Exploring the Challenges Faced by PR News in a Post-Truth World

The world of newswire press release is a very challenging one. As we’ve seen with the rise of fake news, it’s not just about telling stories; it’s about telling them in such a way that people can trust what you’re saying.

In a post-truth world, your credibility is everything and your story needs to be credible enough for people to believe it. If they don’t believe what you’re saying then how can they trust anything else? You need to make sure that whatever story or point of view that you are sharing with others has as much evidence behind it as possible – otherwise people won’t take notice or care enough about what goes into making up their own minds (or lack thereof).