2015 US Sports Congress Program

WELCOME TO THE

December 7-9, 2015 Fort Worth, Texas

US Sports Congress December 7-9, 2015 Fort Worth, TX

WELCOME US Sports Congress LLC 2018 Genevieve Court Beloit, WI 53511 P: 608-363-0873 Lou Mengsol President Cell: 608-346-6681

Cathy Mengsol Director of Operations Cell: 608-346-6682

Fort Worth FOR THE WIN

Experience true Texas hospitality as only Fort Worth can deliver. With world-class facilities and the nation’s No. 1 downtown, we’re ready to help put your next event in the hall of fame.

Call us today. Feel like a champion. Go for the win.

Josh Dill, CSEE National Sales Manager - Sports 817.698.7827 JoshDill@FortWorth.com FortWorth.com/Sports

Welcome to the US Sports Congress While I know its cliché, I can’t help but remind everyone that everything is BIGGER in Texas. That saying applies to this year’s Congress. We’ve experienced a record number of Rights Holder registrations; and interest from destinations is at an all-time high. Industry providers are taking notice too. The end result is a bigger more robust event that is designed to meet our attendee’s objectives.

What our attendees have told us time and time again is that the catalyst for this growth is that people feel like they can get real business done at the US Sports Congress.

While we have gotten bigger, we have maintained the same ratios of attendees, we’ve continued to add dynamic sessions and improved ways for you to network with all facets of the Congress at sessions, the trade show and receptions – and it’s working!

No one does this alone and we’re very thankful for the support from our Advisory Board and sponsors. You’ll find them listed in this program. Please make an effort to thank them for their support. Their guidance, support and industry knowledge allows us to shape the Congress in ways that assist us in meeting your objectives Finally, we’d like to thank Josh Dill, Heather Huhn and the Fort Worth Convention and Visitors Bureau. From the day we agreed to bring the Congress to Fort Worth, Josh and Heather rolled up their sleeves and worked side by side with us to make this event one that you will not soon forget. There’s plenty to see and do in the “City of Cowboys and Culture,” we hope you’ll have a chance to experience some of them during the USSC. Enjoy your stay in Fort Worth,

Lou Mengsol, CSEE, SMP President US Sports Congress

2018 Genevieve Ct. Beloit, WI 53511 P: 608-363-0873 F: 608-312-2880 www.ussportscongress.com

We gratefully acknowledge the contributions of all the sponsors and organizing partners. Without them, the Congress would not be possible.

Monday Dec. 7, 2015 7:00-11:00am

REGISTRATION

2nd Floor Reg. Desk

7:30-8:45am

BREAKFAST

Fort Worth Ballroom Foyer

9:00-10:00am

SESSION 1

Stockyards 1

10:15am12:00pm

SESSION 2

Fort Worth Convention Center (Across Street from Omni)

12:00-1:15pm

LUNCH

Fort Worth Ballroom Foyer

12:30pm

BEGIN BOOTH SETUP

Fort Worth Ballroom

1:30-2:30pm

SESSION 3

Stockyards 1

2:45-4:00pm

ROUND TABLES

Stockyards 1

4:30-5:30pm

RIGHTS HOLDER Fort Worth Ballroom Foyer MEET AND GREET

6:00-8:00pm

OPENING RECEPTION

Billy Bob’s 2520 Rodeo Plaza Fort Worth, TX (board bus in front of hotel at 5:45pm)

SESSION 1 - Change Management; Moe Glenner 9:00am-10:00am - Stockyards 1

SESSION DESCRIPTION - In this session, we will be focusing on the most critical aspect of any change initiative – communication. We will be discussing the incredible impact of trust and openness as well as a quick discovery of the CHART method of better communication.

This session will include interactive exercises that will involve all attending. Participants will leave the session with a more acute awareness of their own communication strengths and attention items for more effective communications.

MOE GLENNER Called by Bloomberg BusinessWeek, "a top business thinker on management trends and issues", Moe is a dynamic leadership and motivational speaker. As a Professional GA pilot, Moe has created the Leadership Takeoff (Be the Pilot in Command! ™) series of personal and professional leadership keynotes, breakouts and workshops designed to bring out the best.

Moe's new book: +Change: Genesis of Innovation (LID Publishers) will be released January 5, 2016 (USA), March 2016 (UK/Europe) and May 2016 (Far East).

Moe also talks and writes on the intersection of change, innovation and profitability (www.moeglenner.com) and has been featured on ABC, NBC, CBS, Fox, Inc., Leadership Excellence and more.

SESSION 2 - Leadership Workshop; Veronika Olah 10:15am-12:00pm -Fort Worth Convention Center Sponsored by:

SESSION DESCRIPTION -There’s no better way to kick start the holiday season than with a little team building activity and giving back to the community. TeamBondings’ Charity Bike Build is one of the most rewarding experiences. Teams race against each other to construct a number of children’s bicycles. Work in a team and explore your leadership skills in a team environment.

VERONIKA OLAH Veronika Olah has been with TeamBonding for 5 years and feels truly grateful to have “the best job ever”. She has a BA and MA in Theatre Arts and has worked all over the west coast leading events for such companies as Google, DirectTV, Intuit, Boeing, Genentech, Edison and Oracle to name a few. She loves taking clients on a fun and inspirational journey—magic happens when you allow adults to play! When not leading events she shares her passion for performing and creating joy at Disneyland where she works in the Entertainment Department and gives tours through the Youth Education Series. She also teaches Zumba, leads Women’s Health Workshops and just completed the Performance Track at the famous Groundlings Improv school in LA.

Presented by:

Sports.

ONE MORE THING PLAYING IN BRANSON. USSSA Girls World Series

Indoor facilities. Outdoor venues. The country’s friendliest hosts. We have it all. With sporting possibilities for miles, it’s all smiles.

SESSION 3 - If Facilities Could Talk; Panel Discussion Mayor Maher Masco, Mark A. Koplin, & Kirk Slaughter 1:30-2:30pm -Stockyards 1

SESSION DESCRIPTION -There's always a story, especially when building a new facility. In this session we'll hear three unique perspectives in public/private partnerships, the power of branding and how management of your facility matters. These lessons can be applied to your facilities, events and provide the focus to your success.

MAYOR MAHER MASCO Maher has been a proud citizen of Frisco since moving here in 1992.

