OBC2023 Visual Brand Identity

Page 1

2023 visual

identity

Reunion Experience


2023 visual

identity


InTRODUCTIOn


2023 marketing tagline Remember, Relive and Reunite

04


Brand guidelines


Colors primary Colors

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secondary Colors

orange

green

COLOR VALUES: PANTONE: 151C CMYK: 0 54 100 0 RGB: 255 130 0 HEX/HTML: FF8200

COLOR VALUES: PANTONE: 357C CMYK: 80 9 88 60 RGB: 33 87 50 HEX/HTML: 215732

WHITE

COLOR VALUES: CMYK: 0,0,0,0 RGB: 255, 255, 255 HEX: FFFFFF

DARK orange

light orange

COLOR VALUES: PANTONE: 021C CMYK: 0 74 100 0 RGB: 254 80 0 HEX/HTML: FE5000

COLOR VALUES: PANTONE: 130C CMYK: 0 32 100 0 RGB: 242 169 0 HEX/HTML: F2A900

LIGHT GREEN

DARK gray

COLOR VALUES: PANTONE: 377C CMYK: 41 0 100 22 RGB: 122 154 1 HEX/HTML: 7A9A01

COLOR VALUES: PANTONE: 421C CMYK: 28 20 20 1 RGB: 178 180 178 HEX/HTML: B2B4B2

LIGHT gray

COLOR VALUES: PANTONE: C. GRAY 2C CMYK: 14 10 8 0 RGB: 208 208 206 HEX/HTML: D0D0CE


logo THE SUNSHINE STATE ARCH OF MIAMI GARDENS

SECONDARY LOGO

PRIMARY LOGO

FLORIDA ORANGES

AMERICAN FOOTBALL CROSS STITCHES

TERCIARY LOGO

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typeface

HEADERS FONT TYPE: VARSITY TEAM BOLD

SUB HEADERS FONT TYPE: OCTIN SPORTS REGULAR

BODY TEXT FONT TYPE: ARIAL REGULAR

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ABCDEFGHIJKLMNOPQRSTUV WXYZ1234567890() ABCDEFGHIJKLMNOPQRSTUV WXYZ1234567890() abcdefhghijklmnopqrstuvwx yz1234567890()


typography =X

Orange blossom classic TYPEFACE VARSITY TEAM BOLD

COLOR White or Dark Green 357C

POINT SIZE*

LEADING

TRACKING

50

The leading should be equal to the X height

100pt minimum, no more than 200pt

*Font sizes for headline are based on a 10x8 ad and the sizes should be scaled proportionally.

=X

Orange blossom classic TYPEFACE

COLOR

OCTIN SPORTS regular

Orange 151C or Dark Green 357C

POINT SIZE*

LEADING

TRACKING

30

The leading should be equal to the X height

100pt

*Font sizes for sub headline are based on a 10x8 ad and the sizes should be scaled proportionally.

=X

Orange Blossom Classic TYPEFACE Arial Regular

COLOR Black

POINT SIZE*

LEADING

TRACKING

18

The leading should be equal to the X height

0pt

*Font sizes for body type are based on a 10x8 ad and the sizes should be scaled proportionally.

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LOGOS DON’TS It is important to not modify the logo in any way. Shown are some examples of violations. Same rules applied for the secundary logo and co-branded logos as well.

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LOGO BACKGROUND

LOGO ROTATION

LOGO COLORS

Never use one of the brand color or similar color values as the logo background, make sure there is sufficient contrast so the logo stands out.

Never rotate or angle the logo.

Never change the colors of the logo.

LOGO VISIBILITY

BUSY BACKGROUND

LOGO DISTORTION

LOGO COLORS

Never obscure, cover or hide any part of the logo.

Never placed the logo on a striped background.

Never distort the logo in any way.

