2026
Media Kit
Australasian Bus and Coach (ABC) delivers news to all of the niche parts that make up the Australasian bus and coach scene. Through ABC, companies get a unique opportunity to showcase their latest and best products to the right audience in the local bus and coach industry.
Brand Promises
Best exposure to decision makers
Best content that showcases you
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot Australasian Bus and Coach reaches the Australasian bus and coach industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content. Readership
128.7K Monthly exposure opportunities for 12month partners
Owners or Managers of Bus & Coach Businesses 69% Associated Suppliers
21%
Bus Drivers or Enthusiasts
10%
7,165
9,291
32.7%
12.1%
Magazine circulation
Enewsletter open rate
Geography Vic
24.5%
NSW
37.5%
Qld
18.7%
SA
5%
WA
13%
Other
1.2%
Enewsletter circulation
Enewsletter click rate
69,647 14,805 Average monthly page views
Social followers
Magazine circulation includes hard copies, event distribution, digital edition reads and pass on rate.
Annual partnerships Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions Customised enjoy tailored, consistent content planning with our team Extended exposure across our platforms establishes you as an industry leader Exclusive access to direct mailouts to our database (only offered to annual partners) First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients. Brand builder
Executive influencer
Industry leader
Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.
• 1 x premium position full page ad in every issue
• 1 x premium position full page ad in every issue
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 3 x months enewsletter banner ad (timing to be determined by client – can be in a row or separated)
• 12 x months enewsletter banner ad
• 12 x months enewsletter leaderboard ad
• Distribution of press releases on our website and in enewsletter
• 6 x months MREC ad on website (timing to be determined by client – can be in a row or separated) • Distribution of press releases on our website and in enewsletter
• 12 x months leaderboard ad on website • 2 x solus EDMs • Distribution of press releases on our website and in enewsletter
Tailor your own package While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
A sample selection of our audience
Busways CEO Will O’Neill (ABC 455)
Frank Oliveri, MD Southern Cross Transit (ABC 449)
Fantastic Aussie Tours MD Jason Crownshaw (ABC 449)
Ryan Bus Bros, GM Daniel Zampatti (ABC 456)
Companies most engaged with our content include:
Roles our readers perform include:
Dysons
Bus Queensland
Company appointments
Local content
Ventura
Tranzit Group
Kinetic
Warrnambool Bus Lines
Contract news
Driver safety
CDC NSW
Donric Group
Contract changes/updates
Passenger safety
CDC Victoria
Sunbury Bus
Industrial disputes
Bus restorations
Busways
Cranbourne Bus Lines
Transit Systems
Go Bus
New vehicle releases
Changed routes
GoWest Tours
Langley’s Coaches
Recalls
Added bus routes
Kangaroo Bus Lines
Metro Tasmania
Government procurement
Coach technology
SkyBus
Metro SA
Southern Cross Transit
Auckland Transport
Includes a mix of operators, drivers, enthusiasts, suppliers and government transport departments
Shane Butcher, driver at Swan Transit (ABC 456)
Premium advertising options – magazine Inside front cover
Front cover
Back cover
Inside back cover
Early right hand page
Double page spread
Premium advertising options – digital Enewsletter benefits • The latest industry news sent direct to our audience of decision makers
LEADERBOARD (FIXED)
• Opt-in list - our audience receives the enewsletter because the content is valuable to them
BANNER (FIXED)
• Clickable banners allow you to direct our readers where you want them to go • GIF files supported • Runs weekly on Tuesdays • Change the creative as often as you like • Digital reporting available
Premium ad space - website benefits • Clickable banners allow you to direct our readers where you want them to go • Align yourself with the latest industry news • Change the creative as often as you like • Digital reporting available • GIF files supported
LEADERBOARD (FIXED)
MREC (ROTATING)
Premium advertising options – exclusive We also offer the following additional high-impact digital advertising options, exclusive to annual partners: Solus EDM A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include: • Direct access to our niche, qualified subscriber base • Direct send of your own creative (subject to approval) to our audience • Capture the undivided attention of our audience • Limited solus EDM sends per month, ensuring your message stands out • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Sent to our third-party database of 9,600+ industry decision makers
Webskin A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include: • Website takeover - full length of website on both sides • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Align yourself with the latest industry news • Available for seven days at a time
Bespoke advertising options Video Bus Review A popular option with bus manufacturers, ABC’s Video Bus Reviews feature our resident expert Paul Aldridge, who is renowned in the Australian bus industry for his reviews. Paul will drive your bus around town and record his reactions and review of the bus, pointing out its strengths and latest updates. You’ll receive a 5-10 minute video review, which we’ll publish online and via a QR code in our magazine, which appears alongside a written review from the ABC team. Your video review is also shared in our weekly eNewsletter and on socials.
