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ITS America Official Preview 2024

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OFFICIAL PREVIEW

ITS America Conference & Expo 2024

April 22-25, 2024, Phoenix Convention Center, Arizona

PUBLISHED BY

BRING YOUR TRAFFIC MANAGEMENT TOOLS, DATA & TEAMS TOGETHER LIKE NEVER BEFORE.

Q-Free’s Kinetic® Mobility is a single web-based platform for collaborating across conventional operational and jurisdictional boundaries. Make better decisions faster with personalized dashboards and automated workflows that bring your data to life.

SEE A LIVE DEMO AT ITS AMERICA BOOTH 441

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What to Expect at ITS America Conference & Expo 2024

ITS America’s events organiser, RX Global, picks out some of the highlights of this year’s Conference & Expo

As the role of digital infrastructure becomes evermore embedded in our world, events like ITS America’s Conference & Expo play a vital role in fostering the development and deployment of transformative mobility technologies. is is why RX Global is delighted to continue its partnership with ITS America to stage the 2024 Conference & Expo. “We are honoured to once again spearhead the event that unites intelligent transportation leaders from across the country and world, providing invaluable opportunities for the industry,” said Jaime McAuley, Event Director, ITS America Events at RX Global.

is year’s event will be held at the Phoenix Convention Center, conveniently located in downtown Phoenix, Arizona, from April 22 to April 25. Phoenix’s long association with ITS makes it an ideal location which, along with many partners in the area, will make this an event to inspire ITS professionals. Key collaborators include the Arizona Department of Transportation (ADOT), the Maricopa County Department of Transportation (MCDOT), the ITS Arizona Chapter, Phoenix Innovation Alliance, Arizona

What to expect from the event and conference programme? Read on...

Transportation Research Institute and the University of Arizona.

Featuring a combination of networking events and high-level programming, the event will focus on showcasing how leaders implement and deploy innovative ITS technologies. Attendees can expect engaging educational sessions and ample networking opportunities plus live demonstrations, all aimed at shaping the future of intelligent transportation systems. emes at this year’s conference include automated vehicles, emerging technologies, digital infrastructure (sponsored by Miovision), climate resilience and sustainability, V2X/connected transportation and multi-modal mobility. With these highly relevant topics, attendees have the chance to assess the full scope of current (and some forthcoming) technologies and solutions that will enable them to better address today’s and tomorrow’s mobility challenges.

ITS America Conference & Expo will o er that window into the future, with two plenary sessions on the main stage in the exhibition hall focusing on evolving technologies in our digital era. e rst plenary (10 am Wednesday, April 24 sponsored by

A full run-down of the movers and shakers to help you plan your visit

AECOM) is Rethinking Infrastructure in the New Digital Era. Representatives from USDOT and ITS America to transportation commissioners and transit authorities will dive into the future of the US transportation system, merging physical assets with digital layers for a uni ed solution to deliver better outcomes in safety, sustainability, equity, and e ciency.

At 10am on ursday April 25, the second plenary Arti cial Intelligence – Unlocking the Next Frontier in Transportation (sponsored by Amazon Web Services) has contributors from academia and a privacy forum who join transportation professionals to discuss the bene ts of adopting AI in the transportation sector.

In addition, the popular State Department of Transportation (DOT) Roundtable and City DOT Roundtable will return for this year, along with new Roundtables for Gender Equity and Metropolitan Planning Organization (MPO).

Alongside these groundbreaking sessions, there will be two skill enhancing workshops. e Gender Equity Workshop will show attendees how to achieve equality in the workplace, while the Digital Infrastructure Workshop aims to help participants understand the future of smart and digital infrastructure. On all three days of this year’s ITS America event there will be a Table Topic Networking session, providing numerous opportunities to reconnect and build new high-value relationships with ITS leaders and practitioners across the public and private sectors.

Besides the stellar conference programming, there are numerous opportunities for networking. On Wednesday, April 24, attendees can look forward to the ITS Awards Ceremony & Reception to celebrate innovation and excellence across the eld. Awards will be distributed for the ITS Innovation Showcase, Best ITS State Chapter, Best Partnership Project and Best ITS Committee as well as the long-established ITS Hall of Fame. e Future Leaders Program is being run in partnership with Southwest Research Institute (SwRI) and ITS Arizona and will also run on

Wednesday. Along with the all new University Hub, ITS America Conference & Expo provides a space to encourage students, early-career professionals and emerging leaders to share their insights and inspire future pathways in the ITS eld.