Never switch colors within the logo.


c0-BRanDed guidelines


Colors primary Colors

orange

COLOR VALUES: PANTONE: 151C CMYK: 0 54 100 0 RGB: 255 130 0 HEX/HTML: FF8200

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secondary Colors

green

COLOR VALUES: PANTONE: 357C CMYK: 80 9 88 60 RGB: 33 87 50 HEX/HTML: 215732

WHITE

COLOR VALUES: CMYK: 0,0,0,0 RGB: 255, 255, 255 HEX: FFFFFF

LIGHT GREEN

COLOR VALUES: PANTONE: 377C CMYK: 41 0 100 22 RGB: 122 154 1 HEX/HTML: 7A9A01

light orange

COLOR VALUES: PANTONE: 130C CMYK: 0 32 100 0 RGB: 242 169 0 HEX/HTML: F2A900

c0-branded Colors

black

COLOR VALUES: PANTONE: BLACK 6C CMYK: 100 61 32 96 RGB: 16 24 32 HEX/HTML: 101820

light red

dark red

COLOR VALUES: PMS: 1797C CMYK: 13 94 83 3 RGB: 206 52 57 HEX/HTML: CE3439

COLOR VALUES: PMS: 7621C CMYK: 0 96 82 1 RGB: 158 28 43 HEX/HTML: 9E1C2B

yellow

gold

COLOR VALUES: PMS: 107C CMYK: 0 17 87 0 RGB: 255 209 58 HEX/HTML: FFD13A

COLOR VALUES: PMS: 117C CMYK: 31 39 100 5 RGB: 176 144 48 HEX/HTML: B09030


logo TITLE SPONSOR

PRIMARY LOGO

SECONDARY LOGO

TERTIARY LOGO

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co-branded logo

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co-branded logo

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co-branded logo TITLE SPONSOR

PRIMARY LOGO

PRESENTING SPONSOR

SECONDARY LOGO

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co-branded logo

17


Events guidelines


the

VIP mixer

events and promo logos

x

It’s

reunion on the yard

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game Reception

e m a g day!


event identities


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OBC2023_PressConf_Registration_Media_8x12in.pdf

1

5/18/23

10:26 AM

2023

media

Check-in

22


23


t

ou

24

t

golf

rna men


the

VIP mixer

25


26


27


reunion on the yard

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x

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digital


billboards

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#ORANGEBLOSSOMCLASSIC2023

e-mail template

Florida A&M University

#ORANGEBLOSSOMCLASSIC2023

SEATING

#ORANGEBLOSSOMCLASSIC2023

150 jackson state University

suite reservation

SEATING BUY YOUR TICKETS NOW

114

the

available

Reunion experience

BUY YOUR TICKETS NOW

BUY YOUR TICKETS NOW

Jackson State University

GAME DAY

Florida A&M University

Elevate Your OBC Weekend Experience at Hard Rock Stadium 2023 Denny's Orange Blossom Classic Jackson State University vs. Florida A&M University Sunday, September 3, 2023

MORE INFO

See you at Hard Rock Stadium September 3th, 2023

For detailed information and pricing on luxury suites and premium seating options, please click the following button:

BUY NOW

Jackson State University

Florida A&M University

Sunday, September 3rd 2023 hard rock stadium | miami gardens, fl

LUXURY SUITES AND PREMIUM SEATING

Guests will also be able to complete their reservation for Suites, The 72 Club, and The East and West Field Clubs. If you have any additional questions regarding luxury and premium experiences at the 2022 Orange Blossom Classic, please email tickets@orangeblossomclassic.com or call (305) 799-8560.

FOLLOW ALONG WITH US

FOLLOW ALONG WITH US

FOLLOW ALONG WITH US

W W W . O R A N G E B L O S S O M C L A S S I C . C O M

W W W . O R A N G E B L O S S O M C L A S S I C . C O M

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W W W . O R A N G E B L O S S O M C L A S S I C . C O M


webpage tickets on sale Jackson State University

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Florida A&M University

reunite


social media



instagram

39


instagram

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2023 tickets on sale campaign


billboards

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facebook

content

Photos, Graphics, Reels, Video, Repost


45

instagram 20:23

orangeblossomfc

5K likes Denny’s Orange Blossom Classic #OrangeBlossomClassic2023

content

Photos, Graphics, Reels, Video, Repost


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twitter

3 2023

content

Photos, Graphics Video, Retweets


47

tiktok

content

Videos



2023 visual

identity hbcu reunion experience


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