Media Kit
More than three decades since its launch, Earthmovers & Excavators is still widely recognised as the handbook for those looking to buy and sell new and used earthmoving and civil construction machinery.
Brand Promises
Best exposure to decision makers
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Best content that showcases you
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The
best external marketing department you’ll ever have
With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
Earthmovers & Excavators reaches heavy equipment manufacturers worldwide by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
Readership
165.6K
12,013
16,666
click rate 2.1%
74,323
12,628
Annual partnerships
Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions
Customised enjoy tailored, consistent content planning with our team
Extended exposure across our platforms establishes you as an industry leader
Exclusive access to direct mailouts to our database (only offered to annual partners)
First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.
Brand builder
Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter. Executive influencer
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter banner ad
• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs. Industry leader
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter leaderboard ad
• 12 x months leaderboard ad on website
• 2 x solus EDMs
• Distribution of press releases on our website and in enewsletter
While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
What the industry says
“Earthmovers & Excavators has been an invaluable partner for Komatsu Australia, consistently delivering quality editorial content and advertising opportunities.
The synergy between Earthmovers & Excavators, and Komatsu our clients has generated considerable benefits, owing to the publication’s adeptness in capturing insightful information and tailoring editorial content accordingly.”
Alison Davey
National Marketing Manager
Komatsu Australia
“The Prime Media team has been an incredible partner in our business growth strategy. Their ability to interview our clients and capture their stories, while also turning our own ideas into reality, has had a significant impact on our business. The professionalism, creativity, and genuine care they bring to every project have helped us connect more deeply with our clients and elevate our brand presence. We truly value their contribution and look forward to continuing to grow together.”
Jordan Pedley Chief Commercial Officer Striker
Earthmovers & Excavators is targeted at decision makers and in-market buyers of new and used earthmoving, civil construction, road-making, mining and forestry machinery.
Known as the industry handbook, its readers work in construction (42%), mining (18%), and agriculture and forestry (15%), with 41% machinery owners and 59% operators.
Earthmovers & Excavators readers are serious buyers, responsible for purchasing decisions in the categories of excavators, graders, loaders, compactors, dozers, rollers, scrapers, trenchers, drills and borers, pavers and profilers, trucks and work utes, and related attachments.
Crucially, TradeEarthmovers.com. au leverages the editorial resources of Earthmovers & Excavators to provide users with exclusive access to news and features focusing on both new and used equipment for sale.
More than 64% of readers say industryrelated magazines and websites are an important source of information when researching a major purchase.
Sellers, meanwhile, can list all stock online, reaching a new and expanded audience, with just 16% of regular magazine readers frequent visitors to the website.
A sample selection of our audience
Rodney Young, Managing Director of Youngs
Earthmoving (EAE 437)
Steven Della Bona, MD of WA Limestone (EAE 434)
Companies most engaged with our content include:
Onetrak
MSC Group
Striker Australia
888 Screening
Crusher and Screen Sales Pty
Ltd
Jaw Crushers
Total Rockbreaking Solutions
Toyota Material Handling
Screenmasters Australia Pty Ltd
ITR Pacific Pty Ltd
CJD Equipment
Contitech Australia Pty Ltd
Caterpillar of Australia Komatsu McIntosh and Son
Digger King
Flipscreen Pty Ltd
Astec Australia
Roo Attachments
Luigong
JCB CEA
Geoffrey Torres, Director of Rockend Drilling (EAE 436)
Craig Smallmon, Owner of Smallmon Brothers Waste and Recycling (EAE 435)
Roles our readers perform include:
Asset Manager
CEO
Chief Engineer
Contract General Manager
Fleet Manager
General Manager Parts
& Service Operations
Group Technical Manager
Head of Purchasing Department
Head of Transport
Lead buyer
Craig Bridgman, Quarry Manger North West Quarries (EAE 436)
Machinery owners
Machinery operators
Managing Director Manager Procurement & Contracts, Logistics
National Operations Manager
National Parts Manager
Procurement and Logistics Manager
Product Manager
R&D Director
Supply Manager
Premium advertising options – magazine
Inside front cover
Front cover Back cover
Early right hand page
Double page spread
Inside back cover
Premium advertising options – digital
Enewsletter benefits
• The latest industry news sent direct to our audience of decision makers
• Opt-in list - our audience receives the enewsletter because the content is valuable to them
• Clickable banners allow you to direct our readers where you want them to go
• GIF files supported
• Runs weekly on Tuesdays
• Change the creative as often as you like
• Digital reporting available
• Clickable banners allow you to direct our readers where you want them to go
• Align yourself with the latest industry news
• Change the creative as often as you like
• Digital reporting available
• GIF files supported
Premium ad space - website benefits
BANNER (AD TITLES)
LEADERBOARD (FIXED)
Premium advertising options – exclusive
We also offer the following additional high-impact digital advertising options, exclusive to annual partners:
A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:
• Direct access to our niche, qualified subscriber base
• Direct send of your own creative (subject to approval) to our audience
• Capture the undivided attention of our audience
• Limited solus EDM sends per month, ensuring your message stands out
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Sent to our third-party database of 16,500+ industry decision makers
A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:
• Website takeover - full length of website on both sides
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Align yourself with the latest industry news
• Available for seven days at a time
Solus EDM
Webskin
At Earthmover & Excavators we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.
and services managed a pain point for their company.
An article that homes in on the specific features and benefits of a particular product or service.
Company profile (HEXHire)
Product profile (JCB’s Pothole Pro)
Case study (Proform Civil)
Product feature (Kompliance)
People profile (Emily Jackson)
We interview your best clients and showcase how your products
An article looking at the development of a product and the problem it solves for the industry.
Personality profiles from leaders within your industry and/or organisation.
Articles from experts in your organisation showcasing leadership and trusted authority within the industry.
An in-depth look at your business, and the impact it is making on the industry.
Thought leadership (Cathryn Greville NAWIC)
Maximise your marketing exposure with events
Converge brings together key decision-makers from these industries to see the latest developments that are helping shape Australia’s future infrastructure.
Through a mix of live demonstrations, equipment showcases and conference spaces, the event highlights the strengths of each sector, encouraging knowledge-sharing and providing visitors with the solutions needed to build and maintain the Australia of tomorrow
In-person events are the perfect complement to your media advertising, providing a fantastic opportunity to build relationships with current, new and prospective clients. Prime Creative Media, publishers of Earthmovers & Excavators, also run Converge – the only Australian-owned major event showcasing the latest tools and technology in the municipal works, civil and commercial construction sectors.
Access Australia’s most engaged audience of decision makers through eight media partners:
Inside Construction, Infrastructure, Roads and Infrastructure, Utility, Earthmoving Equipment Magazine, The Tradie, Council and Earthmovers and Excavators
Features Schedule
