Brand builders. Website creators.
Educational communication experts for Trusts.
A story of ideas, innovation and one shared vision. Rose and Geoff Millington’s spare room was where a passion and a problem collided, turning Rose’s web design expertise and Geoff’s career as a school teacher into one belief that, together, they could improve the way Geoff’s school operated and make a difference to users’ experience of web technology. Here, PrimarySite was born. They created their first school website in 2002 and within a year had built another fifteen — making Rose and Geoff even more determined to bring individual and well-designed branding, websites and communication tools to educational organisations. Their purpose-built Content Management System (CMS) was the first such innovation, making communications via the website simple, fast and efficient. Since then, the education sector has evolved significantly, and we remain dedicated to ensuring that PrimarySite maintains its position at the forefront of the industry. We recognise the importance of keeping up-to-date with the latest educational insights and thinking, as well as understanding each customer’s unique offering, to create innovative solutions that make sure their needs are always met. Geoff’s original vision has been the guiding force for PrimarySite and is fundamental to the values that have taken it from Rose and Geoff’s bedroom enterprise to a business with over 80 employees, serving over 4,500 schools and Multi-Academy Trusts.
Meet the Trust Account Management Team. 2
PRIMARYSITE
Communication experts specifically for Trusts. We provide creative websites, branding, communication and marketing solutions to match the vision and values of your Trust and member Academies. Wherever you are on your communications journey, we are here to support you. You may wish to start with a branding workshop to ensure your visual identity and communication strategy match your vision and goals. Or perhaps all you need is a comprehensive set of brand guidelines to use on your website, prospectus and throughout your marketing communications. Our services are as unique as your Trust. Our scalable website platforms are designed to grow with you and are easy to both use and update, ultimately saving you time while helping you grow. With a background exclusively in the education sector and proven expertise working for some of the top-performing Trusts in the UK, we understand the challenges you face; from developing a brand that reflects your Trust, to making sure your Academies’ websites are compliant, and the need to build both strong relationships and collaborations within your Trust. Sharing our knowledge and understanding, we have created optimal user experiences to provide an efficient development process for you, which in turn creates an effective solution for your users. We work with you, guiding you on your vision, values and proposition to develop and create a strong, consistent brand identity with marketing materials that reflect who you are and what you stand for. To save you time and help you better manage compliance, we have set up networks of websites with intelligent permission levels to give users the
www.
level of access that best supports your Trust.
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Understanding your Trust, vision and values. To ensure we can effectively communicate with your target audience, we talk to you and your team to understand everything we need to know, from the challenges you experience, to the values you follow and the vision that drives you. This will either be a one-to-one briefing session or, if you need help to reach a collective agreement on your brand strategy, we will facilitate a group workshop. During this session, we will work with you to help you identify the key USPs and messages that most accurately represent your Trust, help you realise your objectives, and work these into your website design and marketing materials.
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At this stage, we will also ask you to share with us your strategy documents and existing materials, which we will review to aid our understanding and direct the next stage of your project. We invest time getting to know your organisation to make the process as hassle-free as possible for you. We will also review your branding to ensure that it represents your Trust’s vision, level of professionalism and commitment to standards of excellence in an impactful way, as well as advise you on any improvements. By understanding your organisation, we make sure your website reflects who you are now, considers long-term aspirations and becomes the centre of your marketing strategy.
Operational efficiencies. • Website networks with intelligent
Growth.
time-saving permission levels • Flexible and affordable modular
• Showcase your current Academy members
website designs
• Your USPs told in iconography, imagery,
• Multi-website loyalty discounts
videography and quotes
• Website features and support that
• Engage with new potential Academies
efficiently drive compliance
• Compelling ‘calls to action’ aligned to your goals
• Parent communication tools that
• Features that position you as thought leaders
save time and money
within your sector
Staff recruitment. • User journeys that showcase the benefits of your Trust and
Website design aligned to your Trust’s objectives.
• A choice of creative layouts to match budgets and design needs • Internal communication
its Academies
tools and secure areas for
• Specially designed recruitment
safe content sharing
pages to encourage applications
• Website and communication
• Clearly articulated employee
tools that save your staff
benefits; be that CPD, community support or sharing best practice
Staff and Academy engagement.
admin time
Boosting budgets. • Customised websites for specific needs of training Academies • Income-generating features
• Parental engagement tools including the Parents Evening Booking System and TheSchoolApp
including monetising teaching resources and hiring out facilities • Help with communicating your consultancy services to other Academies
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Websites that reflect you. There’s a good reason PrimarySite has created websites for many of the UK’s leading Trusts. We build a strong digital foundation for your Trust, backed by research-driven optimised user journeys and ‘calls to action’ that work. Our designs work hard to showcase you at your best, generate ideas, and bring your branding to life. Every website we create comes with our intuitive Content Management System helping you to keep your website up
Website templates.
to date with relevant information at
Choose from a range of specifically
(CMS) that is quick and easy to use,
the touch of a button with minimal time investment. As your website is unique to your Trust’s needs, we can add features that help you showcase your achievements and facilities, plus ensure that all your
designed multi-page website templates with the reassurance of knowing that they will be customised to your brand and optimised for both your marketing messages and objectives.
Trust-wide policies are centralised in one place making them easy to update. Once we have created your website for you, it doesn’t stop there. Every website is designed to evolve as you do and includes annual complimentary DfE compliance review. Your website design can be carried across all of the Academies under your management, fully consolidating you into one brand identity. Or, if you prefer your Academies to retain their individuality, our various innovations in website design can seamlessly unite a family of Academies to create a cohesive Trust brand development strategy that works. Either way, you have the flexibility to
Bespoke websites. Alternatively, select a uniquely designed website that is perfectly
choose from our customised or bespoke
tuned to support your strategic
Trust website design services depending
growth, complete with enhanced
on your needs and budget.
branding features and user journey consultations to ensure your website is optimised to your audience.
