative Media on (03) 9690 8766 or email enquiries@primecreative.com.au 8
All prices are in Australian dollars and 10% GST will be added where required Other pricing and payment options All inclusions are based on an annual package being taken. To book an integrated package for a shorter period, add 10% for a 6-month package, or 20% for a one issue/one quarter package. Some inclusions are dependent on the annual package being taken, so talk to one of our marketing consultants for a custom quote if you want a shorter commitment.
Complete
Work with our team to create a lead generation campaign on a budget. Take your lead generation to the next level with this custom option. Create a complete custom lead generation solution.
Lead Generator
Basic Starter Custom
Custom Solution

Lead Nurture

The Lead Nurture Starter

Build on the impression you’ve made with your initial whitepaper or webinar with a series of additional content pieces that take customers on a journey from their high-level interest to answer queries, overcome objections and lead to a deeper understanding of your product.

Inclusions

• Creation of a series of 4 content pieces to be used in a nurture track, leading from whitepaper to action

• Creation of a series of 3 additional sales templates, drawing on the themes of the above content but pushing for a more specific response

Price: $6,950

Ongoing Lead Nurture

Keep in touch with leads from all campaigns, and even trade shows, and rekindle interest from stale leads

Inclusions

• Set up and design of a monthly nurture newsletter, based around topical industry content

• Creation of one monthly content piece

• Inclusion of additional content in the newsletter if provided

• Set up and sending of newsletter

• Reporting on the most engaged leads

The Complete Lead Generation and Nurture Solution

Keep your marketing funnel running like a well oiled machine. This solution manages ongoing lead generation across Prime Creative Media, social and other platforms, and continues to nurture leads in an ongoing way.

Inclusions

• Ongoing Lead Generation

• Content Creation

• Managing your marketing funnel and Lead Nurture

Add-ons

Price: from $2,350 per month (minimum of 6 months)

Price: from $3,450 per month, plus set up costs

Combine with the Lead Nurture Starter, or create automated triggers for when subscribers receive additional information. We can set up a new lead nurture platform or configure your existing system.

Price: $4,850 or included free with 12 month commitment

Contact Prime Creative Media on (03) 9690 8766 or email enquiries@primecreative.com.au 9 Lead Nurture All prices are in Australian dollars and 10% GST will be added where required Other pricing and payment options All inclusions are based on an annual package being taken. To book an integrated package for a shorter period, add 10% for a 6-month package, or 20% for a one issue/one quarter package. Some inclusions are dependent on the annual package being taken, so talk to one of our marketing consultants for a custom quote if you want a shorter commitment.

Custom Digital Packages

Custom EDMs

Create custom email newsletters or EDM (electronic direct mail) for a targeted result.

Good for:

Council offers a range of custom digital packages that allow you to achieve your marketing goals. Whether it’s educating the market, increasing your social profile, improving SEO, establishing your company as a thought leader, generating actionable leads, or any combination of the above, we can help you.

Exclusive Custom Webinar

An exclusive opportunity to present your products and solutions to the audience you want, without any other competitors. Host your own session of the popular Smart Cities series.

Good for:

Inclusions

• Send to highly targeted segments matching your customer profile

• Track the results and generate actionable leads

• Custom EDMs can include whatever message you provide (subject to editorial approval)

• Provide your own html or get our team’s help to create from $900

Inclusions

Remarketing

Council Magazine and Google, a match made in heaven. You can now use the combined power of Council and Google to create the impression that your brand is everywhere.

Good for:

Include a Whitepaper and get all leads directly sent to you: +$2,970

Price: $5,650

(Strictly limited to one event per month) Generating Leads Educating the Market

Brand Awareness

Inclusions

With an exclusive custom webinar, you will:

• Work with our editors to develop a topic that promotes your messages and resonates with our audience

• Get enormous brand recognition through our initial campaign via targeted EDMs, our newsletters and social media

• Present for up to 45 minutes, either solo or in partnership with one of our editors (for example, in a Q&A session)

• Have your logo and branding appear throughout the webinar

• Receive the contact details for everyone who registers

• Gain access to the recording afterwards, which you can share at will – or we can continue to gate the content and gather additional leads for you

• Have the opportunity to post webinar coverage in our newsletter channel

Technical requirements

Your presenters will need to have access to a webcam and microphone, and use Zoom.

Price: From $15,600

• At Council we’ve built a powerful display network reaching over 50,000 individuals per month. This means your ads can follow Council readers across the web, reaching them on other sites and social pages that they visited

• This unique combination uses the power and the trackability of Google, as well as the niche and targeted audience of Council. You can reach them in significant numbers and on every device with this option

• All campaigns include at least 20,000 impressions per quarter and are fully trackable and reportable through Google

• Our team can create all the materials needed for this campaign

Price: $4,480 for a single quarter (at least 20,000 impressions)

Or get 4 quarters for the price of 3: Annual package $13,440

Contact Prime Creative Media on (03) 9690 8766 or email enquiries@primecreative.com.au 10
Brand Awareness Generating Leads Educating the Market
All prices are in Australian dollars and 10% GST will be added where required

Add-ons

Add any of the below on to an existing package to enhance your results.