Maher serves on the Board of Directors and is the Vice President of the retail services firm Maso, Inc, and the investment firm CMTEX Corp. He also serves on the Board of Directors of the technology company NETWORK CYBERNETICS CORPORATION. Mayor Maso is committed to making a difference in our community. He was first elected to public office as a member of Frisco City Council in 2000 and was re-elected in 2002 and 2004. He was the longest serving Mayor Pro Tem in Frisco, appointed by his colleagues five times from 2003 to 2007.

Maher was honored to be chosen as the FRISCO CITIZEN OF THE YEAR IN 2005. He was also selected as one of the 21 for 21st Century leaders in 2004, which is given to Collin County leaders who have demonstrated leadership in varied fields in the new millennium.

Maher is the father of three children.

SESSION 3 - If Facilities Could Talk; Panel Discussion Cont.

MARK A. KOPLIN Mr. Koplin graduated from the University of Notre Dame with a Bachelor of Architecture Degree in 1978. He worked for three years as a corporate architect, then obtained a Master of Urban Planning Degree in 1983 from the University of WisconsinMilwaukee. Since then, he has been employed by various government agencies. Mr. Koplin moved to South Florida in 1984, first working for the South Florida Regional Planning Council, then the Cities of Miami Beach and Fort Lauderdale. Once he tired of the south Florida lifestyle and subtropical weather, he returned to the Midwest in 1988, working at DuPage County for two years, and since then, at the Village of Hoffman Estates for the past 26 years, and now as the department director in charge of all new development and redevelopment in the Village of Hoffman Estates.

Mr. Koplin was hired by Hoffman Estates as the Project Manager for the 800 acre Prairie Stone business development, including the first phase - the relocation of Sears, Roebuck and Co. from downtown to a two million square foot complex in Hoffman Estates. Mr. Koplin oversaw development of 5 million square feet in Prairie Stone, including the construction of the Sears Centre indoor arena (2006).

In 2009, Mr. Koplin became a key member of the team negotiating and transitioning the Sears Centre from private ownership to ownership by the municipality over a seven month accelerated timeframe. Mr. Koplin continues in the role as the Owner's Representative to the private management company responsible for day-to-day operations. In his spare time, Mr. Koplin also oversees the Development Services Department that includes Economic Development, Planning, Transportation, Engineering, and Code Enforcement/Permitting.

SESSION 3 - If Facilities Could Talk; Panel Discussion Cont.

KIRK SLAUGHTER In September of 1998, Kirk Slaughter accepted the City of Fort Worth’s challenge to lead its Public Events department.

Kirk is from Odessa Texas. He is a graduate of Texas Tech University and has been involved in the hospitality industry his entire career. Before his move to Fort Worth, he served as the: Director of Tourism for the Amarillo Convention and Visitors Council 

Director of Convention Sales and Services for the Waco Convention and Visitors Bureau  

Manager at the Plano Convention and Visitors Bureau



Area Sales and Marketing Director for Bristol Hotels and Resorts for the states of Tennessee and Alabama

Along with Kirk’s responsibility of leading the Public Events department, which includes the Will Rogers Memorial Center, the Fort Worth Convention Center, the Fort Worth Sports Authority and the Office of Outdoor Events, he oversees a $43 million annual Culture and Tourism fund budget. His team has been involved in the $75 million expansion of the Fort Worth Convention Center and $80+ million in capital improvements at the Will Rogers Memorial Center which includes many new equestrian facilities. His team also led the development of a convention center hotel, the Omni Fort Worth Hotel.

Kirk is married to Holly Nelson Slaughter and has a 17 year old son and 15 year old daughter.

Ocean City

Frederick

Charles

Prince George’s

Cecil

Hagerstown

Baltimore

Harford

Worcester

Wicomico

Annapolis

Howard

Baltimore City

On

. m a e eT

TEAM MARYLAND

Carl Smith- csmith @co.pg.md.us Cindy Cantor- Ccantor@ccgov.org

O

S e n

. e t ta

Greg Pizzuto- greg@visitharford.com Donna Abbott- dabbott@ococean.com Elle Marks- emarks@wicomicocounty.org Paige Hurley- phurley@co.worcester.md.us Alexis O’Connor- aoconnor@baltimore.org James Simmons- jsimmons@playmaasa.com Becky Bickerton- bbickerton@fredco-md.net Tim Morgan- MorganT@charlescountymd.gov Denise Bosmans- dbosmans@visitannapolis.org Audrey Vargason- Audrey@visithagerstown.com Sarah Kurtanich- sarah@visithowardcounty.com Terry Hasseltine, CSEE- thasseltine@marylandsports.us Marjorie Hampson- mhampson@baltimorecountymd.gov

Ashley Harper Cottrell, CSEE- acottrell@marylandsports.us

ROUND TABLE DISCUSSION

ROUND TABLE #1 - Soliciting and Working With International Events

TERRANCE (TERRY) HASSELTINE. CSEE Executive Director – Maryland Sports Vice President – Maryland Stadium Authority Terry Hasseltine was hired as the Executive Director of Maryland Sports in July 2008. In early 2014, Hasseltine was asked to take on more responsibilities with the Maryland Stadium Authority as Vice President of Marketing and Communication.

Hasseltine was a Chairman of the National Association of Sports Commissions (NASC) from April 2013-April 2014. Hasseltine also serves on the Maryland Tourism Coalition Board of Directors, US Sports Congress Advisory Committee and serves in an advisory role with the Maryland Horse Industry Board.

Since arriving in Maryland, Hasseltine has been instrumental in leading various biddevelopment and event-support opportunities for the state related to the FIFA World Cup ™, ICF Canoe Slalom World Championships, NCAA Men’s Lacrosse National Championships, World Football Challenge (Chelsea v. AC Milan), Dew Tour, CONCACAF Gold Cup, IronMan Maryland, USATF Junior Olympics, Baltimore Grand Prix, Army-Navy football games and more.

ROUND TABLE DISCUSSION 2:45-4:00pm -Stockyards 1 ROUND TABLE #2– Attracting and Retaining Volunteers RICK MACK Rick Mack is a career human resources and nonprofit executive who has managed teams in all functional areas of HR and also served as Chief Executive officer of two nonprofit organizations. He currently serves as a consultant through his company, Rick Mack Consulting, LLC, focusing on Executive Search and Executive Coaching. His executive search practice is primarily dedicated to CEO searches for nonprofit organizations, an arena in which he has rich and diverse experience.

