PTM 2011 Online Media Kit

The Leading Voice for the Group Travel Industry

ABOUT PREMIER TOURISM MARKETING The Leading Voice for the Group Travel Industry

www.ptmgroups.com

Choose Your Markets

Premier Tourism Marketing’s acclaimed industry resources provide outstanding coverage of the destinations, events and people shaping the group travel industry.

Our sites use the power and freedom of the internet, along with traditional journalistic values, to let experienced reporters create a rich multimedia experience that readers find fascinating and informative.

Leisure Groups: GroupTravelDirectory.com InSite on Leisure Group Travel E-newsletter LeisureGroupTravel.com

• • •

on Leisure Group Travel

Student Groups: StudentTravelDirectory.com InSite on Student Travel E-newsletter

• •

Student

TravelDirectory.com

on Student Travel

Religious Groups: ReligiousTravelDirectory.com InSite on Religious Travel E-newsletter

• •

Religious TravelDirectory.com

on Religious Travel

Freedom of Choice - Our Advertising Programs We are the leader in online advertising for the group marketplace with innovative ways to give your brand exposure to and interaction with our growing audience. With fifteen different platforms (websites, directories, e-newsletters) we are all about choice.

Reunion Groups: ReunionTravelDirectory.com InSite on Reunion Travel E-newsletter

• •

Reunion

OPTIONS INCLUDE:

TravelDirectory.com

■ Banners: If brand identity is your key objective, strategically placed banner ads get your message in front of hard-to-find buyers, either in our e-newsletters, on our websites or both. An ideal way to launch a new product or enhance your brand identity!

■ Micro-sites and Content Features: Looking to go beyond traditional banner advertising? Our Featured Articles and Showcase Web Pages help build a persistent, search engine friendly web presence that will pull in and generate a regular flow of group leads.

■ Rich Media Content: Engage your clients with an interactive multimedia experience including streaming video, podcasts and custom lead generation forms.

■ Cross Platform Campaigns: We have spent over a decade building an ever expanding list of online properties that provide our sponsors with the ability to reach out to targeted niche markets. Get better results for your marketing dollar by customizing your advertising to multiple group market segments. (See list of properties at the right.)

Sports Events: SportsDirectory.org InSite on Sports Events E-newsletter

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on Sports Events

Cruise Groups: GroupCruiseDirectory.com

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Ski Groups: SkiGroupTrips.com

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■ Online Storefront: Do you have a Publication, How-to Guide, Presentation or similar item you’d like to sell? We may be able to post it on our acclaimed GroupUniversity.com site.

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2011 Online Media Kit, Copyright Premier Tourism Marketing©

WEBSITE BANNER PACKAGES:

www.ptmgroups.com

BUILD BRAND AWARENESS OF YOUR PRODUCT ON THE INDUSTRY’S LEADING WEB SITES.

HEADER BANNERS

468x60px

Maximum 2 in Rotation Rate: LeisureGroupTravel.com and GroupTravelDirectory.com (shown here): Annually = $5,095.00 Niche InSite and Niche Directories: (Students, Sports, Reunions, Religious, Ski) Annually = $4,590.00

SIDEBAR BANNERS

300x250px

Maximum 2 in Rotation Rate: LeisureGroupTravel.com and GroupTravelDirectory.com (shown here): Annually = $3,075.00 Niche InSite and Niche Directory: (Students, Sports, Reunions, Religious, Ski) Annually = $2,295.00

2011 Online Media Kit, Copyright Premier Tourism Marketing©

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HOSTED CONTENT PACKAGES: COMBINE HOME-PAGE AWARENESS WITH RICH CONTENT AND E-MAIL MARKETING FOR UNBEATABLE RESULTS!

SITE INSPECTION FEATURED ARTICLES

• Article featured on homepage for 30 days.

• Links to full article, contains 1500 words of text, photos and video (client provided).

• Featured as Site InSpection article in 1 e-newsletter (see next page).

Sample: http://leisuregrouptravel.com/?p=22327 Maximum 5 in Rotation.

Rate: One Time Fee = $995.00

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2011 Online Media Kit, Copyright Premier Tourism Marketing©

www.ptmgroups.com

INSITE E-NEWSLETTER FEATURES & BANNERS:

www.ptmgroups.com

FOUR UNIQUE NEWSLETTERS COVERING THE GROUP TOUR & TRAVEL, STUDENT, RELIGIOUS AND SPORTS MARKETS.

SITE INSPECTION FEATURE ARTICLES

• Site InSpection “leads off” each e-newsletter, ensuring prominent exposure.

• Links to full article (1500 words of text, photos and links).

• Article appears on Homepage of corresponding websites for 30 Days (see previous page).