The Lead Guarantee Premium Service Package

Enhance any campaign by getting guaranteed leads. Attract their interest with a whitepaper, e-book or webinar, and get all the contact details of those who opt in.

Good for:

Generating Leads

Inclusions

We can guarantee your results, as long as you work with us to achieve them. To get a lead guarantee, you need to:

• Run an approved campaign from this media kit

• Provide a valuable piece of content such as a white paper, e-book or webinar as lead bait, or we can create something for you for an extra fee. If you are supplying your own content, it is subject to quality approval from our editors

• Allow us to create and manage your landing page and direct all your campaign assets to this page

Leads are defined as Council subscribers, matching the profile of our audience as set out in this media kit, who have voluntarily opted in to receive information about your company. All lead forms will be hosted by Council and will collect first name, last name, company name, job title and email address.

The guarantee applies to a single quarter or campaign, and if we don’t achieve it we will keep running the campaign at no extra cost until it is met. If you would like a larger guarantee for a longer period of time, we may require updated lead bait each quarter.

With this add-on, our team will take care of all the creative for you, ensuring you make the most of your campaign and don’t have to worry about missing anything.

For individual content add-ons see page 16

Inclusions

• A quarterly consultation with the marketing team to review your goals and provide industry insights

• Our editors will write all of your print content

• Our editors can adapt any press releases or product releases you supply into online news stories

• Our editors will create newsletter preambles which can link to full stories, or your own website or landing page

• Our design team will create a suite of ad material, including one version of each size of print and digital ad included in your campaign, plus updates and tweaks as required each quarter

• Exclusive access to Council Data Insights report each quarter

Price: $2,200 for 20 leads with an approved campaign

Only available for annual packages.

Price: $1,280 per quarter to pay quarterly or $4,600 to prepay annually.

Contact Prime Creative Media on (03) 9690 8766 or email enquiries@primecreative.com.au 11
All prices are in Australian dollars and 10% GST will be added where required

Print Packages

Advertising OR Partner Content Rates

One

Premium Pages (Advertising Only)

One time

Four times (each)

A preferred option for senior executives, Council in print allows you to position yourself as a thought leader and build your brand. Take advantage of the deep attention span that our readers give the print magazine to really get your message across.

Partner content

Partner with Council to include your own custom sponsored content in the magazine. This can be done independently or combined with advertising. High-quality content is a powerful way to engage and educate your target market. Our in-house journalists will work with you to create content that fits naturally into the magazine, as well as achieving your own marketing strategies. Partner solutions content is now available at the same rates as advertising space when booked on its own, or at 50% off when combined with print advertising of the same space. Paid content will be marked as ‘Council sponsored editorial’ and otherwise presented in the same format as other content in the magazine.

Technical Specs

• Preferred format is print-ready PDF.

• Full page ads should include 3mm bleed on all sides, which is trimmed after printing

• Use process colour (CMYK) only. We will convert spot colours to CMYK

• Avoid placing text within 15mm of edge

• Please submit articles in Microsoft Word format

• Images can be TIFF, EPS or JPG and must be at least 300 DPI

Full technical specs can be found here

Contact Prime Creative Media on (03) 9690 8766 or email enquiries@primecreative.com.au 12 Half Page Bleed 0mm Full Ad Size 185mm x 125mm Visible Area 185mm x 125mm Half Page Vertical Bleed 0mm Full Ad Size 426mm x 303mm Visible Area 420mm x 297mm
Page Bleed 3mm Full Ad Size 426mm x 303mm Visible Area 420mm x 297mm Full Page Bleed 3mm Full Ad Size 216mm x 303mm Visible Area 210mm x 297mm
Double
All prices are in Australian dollars and 10% GST will be added where required
time
times (each) PREPAY SPECIAL DOUBLE PAGE SPREAD $6,780 $5,900 $19,980 FULL PAGE $4,485 $3,950 $14,480 HALF PAGE $2,990 $2,690 $9,688
Four
PREPAY SPECIAL DOUBLE PAGE SPREAD (Inside Front Cover) $6,780 $6,780 $6,780 OUTSIDE BACK COVER $6,670 $5,980 $21,500 INSIDE FRONT COVER $5,290 $4,700 $16,900 INSIDE BACK COVER $5,290 $4,700 $16,900 PAGE 1 $4,900 $4,500 $15,980 Text safe area. Please ensure that all text is at least 15mm from the edges (and at least 15 mm from the centre gutter for Double Page).

