Fulton Community Matters May 2019

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Fulton Presbyterian Manor

Our artist: MAY 2019

Jay Karr, a lifetime of art Jay Karr filled his life with art.

PMMA unveils new logo, brand identity As an organization evolves and grows, so should brand awareness. In the past year, Presbyterian Manors of Mid-America has embarked on a journey to create a brand image that could represent all its communities and provide greater brand awareness for the entire PMMA system. The new mark had to reflect PMMA’s core values, mission and beliefs. It needed to be simple but sophisticated enough to convey the high quality of Presbyterian Manor care and service found in PMMA communities. It also needed to be practical and A PMMA COMMUNITY demonstrate reliability and integrity. At its board meeting March 5, the PMMA Board of Trustees approved a new logo set for the PMMA system.

PMMA

Presbyterian Manors Of Mid-America

FULTON

“I have had a love for art since I was young, especially developing an interest while Amish Spring in high school. I by Jay Karr would listen to lectures and draw at the same time. I attended Drake in Des Moines, Iowa, and also took art classes at the University of Iowa in Iowa City, Iowa, later. I also met my wife, Phyllis, during this time, as she taught classes at a nearby high school.”

The new logo captures the spirit of our heritage and commitment to the future. The simplicity of the mark pays tribute to the original request from Alice Kalb to the Presbyterian Church. The upward “V” elements serve to remind us that our core purpose is to provide compassionate and caring services to better the lives of seniors.

Mr. Karr did a small amount of sculpture work, too, and won a second-place prize while at school. He Wine, Roses and says that he Chagall by Jay Karr really began to paint when he retired from Westminster College here in Fulton. He taught creative writing there.

The elements of the logo represent the three levels of living (independent, assisted and healthcare) or outstretched arms that protect and serve our residents. These elements are blue to suggest energy and action because it

Mr. and Mrs. Karr went on a sabbatical to England for six months in 1974. They stayed at the

ABERDEEN VILLAGE

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Fulton Presbyterian Manor | A PMMA COMMUNITY

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