Landscape Contractor Media Kit

MEDIA KIT 2024

WHY PARTNER WITH LANDSCAPE CONTRACTOR MAGAZINE OUR BRAND PROMISES

BEST EXPOSURE TO DECISION MAKERS We have the highest quality distribution in print and digital to industry decision makers and purchase influencers.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE Work with us throughout the year to gain direct access to our team of trusted advisors.

BEST ARTICLES AND EVENTS THAT SHOWCASE YOUR INDUSTRY

We are known for producing the highest quality content and events, print and digital.

PUBLICATION PROFILE

Presenting hands-on equipment reviews, industry news, technical editorial and advice on business development and management for landscaping professionals, Landscape Contractor Magazine has been the voice of the Australian landscaping industry since 1997.

In partnership with leading associations and industry practitioners, Landscape Contractor Magazine offers authoritative and well-informed comment on all facets professional landscaping, from training opportunities through to the very latest technology and equipment, and is geared to all professionals from the sole trader through to contractors, councils and corporations.

LANDCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL

MULTI-PLATFORM EXPOSURE

READERSHIP

Construction /Maintenance Contractors 58%

Others 2%

TAFE Direct 7% Local Government 14% Resorts/Parks /Grounds 19%

FACEBOOK 2300 Followers

MAGAZINE CIRCULATION 50,000+ Readers

MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS

AVERAGE MONTHLY PAGE VIEWS 4000+

Numbers accurate as of 15 September 2023.

Circulation includes total readership, inclusive of digital edition reads of print magazine and pass on rate

ASSOCIATION MEMBERS

ENEWSLETTER CIRCULATION 8200+

WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS

We partner with industry associations to support sector growth, and ensure engagement with key decision makers.

We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.

LANDCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL

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GET THE BEST EXPOSURE AS A 12-MONTH PARTNER

12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.

EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.

AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL-MEDIA CHANNELS.

FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.

YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.

PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.

LANDCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL

BEST ARTICLES THAT SHOWCASE YOU At Prime Creative Media we employ industry-leading journalists and editors, who craft our content in house through interviews and in consultation with our clients. 12-month partners get extensive access to our team, to create stories and content proven to gain traction with our audience of decision makers, including: Case studies Working with your clients to tell about shared successes.

Profiles Have your company’s story documented and distributed to the industry through a trusted third party.

Product releases Guaranteed coverage of all your new product releases.

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Company updates Take your place as an industry thought leader.

PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION

PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA PRINTED TRADE MAGAZINE

SUPPLIER INFORMATION

PUBLISHED CASE STUDIES

EMAILED NEWSLETTERS

EVENTS MEDIA WEBSITES

TRADE MAGAZINES

SOCIAL MEDIA

SOCIAL MEDIA

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400

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A SURVEY OF B2B READERS FOUND CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION EFFECTING BUYING DECISIONS.”

Survey conducted in June 2021 as part of the Prime Creative Media Industry Sentiment Survey. A total of 108 responses were collected from readers over an eight-day period.

LANDCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL

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THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.

CHRISTINE CLANCY Chief Operating Officer

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BRAD BUCHANAN Sales Director

TOM FOSTER Editor

ARRON REED Business Development Manager

MICHELLE ALDER Production Editor

OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY. LANDCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL

DESIGN SERVICES SPECIALISING IN B2B AND INDUSTRIALS

MICHELLE WESTON Design Production Manager

BLAKE STOREY Head of Design

DAZ WOOLLEY Art Director

BEA BARTHELSON Art Director

TOM ANDERSON Graphic Designer

KERRY PERT Graphic Designer

TOM BUCHANAN Videographer

CATERINA ZAPPIA Graphic Designer

LOUIS ROMERO Graphic Designer

PAUL BREEN Imaging Specialist

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OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”

LANDCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL

ABOUT PRIME CREATIVE MEDIA AGRICULTURE

Prime Creative Media is Australia’s leading B2B Media and Events Company.

INFRASTRUCTURE & RESOURCES

We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.

For the past two decades, we have worked to grow Individuals, Organisations and Industries.

We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.

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OUR PURPOSE:

GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES” OUR VALUES:

HUMILITY

ACCOUNTABILITY

GROWTH

GENEROSITY

LANDCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL

Print

SPECIFICATIONS

SPECIFICATIONS

PRINT ADVERTISING SPECS

MECHANICAL SPECIFICATIONS

PRINTING: Sheetfed offset / 175 lpi

BLEED W: 430mm H: 287mm

DOUBLE PAGE SPREAD

TRIM W: 420mm H: 277mm

SAFE AREA W: 400mm H: 267mm

Please allow a 10mm safety gutter in the center of double page spread

BLEED W: 220mm H: 287mm

FULL PAGE

TRIM W: 210mm H: 277mm

SAFE AREA W: 200mm H: 267mm

5mm Margins

1/2 VERT

TRIM/ SAFE AREA W: 92mm H: 252mm No Bleed

1/3 VERT

TRIM/ SAFE AREA W: 60mm H: 252mm No Bleed

TRIM/ SAFE AREA W: 92mm H: 130mm No Bleed

1/4 VERT

TRIM/ SAFE AREA W: 190mm H: 130mm No Bleed

1/2 HORIZONTAL

Prime CreativetoMedia will only information. accept material that adheres theadhere following the following Material that doestonot to information. Material that does adhere to this criteria will be rejected. this criteria will benot rejected.

Supplied material SUPPLIED MATERIAL 1. Media is to be supplied tobe thesupplied correct to publication page size. Taking special 1. Media is to the correct publication page size. care to include bleed, trim special and registration marks.bleed, (Minimum size is 5mm. Trim Taking care to include trim bleed and registration and registration marks must lay 3mm outside of the trim) marks. (Minimum bleed size is 5mm. Trim and registration 2. Material must be supplied as a press ready pdf. All other formats will be rejected. marks must lay 3mm outside of the trim) 3. Avoid running type across the gutter of a double page spread.