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Branding. We work hard to get to know your Trust; your vision, your values and who you are, but most importantly, we listen to you. This is then used to develop your brand and create an impactful identity to use in your website, communications tools, prospectuses and marketing, ensuring that you have absolute consistency throughout your Trust. A set of brand guidelines gives your team a distinctive, credible and identifiable set of consistent directions to be proud of.
Copywriting. We can support your communications journey by creating a tone of voice that truly reflects your values and vision. This tone is then developed by our copywriting team to ensure that the words on your website are an accurate reflection of you, are relatable to your audience and are specifically written for your Trust.
Parental engagement. We have developed communication tools to specifically increase parental engagement. From TheSchoolApp to VRC, booking forms and blogs, each of our tools helps to improve your parental communications. After all, effective digital communication is at the heart of everything we do.
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Full flexibility, to suit your Trust and Academies. We understand that every Trust and its Academies have their own unique requirements depending on where you are on your consolidation process. We therefore provide a flexible approach to ensure your needs are met. You might already be fully consolidated, enjoying the
with absolute autonomy on procurement, brand
benefits of having a Trust-centralised team with an
identity, compliance and student attainment.
established procurement process, complete compliance control, brand cohesion and the associated rewards from economies of scale.
Whichever category you identify with most, we recognise the importance of establishing an iconic brand for your Trust that is mirrored in your Academies’
Alternatively, you might be a Trust that has chosen to
websites. This evokes confidence with both peers and
share the burden of business operations and centrally
parents, unifying everyone under the umbrella of your
works with a selection of preferred suppliers to
Trust’s vision, values and objectives.
introduce cost-savings practices.
PrimarySite offers full flexibility to suit your Trust
Or perhaps you are part of an Academy-based alliance
and Academies.
whereby each Academy enjoys choice and flexibility
Fully consolidated.
Academybased alliance.
The Trust has selected
PrimarySite is on a list of
Each Academy within the
PrimarySite as its website and
preferred suppliers authorised
Trust has the flexibility to
communication supplier. By
by the Trust. Each Academy
choose its own website and
choosing this option, the Trust
within the Trust is then able to
communication supplier.
and all of the Academies within
choose a supplier from the list.
it receive a preferential rate.
For being included on the list,
• Impact and consistency to build brand
PrimarySite offers the Trust a preferential rate.
• Strong sense of partnership
• Availability of consistent look
• Maximum cost savings
• Flexibility for Academies
• Facilitates the sharing of
• Access to cost savings
website admin resources • Sharing of initial investment support costs
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Preferential supplier list.
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• Complete flexibility for Academies • Individual looking websites
Committed to being educational communication experts. Drawing upon our experience within the educational sector and history working with some of the UK’s top Trusts, our range of communications solutions address common industry pain points and ensure you are fully supported to deliver key messages to both peers and parents.
Customer support and advice.
Implementation and ongoing training support.
Annual review.
With no ticketing system or
We ensure that all nominated users
will provide an annual review of
frustrating phone options, our
have the necessary understanding
your website content to ensure that
team of experts are always on
of how to upload and edit content,
you have published all the required
hand to assist you. We also supply
meaning your website should never
DfE and Ofsted information (schools
a step-by-step guide for you to
become outdated.
in England), as well as check that
Your dedicated account manager
your website is user-friendly.
share with all staff involved in updating your website.
Security.
Daily website back-ups.
For your peace of mind, we host
We back-up your website daily to
Registration and management of your domain.
your website on our own secure
ensure your data is recoverable.
Where required, we will register
servers, which are monitored 24/7.
This means that should you
and manage a new domain for
Our systems are rigorously tested
accidentally delete something, we
you, saving you the time and
by independent experts, ensuring
can restore it quickly for you.
trouble of having to liaise with
that your website has the highest
third party suppliers.
possible level of protection.
Regular technical checks.
Website analysis centre.
We test your website’s functionality,
Unlimited webspace and bandwidth.
ensuring compatibility with new
Unlike some providers, we don’t
function for your website, allowing
browsers, touch screen devices, etc.
place limits on the bandwidth
you to easily access information
available to you, which means you
on visitor statistics, page views
can include as much information on
and reports.
An extremely useful reporting
your site as you need to.
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The PrimarySite process. Our dedicated production team work closely with you from concept to completion to ensure your site fully reflects your Trust, values and vision. This process is broken down into the following stages:
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1 Briefing and discovery.
Development of branding.
• Discussion with you to inform
• Creation of your visual identity
our strategic, top-line brief
• Crafting of your key copy
• Full briefing session, either
statements and tone of voice
one-to-one or as a workshop, to
• Production of your Trust’s
understand your vision, values,
brand guidelines
proposition and objectives
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4
Planning website structure.
Design concept.
• Production of your sitemap to show
• Reveal key pages to show the style
which pages we are planning on creating • Development of wireframe to plan the
of your website
contents for each of your pages
• Gain feedback from your team
• Creation of mood board to agree
• Website concept refined based
look and feel of your site
on your feedback - two rounds of changes are included in the cost
5 Build stage. • Your full website is then built • We send you a staging address for your site so you can review it in its entirety • Gain feedback from your team
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Your specialist website is now ready for launch. Once your website is live, we can use your branding and key copy statements to develop other marketing materials such as new
• Website is then refined based on your
prospectuses, business cards and
feedback - two rounds of changes are
signage to ensure your message is
included in the cost
consistent and brand is memorable.
www.primarysite.net/trusts sales@primarysite.net 01636 616640