For those wanting to see some of the latest technology in real-life use, ITS America Conference & Expo 2024 will o er two tech tours on Monday, April 22, providing special insights into how Arizona, Maricopa County and Phoenix infrastructure deploy ITS technologies. Attendees can visit MCDOT SMARTDrive Program’s Connected Vehicle Test Bed and can tour the 5.3 mile test facility where operational eld tests of connected and automated vehicle (CAV) technologies are carried out. In addition, there will be a tour of the ADOT Tra c Operations Center and MCDOT Tra c Management Center. ose unable to join the technical tours may nd the solutions they seek in one of the demonstrations that will be staged in the main hall from 11.30 each day, or on the booths of the 140+ organisations in the exhibition hall.

With more than 100 conference sessions, this year’s event o ers a wealth of high-level content, re ecting the rapid advancements in the ITS space. As show organizers, our goal is to ensure our events keep pace with the industry’s evolution. Our emphasis on top-notch programming, thought-provoking plenaries, and impactful conversations makes this year’s event one for the books.

 For further details on the ITS America Conference & Expo or to register, please visit: https://www.itsamericaevents.com/expo/ en-us/about-us.html.

 Building on the momentum here in Phoenix, we hope to see you at the ITS World Congress 2025 in Atlanta, Georgia—the premier gathering of global ITS experts. To dive deeper into ITS World Congress, explore: https://www.itsamericaevents. com/world-congress/en-us.html.

LOCATION

Phoenix Convention Center, Phoenix, Arizona

100 North Third Street, PHOENIX, AZ 85004

OPENING HOURS: CONFERENCE & EXHIBIT HALL

Monday April 22

Tech Tours 09:00 – 16.30

Tuesday April 23

Conference 8:00 – 16.00

Exhibit Hall & Demonstrations 11:30 – 18:30

Wednesday April 24

Conference 8:00 – 16.00

Exhibit Hall & Demonstrations 11:30 – 18:00

Thursday April 25

Conference 8:00 – 16.30

Exhibit Hall & Demonstrations 11:30 – 15:00

Phoenix Convention Center

AIWaysion

AMG

Arity

Assa

AT&T

Axilion

Belden

BlueHalo

Blyncsy

Bosch

SWARCO McCain

MYCITY TRAFFIC MANAGEMENT SOLUTION SUITE

For Econolite and PTV Group read Umovity

At this year’s ITS America Conference & Expo, both Econolite and PTV Group, under the unified brand Umovity, will be showcasing a comprehensive suite of intelligent and sustainable software solutions for traffic management and transit operations.

Econolite experts will be on hand to provide in-booth demonstrations of its advance traffic management system (ATMS) Centracs Mobility, including Centracs +Detect and Centracs Priority. +Detect automates data reporting, analytics and monitoring for deployed detection sensors. Priority is a smarter and dynamic alternative to traditional Emergency Vehicle Pre-emption (EVP) and Transit Signal Priority (TSP) systems, using GPS and automatic

available to discuss the company’s portfolio of transportation modelling and planning, management and prediction, and data

from both companies are being integrated and applied, such as Econolite Centracs with PTV Vistro and Centracs with PTV Flows.

Q- Free says goodbye to silos with Kinetic Mobility

Q-Free is promising to bring a demolition team to ITS America 2024 in the form of Kinetic Mobility. The modular system is said to transcend operational boundaries and demolish the silos that hamper traffic management and intelligent transportation systems.

Be it hardware that won’t communicate with specific software, data that doesn’t transfer between different vendors’ products, or local intersections isolated from intercity or regional operations, Q-Free’s Kinetic Mobility aims to demolish silos and unify ATMS operations at all levels.

It is described as a comprehensive, holistic solution that facilitates collaboration, communication and connectivity among communities, regions and vendors to maximise performance by integrating detectors, signals, cameras and signs and to automate workflows. In doing so it improves safety and response times, enables proactive response to recurring conditions and frees up operators to focus on complex scenarios that require adaptive thinking and manual intervention.

