2023 visual
identity
Reunion Experience
2023 visual
identity
InTRODUCTIOn
2023 marketing tagline Remember, Relive and Reunite
04
Brand guidelines
Colors primary Colors
06
secondary Colors
orange
green
COLOR VALUES: PANTONE: 151C CMYK: 0 54 100 0 RGB: 255 130 0 HEX/HTML: FF8200
COLOR VALUES: PANTONE: 357C CMYK: 80 9 88 60 RGB: 33 87 50 HEX/HTML: 215732
WHITE
COLOR VALUES: CMYK: 0,0,0,0 RGB: 255, 255, 255 HEX: FFFFFF
DARK orange
light orange
COLOR VALUES: PANTONE: 021C CMYK: 0 74 100 0 RGB: 254 80 0 HEX/HTML: FE5000
COLOR VALUES: PANTONE: 130C CMYK: 0 32 100 0 RGB: 242 169 0 HEX/HTML: F2A900
LIGHT GREEN
DARK gray
COLOR VALUES: PANTONE: 377C CMYK: 41 0 100 22 RGB: 122 154 1 HEX/HTML: 7A9A01
COLOR VALUES: PANTONE: 421C CMYK: 28 20 20 1 RGB: 178 180 178 HEX/HTML: B2B4B2
LIGHT gray
COLOR VALUES: PANTONE: C. GRAY 2C CMYK: 14 10 8 0 RGB: 208 208 206 HEX/HTML: D0D0CE
logo THE SUNSHINE STATE ARCH OF MIAMI GARDENS
SECONDARY LOGO
PRIMARY LOGO
FLORIDA ORANGES
AMERICAN FOOTBALL CROSS STITCHES
TERCIARY LOGO
07
typeface
HEADERS FONT TYPE: VARSITY TEAM BOLD
SUB HEADERS FONT TYPE: OCTIN SPORTS REGULAR
BODY TEXT FONT TYPE: ARIAL REGULAR
08
ABCDEFGHIJKLMNOPQRSTUV WXYZ1234567890() ABCDEFGHIJKLMNOPQRSTUV WXYZ1234567890() abcdefhghijklmnopqrstuvwx yz1234567890()
typography =X
Orange blossom classic TYPEFACE VARSITY TEAM BOLD
COLOR White or Dark Green 357C
POINT SIZE*
LEADING
TRACKING
50
The leading should be equal to the X height
100pt minimum, no more than 200pt
*Font sizes for headline are based on a 10x8 ad and the sizes should be scaled proportionally.
=X
Orange blossom classic TYPEFACE
COLOR
OCTIN SPORTS regular
Orange 151C or Dark Green 357C
POINT SIZE*
LEADING
TRACKING
30
The leading should be equal to the X height
100pt
*Font sizes for sub headline are based on a 10x8 ad and the sizes should be scaled proportionally.
=X
Orange Blossom Classic TYPEFACE Arial Regular
COLOR Black
POINT SIZE*
LEADING
TRACKING
18
The leading should be equal to the X height
0pt
*Font sizes for body type are based on a 10x8 ad and the sizes should be scaled proportionally.
09
LOGOS DON’TS It is important to not modify the logo in any way. Shown are some examples of violations. Same rules applied for the secundary logo and co-branded logos as well.
10
LOGO BACKGROUND
LOGO ROTATION
LOGO COLORS
Never use one of the brand color or similar color values as the logo background, make sure there is sufficient contrast so the logo stands out.
Never rotate or angle the logo.
Never change the colors of the logo.
LOGO VISIBILITY
BUSY BACKGROUND
LOGO DISTORTION
LOGO COLORS
Never obscure, cover or hide any part of the logo.
Never placed the logo on a striped background.
Never distort the logo in any way.