Content Marketing Solutions

For clients looking for assistance with content creation, we also offer a range of individual content marketing options for discrete products.

Content marketing is a critical part of modern marketing, particularly in the B2B space, where the sales cycle is long, multiple decision-makers are involved, and we are dealing with complex products.

Having a bank of high-quality content available for use on your website, e-newsletter, in industry publications and on social media is critical to developing a content marketing program that will work for you.

But developing this bank of content is challenging for most organisations, with employees flat out doing their day jobs and lacking the time or energy for content creation.

That’s where Council comes in. Our team of editors, writers, designers, web developers and digital marketers can now help create content for you to use in campaigns with us, broader campaigns, and on your own channels.

Contact Prime Creative Media on (03) 9690 8766 or email enquiries@primecreative.com.au 13
Feature articles Videos and infographics Blog posts Case studies Website copy
Whitepapers

Multi-channel Content Creation

The writers, designers, web developers and digital marketers behind Council can now help create content for you to use in campaigns with us, as well as in broader campaigns and on your own channels.

Many of our clients find they get the best results with rich media, multichannel and marketing, getting the same message out in many places through written content, infographics, video and more. Leverage our market knowledge and editorial expertise – Prime Creative Media excels at creating the Content Suite, but can also create individual items as required.

Complete Content Suite

Includes one master piece of content such as whitepaper or e-book, a spin off blog post, an infographic, a video and 3 social media posts

Content Suite Creation Components

$6,900

Add-on Content

For topics chosen by our Editors to suit your company, or from a complete brief supplied by you. Prices apply when added to a marketing package

Large-scale Content Creation

Get access to our premium services if you’d like content created in your own voice, including getting help defining your messages, creating briefs, research or interviews.

Whitepaper/e-book creation (3000 words) $2,970

Already have a whitepaper that you want to spin off into a series of blogs, videos, infographics and surveys?

Content Suite distribution

article

interview or research required)

Contact Prime Creative Media on (03) 9690 8766 or email enquiries@primecreative.com.au 14
All prices are in Australian dollars and 10% GST will be added where required
$5,950
$2,850
POA
Blog post $590 Article $850 Infographic $1,650 Editorial video $1,650 Full
$1,650 Print ad $590 Animated banner $450 Static banner $300 Full campaign design $2,490
(where

Quarterly Reports

Campaign Report

Dates:1October2022-31August2023

Preparedby:EmilyGray

ClientGoalsandInclusions

Yourgoalwastobuildbrandawarenessandgenerateleads.

IntegratedGrowth&Visibility(Annual)

Integratedpackagesbringthebenefitsofprintanddigitalmarketingtogether,giving youaconsistentcampaignacrossmultipleplatformsandchannels. The package makes use of display advertising and content, as well as giving you accesstoourdedicatedmarketinghelpandsocialmediachannels.

Print:

● 4xfull-pageprintads

● 2xfullpageprinteditorials.

KeyStatistics

Herewehaveoutlinedthekey statisticsoftheperformance ofyourcampaign.

● 3xnewsletterbannersperquarter

● 1xnewsletterstoryperquarter

● 1x EDM

The key to maximising ROI on your campaign comes from knowing your goals, and then measuring your campaigns against them.

By booking with Prime Creative Media, you get access to our detailed reporting so you can keep your campaign on track and measure it against your goals.

Findings

TheFinanceConsultancyrana‘Growth&Visibility’campaignfor oneyear,beginningin2022withInfrastructure magazine.The inclusionswereconsistentlybranded,featuringsimilar characteristicsandgarneredstrongearlyengagementfromthe Infrastructure readership.

PrintThefullpageadfeaturedintheMarch2023editionwaswell-seen amongstourInfrastructure audience. The ad received 989 impressionsonthedigitalversion,inadditiontotheexposureof thousandsofsubscribersintheprintedcopy.Theinformation providedintheadshowedthatTheFinanceConsultancyhasalo toofferintermsofcontent,whichcanbeagreatwaytobuild andprovidevaluetoreaders.

CampaignReport

-MonkeyMedia+TheFinanceConsultancy

-MonkeyMedia+TheFinanceConsultancy

CampaignReport

CampaignReport

Recommendations

Lookingatyourgoalsandthecampaignasawhole,wecansee thatyourpackageinclusionshelpedbuildbrandawareness effectivelywiththeInfrastructure magazineaudience.While generatingleadswasalsoagoal,westillhaveyourEDMtosend, whichwillserveasausefultooltogenerateleads,whenpaired with aleadgenerationinclusion. Tomaintainthesegreatresultsandeffectivelygrowbrand recognitionwiththeInfrastructure audience,werecommend consistentexposureoveranIntegratedIndustryLeaderannualpackage,whichincludesa20leadguarantee. CampaignReport

OnlineEditorial

Your online editorial publishedonJune15th thisyeargarnered294impressions,ofwhich 142wereunique

WebBanners

NewsletterStory YournewsletterstorypublishedonJuly5th was delivered to 12,475subscribers Of those emailssent,8,083ofthemwereopened. There were 89totalclicks onyournewsletter story,45ofthoseclickswereunique

Companiesthatengaged

Belowisasampleoforganisationsthatclickedonyournewslettercontent.

