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PrimaryHomes Brochure 2026

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FOR GENERATIONS uilding reams

At PrimaryHomes, we deeply value the aspirations a home represents. We build homes understanding that they are not just structures, but spaces where dreams are built and lived.

Guided by our brand promise as your reliable partner in homeownership, we are here for the long term—dedicated to creating communities that will flourish for generations.

LEVERAGING ON DECADES OF REAL ESTATE EXPERTISE

At the core of everything we do is our clear vision to deliver quality and sustainable developments.

Established in 1992 as Commonwealth Estate Inc., we started with Villa del Rio in Cebu and have since expanded to offer a diverse range of subdivisions and condominiums, continually adapting to the evolving needs of the industry.

As a driving force in the Visayan market, our strategic expansion into Bohol with Royal Palms Panglao in 2012 and into Negros with Richwood Homes Negros in 2018 highlights our ability to address the unique housing needs of every location we serve.

As a premier developer, we continually set new standards with innovative methods to ensure lasting homes for our buyers and investors.

Collinwood, 2007
We’re pioneers in building homes that truly last.

At PrimaryHomes, we bring decades of real estate expertise. Our proven track record of timely delivery and consistent quality gives clients the confidence they deserve. Every home we build is designed to deliver enduring value.

Over 30 years in property development

55 developments with 17,000 units delivered on time

Mixed-use developments, townships, and nature-centered communities coming your way soon!

Exciting projects ahead!

Backed by a Powerful Network

PrimaryHomes boasts a robust network of affiliates, further solidifying the company’s formidable industry presence. Leveraging our expertise with the Primary Group of Builders, we ensure a seamless homeowner experience, from construction to property management.

With 70 years of leadership in sustainable practices, Primary Group of Builders remains committed to innovation, guaranteeing quality, timely delivery, and long-term property value. This wealth of expertise and a united, forward-thinking approach enable us to execute every project with excellence, efficiency, and sustainable property management.

With the PGB, PrimaryHomes combines decades of real estate expertise with an integrated approach to seamless development, ensuring on-time project completion, exceptional construction quality, and the trust of investors and homeowners. This commitment to high-quality, well-managed projects leverages innovative technology and materials, offering buyers homes built with precision, durability, and lasting value.

PRIMARY STRUCTURES CORPORATION BUILT TO LAST

Trusted AAA category contractor. Superior ready-mix and prefabricated concrete products supplier.

ISO-certified expert property management for PHI developments.

On-time Delivery and Consistent Quality

Forerunners of Autoclave Aerated Concrete, lightweight and durable construction bricks.

Trusted and award-winning - with a track record

You can count on

The company’s commitment to innovation and sustainability has earned us multiple recognitions reaffirming our dedication to quality and responsible development.

Our projects have garnered prestigious accolades for exceptional design, holistic development, and outstanding value. Being named Best Sustainable Developer and winning the Sustainable Construction Award highlight our use of cutting-edge materials, advanced construction methods, and carefully-planned sustainable communities—ensuring top-quality developments and timely delivery.

PrimaryHomes

• Sustainable Construction Award (2024)

• Winner of Best Sustainable Developer (2023)

• Special Recognition in Sustainable Design and Construction (2023)

• Gold Stevie Award for Innovation in Business Information or Application Websites (2022)

Richwood Homes

• Superior Design and Built Quality

Royal Oceancrest Panglao 2

• Highly Commended Best Condo Development Visayas (2023)

• Best Investment Propety Bohol (2023)

Royal Palms Dos

• Best Housing Development (Resort) 2016

Almond Drive

• Best Condo Development Cebu (2018)

The Courtyards at Banawa

• Best Mid-Range Condo Development (2014)

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Royal Oceancrest Mactan
• Winner of Best Eco-friendly Condo Development (2023)
Mabolo Garden Flats
• Best Condo Development Cebu (2016)
• Best Condo Development Cebu (2015)
The Courtyards at Brookridge
• Best Condo Development Cebu (2016) Solare
• Best Housing Development Cebu (2016)
Argao Royale Palms
• Best Residential Interior Design Cebu (2015)
• Winner Best Housing Development Cebu (2015) Astele
Best Housing Development Cebu (2015)
Best Subdivision Development (2013)

FOSTERING VIBRANT COMMUNITIES AND LIFESTYLES

For over 30 years, we have built thriving, well-planned, and responsibly managed communities tailored to the needs of our clients. With a focus on thoughtful design, sustainable practices, and evolving lifestyles, we create environments that enhance daily life, strengthen connections, and stand the test of time. We cater to a wide range of homebuyers—from young professionals, newlyweds to growing families, OFWs, retirees, and investors—ensuring that every home is a perfect fit for their journey.

Our skillfully-designed spaces fit you, wherever life takes you.