Mix and match Kinetic modules include: Corridors (integrated corridor

Both Econolite and PTV will be presenting technical papers on Digital Twinning technologies as a strategy for transportation operations at the TS2 Session on Advancements in Transportation Systems Operations (Thursday 25 April, from 1pm to 2:30pm in room 106B West Building)

• Presenting Author: Chiara Cianella – Manager Projects and Professional Services (PTV Group): Cloud-based Digital Twin for Public Transport Operational Decision Support

• Presenting Author: Dustin DeVoe – Vice President, Controller and Detection Project Management (Econolite): Digital Twin Technology to Dynamically Optimize Traffic Signal Operations

▶ Booth: 1037 www.umovity.com

management), Counts (traffic counts and classification), Events (event detection, management and response), Signals, Signs and Video (both distribution and wall).

The combination of these modules enables agencies of all sizes to tailor a comprehensive solution to meet operational needs. Combined with cloud-hosted infrastructure and flexible

software as a service (SaaS) billing, Q-Free says advanced traffic management systems have never been more accessible.

Kinetic Mobility will be in action in the exhibition hall in Phoenix.

▶ Booth: 441 www.q-free.com

Daktronics’ configurable LED displays aid real-time decision making

With tra c management centres handling ever-increasing volumes of data and video feeds to monitor and manage the ow of tra c, the e cient visual representation of this information has never been more vital.

Daktronics’ solution is con gurable LED technology

that provides tra c management centres with seamless, direct-view LED displays which create a common operating picture. As will be demonstrated at its booth at ITS America 2024, these provide critical information to operators via an e cient display, essential for making real-time decisions.

e display can be any size

imaginable and the details are visible from any angle in any lighting. Content can be zoned, featuring unlimited camera feeds, maps, news, weather, DOT data feeds and more.

“Daktronics has been a longtime technology provider for the ITS industry worldwide,” says Jason Morison, ITS, Parking & Public Transport Market

Manager at Daktronics. “We are proud to provide the capabilities of direct-view LED, especially to create greater e ciencies in command centres which ultimately leads to safer roads.”

As a leader in digital manufacturing, Daktronics is committed to longevity and quality, conducting end-toend high-quality testing on components based on decades of experience. is includes measuring light output and colour properties to ensure the directview LED displays perform from any vantage point in any light.

“E cient decision making is about timing,” says Morrison. “With Daktronics technology, images and information on directview displays are always visible no matter the ambient lighting in the command centre. is ensures your team can see what they need to for real-time decision making, keeping tra c moving in the right direction.”

▶ Booth: 848 www.daktronics.com

Iteris to demonstrate state-ofthe-art sensor and virtualised workzone management

At ITS America 2024, Iteris will host demonstrations showcasing how its software, sensor and consulting solutions help agencies bring revolutionary technologies to scale for improved mobility and safety. Visitors to its booth will be able to see how its AIpowered ClearMobility Platform o ers a complete portfolio

of end-to-end solutions to monitor, visualise and optimise mobility infrastructure around the world. e company applies AI tools across multiple levels of its ecosystem, including neural networks that enable machine learning based on real-time and historical data to support predictive analysis within the ClearMobility Platform.

Furthermore, its tra c analytics software leverages anonymised probe data and is instantly compatible with existing infrastructure to health-check congestion, optimise signal operations and identify risk-prone intersections and arterials. e solution then delivers detailed reports and recommendations to

help agencies better prioritise mobility and safety projects, as well as increase public trust. According to the company, its latest intersection detection systems, signal performance analytics and real-time alerts help protect vulnerable road users, mitigate red-light running risk and improve signal timing. Using these advanced analytics tools, Iteris says its consulting team can deliver complex construction projects on time and within budget, track and manage in- eld hardware assets and monitor network operations.

e combined forces of these services with signallevel vehicle, pedestrian and cyclist detection; connected vehicle-to-infrastructure communications; and years of experience helping agencies acquire IIJA and other grant funding, all allow agencies to bridge legacy technology silos and unlock the future of transportation.

