Arkansas City Community Matters May 2019

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Arkansas City Presbyterian Manor

MAY 2019

PMMA unveils new logo, brand identity

Leta Sherwood’s patchwork of love In celebration of her mom’s 100th birthday, resident Leta Sherwood set out to do something special, something that would show her mom just how much she—and many others—loved her.

As an organization evolves and grows, so should brand awareness. In the past year, Presbyterian Manors of Mid-America has embarked on a journey to create a brand image that could represent all its communities and provide greater brand awareness for the entire PMMA system. The new mark had to reflect PMMA’s core values, mission and beliefs. It needed to be simple, but sophisticated enough to convey the high quality of care and service found in PMMA communities. It also needed to be practical, and demonstrate reliability and integrity. At its board meeting March 5, the PMMA Board of Trustees approved a new logo set for the PMMA system. The new logo captures the spirit of our heritage and commitment to the future. The simplicity of the mark pays tribute to the original request from Alice Kalb to the Presbyterian Church. The upward “V” elements serve to remind us that our core purpose is to provide compassionate and caring services to better the lives of seniors. -Logos, continued on page 2

ABERDEEN VILLAGE A PMMA COMMUNITY

Resident Leta Sherwood and the quilt she made to celebrate her mother’s 100th birthday.

“My mom took quilt blocks and fabric to grandma’s birthday party and had everyone who attended sign one,” said Leta’s daughter, Jayna Bertholf. “Some of grandma’s relatives couldn’t come to the party, so mom sent some blocks in the mail and had them mail them back to her.” While Leta’s mom knew something was up at the party, the quilt Leta was ultimately going to make out of the blocks was going to be a

Logo examples

-continued on page 3 Arkansas City Presbyterian Manor | A PMMA COMMUNITY

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