Sample: http://leisuregrouptravel.com/?p=22327 Rate: One Time Fee = $995.00

INSITE E-NEWSLETTER BANNERS Size: 468X60px Maximum 4 Static, Non-rotating.

Header Banner Price: InSite on LeisureGroupTravel (shown here): Quarterly = $3,590.00 Semi-Annually = $6,590.00 Annually = $11,590.00 Niche InSite and Niche Directory: Quarterly = $1,795.00 Semi-Annually = $3,295.00 Annually = $5,795.00 Between Article Banner Price: InSite on LeisureGroupTravel (shown here): Quarterly = $1,990.00 Semi-Annually = $3,590.00 Annually = $6,390.00 Niche InSite (student, religious, sports) Monthly e-newsletter Quarterly = $995.00 Semi-Annually = $1,795.00 Annually = $3,195.00

2011 Online Media Kit, Copyright Premier Tourism Marketing©

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DIRECTORY WEB PAGES & LISTINGS CHOOSE YOUR MARKET AND DOMINATE SEARCH RESULTS IN YOUR CATEGORY / DESTINATION WITH A CUSTOMIZED WEB PAGE OR DIRECTORY LISTING DESIGNED SPECIFICALLY FOR YOUR BUSINESS.

DIRECTORY SHOWCASE WEB PAGE

• Found at the top of search results for the chosen category/destination.

• Full Web Page contains text, images, video (client supplied), links and contact info, as well as a Google Map identifying your location.

Rate: Annual Fee = $895.00

PREMIER PLUS DIRECTORY LISTINGS

• Obtain valuable online presence with links to your website/email.

• Complete contact information includes a 25-word description, ratings & reviews, plus trackable links to your website & email.

Price: Annual Fee = $195.00

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2011 Online Media Kit, Copyright Premier Tourism Marketing©

www.ptmgroups.com

PICK 4 PRICING & ONLINE PACKAGES

www.ptmgroups.com

DIRECTORY PACKAGE

ONLINE MARKETING COMBO

Multiple Directory Site exposure for one low annual rate

Combine the best of email marketing and home page website exposure with an annual directory showcase web page.

Online directories are a great way to drive targeted traffic and improve your own search (SEO) results.

Receive a listing OR web page on four top-ranked online search directories (12-months) with a bonus print listing in each annual print guide.

Total reach: 95,000 group travel buyers.

Reach the email inbox of top group planners, and be featured on the home page of your chosen website for 30 days, with Google search engine optimization.

Once completed, your article draws qualified traffic that lasts forever in our Featured Articles archives.

PACKAGE INCLUDES:

PACKAGE INCLUDES: ■ Choice

of four top directory sites: Group Travel Directory, Reunion Travel Directory, Religious Travel Directory, Student Travel Directory, Sports Directory and Group Cruise Directory.

■ Home

Page Feature Article: 1,500 word article with text, images, video and links for 30 days on the home page of the website of your choice. After 30 days your feature will be moved to our Archives where it will continue to generate traffic and leads forever.

■ Listings

include company name, address, phone, email, web link (great for SEO), plus a 25-word description.

■ E-newsletter:

■ Showcase

web pages include a dedicated, searchable (web page found in Google and Bing), with 400 words of descriptive text, photo gallery, video, social networking links and advanced mapping technology.

■ Directory

ANNUAL RATES:

■ Banner Ad:

Print and Online Directory Listings (4 sites)..........................................$395.00 Showcase Web Page and Print Directory Listings (4 sites) ............$895.00

Inclusion of your Featured Article in the e-newsletter sent to the corresponding market to which your article is posted.

Showcase Web Page: includes customized, enhanced web page in the corresponding directory which is automatically displayed at the top of search results for your category/destination.

468x60 banner to run in the InSite e-newsletter for the duration of your campaign (one banner per month).

PACKAGES: 3-month = $1,925.00 ($2,385.00 value) 6-month = $2,475.00 ($3,185.00 value) 12-month = $3,325.00 ($4,485.00 value)

2011 Online Media Kit, Copyright Premier Tourism Marketing©

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PICK 4 PRICING & ONLINE PACKAGES

www.ptmgroups.com

THE KITCHEN SINK

CORPORATE TAKEOVER

Maximum annual online exposure for maximum online traction

Dominate the group market 30 days at a time

Receive year-round coverage in multiple group markets with site inspection feature articles on your company/destination, directory showcase web pages and annual banner advertising.

Do you have an imminent event or promotion you need to get the word out about, fast? We can provide you with the Ultimate level of immediate exposure with a Corporate Website Takeover Package.

PACKAGE INCLUDES:

PACKAGE INCLUDES:

■ Home

Page Feature Article: 1,500 word site inspection article with text, images, video and links for 30-days on the home page of the website of your choice. After 30-days your feature will be moved to our Online Archives where it will continue to generate traffic and leads forever.

