BEING MORE. Mark Carpenter,

Thank you for taking a few minutes to catch up on your cooperative’s happenings through our Premier Pioneer newsletter. I hope you find it worthwhile and learn something new with every issue.

I’d like to share with you the mantra that continues to build within your Premier cooperative—BE MORE.

With an industry and economy that constantly changes, you as a farmer are required to do more. Therefore, in every aspect of our business, we want to be more for you.

BE MORE—with our business structure. Our purpose as a cooperative is to provide valuable marketplace protections to our members. However, “marketplace protection” can mean different things to different members. Sometimes it’s as simple as having access to high quality products at a fair price. Other times it’s a full-service approach to breeding your herd, or the option to receive reproductive efficiency analyses, or the devising of genetic strategies specific to your herd. Whether it’s to help meet your targeted future goals or to help correct a challenge

Chief Executive Officer

you are having, we are here for you with different avenues to get the tools you need.

BE MORE—with our service approach.

I’ve challenged our professional team at Premier to start each day and each visit with a deliberate effort to make sure we are meeting or exceeding your needs. Rather than chasing single transactions, we encourage our team to build strong and trusted relationships. We want to be there for you when you need us. We continue to double down on delivering a full suite of products, services, and consultation to help you meet your operations’ needs and goals through trusted, knowledgeable, and consistent local professionals.

BE MORE—with our product offering.

You’ve probably noticed that your cooperative has introduced some of its own Premier-branded products. We’ve also partnered with leading companies such as Agrarian Solutions, Zoetis, and CowManger to bring you additive products and services through your trusted Premier representatives. We’ve vetted these products extensively and only bring you solutions that we believe in and that have proven results in practice. Our members are our owners, so we have a great incentive to make sure you are satisfied. When you are successful, we are too. Your cooperative is deliberate and relentless in finding the best partners to grow our industry-leading portfolio of solutions for its members.

BE MORE—with our internal efforts. We offer extensive educational opportunities for all our employees so they can continue to learn and grow as modern practices and technologies progress. We also have built an extensive network of local specialists who are dedicated to reproductive analysis, genetic strategy and selection, inventory calculators, nutritional additives, and monitoring technologies for your herd. As much as our industry continues to change, we still believe that quality people and trust are at the core of building your cooperative.

Sustainable success is not easy and there is no magic wand. It’s a compound effect of many good decisions and incremental improvements day after day, week after week, month after month. Thank you for allowing us the opportunity to be part of your success. Your support allows us the ability to be there with you along your journey.

Please make sure to ask your local representative about the Premier portfolio of products that we can conveniently add to your service and delivery schedules. Any additional ways we can help you will further support your Premier local cooperative and allows us to be more for you.

Find The Semen Straw

for a chance to WIN a special Premier Select Sires prize!

1. Find this semen straw hidden somewhere in the newsletter (hidden straw may be smaller than the one shown here)

2. Go to www.premierselectsires.com and click the“Newsletter Contest” button on the home page

3. Tell us where you found the straw to enter the drawing!

You may also send your submission in the mail. Write us a note including the following information: your name, account #, address, and where you found the semen straw. Mail it to the following address for a chance to WIN!

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