From his early roots in HR as a U.S. Naval Officer and founding faculty member of the U.S. Navy’s Human Resources Management School, through his 2013 retirement as Sr. V.P. of Human Resources at AspenPointe in Colorado Springs, Rick has been a strategically focused leader. After several HR management positions in the oil and gas industry in the 1980’s, and two years as an executive search consultant, he served for 13 years as Sr. Director/Managing Director of Human Resources for the United States Olympic Committee (USOC) where he led the transition from a traditional service-based HR function to an HR strategic partner model. Additionally, he managed the recruitment process for several CEOs and numerous other senior executive positions. Within the Olympic Family, he also served as Executive Director of USA Archery.

During the final six-plus years of his corporate career, Rick served as Sr. VP of HR at AspenPointe, a nonprofit mental healthcare and social enterprise organization. He served as a member of the organization’s “Officer Team” and played a key role in a successful rebranding effort in which AspenPointe refocused its mission and reinvented its business model. He also led the implementation of a strategic talent management program and was instrumental in the creation of a new customer service model. His final significant project in 2013 was to support the Board and coordinated its efforts in the hiring of a new CEO. Rick is active int eh Colorado Springs community. His board service includes the YMCA of the Pikes Peak Region where he is Chair of its HR Committee. He recently retired as the Chair of Ent Federal Credit Union’s Supervisory (audit) committee, is Chair of USA Badminton’s Nominating and Governance Committee, and is a member of the Independence Center’s and Pikes Peak United Way’s HR Committees. He is a former Board Chair of Pikes Peak United Way. He Holds a B.A. in communications from Pen State University and an M.S. in Operations Management from the University of Arkansas. Contact Information: rickmack3@msn.com (719)930-8033

ROUND TABLE DISCUSSION 2:45-4:00pm -Stockyards 1

ROUND TABLE #3 - The Value of Media With Events JIM FOX Fox has extensive background in the Olympic movement as the former director of broadcast marketing for the United States Olympic Committee (USOC) and executive director of USA Boxing and USA Weightlifting. He currently serves as Special Assistant to the Executive Director of US Figure Skating.

Fox most recently worked as the director of sponsorship and licensing for the Professional Rodeo Cowboys Association (PRCA).

At the PRCA from 2002-2006, Fox coordinated sponsor and television relationships as well as brand licensing. While with the USOC from 1993-1997, he negotiated and administered the organization's television agreements, working with national governing bodies on television rights packages.

As the executive director with USA Weightlifting, Fox developed national marketing and licensing programs. With USA Boxing, he guided the organization's initial startup after its separation from the Amateur Athletic Union (AAU), including building the national staff and sponsor base.

In addition, Fox worked for the AAU and has been on multiple sport committees. He has a bachelor's degree in education from Drake University in Des Moines, Iowa. Fox and his wife, Vicki, have two children and reside in Colorado Springs.

2014 to present U.S. Figure, Skating Special Assistant to the Executive Director.

2007 to 2014 ,U.S. Figure, Skating ,Associate Executive Director 2002 to 2006, Professional Rodeo Cowboy’s Association, Director of Events 1998 to 2001, USA Weightlifting, Executive Director 1993 to 1997, United States Olympic Committee, Director of Broadcast Marketing 1981to 1993, USA Amateur Boxing, Executive Director 1980-1981, Amateur Athletic Union, Acting Executive Director 1971-1981, Amateur Athletic Union, National Sports Liaison/National Basketball Administrator

Event Rights Holder Meet and Greet 4:30-5:30pm - Fort Worth Ballroom Foyer Event Rights Holders will each host a table for this “reverse trade reception”. This will be an opportunity for Destinations and Industry Suppliers to get acquainted with the Rights Holders.

This is a short period of time to be served as an “ice breaker” opportunity and to set up times for future meetings during the many networking options provided by the US Sports Congress.

Opening Reception Billy Bob’s Texas 2520 Rodeo Plaza Fort Worth, TX 76164 6:00-8:00pm Meet the bus in front of hotel at 5:45pm Join us at the World’s Largest Honky Tonk for food, drinks, music and line dance lessons. What a great way to network!

Sponsored By:

!! aarree S e r S e E r e E e h O O R rree errss && tth R E a E a H e r e H e n r G G N TThhee ts ppllaannn I N I N N s N r t r N A ssppoo S PPLLA

TTS R R O O P SSP

PICK YOUR PERSONA, & GET YOUR POWER PACK AT SportsInLubbock.org

Tuesday Dec. 8, 2015 8:00-9:30am

Breakfast and Session 4

Fort Worth Convention Center

10:00-11:00am

Trade Reception

Fort Worth Ballroom

11:30am

Beers Brews & BBQ

See Agenda in Program

Golf Outing

The Golf Club Fossil Creek, 3401 Clubgate Dr. Fort Worth, TX

12:00pm

Meet bus in front of hotel At 11:30am

Meet bus in front of hotel at 11:15am

12:00

Spa Outing

Mokara Spa, at Omni Fort Worth Hotel All participants meet at the spa for a 12:00pm networking lunch. Treatments to follow as scheduled.

4:30-5:30pm

Open Mic Night

Stockyards 1 Presented by the USSC Advisory Committee

Open Evening for Networking 8:00-10:00pm

Congress After Hours

Frankie’s Sports Bar & Grill, 425 W. 3rd St., Fort Worth, TX (Located in Sundance Square, walkable distance from hotel)

SESSION 4 - Athletes, Technology and Performance; Dan McDonogh 8:00-9:30am –Fort Worth Convention Center Sponsored by:

SESSION DESCRIPTION - New tools, data and measurement are constantly being created to assist us in measuring our athletes and their performance. Join experts from Under Armour in this insightful session on how organizations are analyzing the data to ensure their athletes are performing at their peak and what innovations are being applied that will enter the market.

DAN McDONOGH As one of the most recognized fitness professionals across the world, Dan McDonogh has had leading roles in the industry with global brands such as Les Mills and TRX. Currently, he is the Senior Manager of Performance Training with Under Armour based in Portland, Oregon. He is the 2012 IDEA Group Fitness Instructor of the Year and was one of the three finalists for the IDEA Program Director of the Year in 2015.

