2026
Media Kit
Deals on Wheels has been Australia’s premier magazine for the buying and selling of trucks, truck parts, and truck accessories since it was launched on to the market in 1985. With 13 editions a year the magazine offers up to 200 pages per edition, packed full of classifieds and stories celebrating the people who love their trucks, truck restorations, truck shows and the latest gear and advice from those in the know.
Brand Promises
Best exposure to decision makers
Best content that showcases you
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot Deals on Wheels reaches the trucking industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
Distribution Airports
1.2%
Independant Stores
1.5%
News Agencies
36.4%
Non-Affiliated Stores
38.3%
Petrol Stations
22.6%
303K
Monthly exposure opportunities for 12month partners
25,005 22,738 Magazine circulation
Enewsletter circulation
21.60% 2.50% Enewsletter open rate
Geography Vic
23.6%
NSW
34.7%
Qld
22.6%
SA
6.5%
WA
9.1%
Other
3.4%
Enewsletter click rate
160,026 27,345 Average monthly page views
Social followers
Magazine circulation includes hard copies, event distribution, digital edition reads and pass on rate.
Annual partnerships Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions Customised enjoy tailored, consistent content planning with our team Extended exposure across our platforms establishes you as an industry leader Exclusive access to direct mailouts to our database (only offered to annual partners) First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients. Brand builder
Executive influencer
Industry leader
Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.
• 1 x premium position full page ad in every issue
• 1 x premium position full page ad in every issue
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 3 x months enewsletter banner ad (timing to be determined by client – can be in a row or separated)
• 12 x months enewsletter banner ad
• 12 x months enewsletter leaderboard ad
• Distribution of press releases on our website and in enewsletter
• 6 x months MREC ad on website (timing to be determined by client – can be in a row or separated) • Distribution of press releases on our website and in enewsletter
• 12 x months leaderboard ad on website • 2 x solus EDMs • Distribution of press releases on our website and in enewsletter
Tailor your own package While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
A sample selection of our audience
Dom Shanahan owner Shanahan’s Transport (DOW 521)
Melissa Strong, Followmont Transport General Manager People and Safety (DOW 521)
Companies most engaged with our content include:
Nick Latch of Nick Latch North Shore (DOW 516)
Matt Van Dam - Boss Logging owner (DOW 516)
Brad Dykes - driver - KW Thompson’s Transport (DOW 516)
Roles our readers perform include:
Isuzu
Cummins
Managing Director
Service Manager
Hino
Gorski
Owner Operator
Truck Driver
Trailer Stonestar
Sales Manager
Business owner
Freightmore
Parts Manager
Company Director
All Freight Finance
Agency Manager
Diesel Mechanic
Paccar
Stratton Finance
Transport Manager
Panel Beater
Volvo
DAF
Fleet Manager
Truck Customiser
Iveco Manheim Slatterys Grays
Premium advertising options – magazine Inside front cover
Back cover
Inside back cover
Early right hand page
Double page spread
Premium advertising options – digital Enewsletter benefits • The latest industry news sent direct to our audience of decision makers
LEADERBOARD (FIXED)
• Opt-in list - our audience receives the enewsletter because the content is valuable to them • Clickable banners allow you to direct our readers where you want them to go
BANNER (FIXED)
• GIF files supported • Runs weekly on Tuesdays • Change the creative as often as you like • Digital reporting available
Premium ad space - website benefits • Clickable banners allow you to direct our readers where you want them to go • Align yourself with the latest industry news • Change the creative as often as you like • Digital reporting available • GIF files supported
LEADERBOARD (FIXED)
MREC (ROTATING)
Premium advertising options – exclusive We also offer the following additional high-impact digital advertising options, exclusive to annual partners: Solus EDM A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include: • Direct access to our niche, qualified subscriber base • Direct send of your own creative (subject to approval) to our audience • Capture the undivided attention of our audience • Limited solus EDM sends per month, ensuring your message stands out • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Sent to our third-party database of 23,000+ industry decision makers
Feature Videos Video Services Deals on Wheels videos are one of the most powerful ways for advertisers to bring their story to life. Produced in an engaging case study format, they showcase trucks, trailers, and equipment in action, highlight real-world performance, and tell the stories behind the people and businesses that keep Australia moving. Each video is crafted to engage buyers and operators by showing your products in use – how they perform, the problems they solve, and the results they deliver. Deals on Wheels videos give your brand a dynamic platform to connect with the transport and logistics community and build trust through authentic, real-world storytelling. Deals on Wheels Video Packages include: • 3-5 minute Long-Form Video showcasing your product or service • Video hosted on the Deals on Wheels homepage for at least one week • 10 x high-res images from your video shoot • 1 x Custom Print Editorial Article written by our journalists • Video and editorial hosted on the Deals on Wheels Website, and amplified across eNews and social channels • Full reusage rights for all content provided
Editorial At Deals on Wheels we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers. Case study ( Gorski Trailers and Patlin Transport)
Product feature (Stonestar Trailers)
We interview your best clients and showcase how your products and services managed a pain point for their company.
An article looking at the development of a product and the problem it solves for the industry.
Truck review (Mercedes Benz Tipper)
An in-depth look at your business, and the impact it is making on the industry.
Company profile (NQ Truck and 4WD Wreckers)
Personality profiles from leaders within your industry and/or organisation.
Product profile (Cummins, Paccar and Dynes Transport) Thought leadership (NRFA thought leader)
An article that homes in on the specific features and benefits of a particular product or service.
Articles from experts in your organisation showcasing leadership and trusted authority within the industry.
Features schedule
Issue 527
Issue 528
Issue 529
Issue 530
Issue 531
Issue 532
Issue 533
Booking: 3 Dec 2025 On sale: 12 Jan 2026
Booking: 15 Jan 2026 On sale: 9 Feb 2026
Booking: 12 Feb 2026 On sale: 9 Mar 2026
Booking: 12 Mar 2026 On sale: 6 Apr 2026
Booking: 9 Apr 2026 On sale: 4 May 2026
Booking: 7 May 2026 On sale: 1 Jun 2026
Booking: 4 Jun 2026 On sale: 29 Jun 2026
Event
Alexandra Truck Show June 6/7
Issue 534
Issue 535
Issue 536
Issue 537
Issue 538
Issue 539
Booking: 2 Jul 2026 On sale: 27 Jul 2026
Booking: 30 Jul 2026 On sale: 24 Aug 2026
Booking: 27 Aug 2026 On sale: 21 Sep 2026
Booking: 24 Sep 2026 On sale: 19 Oct 2026
Booking: 22 Oct 2026 On sale: 16 Nov 2026
Booking: 19 Nov 2026 On sale: 14 Dec 2026
Event
Casino Truck Show August 1
Event
MegaTrans September 16
Event
Castlemaine Truck Show End of November
VIEW DESIGN SERVICES
VIEW DIGITAL SPECS
For Partnership Enquiries contact: Danny Hernandez
VIEW MAGAZINE
VIEW PRINT SPECS
Sales Manager - South, Deals on Wheels P: 0431 330 232 E: danny.hernandez@primecreative.com.au