A Bold Masterclass - preview - May 2018

A BOLD MASTERCLASS

THE FUTURE IS BRIGHT

EMBRACE TOMORROW WITH JOY AND OPTIMISM

By Pascal Montfort, REC Trendsmarketing

MAY 23 & 24, 2018 Parc floral de Paris

Pascal Monfort, fashion and lifestyle consultant in Paris, officiates within the agency he founded : REC, a trends-marketing agency specialised in Fashion, Youth Culture and Sport.

This masterclass, by Pascal Monfort, offered us 75 minutes of inspiration and positivism!

Made for those who want to step ahead, this masterclass by REC shed light on the fashion industry’s bright present, reminding us that denim fits in perfectly with this positive context‌ provided, of course, we approach things with optimism and creativity.

An in-depth investigation from macro trends to micro phenomena, benchmarks, examples and success stories around the world.

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TOMORROW IS BRIGHT

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“Many sociologists, many ethnologists and many people really believe that the world is going to get better soon,” stated Pascal Monfort.

Indeed, across the world people are witnessing a renewed sense of OPTIMISM, definitely the key word of this masterclass. Tangible proof of progress is everywhere and prescribers express it to the world.

Technical and technological advances are coming into fruition, in fact, robots could radically shift the apparel industry.

Many actions and events across the world lead us to think that we’ll continue to make life better.” « OUR MOMENT » BY CALVIN KLEIN #MYCALVINS CAMPAIGN FOR SPRING 2018, WHICH CENTERS AROUND THE THEME OF FAMILY AND UNITY

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FORMERLY PERCEIVED AS PESSIMISTIC, FRANCE IS TODAY LEADING THE WAY TO THIS OPTIMISM, ESPECIALLY IN THE FASHION INDUSTRY, WHICH IS DOING VERY WELL.

“We need to go forward in an optimistic way, to change things,” in the words of young fashion designer Jacquemus.

France becomes an ideal playing field for the creation of new projects, such as 42, a school co-founded by xavier niel from free, incorporating fantasy and reality.

WWD - FRANCE’S MINISTER OF CULTURE ANNOUNCES FASHION FUND TO SUPPORT YOUNG CREATIVE DESIGNERS AND MULTINATIONAL INCUBATOR.

THE OFFICES OF GOOGLE FRANCE HOST, DURING FASHION WEEK, THE LAUNCH PARTY OF THE FASHION TECH LAB , A PLATFORM DEDICATED TO TECHNOLOGICAL INNOVATION IN THE WORLD OF FASHION.

Fashion is recognized as one of the country’s key driving forces. The actions taken by president macron to promote young fashion creativity, including dinner at the elysée, are tangible proof of this.

The fashion industry has never done so well.

Rising textile sales bring confidence and serenity.

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PFW DESIGNERS INVITED BY FRENCH PRESIDENTIAL COUPLE AT PALAIS DE L’ELYSÉE

THIS WAVE OF ECONOMIC OPTIMISM IS DIFFUSING INTO COLLECTIONS, WITH A PALPABLE EMULATION AND ENTHUSIASM. BoF has, for example, qualified the JW Anderson FW18 collection as “Happy Clothes”.

Pascal Monfort mentioned that “A sense of humour and a smiley touch are back in the fashion industry and this is something we really enjoy.”

Young designers are confident about the future and this is reflected in their collections.

BOF HAS QUALIFIED JW ANDERSON FW18 COLLECTION AS « HAPPY CLOTHES »

THIS CLIMATE IS ESPECIALLY BENEFICIAL TO YOUNG CREATORS, WHO ARE CONFIDENT FOR THE FUTURE. X

FAUSTINE STEINMETZ SS18

MARQUES ALMEIDA SS18

YOUNG PEOPLE WILL BE THE LEADERS OF CHANGES TO COME. ASOS « LIVE CURIOUS » SS18 AD CAMPAIGN

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YOUNG PEOPLE ARE READY TO PUSH BOUNDARIES AND BREAK CODES. THE CAMPAIGN SHOT BY LARRY CLARK FOR JW ANDERSON X CONVERSE IS A PERFECT ILLUSTRATION. HAPPINESS, ACCEPTANCE, SHARING, WILLINGNESS AND HEDONISM ARE THE NEW VALUES OF THIS YOUNG GENERATION.

J.W.ANDERSON & CONVERSE REUNITE ON « SIMPLY COMPLEX » COLLECTION SHOT BY LARRY CLARK

MONKI « WE ARE DENIM »

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THEY ARE MAKING REVOLUTI ON THEIR OWN, AND PHRASE THEIR DEMANDS IN THEIR OWN WORDS. GUCCI « DANS LES RUES » PRE FALL 2018 AD CAMPAIGN

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TO DISCOVER THE 3 CHAPTERS OF THE BOLD MASTERCLASS 1_Enlightening culture: energizing attitudes and aesthetics 2_Happy accidents: questionning, re-thinking, solving 3_Investing in generosity: supporting and building the future

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