PRINT • ONLINE • SOCIAL MEDIA • LIVE EVENTS • EMAIL •
ONE INDUSTRY. ONE SOLUTION. he sports events industry is a growing market. That doesn’t mean your marketing budget has to grow along with it. Our integrated suite of products— annual publication, monthly e-newsletter, online directory and social media platform— help you reach tournament planners 24/7/365. Whether bundled together or purchased separately, you’ll reach the right buyers over the right mediums, on budget.
ASK WHY If you’re a print advertiser investing in sports magazines, it’s time to start asking questions. Why am I paying multiple times to reach the same buyers? Why should I have to advertise the month you dictate? Why am I paying additional for directories, e-newsletters and digital editions? Why can’t you deliver leads? We’ve taken the Why out of traditional publishing by creating one must-have annual guide that features the sports events industry’s best practices, how-to articles and destinations. We distribute it year-round in print, online, via social media and at the industry’s leading trade events. We include editorial on your destination so you know your message is being heard. And we deliver leads so you can track ROI. Understanding this, we ask – Why Not Sports Planning Guide? EXPECT MORE
More print buyers – 10,000 tournament planners, rights holders and governing bodies
More online page views - over 250,000 of our digital edition
More e-newsletter subscribers – 8,000 and counting!
More leads with Insta-track ROI reports sent to your inbox
More connections with buyers via live conferences & events www.ptmgroups.com/sports-events • 630-794-0696
he annual guide to planning better sports events comes packed with tips and tools, insightful how-to articles, best practices and robust destination content from locations eager to host sports events. From single-tournament planners to the nation’s leading sports governing bodies, we canvas the market with a healthy 10k circulation base. In addition to the initial distribution in September, we distribute Sports Planning Guide at NASC, USSC and digitally year-round.
NEW FOR 2013 — EDITORIAL INCLUDED WITH EVERY AD BUY! e showcase your top facilities and destination attributes with included editorial. Your ad buy automatically secures matching editorial, called a Site InSpection. This editorial is featured in the print guide with your ad, inside our monthly e-newsletter, on our website for 12 months and on Facebook.
Full Page: $3,995 Includes two-page Site InSpection 1/2 Page: $2,995 Includes 1.5-page Site InSpection 1/3 Page: $1,895 Includes .66-page Site InSpection
• Pre-printed inserts $2,995 • Cover positions add 10% to full-page four-color rate • Digital edition sponsorship $3,595 DEADLINES
• Published September • Ad reservations due 7/30 • Ad materials due 8/7
CHOOSE YOUR AD SIZE FULL PAGE non bleed 7.5 x 10 full bleed 8.625 x 11.125
HALF PAGE HORIZONTAL 7.5 x 5
HALF PAGE ISLAND 4.75 x 7
1/3 PAGE VERT 1/3 PAGE SQUARE 4.75 x 5
2.375 x 10
TARGETED E-MAIL & ONLINE ADVERTISING
INDUSTRY NEWS WHEN YOU NEED IT nSite is the monthly e-newsletter for the industry. Interviews, facility reviews, Site InSpections and latest news reach the inbox of 8,000 tournament planners. InSite is also a robust web portal, where news, views and reviews are broadcast 24/7/365. Site InSpections combine all the necessary elements tournament planners need when searching for a host for their sporting event. Professionally written and designed by our editorial team, this advertorial promotes your destination and amenities. Either purchased separately, or included with your print ad buy in Sports Planning Guide, components include:
• Up to 1,000 words of content on your destination and facilities
• Photo gallery & embedded video • Full company contact information, web/email links
• Optimized for search engines (SEO) • Featured in one e-newsletter and on our homepage for 30 days
Also featured in Sports Planning Guide Magazine with print ad buy ONLINE SITE INSPECTION FEATURE
3 months 6 months 12 months Header (728-90 pixels) ..................$1,795 .........................$3,295 .........................$5,795 Sidebar (160-600 pixels) ...............$995 ............................$1,795 .........................$3,195 In-text (468-60 pixels) ...................$995 ............................$1,795 .........................$3,195 Banners are featured on the InSite e-newsletter and InSite website. LATEST NEWS SPONSORSHIP
Sponsor our Latest News section and monthly podcast, featured on iTunes from just $1,795. www.ptmgroups.com/sports-events • 630-794-0696
THIS IS YOUR EDIT
THIS IS YOUR EDIT THIS IS YOUR AD
PRINT SITE INSPECTION / AD
CUSTOMIZED BROCHURES AND DIGITAL PUBLICATIONS
t’s easy to create a customized digital or print brochure from your advertising campaign with us. Your ad and Site InSpection are culled directly from the magazine, matched with a customized cover of the publication and your contact information. We produce an e-version (PDF and digital page flip) that’s available to place directly on your website, or printed version on high-quality, glossy paper stock for use at trade shows, events and direct mail campaigns.
E-publications just $995 • Reprint publishing just $2,995 • Quantities of 500
e understand that advertising is an investment that must pay dividends. Count on us to deliver ROI that brings in new leads to your sales department – leads that convert to new business. It’s the foundation of our company. All print ads and Site InSpections are tracked by our best-in-class proprietary Insta-track leadgeneration program.
Readers Request Information on your Product …We Deliver Comprehensive Lead Reports… IT’S PRETTY EASY!
POWERFUL ONLINE DIRECTORY
TEAMS • TOURNAMENTS • TRAVEL
#1 ONLINE DIRECTORY WHERE PLANNERS AND SUPPLIERS CONNECT! ith over 6,000 tournament-ready facilities online, SportsDirectory.org is the largest web portal serving the sports events industry. It’s where teams, tournament directors, destinations and facilities connect.
Showcase your destination with a Customized Directory Web Page which includes:
OVER 5,000 UNIQUE VISITORS MONTHLY
• Your logo • Contact info • 300-word description • Photo gallery • Embedded video • Search engine optimized (SEO) • Facebook and Twitter integration • Tracking reports of views and clicks Rates: $395 annually purchased separately, or included with Sports Planning Guide ad buy SITE BANNERS
• Homepage Header: $4,590/year • Homepage Sidebar: $2,295/year • Category Page Header: $2,295/year • Category Page Sidebar: $995/year *Header banners are 728-90 pixels, sidebar banners are 160-600 pixels www.ptmgroups.com/sports-events • 630-794-0696
SHOWCASE WEB PAGE INCLUDES ONLINE REPORTING TO TRACK YOUR STATS
SOCIAL MEDIA AND LIVE EVENTS GET SOCIAL e embed social media into every clientâ€™s campaign. Our advertisers are featured on Facebook while their directory Showcase Web Pages include complete Twitter and Facebook integration. We also encourage sharing of all our content by embedding share features into all InSite e-newsletters and website articles.
Premier Tourism Marketing Phone: 630.794.0696 Email: Sports@PtmGroups.com Web: www.PtmGroups.com/sports-events
hanks to our partnership with the United States Sports Congress, you can reach top-level decision-makers from the world of amateur sports. Now in its 7th year, this event attracts senior-level executives who represent sport governing bodies and the destinations that desire to host their events as well as industry suppliers. These rights holders represent tens of thousands of amateur athletes who participate in their programs. Contact us for rate details and sponsorship information.
US Sports Congress/Innovations Consulting 2018 Genevieve Court, Beloit, WI 53533 Phone: 608-363-0873 Web: www.ussportscongress.com
Expect More Sports Groups
Marketing Campaign Today!