Emporia Presbyterian Manor
MAY 2019
PMMA unveils new logo, brand identity As an organization evolves and grows, so should brand awareness. In the past year, Presbyterian Manors of Mid-America has embarked on a journey to create a brand image that could represent all its communities and provide greater brand awareness for the entire PMMA system. The new mark had to reflect PMMA’s core values, mission and beliefs. It needed to be simple, but sophisticated enough to convey the high quality of care and service found in PMMA communities. It also needed to be practical, and demonstrate reliability and integrity. At its board meeting March 5, the PMMA Board of Trustees approved a new logo set for the PMMA system. The new logo captures the spirit of our heritage and commitment to the future. The simplicity of the mark pays tribute to the original request from Alice Kalb to the Presbyterian Church. The upward “V” elements serve to remind us that our core purpose is to provide compassionate and caring services to better the lives of seniors. -Logo, continued on page 2
ABERDEEN VILLAGE A PMMA COMMUNITY
Life at the Presbyterian Manor: Perception vs. reality In recognition of National Skilled Nursing Care Week May 12-18, we want to share some of the misperceptions of living in a longterm care community, and how Emporia Presbyterian Manor is different. “Lots of people think moving to a long-term care community means giving up their independence,” said Crystal Stock, marketing director for Emporia Presbyterian Manor. Resident Doris Brawner and her daughter Beverly Long shared similar feelings. After being diagnosed with Resident Doris Vascular Brawner poses with Dementia her daughter Beverly and then Long. Chronic Traumatic Encephalopathy from repeated head injuries, it was determined Doris would be safer living in a communal setting rather than returning home to live alone. That’s when they had to face their perceptions and discover the truth. “We often thought of nursing home
Logo examples
-Life, continued on page 2 Emporia Presbyterian Manor | A PMMA COMMUNITY
1