Online Student Booklet LR

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PRINT ONLINE EMAIL Year-round marketing coverage Flexible advertising options Comprehensive tracking reports Lead generation

ptmgroups.com/student-travel/

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Expect More Student & Performance Groups ANNUAL HOW-TO RESOURCE

tudent and youth groups can be an important key to growing your business. Participating in the Annual Student Travel Planning Guide is a clear path to connecting with these groups. Published in September, Student Travel Planning Guide provides a step-by-step plan to organizing a safe and meaningful trip - there’s nothing else like it! Your marketing message reaches planners at the critical ‘back-toschool’ planning stages, so you’ll capture their interest as they make important travel decisions.

Distribution includes band and music educators, school principals, teachers, plus student tour operators.

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AVAILABLE FOR DIGITAL DOWNLOADING 24/7/365

STUDENT MARKET STATS:

• Estimated market worth: $173 billion annually

Source: World Youth Student and Educational Travel Confederation

• 60% of youths age 12-18 participate in a group trip

• 20,000 in print – distributed in September to school groups and student tour operators

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Source: Michigan State University

• 77% of all student and

youth group business is booked direct with suppliers

Source: Michigan State University

20,000 online – school groups receive the planning guide in digital page flip format via email

• Students are more eager to explore new destinations

Source: World Youth Student and Educational Travel Confederation

Starting at $895 CHOOSE YOUR AD SIZE

FULL SPREAD

FULL PAGE

trim size 16.75 x 10.875

non bleed 7.5 x 10

full bleed 17 x 11.125

full bleed 8.625 x 11.125

1/3 PAGE HALF ISLAND 4.75 x 7.5

HALF PAGE HORIZONTAL 7.5 x 5

1/3 PAGE 4.75 x 5

1/6 PAGE 2.375 x 4.875

2.375 x 10

AD RATES

SIZE 2-Page Spread Full Page 1/2 Page 1/3 Page 1/6 Page

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4-COLOR $5,995 $3,995 $2,995 $1,795 $995

2-COLOR $5,495 $3,595 $2,595 $1,395 $895

Pre-printed inserts $2,995 Cover positions add 10% to full-page four-color rate Digital edition sponsorship $3,595

DEADLINES

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Ad space closes 7/15 Ad materials due 7/22 Published September

630-794-0696 • advertising@ptmgroups.com ptmgroups.com/student-travel/

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Targeted, Content-Based, Web, E-mail & Online Advertising

nSite on Student Travel is our student group market-specific, robust website. News, views and reviews from diverse industry sources are broadcast and repurposed in the monthly e-newsletter we send to 20,000 student travel planners.

Get in front of planners with a professionally written Site InSpection article that promotes your destination or company attributes. Featured online for 30 days and in one e-newsletter.

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INSITE E-NEWSLETTER

Site InSpection components include:

• Up to 1,000 words of UNIQUE content on your student group-friendly company

• Photo gallery & embedded video • Full company contact information, web/email links • SEO-friendly (Optimized for search engines to find via unique content presented )

• Rate: $995

ONLINE SITE INSPECTION FEATURE

SPONSORSHIP BANNERS

3 months 6 months 12 months Header (728-90 pixels) .............$1,795 ...............$3,295...............$5,795 Sidebar (160-600 pixels) ..........$995 ..................$1,795...............$3,195 Banners are featured on the InSite e-newsletter and InSite website.

LATEST NEWS SPONSORSHIP Sponsor our Latest News section and monthly podcast, featured on iTunes, from just $1,795.

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ptmgroups.com/student-travel/ • 630-794-0696

Powerful Online Directory

#1 ONLINE DIRECTORY! tudentTravelDirectory.com’s leading online directory technology links suppliers with planners at the precise time they are searching to travel.

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OVER 5,000 UNIQUE VISITORS MONTHLY

Showcase your destination with a Customized Directory Web Page, which includes:

• Your logo • Contact info • 300-word description • Photo gallery • Embedded video • Search engine optimized (SEO) • Facebook and Twitter integration • Tracking reports of views and clicks Rates: $395 annually when purchased separately, or included with your Student Travel Planning Guide print ad

SHOWCASE WEB PAGE INCLUDES ONLINE REPORTING TO TRACK YOUR STATS

SITE BANNERS

• Homepage Header: $4,590/year • Homepage Sidebar: $2,295/year • Category Page Header: $2,295/year • Category Page Sidebar: $995/year *Header banners are 728-90 pixels, sidebar banners are 160-600 pixels 5

ROI ASSURED e’re as serious as you are about Return on Investment and generating leads – that’s why we build in tracking to every ad package. All print ads, online Site InSpections and TEAMS • TOURNAMENTS • TRAVEL itineraries are tracked by our proprietary Insta-Track lead generation program, which compiles your leads and emails them to you. We take the guesswork out of lead origin and quantity.

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Readers Request Information on your Product …We Deliver Comprehensive Lead Reports… IT’S PRETTY EASY! We offer detailed statistical reporting on your entire campaign. Unique visitors, total views, click-through rates, time spent on page, newsletter open rates, social media impressions and more. We provide all the information you need to analyze what worked and what did not.

Sources of Student / Youth Market Business

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ptmgroups.com/student-travel/ • 630-794-0696

SOCIAL MEDIA & LIVE EVENTS GET SOCIAL e embed social media into every client’s campaign. Our advertisers are featured on Facebook while their directory Showcase Web Pages include complete Twitter and Facebook integration.

We also encourage sharing of all our content by embedding share features into all InSite e-newsletters and website articles.

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CONTACT INFORMATION Premier Tourism Marketing Phone: 630.794.0696 Email: advertising@ptmgroups.com Web: www.ptmgroups.com/student-travel/

TOURITINERARIES.COM Ask us about how easy it is to post your student itineraries on TourItineraries.com. Starting at just $195

WYSE TRAVEL CONFEDERATION ur partnership with WYSE Travel Confederation means that you can reach industry leaders in the youth, student and educational tourism and travel sectors during the World Youth and Student Travel Conference (WYSTC). The event, celebrating its 22nd anniversary, is the largest gathering of buyers and sellers in a diverse market that is estimated to be worth 173 billion USD annually. Study abroad, language courses, hostels, au pair, volunteer and cultural exchange programs are a few of the areas that make up WYSE Travel Confederation’s membership and are the sectors represented at WYSTC.

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CONTACT INFORMATION WYSE Travel Confederation Keizersgracht 174-176 1016 DW Amsterdam The Netherlands Web: www.wysetc.org 7

Expect More Student & Performance Groups

Start Your

Marketing Campaign Today!

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CALL: 630.794.0696

EMAIL: advertising@ptmgroups.com

VISIT: www.ptmgroups.com/student-travel/