NewsletterBanners

● FultonHogan

● Gamuda

● GHD

● RailProjectsVictoria

● Randstad

● SigmaExecutive

● Southern Rural Water

● SterlingGroup

● Strailastic Australia

● SuburbanRailLoopAuthority

Your4webbannersgathered16,958average impressionsperbanner,withyourfirstbanner startinginOctoberhaving30,026 impressions. Inyourfinalandcurrentbanner,youhave alreadyamassed23clicks. You received a total of 33clicks on your banners.

● AcmenaGroupPtyLtd

● Aurecon

● Aurizon

● Australian Trade & Investment Commission (Austrade)

● CopperleafTechnologiesAsiaPtyLtd

● DavcorGroup

● Decmil

● DepartmentofStateDevelopment, Infrastructure,LocalGovernmentand PlanningQLD(DSDILGP)

-MonkeyMedia+TheFinanceConsultancy

StatisticsBreakdown

● HKA

● IFM Investors

● Katherine Town Council

● LaingO'RourkeAustralia

● Lendlease

● Main Roads Western Australia

● Mott MacDonald

You ran a total of12newsletterbanners in our Infrastructure newsletter,whichaveraged 7,898opensperweekduringthecourseof yourcampaign. Youaveraged16totalclicks and 11unique clicks perbanner,withamaximumof27total clicks onyourfirstbannerwhichranin Octoberlastyear.

● MurrayandRoberts

● PermadecPtyLtd

● Powerlink

● EnergyQueenslandLimited

● EslersLandConsulting

● FlindersPortsPtyLtd

-MonkeyMedia+TheFinanceConsultancy

CampaignReport

● QueenslandDeptofTransportandMain Roads

● QueenslandRail(QR)

Key Statistics

● TfNSW

● TheHongKongPolytechnicUniversity

● Tract Consultants

● Transurban

● VictorianRegionalChannelsAuthority

● West Australian Local Government Association(WALGA)

See the key stats of each inclusion from your package, with insights drawn from the results.

Companies that engaged

See a list of the actual companies that have engaged with your content.

Findings and Recommendations

Get the Findings and Recommendations section, where we tie together your goals, package inclusions, results and recommendations.

Statistics breakdown

Raw data will be tabled at the end of your report for reference.

All packages include a detailed report each quarter. Talk to our team if you'd like anything more frequent.

Contact Prime Creative Media on (03) 9690 8766 or email enquiries@primecreative.com.au 15
-MonkeyMedia+TheFinanceConsultancy
OnlineEditorial Monthlyretainer-$19,350 Date PageViews AverageReadTime 15/07/2023 294(142unique) 16 seconds NewsletterStory Date TotalDelivered TotalOpened Openrate ClickRate StoryClicks 05/07/2023 12,475 8,083 26.81% 6.78% 89(45unique) WebBanners Date Impressions TotalClicks Bannertype 01/10/22-31/12/22 30,026 4 Wide Web Banner 01/01/23-31/3/23 13,431 3 01/04/23-30/06/23 12,830 3 01/07-current 11,544 23 CampaignReport-MonkeyMedia+TheFinanceConsultancy
Digital:
● 4x wide web banners

Council Features Schedule

Winter 2024

Features

Planning and construction

Cultural engagement

Environmental protection

Mobility

Water management

Event Distribution

National General Assembly 2024

AFAC 2024

Spring 2024

Features

Smart cities

Urban development

Community services

Waste management

Roads and transport

Event Distribution

National Roads & Traffic Expo

Waste Expo Australia 2024

Mobility Live 2024

Summer 2024–25

Features

Asset management

Civil construction

Recreation Transport

Community design

Event Distribution

TBC

Autumn 2025

Features

Civil construction

Energy efficiency

Arts and culture

Sustainability

Health and safety

Mapping, GIS & surveying

Event Distribution TBC

Booking Deadline

24 May 2024

Email Newsletter Schedule

Council News and Tenders

• Weekly on Tuesdays at 8am

• Materials due 5pm the previous Friday

• Bookings due 5pm the Friday before that

Booking Deadline

16 August 2024

Web Schedule

• News updates daily

Booking Deadline

1 November 2024

Booking Deadline

Social Schedule

• Tweets daily

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*All events

Contact Prime Creative Media on (03) 9690 8766 or email enquiries@primecreative.com.au 16
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