Never switch colors within the logo.
c0-BRanDed guidelines
Colors primary Colors
orange
COLOR VALUES: PANTONE: 151C CMYK: 0 54 100 0 RGB: 255 130 0 HEX/HTML: FF8200
12
secondary Colors
green
COLOR VALUES: PANTONE: 357C CMYK: 80 9 88 60 RGB: 33 87 50 HEX/HTML: 215732
WHITE
COLOR VALUES: CMYK: 0,0,0,0 RGB: 255, 255, 255 HEX: FFFFFF
LIGHT GREEN
COLOR VALUES: PANTONE: 377C CMYK: 41 0 100 22 RGB: 122 154 1 HEX/HTML: 7A9A01
light orange
COLOR VALUES: PANTONE: 130C CMYK: 0 32 100 0 RGB: 242 169 0 HEX/HTML: F2A900
c0-branded Colors
black
COLOR VALUES: PANTONE: BLACK 6C CMYK: 100 61 32 96 RGB: 16 24 32 HEX/HTML: 101820
light red
dark red
COLOR VALUES: PMS: 1797C CMYK: 13 94 83 3 RGB: 206 52 57 HEX/HTML: CE3439
COLOR VALUES: PMS: 7621C CMYK: 0 96 82 1 RGB: 158 28 43 HEX/HTML: 9E1C2B
yellow
gold
COLOR VALUES: PMS: 107C CMYK: 0 17 87 0 RGB: 255 209 58 HEX/HTML: FFD13A
COLOR VALUES: PMS: 117C CMYK: 31 39 100 5 RGB: 176 144 48 HEX/HTML: B09030
logo TITLE SPONSOR
PRIMARY LOGO
SECONDARY LOGO
TERTIARY LOGO
13
co-branded logo
14
co-branded logo
15
co-branded logo TITLE SPONSOR
PRIMARY LOGO
PRESENTING SPONSOR
SECONDARY LOGO
16
co-branded logo
17
Events guidelines
the
VIP mixer
events and promo logos
x
It’s
reunion on the yard
19
game Reception
e m a g day!
event identities
21
OBC2023_PressConf_Registration_Media_8x12in.pdf
1
5/18/23
10:26 AM
2023
media
Check-in
22
23
t
ou
24
t
golf
rna men
the
VIP mixer
25
26
27
reunion on the yard
28
29
x
30
31
32
digital
billboards
34
#ORANGEBLOSSOMCLASSIC2023
e-mail template
Florida A&M University
#ORANGEBLOSSOMCLASSIC2023
SEATING
#ORANGEBLOSSOMCLASSIC2023
150 jackson state University
suite reservation
SEATING BUY YOUR TICKETS NOW
114
the
available
Reunion experience
BUY YOUR TICKETS NOW
BUY YOUR TICKETS NOW
Jackson State University
GAME DAY
Florida A&M University
Elevate Your OBC Weekend Experience at Hard Rock Stadium 2023 Denny's Orange Blossom Classic Jackson State University vs. Florida A&M University Sunday, September 3, 2023
MORE INFO
See you at Hard Rock Stadium September 3th, 2023
For detailed information and pricing on luxury suites and premium seating options, please click the following button:
BUY NOW
Jackson State University
Florida A&M University
Sunday, September 3rd 2023 hard rock stadium | miami gardens, fl
LUXURY SUITES AND PREMIUM SEATING
Guests will also be able to complete their reservation for Suites, The 72 Club, and The East and West Field Clubs. If you have any additional questions regarding luxury and premium experiences at the 2022 Orange Blossom Classic, please email tickets@orangeblossomclassic.com or call (305) 799-8560.
FOLLOW ALONG WITH US
FOLLOW ALONG WITH US
FOLLOW ALONG WITH US
W W W . O R A N G E B L O S S O M C L A S S I C . C O M
W W W . O R A N G E B L O S S O M C L A S S I C . C O M
35
W W W . O R A N G E B L O S S O M C L A S S I C . C O M
webpage tickets on sale Jackson State University
36
Florida A&M University
reunite
social media
39
40
2023 tickets on sale campaign
billboards
42
44
content
Photos, Graphics, Reels, Video, Repost
45
instagram 20:23
orangeblossomfc
5K likes Denny’s Orange Blossom Classic #OrangeBlossomClassic2023
content
Photos, Graphics, Reels, Video, Repost
46
3 2023
content
Photos, Graphics Video, Retweets
47
tiktok
content
Videos
2023 visual
identity hbcu reunion experience