2 minute read
The Post Pandemic Live Event Landscape
The postpandemic live event landscape
Sixty-one billion dollars - the amount of lost revenue in the sports industry in 2020. Theatres and music venues didn't fare any better, with revenue down $30 billion. These losses have had far reaching effects, ranging from grim to destructive within the live event industry. While devastating to cash flow, the Covid-19 pandemic has undeniably challenged many fundamentaly accepted assumptions about the fan experience at live events. So how are venues going to adapt?
Snackr's mobile ordering platform both increases concession revenue and unlocks marketing opportunities for corporate partners.
FAN ACTIVATION
Technology drives the world we live in. Nearly every person has a reliance on their phone, whether it be for their work life, social life or family life. The opportunity for venues to not only engage in this space but leverage it is huge.
Something as small as having specially designed 'insta' locations provides fans an opportunity to build both their and the venues online identity. With these images getting shared online with thousands upon thousands of followers, the potential marketing opportunity is enormous.
Food ordering platforms have boomed during the pandemic. Imagine a scenario where fans can order their food and drinks to be delivered to their seat, ensuring they don't miss that Steph Curry buzzer beater or Cristiano Ronaldo piece of magic while waiting in the concession queue. This scenario has become a reality, and with it comes endless potential marketing opportunities for existing partners.
POWER OF MOMENTS
Then there is the WOW factor; the things that reall immerse fans in the experience. You don't need to look further than the debut of the Carolina Panthers in 2021. In fact, technology is getting so advanced that, through the use of holograms, we could soon be greeted by a virtual Mo Salag at the entrance to Anfield.
One thing is certain. Technology is fundamental to the fan experience now and will continue to shape it into the future. For venues to remain competitive there is going to be an expectatio that they have quality connectivity throughout the venue.