Head to its booth in the Convention Center to speak with an Iteris expert about IIJA grant funding or visit connect. iteris com/iija-granthelp.

▶ Booth: 641 www.iteris.com

Yunex Tra ic to exhibit the key to the future of Intelligent Transportation

The promise of a brighter and more e icient future will see delegates drawn to ITS America 2024 in the Phoenix Convention Center and to Yunex Tra ic’s booth. There the company will unveil its latest innovations which promise to unlock the future of tra ic management: Yutra ic Studio, Blade and Fusion plus new V2X technology.

Yutra ic Studio empowers tra ic professionals by enabling remote control, incident management and precise emission modelling without physical detectors onsite. The company says the cloud-hosted system is a gateway to a transformative era in tra ic management, featuring enhanced cybersecurity and a scalable architecture allowing it to transcend conventional boundaries. As cities evolve, Studio is said to unlock a future where tra ic flows seamlessly, emissions fade and safety prevails.

Yutra ic Blade, an IoT platform said to be taking the industry by storm, will also be

on display. This next generation controller combines edge-computing technology with a traditional Advanced Transportation Controller which is said to build a bridge to future technologies to provide tomorrow’s intersections today.

New to the line-up is Yutra ic Fusion. Tagged as the key to smarter streets, it is a completely new Adaptive Signal Control solution that uses data from multiple sources and advanced decision-making approaches to control and optimise road networks for all road users. Also introduced at the show will be CV2X. This system extends the company’s commitment beyond vehicles to safeguards pedestrians, bicyclists and other road users. It’s the guardian angel of intersections, predicting potential collisions and alerting drivers.

Booth: 837 www.yunextra ic.com

THE CLEAR CHOICE FOR TRAFFIC MANAGEMENT

You

Daktronics

DAKTRONICS.COM/TMC

Sensys will unveil FlexMag3 EZ-Out at ITS America 2024

Sensys Networks will be demonstrating why it is one of the most innovative companies in the ITS sector, with the unveiling of a new tra ic detection sensor, the EZ-Out FlexMag3, at ITS America 2024 in Phoenix. Building on the excellent durability and rapid deployment capability of FlexMag3, the ground-breaking EZ-Out system makes it possible to swap sensors in seconds.

FlexMag3 is engineered to withstand harsh environments and heavy tra ic, outlasting inductive loops, and sometimes even the pavement in which they are installed. The wireless sensor is also much faster to install, reducing deployment times

to mere minutes, not hours like loops. Now EZ-Out introduces a new dimension of flexibility.

The EZ-Out cup and clip system enable swi removal of FlexMag3 for instant sensor swaps with minimal tra ic disruptions. This unique combination of wireless resilience and rapid replacement makes it much easier for agencies to keep tra ic detection systems operational.

During repaving projects, the sensor can be removed and then reinstalled intact a er the roadway has been resurfaced, eliminating the risk (and cost) of destroying detection investments. Now, detection can

even be relocated – temporarily for work zones or permanently for redesigned road infrastructure.

The speed and e iciency that EZ-Out enables for replacing or relocating sensors empowers agencies to minimise tra ic disruptions and detection downtime. It also means lengthy lane closures for loop repairs are long gone.

Visitors to ITS America 2024 are invited to hold the future of tra ic detection in their hand.

▶ Booth: 1448 www.sensysnetworks.com

MyCity to be centre-stage at Swarco McCain’s booth in Phoenix

ITS America is the place for ITS innovation and Swarco McCain says it is proud to participate in this year's event. It is showcasing several new additions and updates to the product line-up that are worth investigating.

Visit the company’s booth for live demos, expert discussions and to learn about its automatic tra c counter (ATC) controllers and cabinets, tra c management software, dynamic message signs and new product

announcements.

MyCity, formerly known as Transparity Tra c Management Software (TMS), has been transformed with a new and improved look plus a wide range of feature enhancements. e software now o ers comprehensive realtime tra c data collection and management tools, enabling transportation professionals to manage tra c ow and promote mobility proactively. With MyCity, users can gain

valuable insights, optimise transport routes, and make informed decisions that facilitate the e cient movement of people and goods.

