What Role Does Strategic It Consulting Play In Aligning Technology Solutions With An Organization's Unique Business Objectives, Fostering Innovation And Sustainable Growth? Gone are the days when formulating business strategies was considered the only priority, and IT would play a supporting role. But now, in this era, things have changed. Nowadays, technology defines business processes. Tech teams are playing a crucial role in company operations. So, it won't be surprising that technology is at the heart of every successful business. In this AI-driven era, people from almost every walk of life rely on advanced technology. It is nearly impossible to imagine how anything got done before the emergence of smartphones, tablets, and laptops. Similarly, organizations must keep pace with the ever-evolving technology to stay in the highly competitive market. In addition to streamlining operations and improving communications and enterprise application integration services, best-of-breed technology has much more to do. Therefore, syncing your business strategies and technology has become more critical than ever before. Further, even Fortune 500 companies are under pressure to keep their operations stable and sustainable amid skyrocketing inflation, pressing labor shortages, and a hyper-competitive marketplace. In this situation, the companies are looking to technology for relief while at the same time carefully watching their budgets to protect their cash flow. As per the 2022 U.S. Technology Survey Report by KPMG, a majority of organizations, approximately 66%, have proven to be highly successful in leveraging technology to propel their business forward. These businesses have witnessed substantial profitability and overall performance improvements due to their digital initiatives.