OBC Brand Guidelines

Page 1

brand

2023 Reunion Experience
brand 2023

InTRODUCTIOn

Remember, Relive and Reunite

04
2023 marketing tagline

Brand guidelines

Colors

primary Colors

secondary Colors green

gray DARK

gray LIGHT

COLOR VALUES: PANTONE: 357C CMYK: 80 9 88 60 RGB: 33 87 50 HEX/HTML: 215732
COLOR VALUES: CMYK: 0,0,0,0 RGB: 255, 255, 255 HEX: FFFFFF
COLOR VALUES: PANTONE: 151C CMYK: 0 54 100 0 RGB: 255 130 0 HEX/HTML: FF8200
COLOR VALUES: PANTONE: 021C CMYK: 0 74 100 0 RGB: 254 80 0 HEX/HTML: FE5000
COLOR VALUES: PANTONE: 377C CMYK: 41 0 100 22 RGB: 122 154 1 HEX/HTML: 7A9A01
COLOR VALUES: PANTONE: 421C CMYK: 28 20 20 1 RGB: 178 180 178 HEX/HTML: B2B4B2
COLOR VALUES: PANTONE: C. GRAY 2C CMYK: 14 10 8 0 RGB: 208 208 206 HEX/HTML: D0D0CE COLOR VALUES: PANTONE: 130C CMYK: 0 32 100 0 RGB: 242 169 0 HEX/HTML: F2A900 06
W HIT E
orange
orange DARK
orange light GREEN LIGHT
logo
TERCIARY LOGO PRIMARY LOGO SECONDARY LOGO THE SUNSHINE STATE ARCH OF MIAMI GARDENS FLORIDA ORANGES
07
AMERICAN FOOTBALL CROSS STITCHES

typeface

HEADERS

FONT TYPE: VARSITY TEAM BOLD

SUB HEADERS

FONT TYPE: OCTIN SPORTS REGULAR

BODY TEXT

FONT TYPE: ARIAL REGULAR

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 ( )
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 ( )
a b c d e f h g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ( ) 08

= X

Orange blossom classic

TYPEFACE COLOR POINT SIZE* LEADING TRACKING

VARSITY TEAM BOLD White or Dark Green 357C

50 The leading should be equal to the X height 100pt minimum, no more than 200pt

*Font sizes for headline are based on a 10x8 ad and the sizes should be scaled proportionally.

Orange blossom classic

TYPEFACE COLOR POINT SIZE* LEADING TRACKING

OCTIN SPORTS regular Orange 151C or Dark Green 357C

30 The leading should be equal to the X height 100pt

*Font sizes for sub headline are based on a 10x8 ad and the sizes should be scaled proportionally.

Orange Blossom Classic

TYPEFACE COLOR POINT SIZE* LEADING TRACKING

Arial Regular Black

18 The leading should be equal to the X height 0pt

*Font sizes for body type are based on a 10x8 ad and the sizes should be scaled proportionally.

typography
= X
= X
09

LOGOS DON’TS

It is important to not modify the logo in any way. Shown are some examples of violations. Same rules applied for the secundary logo and co-branded logos as well.

LOGO BACKGROUND

Never use one of the brand color or similar color values as the logo background, make sure there is sufficient contrast so the logo stands out.

LOGO ROTATION

Never rotate or angle the logo.

LOGO COLORS

Never change the colors of the logo.

LOGO VISIBILITY

Never obscure, cover or hide any part of the logo.

BUSY BACKGROUND

Never placed the logo on a striped background.

LOGO DISTORTION

Never distort the logo in any way.

LOGO COLORS

Never switch colors within the logo.

10

c0-BRanDed guidelines

Colors

primary Colors green

orange

12

COLOR VALUES:

PANTONE: 151C

CMYK: 0 54 100 0

RGB: 255 130 0

COLOR VALUES:

PANTONE: 357C

CMYK: 80 9 88 60

RGB: 33 87 50

HEX/HTML:

COLOR VALUES:

0,0,0,0

255, 255, 255

secondary Colors

c0-branded Colors

black orange light GREEN LIGHT

red light red dark

COLOR VALUES:

PANTONE: 377C

CMYK: 41 0 100 22

122 154 1

HEX/HTML: 7A9A01

COLOR VALUES: PANTONE: 130C CMYK: 0 32 100 0

242 169 0

HEX/HTML: F2A900

6C COLOR VALUES: PMS: 1797C CMYK: 13 94 83 3 RGB: 206 52 57 HEX/HTML: CE3439 COLOR VALUES: PMS: 107C CMYK: 0 17 87 0 RGB: 255 209 58 HEX/HTML: FFD13A

yellow gold

COLOR COLOR VALUES: PMS: 7621C CMYK: 0 96 82 1 RGB: 158 28 43 HEX/HTML: 9E1C2B COLOR VALUES: PMS: 117C CMYK: 31 39 100 5 RGB: 176 144 48 HEX/HTML: B09030

RGB:
RGB:
215732 W HIT E
CMYK:
RGB:
HEX:
FFFFFF
VALUES: PANTONE: BLACK
HEX/HTML: FF8200 CMYK: 100 61 32 96 RGB: 16 24 32 HEX/HTML: 101820
logo
SECONDARY
LOGO
TERTIARY LOGO
TITLE SPONSOR 13
PRIMARY LOGO
14
logo
co-branded
15 co-branded logo
co-branded logo
TITLE SPONSOR
16
SECONDARY LOGO PRIMARY LOGO
PRESENTING SPONSOR
17 co-branded logo

Events guidelines

and promo logos game Reception the mixer VIP on the yard reunion 19 day! game It’s x
events
brand 2023

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