Louis Mateus & Frank Mateus Coaches and Founders, Rockford Raptors FC In Rockford, Illinois, our locals know the sports you love to play! They help make the nearly 11,000-player Puma Cup Tournament, along with others, a true success. We’ll give your athletes an experience they’ll never forget. With our exceptional customer service and first-class venues and accommodations, you’ll be In Good Company throughout your stay in the Rockford Region. Over the past 30 years Rockford has made a name for itself as a sports destination.

Come see why Sports Illustrated named us a Sportstown USA! 800.971.1653 | @gorockford | npovalitis@gorockford.com gorockford.com/meetings-tournaments

Learn more about Rockford, Illinois, and the people and places that make it the perfect getaway for food, culture and outdoor adventure. Request your planning guide at gorockford.com/vguide.

US Sports Congress Trade Reception Sponsored by:

Tuesday December 8, 2015 10:00-11:30am Wednesday December 9, 2015 11:30am-1:00pm Fort Worth Ballroom The floor plan below corresponds with the list of Exhibitors on the back of this page. It is listed alphabetically by organization.

Booth Number

First Name

Last Name

Organization

209

Debi

Schultz

Abilene Convention and Visitors Bureau

202

Adam

Berrios

Alpharetta Convention and Visitors Bureau

102 104

Matt Terra

Billingsley Alphonso

Bakersfield CVB Branson/Lakes Area CVB

411

Skip

Keller

Brownsville Convention & Visitors Bureau

110 106

Pete Terry

Harvey Sjolin

Buffalo sports Commission Campbell County Convention & Visitors Bureau

205

Anne

Stokes

City of Farmers Branch

210

Rachel

Rogers

Cobb Sports Alliance

301

Tara

Hamburger

Daytona Beach CVB

405

Daniel

Bell

Discover DeKalb

305

Brent

Snyder

Discover St. Louis Park

113

Anand

Patel

Fairfield Conference & Visitors Bureau

111

Kali

Mork

Fargo-Moorhead Athletic Commission

309

Jesse

Newsom

Fayetteville Area CVB

203

Josh

Dill

Fort Worth Convention & Visitors Bureau

505

Joel

Everts

Greater Green Bay CVB

312

Michael

Bower

Group Housing

507

Leigh

Hooten

Gwinnett Sports Commission

408

Keith

Brown

Henrico County Parks & Recreation

509

Tom

Norton

Jacksonville Sports Council

112

Michael

Grade

LakePoint Sporting Community

311

Gary

Ewen

Lee County Sports Development

409 310

Cris Terry

Rohrer Hasseltine

Lubbock Sports Maryland Sports

406 211

Kristin Stephanie

Schneider Martin

Meet College Park Convention & Visitors Bureau Midland Convention & Visitors Bureau

304

Josh

Anderson

Minneapolis Northwest CVB

105

Kirsten

Jenkins

Motel 6

108

Parker

Medley

Naples, Marco Island, Everglades, CVB

511

Matt

Dunn

Palm Coast and the Flagler Beaches

201

Donna D

Dotti

Placer Valley Tourism

204

Justin

Roach

PTM/Sports Planning Guide

212 410 302 401

Shelli Jerry Nick Nick

Fine Smith Povalitis Povalitis

Reno Tahoe USA Road Runner Charters Rockford Area Convention & Visitors Bureau Rockford Area Convention & Visitors Bureau

207 103 404 403 303 402

Nancy Benjamin Robin Randy Troy Tina

Yawn Wilder Gwaltney-Harris Sparks Gerber Brohlin

Round Rock CVB Savannah Sports Congress St. Peter/Clearwater Sports Team IP Verified Volunteers Visit Amarillo

206

Ed

Carnathan

Visit Las Cruces

412

Janice

Jefferson

Visit Mississippi Gulf Coast

306

Ben

Huffman

Warren County CVB

SPA OUTING Get ready to be pampered at the newest and most lavish spa in Fort Worth. Located at the pool level of the award-winning Omni Fort Worth Hotel, this destination spa offers a full range of services to energize and rejuvenate. Enjoy a soothing facial, a relaxing massage or an invigorating pedicure - delivered by an experience staff in a relaxing setting. Each of the attendees will enjoy their choice of one treatment including massage, facial or manicure/pedicure as well as the networking lunch.

Tuesday Dec 8, 2015 Mokara Spa at Omni Fort Worth Networking lunch starts at 12:00pm for all participants and will be held inside the spa.

Treatments will follow as scheduled.

Sponsored By:

GOLF OUTING This year's course, located in Fort Worth, will offer you a unforgettable experience. Arnold Palmer. The legend. You're familiar with his accomplishments. You admire his ability. And you respect his talent. Now, come experience his challenge. The challenge of an Arnold Palmer-designed championship course - the Golf Club at Fossil Creek.

Don't forget to stop by Arnie's Pub after your round!

Tuesday Dec. 8, 2015 Fossil Creek Golf Course 3401 Clubgate Dr. Fort Worth, TX 76137 Clubs are available to rent at the course. If you have brought your own clubs, please bring them down to the Bell Desk in the lobby of the Omni Fort Worth before 8:00am on Tuesday Dec. 8, 2015. and they will be loaded on the bus for you.

Meet the bus in the front of the hotel at 11:15am.

Sponsored By:

BOOZE, BREWS AND BBQ TOUR Tuesday Dec. 8, 2015 Meet bus at they front of the hotel at 11:30am Sponsored By:

11:30 Depart from hotel

11:45 Barbeque sampler plate at Angelo’s; www.angelosbbq.com Potato Salad, Shiner Beer

Rib, Brisket, Sausage,

12:30 Depart 12:45 Barbeque sampler plate at Cooper’s; www.coopersbbqfortworth.com Ribs, Sausage, Brisket, Beans, Cole Slaw, choice of local beer 1:30 Depart 2:00 Martin House Brewery; www.martinhousebrewing.com souvenir glass, 2 beers, full tour, games (cornhole, etc) 3:00 Depart 3:15 Booger Red’s/Stockyards Hotel; http://www.h3ranch.com/booger-reds Buffalo Butt Beer, and TX Whiskey shot Hotel staff speak about history of the hotel, tour available 4:00 Fort Worth Herd Cattle Drive http://www.fortworth.com/the-herd/ 4:30 Return to hotel

Thank You to the 2015 Advisory Committee and to the attendees of the 2nd annual Sponsor Forum Each year our Advisory Committee meets to discus and plan past and future US Sports Congress events. This meeting was held in conjunction with the Sponsor Forum. We all met in Colorado Springs on May 27th and 28th, for what we consider our most productive to date. Please feel free to speak with any of the members with ideas or concerns you may have.

