Media Kit
CosBeauty.com.au is the thinking woman’s beauty source and Australia’s trusted destination for beauty, lifestyle and wellness. Since 1998, it has connected brands with an engaged audience of readers who want to look and feel their best. Updated daily with fresh and fun in-depth articles on lifestyle, wellness, skincare and current beauty trends, all written by experienced beauty and lifestyle journalists.
Brand Promises
Best content that showcases you
Our editors and journalists are industry specialists who live and breathe cosmetic beauty, and understand exactly what captures our audience’s attention. Immersed in daily sector developments, they recognise the angles, insights and narratives that drive engagement.
By working collaboratively with our clients, they help position news and updates in a way that speaks directly to our audience – ensuring every piece of content is relevant, credible and compelling.
The best external marketing department you’ll ever have
With nearly 30 years of marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
We’ll hold your hand every step of the way, guiding you on campaign performance, optimising for best results and celebrating the wins right alongside you.
Audience snapshot
Cosbeauty.com.au is primarily targeted towards readers aged 18–65 who are passionate about beauty, lifestyle and wellness. While the core audience is women, the site also includes topics that appeal to men and gender-diverse audiences.
15.8K
open rate
click rate 2.8%
12,900
Annual partnerships
Build lasting connections with cosmetic beauty enthusiasts through an annual marketing partnership. Combining the strength of our platforms, these packages provide sustained brand visibility and meaningful engagement with consumers throughout the year.
Annual packages unlock our best available rates and the most editorial inclusions
Customised enjoy tailored, consistent content planning with our team
Extended exposure across our platforms establishes you as an industry leader
First rights to Premium Positions across our platform
Premium advertising options – digital
• The latest industry news sent direct to our audience of beauty enthusiasts
• Opt-in list - our audience receives the enewsletter because the content is valuable to them
• Clickable banners allow you to direct our readers where you want them to go
• GIF files supported
• Runs monthly on Fridays
• Change the creative as often as you like
• Digital reporting available
• Clickable banners allow you to direct our readers where you want them to go
• Align yourself with the latest industry news
• Change the creative as often as you like
• Digital reporting available
• GIF files supported
LEADERBOARD
Premium ad space - website benefits
Enewsletter benefits
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Premium advertising options – exclusive
A solus EDM is a one-time send to our entire database of readers. Benefits include:
• Direct access to our niche, qualified subscriber base
• Direct send of your own creative (subject to approval) to our audience
• Capture the undivided attention of our audience
• Limited solus EDM sends per month, ensuring your message stands out
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Sent to our third-party database of 2,900+ industry decision makers
Feature your content in the most prominent digital position possible, as a takeover of the Cosbeauty.com.au homepage.
• Links to content from you on the Cosbeauty.com.au website
• Content remains live on website after homepage slider placement concludes
• Minimum 20% SOV for placement
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