■ Site

Inspection Featured Article: 1,500 word article with text, images, video and links for 30-days on the home page of the website of your choice.

After 30 days your feature will be moved to our Online Archives where it will continue to generate traffic and leads forever.

■ E-newsletter:

Inclusion of your Featured Article in the e-newsletter sent to the corresponding market to which your article is posted, and one additional niche market.

■ Inclusion

■ Directory

Showcase Web Page on Four Sites includes customized, enhanced feature listing in four online directories which is automatically displayed at the top of search results for your category/destination.

■ Directory

■ Banner Advertising:

■ Branding

of your Site Inspection feature in the e-newsletter sent to the corresponding market to which your article is posted, and one additional niche market.

Showcase Web Page includes customized, enhanced feature listing in the corresponding directory which is automatically displayed at the top of search results for your category/destination.

With Banners: Website Banner: 468x60 banner in the header of the site of your choice

Website Banner: 300x250 banner on the website of your choice (12 months).

Directory Banners: 300x250 banner on the home page and your category page of the directory web site of your choice (12 months).

Directory Banner: 468x60 banner in the header of the directory of your choice E-newsletter Header Banner: 468x60 banner in the e-newsletter sent to two markets of your choice

E-newsletter Banner: 468x60 banner in the monthly e-newsletter (12 months) PACKAGE: 12-Month = $8,575.00 ($11,450.00 value)

Article Banner: 468x60 at the end of EVERY ARTICLE on our site ■

Website Background Skinning: Customized background image that adds a 150 pixel wide column to each side of our site for whatever static content you wish, giving you unavoidable exposure on EVERY page of the website.

PACKAGE: One Month = $6,995.00 (Value $8,883.00)

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2011 Online Media Kit, Copyright Premier Tourism Marketing©

WHO’S MY SALES REP

www.ptmgroups.com

OUR EXPERIENCED AND KNOWLEDGEABLE MARKETING SPECIALISTS WILL BE HAPPY TO TALK WITH YOU ABOUT YOUR ONLINE PROMOTIONAL STRATEGY AND ANSWER ANY QUESTIONS YOU MAY HAVE REGARDING OUR PRODUCTS OR SERVICES. EASTERN MIDWEST IN, MI, OH, PA/NEW ENGLAND CANADA Amy Janssens Phone: 630.294.0318 Fax: 847.566.3229 Email: amy@ptmgroups.com

ADVERTISING SPECIFICATIONS AND REQUIREMENTS: GENERAL All materials are due 7 days prior to initiation of campaign.

Only use images to which you hold the copyright.

Only use text content that you have created.

• • •

SOUTH-SOUTHWEST AR, MO, LA, MS, OK, TX, NM Dolores Ridout Phone: 281.762.9546 Email: dolores@ptmgroups.com

BANNERS Minimum resolution of 72 pixels per inch Maximum file size of 50kb Non-transparent background If animated, max loop time of 8 seconds with 2 second pause between loops.

Acceptable formats: GIF, JPEG, FLASH (Flash files must have link built into file) Destination URL required: aka website address.

Header banners: 468x60 pixels Side banners: 300x250 pixels

• • • •

NORTHEAST DE,MD,NJ,NYC,NY,WV, VA Ellen Klesta Phone: 630.794.0696 Fax: 630.794.0652 Email: ellen@ptmgroups.com

• • • •

WESTERN MIDWEST, FRONTIER WEST Theresa O’Rourke Phone: 630.794.0696 Fax: 630.794.0652 Email: theresa@ptmgroups.com FLORIDA Prof Inc. Evelyn Stetler Phone: 321-235-6002 Email: evelynprof@ptmgroups.com

SITE INSPECTION ARTICLES Maximum of 1500 words – please include a title.

Maximum of 7 images Logo if desired.

Maximum file size of 1MB each.

Minimum dimensions of 600x400 pixels.

Captions and Credits for photos if needed.

Embed code or link to video – if applicable.

Desired contact information

• • • • • • • •

ILLINOIS + NATIONAL SPORTS MANAGER Jim McCurdy Phone: 630.794.0696 Fax: 630.794.0652 Email: jim@ptmgroups.com

DIRECTORY SHOWCASE WEB PAGE Maximum of 200 words Maximum of 2 images.

Maximum file size of 1MB each.

Minimum dimensions of 400x300 pixels.

Embed code or link to video – if applicable.

Desired contact information

SOUTHEAST + WEST COAST Cheryl Rash Phone: 563.613.3068 Email: cheryl@ptmgroups.com

SEND MATERIALS TO: jessica@ptmgroups.com 630.794.0696

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The Leading Voice for the Group Travel Industry

2011 Online Media Kit, Copyright Premier Tourism Marketing©

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