2015 USSC Advisory Committee We gratefully acknowledge their contributions to this year’s US Sports Congress.

Terra Alphonso; Branson CVB Matt Billingsley; Bakersfield CVB Mike Chandler; Altitude Event Consulting Rob Coggin; National Collegiate Roller Hockey Josh Dill; Fort Worth CVB Steve Ducoff; ACES Gary Ewing; Lee County Sports Development Shelli Fine; Reno Sparks CVA Brian Graham; PDGA Justin Roach; Premier Tourism Marketing Ben Wilder; Savannah Sports Council Lou & Cathy Mengsol; Innovations Consulting, LLC and US Sports Congress LLC

OPEN MIC NIGHT Presented by the USSC Advisory Committee Tuesday Dec. 8, 2015 4:30-5:30 Stockyards 1 Cocktails will be served Here is your chance to candidly share ideas or ask that “burning question” with a group of your peers. You have the option of taking the mic and speaking for yourself, or place your idea or question in a box anonymously and it will be read for you. We are looking for an honest, open, respectful conversation without finger pointing. We are looking for general topics or statements that are not specific to a particular person, destination or sport. We believe this is an opportunity to share ideas and thoughts and have some fun in the process.

Wednesday Dec. 9, 2015 8:00-9:00am

Breakfast

Fort Worth Ballroom Foyer

9:15-10:15

Session 5

Stockyards 1

10:30-11:30am

Session 6

Stockyards 1

11:45-1:00pm

Lunch and Trade Reception

Fort Worth Ballroom

1:30-4:30pm

Foot Golf Outing

Rockwood Golf Course 1851 Jacksboro Highway Fort Worth, TX Meet bus in front of hotel at 1:30pm

5:30-7:30pm

Closing Reception The Whiskey Garden 2800 Bledsoe St. Fort Worth, TX Meet bus in front of hotel at 5:00pm

SESSION 5 - Community Based Programs and Sports; Rob Ramage 9:15am-10:15am - Stockyards 1

ROB RAMAGE General Counsel & Director of Governmental Affairs Texas Motor Speedway Rob is a licensed attorney in Texas who while in private practice tried 78 jury trials, and served as lead counsel in multiple class action suits. Rob handles the legal affairs for Texas Motor Speedway and focuses upon intellectual property, personal injury and wrongful death, commercial and business matters, employment matters, and works with many different governmental entities, law enforcement entities, regulatory bodies, and governmental officials.

SESSION 6 - “Insider Tips” From American’s Top Corporate Sponsors; Ron Seaver 9:30am-11:30am - Stockyards 1

SESSION DESCRIPTION - It doesn't matter what type of organization you work for, sponsorship can help you gain a competitive advantage. What does sponsorship mean to your organization? Discover your "sponsorship competitive advantage" and more when you join 30 year sponsorship veteran Ron Seaver as he shares his sponsorship secrets and gives insights about the newest trends in sponsorship sales and activation from 50 of the top sponsors in the US.

RON SEAVER

As the President and Founder of Seaver Marketing Group, National Sports Forum & SponsorFx, Ron Seaver has over 30 years of experience in the fields of sponsorship, marketing and promotions. He has been distinguished nationally as an expert in these fields by Major League Baseball, Westfield Group & Denny’s Corporation.

Ron’s career started in ticket sales before working his way up and spending eight years as the Director of Sponsorship & Promotions with the San Diego Padres. Ron then made the move into the corporate world where he served as the Vice President of Fantastic Sports Promotions, where he worked on sponsorship programs for corporations such as Gillette, Evian Waters of France, Ralston-Purina, Denny’s Restaurants and Upper Deck Trading Cards, among others.

For the last 20 years Ron has focused his time and energy on developing The National Sports Forum, North America’s only cross team/sports business conference which brings together 1,000+ sports business executives annually for 3-days to talk about sponsorship, marketing and business development strategies. The National Sports Forum is largely supported by its sponsorship revenues which average in excess of over $1 Million annually.

Seeing a need to share his sponsorship expertise with other businesses, Ron created the “Brought to you By…” Sponsorship System. From his efforts in developing this Sponsorship System, Ron created SponsorFx. A full service agency focused on hiring, training and consulting companies on how to maximize their sponsorship revenue/investment. For more information about Ron or how to get sponsored visit the SponsorFx website: www.SponsorFx.com

Foot Golf Outing and Demonstration

Wednesday Dec. 9, 2015 Starts at2:00pm Rockwood Golf Course 1851 Jacksboro Highway Fort Worth, TX 76114 Meet bus at front of hotel at 1:30pm Foot Golf is a combination of the popular sports soccer and golf. The game is played with a regulation soccer ball at a golf course facility on shortened holes with 21-inch diameter cups. The rules largely correspond to the rules of golf. Foot Golf as a game, is played throughout the world in many different forms. Dan Kapsalis, Vice President of the US Foot Golf Association will be on hand to provide a demonstration and guidance while you play. Please dress warm as we will be outside in the late afternoon and weather can be unpredictable.

Closing Reception Trade in your cowboys boots for flip flops and lets get a head start on US Sport Congress 2016!

Sponsored by:

The Whiskey Garden 2800 Bledsoe St. Fort Worth, TX 5:30-7:30pm Cocktails and heavy hor’dourves will be served.

Meet bus in front of hotel at 5:00pm

2016 US Sports Congress

December 5-7, 2016 | Fort Myers, Florida $139 standard rooms | $199 suites

To book your stay go to www.USSportsCongress.com-click on the "Travel" button. If you are a Rights Holder, your reservation will be made for you.

Rate available 3 days pre/post | Cut off 11/7/16

Welcome to a destination unspoiled by everyday conventions.

Here’s a setting with unique character. With function space designed by meeting planners for meeting planners.

Where scenic waterscapes are always on the agenda.

And where the atmosphere is all about options rather than limitations.

Discover that out of the ordinary is what you had in mind all along.

“MORE THAN A DESTINATION. A STATE OF MIND”

Sanibel Harbour Resort & Spa 17260 Harbour Pointe Drive Fort Myers, Florida 33908 (800) 767-7777 sanibel-resort.com

The Sponsorship Academy | December 8-9, 2016

Ron Seaver President and founder of Seaver Marketing Group, The National Sports Forum, SponsorFx and author of Getting Yourself Sponsored has spent 30 years in Sponsorship and can transform you into a sponsorship expert and give you the tools to walk away and generate THOUSANDS of dollars immediately!