Two new product additions to the MyCity software suite enhance an already robust central tra c management solution.

MyCity Smart Priority is one of the new additions that brings dynamic tra c pre-emption and priority to MyCity. MyCity Smart Priority optimises tra c

ow and reduces harmful emissions while utilising existing infrastructure. e second new addition, MyCity Optimizer o ers a real-time data monitoring and control timing solution, provides a complete and simpli ed solution for signal timing and operations, making complex tra c work ows simple to manage.

▶ Booth: 1637

www.swarco.com/mccain

USDOT open for questions at ITS America

Delegates at ITS America’s Conference & Expo with an interest in Vehicle-toEverything (V2X) communication to improve safety, can get some guidance from the top at the US Department of Transportation’s (USDOT) booth in Phoenix.

USDOT officials will be on hand to discuss the recently released draft National V2X Deployment Plan and how to deploy V2X in any city, county or state.

The draft National V2X Deployment

Plan provides a blueprint for nationwide deployment of the communication technologies across a variety of devices and platforms without interference while also ensuring security. These devices enable vehicles to communicate with one another and other road users (including pedestrians and cyclists), and with roadside infrastructure.

There will also be a number of special, interactive sessions (schedule posted

at the booth) with representatives of specific ITS Joint Program Office (ITS JPO) initiatives.

Additionally, ITS America CEO Laura Chace and ITS JPO Director Brian Cronin will exchange views in a fireside chat during the first plenary session on Wednesday, April 24, at 10 a.m.

▶ Booth: 145 www.transportation.gov

Synapse ITS: a year of pioneering technology – and counting

Synapse launched at ITS America’s 2023 event and it will return to this year’s event with a message: in the ever-evolving landscape of urban mobility it is easy to overlook the foundational element of transportation ecosystems - infrastructure. Synapse ITS says it is dedicated to driving innovation and empowering cities to harness the full potential of data, connectivity and critical safety enhancements.

Beneath the Synapse ITS umbrella, long-established brands Eberle Design (EDI), Polara Enterprises, Carmanah Technologies and Diablo Controls continue to their commitment to quality and a shared vision for creating high-performance systems that embrace connectivity solutions.

Visitors to Synapse’s booth in Phoenix will be able to experience enhanced pedestrian safety and accessibility at pedestrian crossings, with a demo of Polara’s MUTCDcompliant Accessible Pedestrian Signal (APS) and Audible Information Device (AID). They will also be able to see how the Field Technician and Pedestrian smartphone app supports the APS and how the AID seamlessly integrates with Carmanah's RRFB crosswalk system.

Synapse will celebrate its first birthday at ITS America 2024

With its MX series, Carmanah

provides three year's free remote access to its RRFB crosswalk systems and school zone beacons. And a live configurable demo at the booth will allow visitors to witness first-hand the transformative potential of the MX Cloud software.

EDI will showcase its latest

conflict monitors with a demo of a fully fitted Advanced Traffic Controller Cabinet (ATCC), where visitors will be able to witness how its new Field Service App streamlines technician’s workflows and enhances troubleshooting efficiency.

So, if you want to know what’s next in transportation technology, get to Phoenix where Synapse (and 100+ other exhibitors) have a booth and see it for yourself.

▶ Booth: 1245 www.synapse-its.com

Premium AccuracyDetection

Durable traffic detection that’s easy in and EZ-Out

Introducing FlexMag3 with EZ-Out, enabling swift sensor removal for replacement or relocation. Minimize traffic disruptions and detection downtime for:

• Repaving projects - remove and reinstall intact after resurfacing

• Easy replacements - swap sensors instantly without lengthy lane closures

• Relocation - move temporarily for work zones or permanently for redesigned lanes

Maximize detection & minimize disruptions: sensysnetworks.com/easy-in-EZ-Out

Leader

Econolite and PTV Group, united under the brand Umovity, serve as the global market leader for end-to-end traffic management and transportation technology, providing safer, smarter, and more sustainable Mobility for Humanity. Umovity unites best-in-class solutions for intelligent traffic management systems, cloud-based adaptive traffic control, real-time traffic management software, controllers, cabinets, and sensor products by Econolite, and simulation and predictive modeling software by PTV.

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