• PRIMARYHOMES INC. is a premier residential developer of subdivisions and condominiums in Metro Cebu and the Visayas Region with over 20 years of experience. • Being among the pioneers of largescale vertical and horizontal housing developments, PRIMARYHOMES has a proven track record in the real estate industry. • A proud member of the Primary Group of Builders.
About Us
HISTORY • 30 Projects in over 20 Years • Has delivered over 3,000 houses and over 1,000 condominium units
• 1992 – Founding; First Mid Market Subdivision • 1997 – First venture into Vertical development • 2007 – Socialized Housing • 2008 – Economic Housing • 2009 – Economic Condominium • 2010 – High-end Condominium • 2012- Expansion to Bohol; First Seaside Luxury community
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MISSION
To enrich the Filipino lifestyle by providing top-quality shelter at the best value through a holistic integration of advanced housing technology, innovative financing, and creative marketing with the objective of establishing well-planned and responsibly managed communities.
VISION By building dynamic communities, ensuring total customer satisfaction, and promoting the welfare of its employees—Primary Homes will sustain its growth and become the nationally recognized industry leader in real estate development.
CORPORATE VALUES • • • •
Commitment Quality Orientation Teamwork Innovativeness
TYPES OF PROJECTS SUBDIVISIONS CONDOMINIUMS
CONDOMINIUMS
Walk-Ups
Mid Rise
High Rise
Socialized
Mid Market
SUBIDIVISIONS
Economic
Upper Mid/High End
Subdivision Categories Socialized
Price Range P 400,000 and Below
Economic/Low
P 401K – P 3.0 M
Mid Market
P 3.0 M – P 4.0 M
Upper Mid/ High End
Above P 4.0M
Real Estate Market Review
According to SHDA, Phil. is facing 3.9million units* housing backlog and could balloon up to 6.5M by 2030. 14.97% = P1.25M-3.0M 63.55% = P400k-1.25M 21.48% = 400k below *excludes 832,046 households that can’t afford
Source: Charles Maxey, “Developers launch roadmap to eliminate housing backlog,” Sunstar Davao, Business Section (September 2012): http://50.28.66.118/davao/business/2012/09/28/developers-launch-roadmap-eliminatehousing-backlog-245253
Real Estate Market Review HOUSING DEMAND AND SUPPLY PROFILE 2011-2012
Market Segment
Housing Demand (Households)
Housing Supply
Surplus/Deficit
Socialized Housing
1,143,048
479,765
-663,283
Economic Housing
2,503,990
541,913
-1,962,077
Low Cost Housing
704,406
242,246
-462,160
Mid Cost Housing
72,592
322,995
250,403
High End Housing
18,235
242,246
224,011
Total Backlog Philippines: 3,087,520 units Total Backlog Central Visayas: 154,376 units Source: The Philippine Housing Industry Plan: 2012-2030, Subdivision and Housing Developers Association, Inc. (SHDA)
Real Estate Market Review NEW HOUSING NEED 2012-2030
Market Segment
Price Range
Units Needed
% Total Need
Can't Afford/Needs Subsidy
400K & below
1,449,854
23.28
Socialized Housing
400K & below
1,582,497
25.41
Economic Housing
400k - 1.25 M
2,588,897
41.58
Low Cost Housing
1.25 M - 3.0 M
605,692
9.73
Mid Cost Housing
3.0 M - 6.0 M
No need
High End Housing
6.0 above
No need
TOTAL NEED
6,266,940
100.00
Philippine total new need is an average of 345,941 housing units per year. For Central Visayas new need is an average 17,297 housing units per year. Source: The Philippine Housing Industry Plan: 2012-2030, Subdivision and Housing Developers Association, Inc. (SHDA)
Unmet Demand
There is a clear need for housing in the low-cost, socialized, and economic housing segment. Primary Homes, Inc. plans to address this need by adapting to innovative technologies in construction to keep the prices low for our socialized and economic developments and to provide a substantial supply to this untapped market.
Our Brand Promise
• To our Homebuyers • To our Sales Partners • To our Stakeholders & Business Partners
Our Corporate AVP