For More Information Contact www.USSportsCongress.com

For destination information please visit www.fortmyers-sanibel.com

Attendees Exhibitors Rights Holders

For more information, including venues, go to:

SavannahSportsCouncil.com

EXHIBITORS INDUSTRY SUPPLIERS

Michael Bower

Tanja Nichols

Group Housing CEO 125 Clairemont Ave Suite 210 Decatur, GA 30030 mbower@grouphousing.net 404-549-3484

G6 Hospitality / Motel 6 Director, Sales 4001 International Parkway Carrollton, TX 75007 tnichols@g6hospitality.com 972-360-5962

Mike Chandler

Justin Roach

Altitude Event Consulting CEO / Founder 85 Rainier Drive Florissant, CO 80816 MChandler@Altitude-EC.com 719-694-1879

Jeff Gayduk Premier Travel Media Publisher 621 Plainfield rd.STE 406 Willowbrook, IL 60527 jeff@ptmgroups.com

PTM/Sports Planning Guide Director of Sports 621 Plainfield rd. STE 406 Willowbrook, IL 60527 justin@ptmgroups.com 630-794-0696

Jerry Smith

630-794-0696

Roadrunner Charters Outside Sales Manager 8972 Trinity Blvd Hurst, TX 76053 sophia@roadrunnercharters.com 817-510-6700

Troy Gerber

Randy Sparks

Verified Volunteers Senior Account Executive, Sports 1 State Street Plaza, 24th Floor New York, NY 10004 troy@verifiedvolunteers.com 612-723-8377

Kirsten Jenkins G6 Hospitality LLC / Motel 6 Manager, Special Markets 4001 International Parkway Carrollton, TX 75070 kjenkins@g6hospitality.com 972-346-7154

Eric Moore PTM/Sports Planning Guide Business Development Manager 621 Plainfield rd.STE 406 Willowbrook, IL 60527 eric@ptmgroups.com

630-794-0696

Team IP President and CEO 701 NW Federal Hwy Suite 301 Stuart, FL 34994 rsparks@teamip.com 772-398-4664

EXHIBITORS

Terra Alphonso

Tina Brohlin

Branson/Lakes Area CVB Director of Sports Marketing & Development 269 State Highway 248 Branson, MO 65616 talphonso@bransoncvb.com 417-243-2124

Amarillo Convention & Visitor Council Director of Sales 1000 S Polk Amarillo, TX 79109 tina@visitamarillo.com 806-342-2008

Josh Anderson

Keith Brown

Minneapolis Northwest CVB Sports Business Development Manager 7100 Northland Circle N Brooklyn Park, MN 55428 josh@mplsnw.com 763-229-6911

Henrico County Recreation & Parks Sports Tourism Coordinator 8600 Dixon Powers Drive Henrico, VA 23273 Bro116@henrico.us 804-501-5156

Daniel Bell

Ed Carnathan

Discover DeKalb Sports Marketing Manager 1957 Lakeside Parkway Tucker, GA 30084 danb@dcvb.org 770-492-5010

Visit Las Cruces Sports Sales Manager 211 N. Water St Las Cruces, NM 88001 ecarnathan@las-cruces.org 575-541-2216

Adam Berrios

Josh Dill

Alpharetta Convention and Visitors Bureau Sports Sales Manager 178 South Main Street Alpharetta, GA 30009 adam@awesomealpharetta.com 678-297-2811

Fort Worth Convention & Visitors Bureau National Sales Manager-Sports 111 W. 4th Street Fort Worth, TX 76102 joshdill@fortworth.com 817-698-7827

Matt Billingsley

Donna D Dotti

Bakersfield CVB Sales Manager 515 Truxtun Ave. Bakersfield, CA 93301 mbillingsley@visitbakersfield.com 661-852-7236

Placer Valley Tourism Director of Sales 2204 Plaza Drive Rocklin, CA 95765 donna@placertourism.com 916-773-5443

Alan Bradley

Matthew Dunn

Round Rock CVB Events Manager 231 East Main St Round Rock, TX 78664 abradley@roundrocktexas.gov 512-671-2723

Palm Coast and the Flagler Beaches Director 20 Airport Road, Suite B Palm Coast, FL 32164 matt@flaglerchamber.org 386-206-0957

EXHIBITORS

Joel Everts

Mark Hargis

Greater Green Bay CVB Sports Sales Manager 1901 South Oneida Street Green Bay, WI 54304 joel@greenbay.com 920-405-1145

Tulsa Sports Commission Sr Manager, Sports Development 1 West 3 Street Suite 100 Tulsa, OK 74103 markhargis@tulsasports.org 918-560-0205

Gary Ewen

Pete Harvey

Lee County Sports Development Business Development Director 2201 Second Street, Suite 501 Fort Myers, FL 33901 gewen@leegov.com 239-533-5273

Buffalo sports Commission Director 403 Main St. Buffalo, NY 14203 Harvey@buffalosportscommission.com 716-218-2929

Shelli Fine

Terry Hasseltine

Reno Tahoe USA Director of Sports Development P.O. Box 837 Reno, NV 89504 sfine@renotahoeusa.com 775-827-7790

Maryland Sports Executive Director 323 W. Camden Street Baltimore, MD 21201 thasseltine@marylandsports.us 410-223-4139

Robin Gwaltney-Harris

Leigh Hooten

St. Petersburg Clearwater Sports Commission Services Manager 8200 Bryan Dairy Road STE 200 Largo, FL 33777 Robin@sportsspc.com 727-464-7253

Gwinnett Sports Commission Sales Manager 6500 Sugarloaf Pkwy.

