Parsons Presbyterian Manor
MAY 2019
Demonstrating dementia PMMA unveils new logo, brand identity As an organization evolves and grows, so should brand awareness. In the past year, Presbyterian Manors of Mid-America has embarked on a journey to create a brand image that could represent all its communities and provide greater brand awareness for the entire PMMA system.
PMMA
PARSONS
The new mark had to reflect PMMA’s Presbyterian Manors Of core values, mission Mid-America and beliefs. It needed to be simple but sophisticated enough to convey the high quality of care and service found in PMMA communities. It also needed to be practical and demonstrate reliability and integrity. At its board meeting March 5, the PMMA Board of Trustees approved a new logo set for the PMMA system.
The new logo captures the spirit of our heritage and commitment to the future. The simplicity of the mark pays tribute A PMMA COMMUNITY to the original request from Alice Kalb to the Presbyterian Church. The upward “V” elements serve to remind us that our core purpose is to provide compassionate and caring services to better the lives of seniors.
Presbyterian Manor
It’s one thing to know someone with dementia, and it’s another to be their caretaker. You can study and read resources, but you can’t really know what it’s like to be in their shoes. Now, thanks to Kindred Hospice, you can get a better sense of how disorienting the condition can be, and how you can help those who suffer from it. Join us for the “Dementia Virtual Tours” at our Just Ask event from 2 – 4 p.m. May 21. Please RSVP to Sloan at 620-421-1450 by May 10. Participants will wear special glasses and headphones as the “virtual” tour is demonstrated and learn what life is like for residents with dementia. There will be snacks and appetizers for those who attend. u
ABERDEEN VILLAGE
The elements of the logo represent the three levels of living (independent, assisted and healthcare) or outstretched arms that protect and serve our residents. These elements are blue to suggest energy and action because it – continued on page 2 Parsons Presbyterian Manor | A PMMA COMMUNITY
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