Bus Search Buyer’s Guide Widely regarded as the go-to reference book for the bus industry, the Bus Search Buyer’s Guide (BSBG) lists all the latest bus and coach models available from Australia’s leading brands. The BSBG provides specification details such as weight and dimensions (among many more) for chassis, bodies and completely built (CBU) models. BSBG has also expanded to include spec data and write-ups for the leading air-conditioning, seating, door, flooring and telematics technology, among many more. Categories covered in the BSBG are as follows: : • Chassis • Bodies • Chassis & Bodies • HVAC • Seating • Doors
Including your bus and coach models with their specification data in the BSBG is an essential part of the annual marketing plan for every OEM in the Australian market.
Editorial At Australasian Bus and Coach we employ industry leading journalists and editors who craft our content inhouse through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers. Case study (StyleRide)
Product feature (SGESO_MAX ADR System)
People profile (Volvo)
We interview your best clients and showcase how your products and services managed a pain point for their company.
An article looking at the development of a product and the problem it solves for the industry.
Personality profiles from leaders within your industry and/or organisation.
Company profile (VDI/Tropic Wings)
Product profile (Volgren)
Thought leadership (Irizar)
An in-depth look at your business, and the impact it is making on the industry.
An article that homes in on the specific features and benefits of a particular product or service.
Articles from experts in your organisation showcasing leadership and trusted authority within the industry.
Features schedule
Issue 461 Feature
Issue 462 Feature
Feature
Operator Showcase/Back to School/Diesel Tech
Zero emission buses: Battery Electric vehicles, powertrains and storage technology
Booking: 12 Dec 2025 On sale: 28 Jan 2026
Booking: 28 Jan 2026 On sale: 25 Feb 2026
Issue 467 Feature
Live at the Expo edition/Bus bodies
Booking: 17 Jun 2026 On sale: 15 Jul 2026
Issue 463
Feature
Feature
Servicing centres, repairs, maintenance & vehicle monitoring technology
Booking: 25 Feb 2026 On sale: 25 Mar 2026
Issue 468
Booking: 22 Jul 2026 On sale: 19 Aug 2026
Issue 465 Feature
Seating, flooring, wraps and passenger information signage
Booking: 1 Apr 2026 On sale: 29 Apr 2026
Booking: 29 Apr 2026 On sale: 27 May 2026
Issue 470 Feature
Issue 466 Feature
Telematics, driver safety and transport management systems
Issue 469 Feature
Expo Recap
Issue 464
Expo Showguide
Booking: 27 May 2026 On sale: 24 Jun 2026
Issue 471 Feature
Issue 472 Feature
Zero Emission Bus Infrastructure: EV charging & hydrogen refuelling infrastructure
Heating, Ventilation, Air-conditioning & Filtration
Fleet management, telematics, communication devices & onboard safety systems
Bus Search Buyer’s Guide
Booking: 26 Aug 2026 On sale: 23 Sep 2026
Booking: 23 Sep 2026 On sale: 21 Oct 2026
Booking: 28 Oct 2026 On sale: 25 Nov 2026
Booking: 18 Nov 2026 On sale: 16 Dec 2026
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For Partnership Enquiries contact: Michael Girgis
VIEW MAGAZINE
VIEW PRINT SPECS
Business Development Manager, Australasian Bus and Coach P: +61 432 237 187 E: michael.girgis@primecreative.com.au