Aberdeen Village
MAY 2019
PMMA unveils new logo, brand identity As an organization evolves and grows, so should brand awareness. In the past year, Presbyterian Manors of Mid-America has embarked on a journey to create a brand image that could represent all its communities and provide greater brand awareness for the entire PMMA system. The new mark had to reflect PMMA’s core values, mission and beliefs. It needed to be simple, but sophisticated enough to convey the high quality of care and service found in PMMA communities. It also needed to be practical, and demonstrate reliability and integrity. At its board meeting March 5, the PMMA Board of Trustees approved a new logo set for the PMMA system. The new logo captures the spirit of our heritage and commitment to the future. The simplicity of the mark pays tribute to the original request from Alice Kalb to the Presbyterian Church. The upward “V” elements serve to remind us that our core purpose is to provide compassionate and caring services to better the lives of seniors. -Logos, continued on page 2
ARKANSAS CITY Presbyterian Manor
Logo examples
The Aberdeen Village swimming pool.
Aquatics classes a splash at Aberdeen Village
As temperatures begin to warm up outside, there’s nothing quite like taking a refreshing dip in our indoor pool. Our aquatics exercise classes are a great way to stay active! Jordanne Gerdes with Aegis Therapies® leads these sessions and encourages you to give it a try. “Doing exercise in the water is a good way to strengthen your muscles through the natural resistance water offers while putting less pressure on your joints: helping to relieve pain and increase flexibility. With the 50 minute class time, the constant activity can also help to increase endurance,” said Jordanne. “My favorite part of leading the class is getting to know the residents and hearing the stories they share. I have had some truly educational, funny and very interesting conversations during classes. I really do look forward to my pool days!” -Aquatics, continued on page 2
Aberdeen Village | A PMMA COMMUNITY
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