Duluth, GA 30097 lhooten@gwinnettsportscommission.com 770-814-6051

Tara Hamburger

Matt Howe

Daytona Beach CVB Sports Sales Manager 126 East Orange Avenue Daytona Beach, FL 32114 thamburger@daytonabeach.com

386-255-9092

Tulsa Sports Commission Sr Manager, Sports Development 1 West 3 Street Suite 100 Tulsa, OK 74103 matthowe@tulsasports.org 918-560-0230

Crissy Hancock

Ben Huffman

Midland Convention & Visitors Bureau Destination Services Executive 109 N. Main Midland, TX 79701 crissy@visitmidlandtexas.com 432-683-3381

Warren County CVB Director of Sports Marketing 5412 Courseview Dr, Suite 220 Mason, OH 45040 bhuffman@wccvb.org 513-204-7050

EXHIBITORS

Skip Keller

Jesse Newsom

Brownsville Convention & Visitors Bureau Sport Consultant 650 FM 802 Brownsville, TX 78520 skip1313@sbcglobal.net 956-546-3721

Fayetteville Area CVB Sports Marketing Director 245 Person St Fayetteville, NC 28301 jnewsom@visitfayettevillenc.com 910-483-5311

Bill Kelly

Katie Nicholas

Virginia Beach Sports Marketing Sports Marketing Events Manager 2101 Parks Ave Virginia Beach, VA 23451 wjkelly@vbgov.com 757.385.6651

Tulsa Sports Commission Manager, Sports Development 1 West 3 Street Suite 100 Tulsa, OK 74103 katienicholas@tulsasports.org 918-560-0246

Craig Mackay

Tom Norton

Visit Mississippi Gulf Coast Sports Sales Manager PO Box 8298 Biloxi, MS 39535 craig@gulfcoast.org 228-896-6699

Jacksonville Sports Council VP of Events and Operations 1 Gator Bowl Blvd Jacksonville, FL 32202 tom@jacksonvillesportscouncil.com 904-798-5986

Stephanie Martin

Anand Patel

Midland Convention & Visitors Bureau Sports Sales Manager 109 N. Main Midland, TX 79701 stephanie@visitmidlandtexas.com 432-686-3561

Fairfield Conference & Visitors Bureau President/CEO 1111 Webster Street Fairfield, CA 94533 anand@visitfairfieldca.com 707-399-2445

Parker Medley

Nick Povalitis

Naples, Marco Island, Everglades, CVB Sports Marketing Manger 2660 N. Horseshoe Drive Naples, FL 34104 ParkerMedley@colliergov.net 239-252-4267

Rockford Area Convention & Visitors Bureau Sales Manager 102 North Main Street Rockford, IL 61101 npovalitis@gorockford.com 815-489-1652

Kali Mork

Rachel Rogers

Fargo-Moorhead Athletic Commission Director of Sports 2001 44th St. South Fargo, ND 58103 kali@fargomoorhead.org 701-365-4563

Cobb Sports Alliance Sports Sales 1 Galleria Parkway Atlatna, GA 30339 rrogers@travelcobb.org 678-303-2630

EXHIBITORS

Cris Rohrer

Terry Sjolin

Lubbock Sports Sales Manager 1500- Broadway Lubbock, TX 79401 cris@visitlubbock.org 806-723-8232

Campbell County Convention & Visitors Bureau DMO Sales Manager PO Box 1393 Gill, WY 82717 terry@visitgillettewright.com 307-686-0040

Kristin Schneider

Brent Snyder

Meet College Park Convention & Visitors Bureau Sales Manager 2000 Convention Center Concourse College Park, GA 30337 kschneider@meetcpga.com 404-334-7508

Discover St. Louis Park Director of Sales 1660 Hwy 100 South St. Louis Park, MN 55416 bsnyder@discoverstlouispark.com 952-426-4047

Debi Schultz

Anne Stokes

Abilene Convention and Visitors Bureau Director of Sales 1101 N. 1st Street Abilene, TX 79601 debi@abilenevisitors.com 325-676-2556

City of Farmers Branch National Sales Manager 13000 WM Dodson Pkwy Farmers Branch, TX 75234 anne.stokes@farmersbranchtx.gov 214-236-0424

Elek Sebestyen

Dani Timm

Silver Legacy Resort Casino National Sales Manager 407 N. Virginia Street Reno, NV 89501 esebestyen@silverlegacy.com 775-325-7351

Virginia Beach Sports Marketing Sports Marketing Sales Manager 2101 Parks Ave Virginia Beach, VA 23451 dtimm@vbgov.com 757-385-6648

Dana Shores

Benjamin Wilder

Peppermill Resort Hotel Casino Leisure and Sports Sales Manager 2707 S. Virginia Reno, NV 89502 dshores@peppermillreno.com 775-689-7016

Savannah Sports Congress Director 101 East Bay Street Savannah, GA 31401 bwilder@visitsavannah.com 912-644-6414

Mary Silvernell

Nancy Yawn

Campbell County Convention & Visitors Bureau Executive Director PO Box 1393 Gillette, WY 82717 mary@visitgillettewright.com 307-686-0040

Round Rock CVB Director 231 East Main St Round Rock, TX 78664 nyawn@roundrocktexas.gov 512-218-7023

EVENT RIGHTS HOLDERS

Richard Adams

Dan Cloppas

Chief of Paralympic Sport and Organizational Development United States Olympic Committee 1 Olympic Plaza Colorado Springs, CO 80909 rick.adams@usoc.org 719-866-4138

CEO/Secretary General USA Badminton One Olympic Plaza Colorado Springs, CO 80909 dcloppas@aol.com 719-866-3644

Rob Coggin Ross Balling President EVP Sports Properties 200 Commerce Dr Michigan City, IN 46360 rossballing@evptour.com 312-287-5988

Director of League Operations National Collegiate Roller Hockey Association 1523 Winfield Ave Colorado Springs, CO 80906 rob_coggin@hotmail.com 719-331-7344

Kristy Cox David Banner Business Development Director Athletx 9219 US Highway 42 Prospect, KY 40059 dbanner@athletx.com 800-559-2849

Senior Manager, Events USA Volleyball 4065 Sinton Road Colorado Springs, CO 80907 kristina.cox@usav.org 719-228-6800

Stephen Ducoff Linda Barclay Managing Director USA Sports Production P.O. Box 29185 Indianapolis, IN 46140 lbarclay@usasportsproduction.com 317-891-8260

President/CEO Association of Chief Executives for Sport 1235 Oakmoor Heights Colorado Springs, CO 80906 SDDucoff@gmail.com 719-633-4303

Jim Fox Gary Beck Chief Cook Killer 'B' Promotions PO Box 11 Batesville, VA 22924-0011 garyb@killerbpromotions.com 434-227-0205

Special Assistant to ED U.S. Figure Skating 20 First Street Colorado Springs, CO 80906 jfox@usfigureskating.org 719-228-3433

