MEDIA KIT 2024
BEST EXPOSURE TO DECISION MAKERS
We have the highest quality distribution in print and digital to industry decision makers and purchase influencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE
Work with us throughout the year to gain direct access to our team of trusted advisors.
BEST ARTICLES AND EVENTS THAT SHOWCASE YOUR INDUSTRY
We are known for producing the highest quality content and events, print and digital.
PUBLICATION PROFILE
BRAND PROMISES
WHY PARTNER WITH LANDSCAPE CONTRACTOR MAGAZINE OUR
Presenting hands-on equipment reviews, industry news, technical editorial and advice on business development and management for landscaping professionals, Landscape Contractor Magazine has been the voice of the Australian landscaping industry since 1997.
In partnership with leading associations and industry practitioners, Landscape Contractor Magazine offers authoritative and well-informed comment on all facets professional landscaping, from training opportunities through to the very latest technology and equipment, and is geared to all professionals from the sole trader through to contractors, councils and corporations.
LANDSCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS
WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS
Numbers accurate as of 15 September 2023. Circulation includes total readership, inclusive of digital edition reads of print magazine and pass on rate
We partner with industry associations to support sector growth, and ensure engagement with key decision makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
LANDSCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL MULTI-PLATFORM EXPOSURE
MAGAZINE CIRCULATION 50,000+ Readers AVERAGE MONTHLY PAGE VIEWS 6000 ENEWSLETTER CIRCULATION 7700 SOCIAL MEDIA 3000+ Followers Construction /Maintenance Contractors 58% TAFE Direct 7% Local Government 14% Others 2% Resorts/Parks /Grounds 19% READERSHIP ASSOCIATION MEMBERS
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.
GET THE BEST EXPOSURE AS A 12-MONTH PARTNER
AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL-MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.
LANDSCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL
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At Prime Creative Media we employ industry-leading journalists and editors, who craft our content in house through interviews and in consultation with our clients. 12-month partners get extensive access to our team, to create stories and content proven to gain traction with our audience of decision makers, including:
Case studies
Working with your clients to tell about shared successes.
Profiles
Have your company’s story documented and distributed to the industry through a trusted third party.
Product releases
Guaranteed coverage of all your new product releases.
Company updates
Take your place as an industry thought leader.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA
A SURVEY OF B2B READERS FOUND CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION EFFECTING BUYING DECISIONS.”
LANDSCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL
SOCIAL MEDIA SOCIAL MEDIA PUBLISHED CASE STUDIES EMAILED NEWSLETTERS SUPPLIER INFORMATION PRINTED TRADE MAGAZINE TRADE MAGAZINES MEDIA WEBSITES EVENTS 0 0 50 50 100 100 150 150 300 300 200 200 350 350 250 250 400 400
BEST ARTICLES THAT SHOWCASE YOU Survey conducted in June 2021 as part of the Prime Creative Media Industry Sentiment Survey. A total of 108 responses were collected from readers over an eight-day period. “
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
LANDSCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL
CHRISTINE CLANCY Chief Operating Officer
ARRON REED Business Development Manager
“ “
MICHELLE ALDER Production Editor
TOM FOSTER Editor
BRAD BUCHANAN Sales Director
OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
LANDSCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL DESIGN SERVICES SPECIALISING IN
B2B AND INDUSTRIALS
BEA BARTHELSON Art Director
TOM BUCHANAN Videographer
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DAZ WOOLLEY Art Director
KERRY PERT Graphic Designer
MICHELLE WESTON Art Director
BLAKE STOREY Head of Design
PAUL BREEN Imaging Specialist
CATERINA ZAPPIA Graphic Designer
“ OUR PURPOSE: GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES”
ABOUT PRIME CREATIVE MEDIA
Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.
For the past two decades, we have worked to grow Individuals, Organisations and Industries.
We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.
LANDSCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL HUMILITY OUR VALUES: ACCOUNTABILITY GROWTH GENEROSITY
AGRICULTURE
INFRASTRUCTURE & RESOURCES
CREATIVE
TRIM/ SAFE AREA
W: 92mm
H: 130mm No Bleed
Print SPECIFICATIONS
MECHANICAL SPECIFICATIONS
PRINTING: Sheetfed offset / 175 lpi
Printing: Sheetfed offset / 175 lpi
TRIM/ SAFE AREA
W: 190mm
H: 63mm No Bleed
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material
SUPPLIED MATERIAL
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
2. Material must be supplied as a press ready pdf. All other formats will be rejected
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
3. Avoid running type across the gutter of a double page spread
6. Images need to be of a minimum 300dpi at print size.
4. All fonts need to be embedded into the PDF file
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee
Advertising material for in-house design:
6. Images need to be of a minimum 300dpi at print size.
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
• Logos to be supplied as vector eps files
8. Total ink limit should not exceed 300%
* Images and logos used on websites are not acceptable for printing purposes
TERMS & CONDITIONS
TERMS & CONDITIONS
All advertisements are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
SOLUTIONS, FOR ALL YOUR DESIGN NEEDS
NEED YOUR ADVERT DESIGNED?
ADVERTISING MATERIAL FOR IN-HOUSE DESIGN:
All advertisements for Manufacturers Monthly are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
• Logos (ai, pdf, eps or “working files”) • Brand guidelines
•Images to be supplied as jpegs*
Prime Creative Media’s design studio is here to help. Our team of experienced designers know our dedicated industries well, and can help design your advert. Speak to your client success representative to find out more information. Fees apply.
• Text, or key messages
* Images and logos used on websites are not acceptable for printing purposes
LANDSCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL
PRINT ADVERTISING SPECS
SPECIFICATIONS
BLEED W: 4
mm H: 287mm TRIM W:
H:
SAFE AREA W: 400mm H:
DOUBLE PAGE SPREAD BLEED W: 220mm H: 287mm TRIM W: 210mm H: 277mm SAFE AREA W: 200mm H: 267mm FULL PAGE TRIM/ SAFE AREA W: 190mm H: 130mm No Bleed TRIM/ SAFE AREA W: 190mm H: 80mm No Bleed 1/2 HORIZONTAL 1/3 HORIZONTAL TRIM/ SAFE AREA W: 92mm H: 252mm No Bleed TRIM/ SAFE AREA W: 60mm H: 252mm No Bleed
30
420mm
277mm
267mm
Please
5mm
allow a 10mm safety gutter in the center of double page spread
Margins
1/2 VERT 1/3 VERT 1/4 VERT 1/4 HORIZONTAL
2 X HIGH-DENSITY
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)
1040px(w) / 2080px(w)
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h) WHITE SPACE: 1040px(w)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
DIGITAL SPECIFICATIONS
MECHANICAL SPECIFICATIONS
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML (ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
LANDSCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL
Not to scale WEB MREC 300x250px WEB MOBILE 320x50px Type/Template Size wxh x2 High-density File Size Resolution File type WEB MREC 300x250px* 600x500px 200kb max 72ppi gif, jpeg, png, HTML5 WEB LEADERBOARD 728x90px* 1456x180px 200kb max 72ppi gif, jpeg, png, HTML5 WEB MOBILE 320x50px* 640x100px 150kb max 72ppi gif, jpeg, png, HTML5 WEBSKIN 2000x1250px 4000x2500px 800kb 72ppi jpeg, png eDM BANNER 570x100px 1140x200px 200kb max 72ppi gif, jpeg, png eDM SOLUS 600x1000px Via HTML 500kb max 72ppi HTML5 preferred WEB LEADERBOARD 728x90px EDM BANNER 570x100px
web sizes are
additional high density
can be supplied as well No Ad content to go here white space #FFFFFF SAFE AREA 150px(w) x 600px(h) WHITE SPACE Non essential elements such as colour blocks, gradients, graphics Non essential elements such as colour blocks, gradients, graphics LEFT WEBSKIN RIGHT WEBSKIN
*Standard
requried, however
files
top
TRIM 250px(h) From the
STANDARD SIZE
WEBSKIN
STANDARD
SIZE
LANDSCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL FOR ADVERTISING ENQUIRIES CONTACT: ARRON REED BUSINESS DEVELOPMENT MANAGER T: 0466 923 194 E: ARRON.REED@PRIMECREATIVE.COM.AU