PR ⎮ AN INFLUENTIAL AND UNIFYING EVENT, DENIM PREMIÈRE VISION RESPONDS TO ITS TARGET MARKET...

Press report

27 & 28 May 2015

AN INFLUENTIAL AND UNIFYING EVENT, DENIM PREMIÈRE VISION RESPONDS TO ITS TARGET MARKET: THE INTERNATIONAL DENIM COMMUNITY One year ago, after 13 unquestionably successful editions in Paris, Denim Première Vision moved in to the Fira Montjuïc in Barcelona. A move considered somewhat risky for an event of such international scope.

After 3 Spanish seasons, the coherency of the concept and the values of the show, its solid positioning in the premium denim market, its selective and quality offer based on creativity and innovation, and its ability to continually renew itself and gather the key players in the global denim industry, all contribute to confirming the show’s strength and attractiveness.

With 4,131 visitors this past 27 and 28 May, Denim Première Vision can pride itself in a strong and significant attendance for the very special and demanding denim industry.

The international visitorship (73%) represents a positive development over the last edition of November 2014 and which, while slightly below the exceptional results of May 2014 - when the show benefitted from a «first time» effect in Barcelona establishes Denim Première Vision as an unparalleled meeting point, and place to find inspiration, for professionals in the global denim industry.

For some, it’s the ideal place to present their latest developments and a unique occasion to meet buyers from all over the world. For others, it’s the can’t-miss reference point to inspire and perfect their collections. Business, fashion directions, creative proposals and technological innovations... exhibitors and visitors are unanimous: today the show is an indispensable professional tool with a place on their calendars each season.

An influential, unifying and today essential rendezvous for the international denim community, Denim Première Vision has once again affirmed itself as the leading show in the upstream jeanswear sector, and intends to remain in Barcelona indefinitely.

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A UNIQUE, HIGHLY CREATIVE AND QUALITATIVE OFFER Above all it’s thanks to a specialized, rigorously selective and high-end offer, on the cutting edge of creativity and innovation and featuring a wealth of new proposals every season, that Denim Première Vision meets the needs of its target market: premium denim, which is constantly looking for exclusivity and ever more elaborate and sophisticated products.

This 16th edition welcomes 97 exhibitors - Weavers (45%), manufacturers/launderers/ finishers (24%), accessory makers (21%), fibre producers and spinners (3%), technology developers and promotional organisations (7%)… - among the most influential in the sector, constituting the bulk of the value-chain of worldwide denim production and manufacture.

These international companies come from the 20 high added-value production and manufacturing countries that are among the most important in the jeanswear industry - Turkey (29% of exhibitors), Italy (18%), Spain (9%), Morocco (9%) as well as Japan, India, Pakistan, Hong Kong, France, Tunisia, Germany and Brazil;

Professional exhibitors presenting their latest know-hows and cutting edge technologies, their first-time developments and new collections for autumn winter 2016-17.

By doubling down on creativity and imagination, they skilfully put forward the premium qualities of their products in stands with often notably original displays.

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HIGH-QUALITY, WELL-SUITED VISITORS: 73% INTERNATIONAL AND COMING FROM 60 COUNTRIES. This exclusive and unequalled offer allowed Denim Première Vision to attract, again this season, high-value visitors from the leading principal markets in the jeanswear industry.

Premium and high-end jeanswear and fashion brands, pure players, major distributors, independent stylists, famous luxury names… they all came to discover in advance the top echelon of the denim industry, represented by their order writers, decision-makers and creatives: 7 for all Mankind, Abercrombie & Fitch, Acne Studios, All Saints, Banana Republic, Bellerose, Benetton, Bershka, Bonobo, Burberry, Calvin Klein, Carol, Cimarron, Celio, Chevignon, Citizens of Humanity, Desigual, Diesel, El Corte Ingles, Escada, Esprit, French Connection UK, Gant, GAP, Groupe Zannier, G-Star, Gucci, Guess, H&M, Hugo Boss, IKKS, Inditex, Jack & Kones, Jules, La Redoute, Lee Cooper, Levi’s, Le Temps des Cerises, Mango, Marc by Marc Jacobs, Marks & Spencer, Massimo Dutti, Miss Selfridge’s, Monoprix, Pepe Jeans, Primark, Pull & Bear, Replay, River Island, Scotch & Soda, Springfield, Ted Baker, Teddy Smith, Tiger of Sweden, Timberland, Tommy Hilfiger, Top Shop, Top Man, True Religion, Uniqlo, Urban Outfitters, Valentino, VF Corporation, Victoria Beckham, Vivienne Westwood, Wrangler, Zara, Zegna…

73% international, coming from some 60 countries, these high-quality visitors are one of the main keys to the success of the show. Throughout the aisles, the exhibitors did not hide their satisfaction with a visitorship so well-suited to their needs, in terms of both positioning and markets.

Many are quite faithful brands and companies, for whom Denim Première Vision has become the sector’s show of reference. A show that meets their expectations in terms of creativity and quality. But also a place of real discoveries, where they can see and ferret out the industry’s latest and most advanced innovations and the latest technology.

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Europe and the United States: targeted markets at the show.

Actual hotbeds for fashion brands and jeanswear, Europe and the United States, priority target markets of the show, both had a significant presence.

Europe continues to be the most represented region at the show with nearly 70% of visitors.

Spain, in the lead, is followed by Italy with 11% of visitors, followed by France - again ranked 4th among visitor countries - and the United Kingdom (each with 6% of visitors). Also noted was a strong presence of visitors from Germany, Portugal and Belgium..

The interest of Northern European countries and Scandinavia, specialist markets for premium denim, remains important. They represent 6% of total visitors and are evidence of the broad European scope of the show.