Our smartly-designed unit layouts and sizes are tailored to celebrate every stage of life, ensuring that each resident finds a perfect fit for their needs and aspirations.

Project Types

Catered to starting families seeking quality homes at reasonable prices, Richwood Homes features quality, well-located homes, and secure communities made to meet modern needs.

Economic Housing

Townhouse & Duplex Units

Offering an easy path to homeownership with its bare units— Laprima Homes is perfect for first-time buyers looking for that ‘sulit’ factor.

Economic Housing

Townhouse & Duplex Units

Starting Families

We offer compact, affordable living spaces for starting families who seek practicality in their new journey towards parenthood.

projects.

Full Nesters

For growing families seeking spacious homes and long-term investments, we offer larger living spaces tailored to full nesters’ needs.

Accomplished Homesteaders

For accomplished homesteaders seeking a peaceful haven, our single-story homes offer ample space for relaxation and entertaining extended family.

Mid-High End
Single Detached & Attached Units

Project Types

Strategically located near economic hubs and travel destinations, Royal Oceancrest is a resort-style condominium perfect for those seeking a vacation rental investment.

Young Urban Professionals

For those seeking a dynamic lifestyle with a touch of tranquility, our homes are ideally located in the city, near entertainment and economic hubs.

COURTYARDS

Mid Market With thoughtfully designed low-density condominiums and wide-open spaces, The Courtyards offers a perfect blend of tranquil lifestyle and urban convenience.

Mid Market

Each home

is thoughtfully-curated with you and your lifestyle in mind.

Reinforcing our commitment to building vibrant communities, our properties feature a diverse range of amenities designed to promote wellness, relaxation, and meaningful connections. From refreshing pools and fully-equipped gyms to serene gardens, inviting clubhouses, and spacious walkways, we cater to a variety of lifestyle needs, promoting a balanced and fulfilling living experience.

We don’t just build homes - we create transformative, lasting communities.

Making a meaningful impact on the community is both an honor and a commitment for PrimaryHomes.

We have built numerous vibrant communities across different localities, contributing to growth and progress.

Beyond development, we drive positive change through impactful environmental strategies, such as leading in sustainable construction and spearheading programs like tree-planting.

We support education through different initiatives like classroom donations and investing in skills development.

Planting trees in every project as part of PrimaryHomes’ responsibility to the environment.

PrimaryHomes actively supports the growth and development of partner communities through skill-building programs.

Through the PSEFI Foundation and other partnerships, we champion employment initiatives and extend support to various community groups.

PrimaryHomes gives back beyond their own, providing support to neighboring communities.

EASY HOMEBUYING

Our streamlined process makes homebuying easy and worry-free.

At PrimaryHomes, exceptional spaces are made attainable through a smooth, effortless homebuying experience. We pride ourselves on a customer-driven approach and a commitment to excellent service, making your transition into your new home seamless and stress-free. Expert guidance from trusted sales partners further ensures that buyers and investors make informed decisions every step of the way.

DISCOVERY STAGE

From your initial property viewing, our team provides expert guidance, answering questions and helping you explore available units with the aid of our intuitive property search and lead management system.

SALES BOOKING

We simplify the sales booking process with flexible financing options and easy equity terms, including Pag-IBIG Bank Financing.

MOVE-IN

At unit and title turnover, our trusted sales partners ensure a smooth transition and provide clear steps throughout the process.

You’ll be guided by real estate pros with industry-leading resources every step of the way.

Through strong, collaborative partnerships, we have earned the trust of our sales network,

REWARDS

Instant rewards for every sale and bonuses through sales challenges.

Ultra Sales Incentive Program

PrimaryHomes offers a comprehensive incentive package with non-cash perks, recognition, career growth, and exclusive benefits, including the opportunity for sellers to own a PrimaryHomes property—turning their hard work into a rewarding investment.

RECOGNITION

Top-selling partners receive recognition for their

Houses and prizes up for grabs via raffle tickets with every sale.

REAL ESTATE PABAHAY PROGRAM

Points from sales convert to PrimaryHomes property payments via the Real Estate Pabahay Program.

RELIABLE CIRCLE

PrimaryHomes' Reliable Circle of Champions offers exclusive perks and privileges to top sales partners.

RAFFLES

Staying True To Our Promise as “Your Reliable Partner”

From planning to execution, PrimaryHomes is dedicated to enriching our relationships with homeowners, property investors, partners, and the communities we serve. Our commitment goes beyond transactions. By staying true to our values and promise as your reliable partner, we strive to create a lasting impact and build a legacy of excellence—not just in homebuilding, but also in fostering a sustainable future for the succeeding generations.

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PrimaryHomes Brochure 2026 by Primary Homes Inc. - Issuu