2027
Media Kit
Earthmovers & Excavators reaches contractors, operators and equipment buyers with practical coverage of construction machinery, projects, attachments and ownership, helping advertisers connect with active industry purchasers.
Brand Promises
Best exposure to decision makers
Best content that showcases you
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
206.1K+
Earthmovers & Excavators engages key decision makers with content that keeps professionals up to date with industry developments and supports purchasing decisions. We continually update our audience and track audience behaviour to deliver relevant, high-value content for our readers.
Monthly exposure opportunities for 12 month partners
Readership
17.9K+
16.9K+
21.6%
2.6%
Magazine circulation
Enewsletter open rate
109K+
Average monthly page views
Enewsletter circulation
Enewsletter click rate
11.2K+ Social followers
Magazine circulation includes hard copies, digital edition reads and pass on rate.
Owner/Operators
57%
Civil Construction
18%
Local Government
14%
Quarries
10%
Sales/Marketing
1%
Demographics VIC
19%
NSW
36%
QLD
29%
SA
7%
WA
5%
TAS
1%
ACT
1%
NT
<1%
New Zealand
2%
A sample selection of our audience
Richmond Co. Article, pg30-31 (EAE 453)
Scenic Rim Landscaping Supplies Cover story article, pg10-11 (EAE 452)
Companies most engaged with our content include:
Bairnsdale Quarries Article, pg10-14 (EAE 451)
PAD Civil Article, pg33-34 (EAE 452)
All Excavator Hire Article, pg39-40 (EAE 452)
Roles our readers perform include:
Onetrak
CJD Equipment
Asset Manager
Machinery owners
MSC Group
Contitech Australia Pty Ltd
CEO
Machinery operators
Striker Australia
Caterpillar of Australia
Chief Engineer
Managing Director
888 Screening
Komatsu
Contract General Manager
Crusher and Screen Sales Pty
McIntosh and Son
Fleet Manager
Manager Procurement & Contracts, Logistics
Ltd
Digger King
National Operations Manager
Jaw Crushers
Flipscreen Pty Ltd
General Manager Parts & Service Operations
National Parts Manager
Total Rockbreaking Solutions
Astec Australia
Group Technical Manager
Procurement and Logistics Manager
Toyota Material Handling
Roo Attachments
Head of Purchasing Department
Product Manager
Head of Transport
R&D Director
Lead buyer
Supply Manager
Screenmasters Australia Pty Ltd Luigong ITR Pacific Pty Ltd
JCB CEA
Content : the foundation of B2B marketing In the age of AI, buyers don’t discover brands through advertising alone – they find them through content that educates, builds trust and showcases proof.
Buyers conduct 80% of research before speaking to suppliers
This research is increasingly being done through AI
AI preferences content from trusted media over company websites
In 2027, campaigns that create impact will start with great content
* http://brixongroup.com/en/the-modern-b2b-buying-journey-why-buyers-complete-80-of-their-journey-alone-and-how-you-can-still-remain-visible ** https://searchengineland.com/google-zero-click-searches-2026-study-479717 ^ https://www.marketingmag.com.au/featured/why-ai-rewards-an-evidence-ecosystem-over-opinion/
Crafted by industry experts Great content doesn’t live in one place. With Earthmovers & Excavators, a single piece of content can be amplified across multiple formats and channels delivering compounding value on your marketing investment.
Enews
Podcast
Web
Video
Webinar
Build authority and credibility
Extend reach and AEO visibility
Deliver directly to engaged audiences
Bring real-world stories to life
Connect through expert conversations
Educate and engage audiences live
One story. Multiple channels. Compounding impact.
Foundational marketing products Print display advertising options include content created by our editors and journalists, showcasing your brand to our audience. Inside front cover
Early right hand page
Inside back cover
Double page spread
Enewsletter
Full page
Back cover
Half page
Premium ad space - website LEADERBOARD (FIXED)
BANNER (ROTATING)
Front cover
LEADERBOARD (ROTATING)
Solus EDM MREC (ROTATING)
Advanced marketing products Once brand awareness and trust are established, these formats allow you to tell richer stories, engage audiences in greater depth and connect in a more personalised way.
Case Study Videos Showcase real-world success stories in a highly engaging format that builds credibility, demonstrates outcomes and strengthens buyer confidence.
Podcasts Position your brand as an industry voice through expert-led conversations that deepen engagement and build trust with our audience.
Lead generation Engage decision makers with valuable content, converting your brand presence into a pipeline of qualified leads.
Resource downloads Offer high-value content in exchange for contact details, capturing engaged prospects actively seeking solutions.
Webinars Deliver expert-led sessions that educate audiences while enabling real-time interaction, capturing intent and building direct relationships.
Roundtables Facilitate exclusive, small-group discussions that create deeper engagement, peer validation and high-quality connections with senior decision makers.
Event marketing opportunities Events are where awareness turns into action. They give you the opportunity to build visibility, engage directly with target customers and develop relationships. By connecting face‑to‑face with prospects, events generate high‑quality leads, reinforce credibility and support stronger, faster conversion. Converge Expo Converge Expo brings together the organisations involved in planning, supplying and delivering civil and commercial construction and infrastructure projects across Australia. Combining a large-scale exhibition, conference program and
networking opportunities, the event connects contractors, engineers, infrastructure owners and suppliers looking to build relationships, generate leads and secure future project opportunities.
Data Centre Build Expo Data Centre Build Expo is Australia’s dedicated event for the design, construction and delivery of nextgeneration data centre infrastructure. Bringing together developers, consultants, contractors, engineers, technology providers and project owners,
15-16 September 2027 Melbourne Convention & Exhibition Centre
15-16 September 2027 Melbourne Convention & Exhibition Centre
5,927+ attendees
106 exhibitors
65.4% have purchasing power
the event provides a platform to explore the technologies, partnerships and innovations driving one of Australia’s fastest-growing construction sectors. Australia’s dedicated data centre construction event, connecting developers, contractors and suppliers.
Datacentrebuildexpo.com.au
Features Schedule schedule
Issue 458
Issue 459
Issue 460
Issue 461
Issue 462
Issue 463
Issue 464
Booking: 4 Dec 2026 On sale: 4 Jan 2027
Booking: 8 Jan 2027 On sale: 1 Feb 2027
Booking: 5 Feb 2027 On sale: 1 Mar 2027
Booking: 5 Mar 2027 On sale: 29 Mar 2027
Booking: 2 Apr 2027 On sale: 26 Apr 2027
Booking: 30 Apr 2027 On sale: 24 May 2027
Booking: 28 May 2027 On sale: 21 Jun 2027
Issue 465
Issue 466
Issue 467
Issue 468
Issue 469
Issue 470
Issue 471
Booking: 25 Jun 2027 On sale: 19 Jul 2027
Booking: 23 Jul 2027 On sale: 16 Aug 2027
Booking: 20 Aug 2027 On sale: 13 Sep 2027
Booking: 16 Sep 2027 On sale: 11 Oct 2027
Booking: 15 Oct 2027 On sale: 8 Nov 2027
Booking: 12 Nov 2027 On sale: 6 Dec 2027
Booking: 3 Dec 2027 On sale: 10 Jan 2028
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For Partnership Enquiries contact: KahChi Liew
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Brand Manager, Earthmovers & Excavators P: 0421 474 407 E: kahchi.liew@primecreative.com.au