Frank Geers Wade Blackwood CEO USA Canoe Kayak 503 Sophia St Fredericksburg, VA 22401 wade@usack.org 804-814-4077

President American Cornhole, LLC PO Box 978 Milford, OH 45150 fgeers@americancornhole.com 513-965-8687

EVENT RIGHTS HOLDERS

Brian Graham

Dan Kapsalis

Executive Director Professional Disc Golf Association 115 Hickman Road Augusta, GA 30904 bgraham@pdga.com 706-261-6342

Founding Member, VP United States Footgolf Association 12585 Traverse Place Fishers, IN 46038 dankap618@gmail.com 317-537-9737

Jim Haddaway

Jennifer Miles

CEO Athletx - Baseball 9219 US Highway 42 Prospect, KY 40059 jhaddaway@athletx.com (800) 559-2849

Senior Sports Manager Amateur Athletic Union of the United States, Inc. 1910 Hotel Plaza Lake Buena Vista, FL 32830 jennifer@aausports.org 407-468-3039

Tristan Heaton

Robert Mitchell

Director, VA National Veterans Summer Sports Clinic, Department of Veterans Affairs- National Veterans Sports Programs 3350 La Jolla Village Dr San Diego, CA 92161 Tristan.heaton2@va.gov 858.642.6426

CEO-ED USA Shooting 1 Olympic Plaza Colorado Springs, CO 80909 Robert.Mitchell@usashooting.org 719-866-4899

Greg Moore Byron Hicks Manager Events USA Ultimate 5825 Delmonico Dr Colorado Springs, CO 80919 byron@hq.usaultimate.org 719-219-8322

Sr Director of Tournament Programming United States Bowling Congress 621 Six Flags Dr Arlington, TX 76011 greg.moore@bowl.com 817-992-2997

Alexander Para Pete Isais Director of National Events USA Wrestling 6155 Lehman Drive Colorado Springs, CO 80918 pisais@usawrestling.org 719-598-8181

President & CEO U.S. FUTSAL 6114 La Salle Ave, Suite 502 Oakland, CA 94611 alex@futsal.org 510-836-8733

James Parker Michael Johnson National Director of Youth Protection Boy Scouts of America 1325 West Walnut Hill Lane Irving, TX 75015 mcihaelv.johnson@scouting.org 972-580-2359

Director of Sports Amateur Athletic Union 1910 Hotel Plaza Blvd Lake Buena Vista, FL 32830 james@aausports.org 407-934-7200

EVENT RIGHTS HOLDERS

Carrie Rivera

Sara Van Hook

East Coast Fastpitch Director Triple Crown Sports 3930 Automation Way Fort Collins, CO 80525 carrie@triplecrownsports.com 970-672-0508

Asst. Executive Director International Senior Softball Association 9114 I-Beam Lane Manassas, VA 20110 Svanhook3@comcast.net 571-221-8561

Roland Rivera

Kynan Waggoner

Event Development/Director Triple Crown Sports 3930 Automation Way Fort Collins, CO 80525 Roland@triplecrownsports.com 970-672-0556

Chief Executive Officer USA Climbing 4909 Pearl East Circle Boulder, CO 80301 kynan@usaclimbing.org 303-499-0715

Jose H. Rodriguez

Michael Robert Zellner

CEO USA Judo 1 Olympic Plaza Colorado Springs, CO 80909 jose.h.rodriguez@usajudo.us 719-866-4730

President International Shuffleboard Association 8524 Fantasia Park Way Riverview, FL 33578-8882 isa.president.michael@gmail.com 845-326-6608

Henry Rosales Executive Director American Volkssport Association 1001 Pat Booker Road, Suite 101 Universal City, TX 78148 execdir@ava.org 210-659-2112

John Ruby COO Athletx 9219 US Highway 42 Prospect, KY 40059 jruby@athletx.com 800-559-2849

Terry Sullivan Director 360 Sports All American Bowl 574 Prairie Center Drive Eden Prairie, MN 55344 admin@allamericanbowl.com 952-451-2104

You’ve got the support of the best team in the business with the track record to prove it. Ready to step up your game? Live the Life, Live the Game.

VisitVirginiaBeach.com/sports 150,000 sq ft Column-Free Exhibit Hall | Over 35 Multi-Purpose Fields Over 10,000 Hotel Rooms | Miles of Public Beaches

US SPORTS CONGRESS 2015 EVENT SURVEY We are always striving to find ways to better serve our attendees. Thank you for taking the time to complete this survey. If you have further comments, please feel free to use the back of this page and/or contact us anytime.

1. The US Sports Congress is in its 9th year. Including this year, how many times have you attended? a. 5+ b. 4 c. 3 d. 2 e. This is my first year 2. Would you recommend the US Sports Congress to a Colleague? a. Yes b. No c. Unsure Comments:________________________________________________________________ 3. For returning attendees: Has attending the US Sports Congress assisted you in booking events/ securing destinations for events? a. Yes b. No Comments: ________________________________________________________________ 4. For first time attendees: Based on this years’ experience with the US Sports Congress, what is the likelihood you would participate in the future? a. Very likely b. Somewhat likely c. Somewhat unlikely d. Would not return Comments: ____________________________________________________________ 5. Which of the educational sessions did you attend? (please circle) Please rate the sessions you attended on a scale from 1-5 (1=I did not find value in this session, 3=no opinion, 5=I find great value in this session) ____1. Change Management; Moe Glenner ____2. Leadership Workshop; Veronika Olah ____3. If Facilities Could Talk, Panel Discussion; Mayor Maher Masco, Mark Koplin, Kirk Slaughter ____4. Round Table Discussions: (enter title of discussion) ________________________________ ____5. Athletes, Technology & Performance; Dan McDonogh ____6. Community Based Programs and Sports; Rob Ramage ____7. “Insider Tips” From America’s Top Corporate Sponsors; Ron Seaver 6. A Session or sessions I would most like to see at the US Sports Congress is: __________________________________________________________________________________ __________________________________________________________________________________

Optional: Name: ____________________________________________________ I am a:

Rights Holder

Exhibitor

Other: _____________________

Additional Comments are welcome! Please use the back of this page.

JOIN US AGAIN NEXT YEAR IN FORT MEYERS, FL Hosted By:

We will be at: The Sanibel Harbour Marriott Resort & Spa 17260 Harbour Pointe Dr. Fort Myers, FL 33908