They were led by the Netherlands (7th place), followed by Sweden and Denmark, which saw a clear increase in its visitors For their part, with 131 visits from US buyers, the US came in 8th place in terms of visitor countries. These included fashion brands, but above all pure players who number among the most prestigious players in the denim industry, and who did not hesitate to cross the Atlantic to attend the show.

Dynamic, continually well-represented Euro-Mediterranean markets

The Middle East and North Africa, with Tunisia and Morocco in the fore, demonstrate the important role played by fashion manufacturers / finishers / launderers who come to the show to meet their weaver-clients. But it is especially Turkey, still as dynamic and performant as ever for jeanswear, which emerged as the 2nd ranked country in terms of visitors. Representing 12% of the attendance at the show, Turkish order writers were a sizeable presence.

Increasing Japanese presence

Because of their premium positioning, Japanese fashion brands and denim specialists are important visitors for show exhibitors - and their attendance increased significantly this season. Not only did their attendance double from last November, there were three times as many Japanese visitors at the show as there were in May 2014.

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INSPIRATIONS FOR AUTUMN-WINTER 2016-17 AT THE HEART OF THE DENIM PREMIÈRE VISION CONSTELLATION In an atmosphere simultaneously futuristic and vintage, galactic and offbeat, visitors explored fashion directions and discovered the latest developments for Autumn-Winter 2016-17.

Fabrics, accessories, finishings, washes, colours and shapes…. the infinite creativity of denim was on display right from the entrance to the show, under the starry sky of the Denim Trends Area, designed and created by the Denim Première Vision fashion team.

RR In the appendix, find complete fashion information in the Trends Watch rcreated by the show’s expert denim teams. An indispensable multimedia tool combining analyses and images to learn all the trends and creative directions in terms of denim. You can also find it on the website: www.denimpremierevision.com

A good reception for the new Denim Trend Tasting

Organised for the first time by the show as a complement to the fashion information in the Denim Trends Area, the Denim Trend Tasting seminar provided a unique opportunity to benefit from the expertise of the Denim Première Vision teams. The approximately 80 industry professionals in attendance discovered keys to unlocking the season, including its social, artistic and aesthetic influences, as well as an analysis of the show’s offer, from fabrics to finishings, fits to accessories. A fashion seminar destined to evolve and take place again next season.

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INTERACTIVE EVENTS TO STRENGTHEN SYNERGIES AND EXCHANGES For two days, events within the event punctuated this latest edition, expressing a variety of ways to strengthen the synergies and exchanges taking place.

Organised either by the show or the exhibitors, these events create a real connection with visitors by putting discussions and information at the heart of the event. Conferences, demonstrations, and happenings all showcase specific denim industry know-hows, the latest technical and technological developments, and current and coming stakes for the industry.

Among these events, the Blue Technology exhibit, organised by Spain’s Jeanologia, one of the international leaders in terms of finishing technologies for denim and fabrics, presented past, present and future technologies applied to denim. Those that helped make jeans legendary, but also those that brought about revolutions, in addition to the sector’s emerging interconnected issues -transparency, sustainability, innovation and technology.

Blue Technology

Also notable were the many discussions around a by-now central and recurrent question for the industry: the role of sustainable development in the denim industry.

First of all, through its two Be a part of solution, seminars, Turkish weaver Orta Anadolu, in partnership with chemical product maker Garmon Chemicals, exhibited the latest innovations and its ecological solutions put in place using GreenScreen® methodology to reduce the environmental impact of the chemicals used in the jeans industry.

Another conference, organised by ITS (Integrated Textile Service), presented a code of conduct in terms of sustainable development that was signed and set in place by the five Italian companies who are members of this network and exhibitors at Denim Première Vision: DIENPI, MACTEC, ITACLAB, WASH ITALIA et ABBIGLIAMENTO G.& G.

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Always eager to showcase creativity and put a special spotlight on the future of creative endeavours in the denim world, the show partnered with Turkish manufacturer ISKO™ for the 2nd edition of I-SKOOLTM, the young talent competition it created in collaboration with its Italian research division specialised in style and design, the Creative RoomTM, and with the support of the world’s leading fashion and design schools During a conference held at the show, Denim Première Vision, already a partner in the first edition of this competition, presented and launched its own prize in the framework of ISKOOLTM: the Promising Talent Award by Denim Première Vision. This prize thus joins the two already existing prizes awarded by ISKOTM - the Denim Design Award, for young designers, and the Denim Marketing Award, for marketing students..

This prize will reward the student who is the most innovative and promising for the jeans industry, as selected by the show’s teams. This is also an occasion for Denim Premiere Vision to support and follow young designers working in denim. A material whose very specific elaboration remains relatively little taught in design schools, and which merits a very particular attention.

RR The three prizes will be awarded at a ceremony organized by ISKOTM in Milan next 2 July.

Finally, the denim community came together during an evening organised by Denim Première Vision at the Pacha. A party bringing together all industry professionals to share their thoughts and ideas, as well as to celebrate the 50th anniversary of the Italian launderer Martelli, in the presence of Mr Luigi Martelli, delighted to bring together the most influential players in the industry around his passion for indigo cloth.

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JOIN US FOR THE NEXT EDITION OF DENIM PREMIÈRE VISION 18 & 19 November 2015 At the Fira Montjuïc in Barcelona, Hall 8 www.denimpremierevision.com

Denim Première Vision would especially like to thank the City of Barcelona as well as its Tourist Office for their support and their warm welcome.

Contacts : Denim Première Vision press office 2e Bureau Igor Robinet-Slansky Marie-Laure Girardon T. +33(0)1 70 38 70 30 T. +33(0)1 42 33 93 18 M. +33(0)6 42 06 31 02 m.girardon@2e-bureau.com i.robinet@premierevision.com

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