The Premier Pioneer Spring 2020

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SPRING 2020

MESSAGE FROM THE CEO Mark Carpenter

Great Accomplishments and Great Expectations Your Premier Select Sires Cooperative continues to work hard for you. 2019 was a year of continued change for all of us as we maneuvered through another tough economic period. We are very proud of our efforts in 2019 to provide consistent services and industry-leading products at fair prices. We even distributed our margins back to our members’ accounts through special mid-year discounts. In times of market and supplier uncertainty, we were proud to stand by you as your trusted advisor and true farmer-owned cooperative. We value the great partnership we share with each of our members, and we worked harder than ever to be there for you and your operation. It’s so amazing to me how our employees share the feelings surrounding our members’ challenges and are also the first to celebrate their successes. We are truly blessed to work for you every day.

As we have closed the books on 2019, we can say that your cooperative went through a fairly significant transformation. The hard work of pulling together the nearly 14,000 members across 23 states and over 200 employees and contractors was a big task. We were able to make many changes internally that have positioned your cooperative to deliver even greater member-focused benefits while maintaining the member experience you expect on-farm daily. Your board of directors has challenged me to find new ways to return purchasing benefits to our members throughout 2020; please keep an eye out for these member promotions. Looking ahead to 2020 gives me great excitement about our ability to continue meeting your genetic and product needs and finding new ways to help you, our members. If you’re looking for early access to the industry’s most elite dairy genetics, look to NxGEN® for exclusive member access. Need sorted

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IN THIS EDITION:

Message from the CEO................................................................... 1 Our Commitment: COVID-19............................................................ 3 Product Talk: All About Electrolytes............................................... 4 Beef Briefs: The Power of Estrus Synchronization and A.I............ 5 Premier Programs: ProfitMAX........................................................ 6 Dairy Discussion: Serving Ice Cream and a Whole Lot More......... 8 Cooperative News: 2020 Scholarship Winners............................... 10

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