2. must be supplied as afile press ready pdf. All other 4. All fonts need Material to be embedded into the PDF formats be rejected 5. Files must be saved in will CMYK format. Any non-process colors included in the file 3. Avoid runningConversion type acrossprocess the gutter ofcompromise a double page will be converted to CMYK. may the integrity spread our color guarantee. of the file and waives 4.to Allbe fonts to be300dpi embedded intosize. the PDF file 6. Images need of aneed minimum at print 5. Filesor must be saved in CMYKcarry format.

Any non-process 7. Solid black panels backgrounds should 40% Cyan to reinforce the colors included in the file will be converted to CMYK. black print 8. Total ink limit should not exceed 300% Conversion process may compromise the integrity of the file and waives our color guarantee Advertising material for in-house design: 6. Images need to be of a minimum 300dpi at print size.

• Images to be7.supplied as jpegs* Solid black panels or backgrounds should carry 40% Cyan • Text to be supplied as a textthe fileblack or Word to reinforce printdocument • Logos to be 8. supplied aslimit vector epsnot filesexceed 300% Total ink should * Images and logos used on websites are not acceptable for printing purposes

TERMS & CONDITIONS

TRIM/ SAFE AREA W: 190mm H: 80mm No Bleed

1/3 HORIZONTAL

Printing: Sheetfed offset / 175Media lpi will only accept material that adheres Prime Creative

TRIM/ SAFE AREA W: 190mm H: 63mm No Bleed

1/4 HORIZONTAL

All advertisements are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance.

All cancellations must be in writing, and is not considered effective until confirmed in All advertisements for Manufacturers Monthly are accepted and published by Prime Creative on the assumption that writing by the Publisher. The Publisher accepts no responsibility to remove or alter live the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. matter without written consent from the advertiser or agency five days prior to closing.

Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, portion of any issue in which an advertisement accepted by the Publisher is contained if its officers, agents and employees against expenses and losses resulting from the publication of the advertisement such failure is due to acts of God, strikes, accidents or other circumstances beyond the including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark Publisher’s control. infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement ADVERTISING MATERIAL FOR IN-HOUSE DESIGN: accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control. (ai, pdf, eps or “working files”) • Brand guidelines • Logos

TERMS & CONDITIONS

CREATIVE SOLUTIONS, FOR ALL YOUR DESIGN NEEDS NEED YOUR ADVERT DESIGNED? Prime Creative Media’s design studio is here to help. Our team of experienced designers know our dedicated industries well, and can help design your advert. Speak to your client success representative to find out more information. Fees apply.

• Images to be supplied as jpegs* • Text, or key messages * Images and logos used on websites are not acceptable for printing purposes LANDCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL

STANDARD SIZE

2 X HIGH-DENSITY

TRIM 250px(h) From the top Non essential elements such as colour blocks, gradients, graphics

LEFT WEBSKIN

Non essential elements such as colour blocks, gradients, graphics

SAFE AREA 150px(w) x 600px(h) WHITE SPACE 1040px(w) / 2080px(w)

RIGHT WEBSKIN

No Ad content to go here white space #FFFFFF

DIGITAL SPECIFICATIONS

WEBSKIN

2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)

STANDARD SIZE SIZE: 2000px(w) x 1250px(h) TOP TRIM: 250px(h) SAFE AREA: 150px(w)x600px(h) WHITE SPACE: 1040px(w) 2 X HIGH-DENSITY SIZE: 4000px(w) x 2500px(h TOP TRIM: 500px(h) SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w) Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.

WEB MOBILE 320x50px

EDM BANNER 570x100px

WEB LEADERBOARD 728x90px Type/Template WEB MREC

Size wxh

x2 High-density

File Size

Resolution

File type

300x250px*

600x500px

200kb max

72ppi

gif, jpeg, png, HTML5

320x50px*

640x100px

150kb max

72ppi

gif, jpeg, png, HTML5

WEB LEADERBOARD

728x90px*

WEBSKIN

2000x1250px

WEB MOBILE

eDM BANNER eDM SOLUS

570x100px

600x1000px

1456x180px 4000x2500px

1140x200px Via HTML

200kb max 800kb

200kb max 500kb max

72ppi 72ppi 72ppi 72ppi

*Standard web sizes are requried, however additional high density files can be supplied as well

SUPPLYING YOUR ARTWORK?  File types supported, HTML5, JPG, PNG, GIF  Creatives supplied at 72dpi  Creative with white backgrounds must include a 1px solid border  MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated  Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience  Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason  We are unable to serve third party sky gutters, wallpapers and Solus/eDMs HTML (ANIMATED BANNERS)  Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>  Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>  Creatives to include a valid clickthrough that opens in a new tab or window  Can contain animation & loop twice (play through 3 times)  SVG and WebFonts are not accepted  No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.  HTML5 creative must be SSL compatible to serve on Prime Creative sites  HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC  The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested  Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners

Not to scale

WEB MREC 300x250px

MECHANICAL SPECIFICATIONS

gif, jpeg, png, HTML5 jpeg, png

gif, jpeg, png

HTML5 preferred

TERMS & CONDITIONS

All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance.

All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

LANDCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL

FOR ADVERTISING ENQUIRIES CONTACT: ARRON REED BUSINESS DEVELOPMENT MANAGER T: 0466 923 194 E: ARRON.REED@PRIMECREATIVE.COM.AU LANDCAPE CONTRACTOR MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE LANDSCAPE PROFESSIONAL