15-17 SEPTEMBER 2015
PARC D’EXPOSITIONS - PARIS NORD VILLEPINTE
PRESS RELEASE
PREMIÈRE VISION PARIS EMPHASISES TRANSVERSAL COLLABORATION BETWEEN BUSINESS SPECIALITIES, AFFIRMING A STREAMLINED, CREATIVE AND SELECTIVE PREMIUM POSITIONING TO SERVE THE GLOBAL INTERNATIONAL FASHION INDUSTRY. In February 2015, Première Vision Pluriel became Première Vision Paris. The sole organiser of this ensemble of 6 shows, all mutually complementary in terms of businesses and know-how, Première Vision then also launched its new brand policy based on the Première Vision name, to reinforce the unique, unparalleled offer proposed by these 6 shows. Shows which, through these strategic evolutions and a strong desire for harmonisation, have skilfully gained in coherence while profiting, as a whole, from the renown, image, worldwide strength and influence of the Première Vision brand. Additionally, the goal has been to promote and coordinate the different professions with their specificities at the heart of a single, homogenous, more coherent and more efficient event.
This objective that has now been reached in light of the strong adherence of exhibitors faced with these changes. Based on a study conducted during the February shows, exhibitors in fact confirmed the essential role of the Paris event and the consistency of its strategic choices: 93% of exhibitors at the Première Vision Paris shows confirmed their «strong adherence» to the new brand policy and the new strategic directions taken by Première Vision. 89% of them also attest to the leadership of Première Vision Paris, and consider this international event to be the most important in the industry.
premierevision.com